|Public Speaking Information|
How to Write and Deliver an Outstanding Speech - Using the PEPP Talk Forumla
I learned my craft as a speaker a long time ago, and I have kept on learning and practicing it every day for the past 30 years. That's the thing about any talent, you have to practice if you want excel. I was also lucky; I learned my craft in the days "BP" - Before PowerPoint. You might think today that PowerPoint makes it easier - not at all. PowerPoint in my experience is the reason why so many people in business have become utterly boring speakers and I have made it part of my life's mission to change that - especially for women, for whom learning to deliver an outstanding speech is even more important as a key to business success.
First let's get a definition sorted. What do I mean by an "Outstanding Speech?" Well I don't mean that you have to be able get up in front of thousands of people and compete with Tony Robbins or Les Brown or Brian Tracy or any top level professional speakers. You don't need to be anywhere near that good to rate as outstanding, you just need to stand out from the crowd, and as 90% of all business presentations are - how can I say this politely - mediocre, being outstanding is not so hard.
You have delivered an outstanding speech if the day after the speech:
Those don't seem like tough objectives do they? But often I can't remember the name of the speaker by the end of the next coffee break and I never even got the message during the speech. The reason that most people fail to achieve these basics is that they never planned to in the first place, which is why simply by reading this article you are going to be streets ahead of them.
So that's the goal - now let's look at the three basic rules to achieve them.
Rule 1 - Learn to Love yourself.
Why do apparently confident, successful people get on stage and crumble into incomprehensibility? Oh you have done that too huh! Lack of self confidence is a speaker's greatest challenge, and especially women. When I changed gender I started working more and more with women in business groups and I could not understand why so many women chose to sit down to present. The more I looked into this the more I realised that the social conditioning a women receives thoughout her life often totally undermines her self confidence and sense of being great at what she does. It's one of the key reasons why women have a hard time competing with men at work, but it can be overcome, especially if you learn to write and deliver an outstanding speech.
Self confidence is all about loving yourself. You see if you don't love yourself, if you don't respect yourself, if you aren't sure of how good you are at what you do then there is this subconscious message in your brain saying, "I don't like who I am, so why should the audience?" That's what causes you to start to panic - self doubt. So you need to erase the self doubt by replacing it with self love.
Step 1 - Tell yourself why you like yourself. When you get up every morning go to a mirror, look yourself in the eye and say "I like myself because?." Tell yourself what you like about yourself, as many reasons as you can, and if you have to - LIE!!! Go say it "I like myself because I am an outstanding speaker." Convince yourself that you really are OK. You are worth listening to, you have value, your ideas can help people, you have earned to right to be confident in yourself.
Step 2 - Create a Wins Book. Get a scrap book and start collecting all the good feedback you can. Photocopy all your certificates, copies of reports from any event when you did good, testimonials from clients, friends, anyone who writes to you and says "Hey! That was great thank you, you have really helped me." Have you set up a new club - it's a win. Lost 28 lbs at Weight Watchers - put the 4 silver sevens in your win book, together with an after picture. Delivered an outstanding speech, get a testimonial, ran a successful exhibition stand - get a picture. DO YOU GET THE PICTURE!! Create a book of all the positive and wonderful things that have happened in your life and keep it going. Then before you have to speak, get the book out and read it.
Learn to love yourself and the audience will love you as well.
Rule 2 - No PowerPoint until after the speech is written
PowerPoint tends to make people lazy. We are all busy, but if you get out PowerPoint the day before the presentation, write your notes in the form of slides and then proceed to deliver them at the rate of one every 30 seconds, reading most of them out, is it surprising that the audience is asleep by the end and can't remember a thing. And how can you expect the audience to respect you when you have shown them so little respect in the first place.
PowerPoint is great if, and that is a BIG IF, you have visuals and useful information that are best conveyed visually. A friend of mine, Cathy O'Dowd, was the first woman to climb Everest from both sides. She talks about teamwork and illustrates her outstanding speeches with stories of her experiences of teamwork under the duress of the life threatening conditions of climbing Everest. She uses lots of slides, mostly awe inspiring images of her expeditions as she takes the audience on a dangerous journey to top of the world. That is how to use PowerPoint - not lists of words and unreadable quotations.
So shut the laptop, write the speech then ask, "Does this speech need visuals, and is PowerPoint the best way to do that?" Perhaps there is a better way to convey the message. You will be amazed at the alternatives. Perhaps you can use a prop, or a volunteer from the audience, or give the audience a work sheet, or get people to do an exercise. There are so many ways to involve the audience creatively to get a message across that are a thousand times more outstanding than a PowerPoint slide.
Be creative with your visuals and involve the audience.
Rule 3 - Use my PEPP Talk Formula to write and deliver your speech.
From 30 years of acting, training and professional speaking I have boiled the key elements of an outstanding speech down to four - represented by the acronym PEPP.
Purpose - Set a clear purpose to the speech and let the audience know what it is up front.
This is the most important element in writing an outstanding speech and doing this keeps you focused on your single message. The audience can't take in more than one message anyway because they will often be hearing lots of other things that day. Make it something they can remember, and repeat is over and over again in a variety of different ways so they don't forget it. Ask yourself this question.
"What do I want the audience to remember?"
If you can get a single message clear in their minds it will act as a trigger to help them remember the entire speech later and remember what you asked them to do after the speech.
Which brings me to the second part of the purpose. Why are you doing this speech? What do you want out of it? What do you want the audience to do after the speech? Read your report, sign up for a newsletter, come to your exhibition stand, give you their business card, come to your shop, vote for you etc. Be clear about exactly what you want the audience to do, make sure that you tell them and then make it is easy for them to do it. If you need to give an incentive don't hesitate. "Get a free ebook if you sign up for my newsletter."
Experience/Expertise - Speak from your experience and expertise - If you have not earned the right to speak on the topic - don't speak.
Use no more than three of four points to support your message. Look at the letter E - One main down stroke for the main message and three horizontal lines for the suppporting points. We all like stories, we remember them easily and life stories introduce humour and drama into the talk. This helps you as well because it is difficult to forget your speech if it's a story you have lived through. 2000 years ago one of the worlds greatest speakers taught with stories that we still remember today - It doesn't matter what religion you are I am sure you know some of those stories, they are so memorable.
Passion - Love your topic; be passionate about the topic and your desire to entertain the audience with it.
If the topic is not something you are passionate about, link it to something you are passionate about. Love the audience and they will love you back - the more passionate you are about the topic, the more memorable and entertaining your speech will be and the easier it is to deliver.
Performance -Remember that no matter what the topic or the occasion, when you speak - THIS IS SHOW BUSINESS.
If you are just going to read out your speech you might as well type it and send it. You have to give the audience more than they can get from reading - so have fun, involve the audience, let the power into your voice, be playful, use humour, become a storyteller, and remember that silence.........
.......is the speakers most powerful tool.
I know this is generalising but become a storyteller to reach women, present facts in a logical but entertaining way to reach men, and mix the styles so that you appeal to both and alienate neither. We all like humour, we all like to be entertained - but most of all most people love stories and remember them.
To become an outstanding speaker be a Storyteller with a Message.
Founder and First President of the Professional Speakers Association (PSA), Rikki Arundel is a truly unique International Keynote Speaker, Trainer and Writer. She is openly and proudly transgender and an expert in sales and marketing communications with an impressive track record, and being transgender has provided her with a unique understanding of the differences in the way men and women communicate in business. Email: Rikki@Arundel.com Web: http://www.RikkiArundel.com
Thank you for your amazing speech... It made me laugh, shed a tear, and think. And it's made me look forward to delivering a speech next month that I've been dreading. Anita Holford, Writing Services
...she simply sparkled as a human being. Nancy Vogl, Author, Chicken Soup for the Single Parent Soul.
Get your free copy of How to Get Customers Queuing up to Buy at http://www.SpeakingandMarketingTips.com
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Public Speaking Tips
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How to Become a More Persuasive Speaker: A Systems Approach
There is no surer way to get ahead in business than to be a persuasive speaker. However, because public speaking is normally found at the top of lists of fears in the United States, many business people, especially engineers and other technical specialists, fail to make the effort to become better speakers, and thus fail to reach their potential.
15 Tips For Making A Great Speech
1. Listen to your internal dialog.
How To Make A Blue Ribbon Presentation Every Time
You can make a Blue Ribbon presentation each and every time if you follow these 14 rules.1.
Ethics in Speaking: A Practical Point of View
Often managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing.
Lose Stagefright Over Your Lunch Hour
While teaching a two-day Speaking Confidence program to a group of 25 government secretaries, I wanted to give them practice using their personal experience to help others. So I gave them a simple assignment to ponder over their lunch hour: Think of a lesson they'd learned in life and share that lesson with the group when they came back.
Speak With a Relaxed Body and Mind
Fear of public speaking is No.1.
No More Stagefright - Have Fun Speaking!
7 Tips that calm and center you before your presentation:1. Breathe and stretch before your presentation for at least ten minutes.
Public Speaking for Scaredy Cats
Business communications researchers have studied the phenomenon of stage fright experienced by would-be public speakers. Let me summarize most of the findings in very down-to-earth terms: Most people would rather die than stand up before an audience and deliver a speech.
Make Your Talks Pay: Have People Stand In Line Eager Give You Their Business Card
If you've ever been on stage, doing a talk or presentation then you'll know how often this happens..
Fee Credibility is a Must
Think of it like this: your fee credibility is as important as putting on your clothes before going to a speaking engagement. Having questionable integrity when it comes to your fee, will leave you open for attack from many different angles (as would giving a speech nude).
Opening Your Speech
Imagine yourself at mission control; 10, 9, 8, 7, 6, 5, 4, 3, 2, 1 - Speak!When the space shuttle blasts off - those first few seconds of lift are critical. It comprises a small portion of the total journey, yet if someone errors - they crash and burn.
You Too Can Be A Public Speaker
Have you ever watched a speaker and said, "Wow, I wish I could speak like that"? or "That person was just so wonderful. I could never do that.
How to Get Started In Public Speaking
Public speaking is among the five most feared activities human beings encounter.The majority of us fear it worse than anything else.
7 Sure Fire Ways To Overcome Stage Fright When Speaking Or Performing
Prayer or Meditation: If you're a believer you can pray if you are not at least take time to clear your mind and meditate. (On clearing your mind) A short prayer for God to guide you and give you the right words can't ever hurt.
Boost Your Confidence, Credibility, and Career
There's one skill you can develop that will boost your confidence, credibility and career. It's public speaking.
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