Public Speaking Information |
|
Speech Presenting - Seven Ways to Tailor Your Speech to the Audience
Every speech has an audience and every audience is different. Tailoring your next speech to its audience is as important as the content in the speech. So how do you connect with an audience so your message matches their expectations, wants and needs and you get your message across effectively. Here are the Seven Strategies to Target Your Business Presentation Message With Laser-Like Precision 1. Research your audience prior to the presentation. The more you know about your audience the more likely you are able to connect with them. I'm often blown away by the number of business people who just don't bother to find out anything about their audience. The more specific you can be the better. For example one of the best briefs I received from a client was the following description of the audience: "The majority of the group are on a two days, two nights, four off roster. These are largely process technicians. The remainder are on a five-days-on two-days-off roster. Day shift people include tradespeople (we call them maintenance technicians) and lab, administration and professional employees. Average tenure across the group is eight years ranging up to over 30 years. Average age across the group is 38 years. Gender Split: Females 6 per cent, Males 94 per cent" What a great start and fantastic research statistics on the audience. From this I could work out nearly half the audience hadn't been with the company very long, they were predominantly a younger audience and mostly male! This provided a strong foundation to tailor my message to connect with this group. Please note this was an exceptionally good briefing from the client and most of the time you will have to do the legwork to find out who your audience is! 2. Find Out What Your Audience Want. Again ask key questions of the event organiser such as 'What are the key issues impacting on your industry, business or members?' I always try and meet as many of the audience as possible prior to a presentation as ask "what's on your mind at the moment and what do you want to get out of this presentation?" Be specific. Here's an example I used for a recent presentation for entrepreneurs and venture capitalists. I discovered most potential investors will want to know 3 things when trying to raise finds. What are the sales projections? Who are your target customers? What is the exit strategy? Provide this and you've won them over. 3. Use Examples. Nothing builds empathy and rapport with your audience as powerfully as examples. Remember you are selling intangible ideas and practical examples make these ideas more memorable, believable and tangible. 4. Use Vignettes. No, this is not a type of dressing you put on your salad! It is a short story, example or incident. The key point is they are easy to remember and tell. But they must be short and relevant. 5. Use Metaphors. These are powerful words that conjure up vivid images in the minds of your audience. They are a proven speechwriting technique. I recently heard former US President Bill Clinton speak. Clinton used the metaphor of the gap between the invention of the club and the shield to describe the present situation in the war against terrorism. He said, "this gap needs to closed". This makes intangible concepts have more impact with an audience. 6. Be Specific. The more specific you can be with actual examples, case studies, and results the more laser-like your precision will be in targeting your message. Know your content and don't be afraid to reveal personal stories as examples in your speech, this will strengthen your relationship with your audience. 7. Use the Incident/Point/Benefit Technique. This one is really powerful. Tell the story, make the point and then importantly, reinforce how this will benefit the audience. It took me years to work this one out but it will make a big difference to the impact of your presentations. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com
MORE RESOURCES: Need Help Overcoming Public Speaking Anxiety? Communications Expert Matt Abrahams Offers Tips to Find Your ... SUCCESS Magazine FIND YOUR VOICE in 2024 at Des Plaines 1645 (1st MON Zoom only) FREE Journal & Topics Newspapers Online Toastmasters focus on public speaking, leadership skills Eureka Times-Standard Delaware 4-H Members Gain Self-Efficacy Through Public Speaking University of Delaware The introvert's guide to public speaking Happiful Magazine Chautauqua County youth take part in 4-H public speaking contest Evening Observer Loudoun school board to turn off public speaker cameras in board meetings Washington Examiner Sims Public Speaking Contest 2023 - Newsroom - SVSU Saginaw Valley State University Grad Students Learn Finer Points of Public Speaking Fordham News Coral Springs Outspoken Toastmasters Club Holds Weekly Public Speaking Meeting at Wings Plus • Coral Springs Talk Coral Springs Talk LETTER: The City Council's Two Minute Public Speaking Rule Watertown News The Community Voice Events - Conquer Your Fear of Public Speaking - Rohnert Park - Free Trial Community Voice From the Pharmacy Counter to the World Stage: Public Speaking Champion Discusses Being a Go-Getter in Pharmacy Pharmacy Times AI to Amplify your Public Speaking Harvard Kennedy School Santa Rosa Commission considers new public speaking rules for meetings Pensacola News Journal Bureau, La Salle, Marshall-Putnam counties to host 4-H Public Speaking Contest Shaw Local News Network Communication Leader and Expert Patrick Donadio learned crucial public speaking skills at Ohio University and WOUB Ohio University Diablo Magazine Events - Conquer Your Fear of Public Speaking - Walnut Creek - Free Trial Diablo Magazine UVU Public Speaking Lab - UVU REVIEW UVU Review College students improve public speaking with VR technology Inside Higher Ed Crucial Conversations: Tools for Talking about Tough Things, an Online Public Speaking Workshop Harvard Kennedy School The No. 1 phrase people who are good at small talk always use, says Stanford public speaking expert CNBC A must-have skill, public speaking should be a mandatory class Virginia Tech Collegiate Times Star students compete in Levy County's FL 4-H Public Speaking Contest Citrus County Chronicle Del Norte High students use their public speaking skills to teach others around the world The San Diego Union-Tribune Why Are We So Afraid of Public Speaking? The Times of Israel Down Syndrome advocate changes the narrative through public speaking skills rare to those with her disability Fort Worth Report Why most of us are epic fails at public speaking The Post and Courier New Britain Herald Events - Conquer Your Fear of Public Speaking - New Britain - Free Trial New Britain Herald Youth Voices, mastering the art of public speaking Positively Naperville How to conquer a fear of public speaking in the new year Hawaiipublicradio Use Feedback to Improve Your Public Speaking – The Florida Bar The Florida Bar South Jersey Local wins Public Speaking World Championship The Sun Newspapers The Bristol Press Events - Overcome Your Fear of Public Speaking - Bristol - Free Trial The Bristol Press 4-H Public Speaking Contest winners announced | Local News | heraldchronicle.com Winchester Herald Chronicle (PDF) Investigation into Difficulties in Public Speaking among English-majored Students at University of Phan Thiet ResearchGate Chesterfield students excel in Rotary Public Speaking Contest Derbyshire Times Toastmasters Club holds game night to help students conquer public speaking - TrojanVision Troy University The Bristol Press Events - Overcome Your Fear of Public Speaking - Bristol - Free Trial The Bristol Press Accommodating student anxieties with public speaking Inside Higher Ed 4 Small Talk Tips a Public Speaking Expert Recommends Camille Styles 4-H kids learn public speaking skill with presentations The Livingston County News Finding your voice : Public Speaking 101 One Young World The 712th Mita Public Speaking Event "The Iwakura Mission in the Victorian Era: A Journey of Cultural Contact and ... Keio University What is public speaking? Definition Market Business News Equipped to Speak shares tips on navigating public speaking Jamaica Gleaner Stoneleigh-Burnham student earns accolades in global debate, public speaking competition The Recorder 8 Psychology Tricks For Speaking In Public Confidently Indiatimes.com Announcement: Refugee youth leadership, advocacy, and public speaking training - UNHCR Iran UNHCR - The UN Refugee Agency A fifth-grader is terrified of public speaking - The Washington Post The Washington Post Mānoa: VNR: Interactive VR lab at UH Mānoa helps sharpen public speaking skills | University of Hawaii News Diario News 24 Pope still has a cold, again limits public speaking Newcastle Herald Some people find public speaking more stressful than moving house or going to the dentist - ABC News Stand up and be counted at Europe Direct Soapbox Public Speaking Competition in Limerick Limerick.ie Albany Democrat-Herald Events - Overcome Your Fear of Public Speaking - Corvallis - Free Trial Albany Democrat-Herald New county rule unfairly limits public speakers to topics county wants to discuss | OPINION - ClarksvilleNow.com Clarksville Now Boost Your Public Speaking Skills American Libraries |
RELATED ARTICLES
Timing - Why You Should Never Go Overtime with Your Presentation or Speech In a conference setting, nothing annoys audiences more than talks that go overtime. It shows a lack of consideration for the audience, and to be frank, there is absolutely no excuse for it if the speaker has prepared well. Directing Voiceovers: Dont Be, Do! Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Public Speaking: Getting the Room Set-up Right I don't know why it is, but no matter how carefully I brief a hotel on the room set-up I want for my seminars, workshops and training meetings, more often than not when I arrive, they have provided a standard hotel room set up. What I find even more alarming is the number of times that I attend a meeting either as a guest speaker or audience member to find that the meeting planner or speaker has not bothered to think beyond this standard room set-up which is often quite hostile to the audience. How to be a Great Speaker Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Poised for Success: How Developing Self-Awareness Can Improve Your Presentations There are a number of factors that determine how your audience will judge you and subsequently your message, one of the most visible being your posture. Posture is a reflection of your attitude and may at times betray your misgivings or uncertainties in difficult situations like an important presentation. Time Management I'm late, I'm late, for a very important date. No time to say "hello", "goodbye", I'm late, I'm late, I'm late!Have you ever felt like the White Rabbit in Alice in Wonderland? Rushing from one thing to the next with no time to rest or relax? If so, perhaps what you need is some time management. How to Become a More Persuasive Speaker: A Systems Approach There is no surer way to get ahead in business than to be a persuasive speaker. However, because public speaking is normally found at the top of lists of fears in the United States, many business people, especially engineers and other technical specialists, fail to make the effort to become better speakers, and thus fail to reach their potential. Presentation Skills Without PowerPoint Can you identify what each of these actions or activities have in common: 1. Motivate people to accept change; 2. A Short Guide to Effective Public Speaking Delivering an effective presentation to 20 or to 200 people is difficult. Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today. The Porch Light* Method to Speaking Confidence You know the feeling. Looking out at a sea of faces, you notice a few scowls, frowns, even droopy eyelids on some of your audience members. Fee Credibility is a Must Think of it like this: your fee credibility is as important as putting on your clothes before going to a speaking engagement. Having questionable integrity when it comes to your fee, will leave you open for attack from many different angles (as would giving a speech nude). 20 Tips to Becoming a Professional Speaker: How to be a Rising Star Entering the speaking industry can be both daunting and exciting. It is an excellent environment where you can make a real difference in the lives of your audience. How To Get Paid Every Time You Speak - REALLY! For many, speaking or training is a full time business. Yet for other business owners, we use speaking/training as a way to market a business and bring in extra income. SOS - Goal Setting .. The Ps and Qs of Public Speaking Avoid the painWhich would you prefer - root canal dental surgery without an anaesthetic or a bit of public speaking? According to the people who research these things, most of us would prefer the former.Public speaking is still one of our greatest fears and it turns grown men and women into nervous wrecks. Speaker Partnership Offers Trade Show Value Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. Getting Yourself Known What are the 5 best ways of getting known in the speaking industry?Getting known in the speaking industry does not happen overnight. You need to work at it bit by bit. What to Do When an Audience Member Disagrees With You Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that " You are dead wrong!!" When this happens it is important to remember that you won't be able to please everyone in your audience and you shouldn't try. Ten Speech Tips for Writing Powerful and Persuasive Presentation Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed. Executive Public Speaking for English as a Second Language (ESL) Public Speaking is a challenging skill. It is TOUGH! For some of you, it's probably the hardest thing you will ever do; and I can sympathize. |
home | site map |
© 2006 |