Giving Your Audience Great Benefits

What benefit do you provide the audience?

People should listen to you because you have an important message that will help them to improve their business or personal lives. They are there for no other reason. Yes, they will attend out of sheer interest, but these people will also have either business or personal reasons for being there. You are there to give advice that can be easily followed. Your advice will be taken as a proven statement even if you have never experienced the advice you give. How can this be possible? For example, a university professor, will explain in detail business processes that are deemed to be the latest methods. Armed with these, the student feels assured of success. And yet, in reality, the professor has never tried these methods, but people heed them because they are given by a recognized expert.

You will be listened to because you are offering solutions to problems that may exist in the marketplace. You will need to make sure that your topic is relevant in today's business environment and know that an audience will actually be in attendance. Once you have determined the market, then the actual presentation will be saleable and you will have the ear of every attendee. You must remember that they will listen and that you must convey a message that will solve a problem and also give an easy to implement solution. Do not tell lies or your speaking engagements will end abruptly.

Do not just think that a topic is salient, do your research to make sure it is. For example, I put on a free breakfast seminar in the San Francisco area a few months ago. I picked a topic that would be relevant to a society that was facing a downturn. The topic was the Seven Deadly Sins of Selling and the presenter was Ian Selbie. I offered the topic to everyone I knew (which was only a few hundred) and I got a registration response of 117 attendees. It was an overwhelming success. The topic was also of great value to the participants.

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com

The Tennessean

Afraid of talking in front of a crowd? Here's how to become an expert at public speaking The Tennessean Do you have glossophobia? Are you familiar with the term? Glossophobia is the anxiety of public speaking and approximately 75 percent of people have this fear. Jerry Seinfeld jokes that at a funeral, most people would rather be lying in a casket than ...

CNBC

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Fast Company

Let Your Favorite Podcast Hosts Fix Your Public Speaking Problems Fast Company Podcast hosts from NPR, WNYC Studios, and more explain why they let themselves say “like” and “um” as much as they want. and more »

SBS

'The P-word': Girl who spoke no English wins public speaking final SBS She says her first attempts at public speaking in primary school made her cry, and she only became comfortable with it when she began to do it in secondary school two years ago. Her parents were on hand at the final in Melbourne to congratulate her.

Dan Clark's Public Speaking Boot Camp Utah Business Hall of Fame speaker, university professor and New York Times Best-Selling Author Dan Clark will teach a one-day only Public Speaking Boot Camp at the Salt Mine Productive Workspace (7984 S. 1300 E.) on Friday, Sept. 8. Registration begins at 8:30 with ...

Kdminer

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Entrepreneur

Not Crazy About Public Speaking? Few of Us Are. Here Are 7 Pointers to Help. Entrepreneur One of the ways I give back to my community -- and strive to be transparent -- is through public speaking events. What's more transparent than what you can see and hear? Related: 5 Public Speaking Secrets That Will Help You Make Your Company Grow.

America Magazine

Hate public speaking? Here's why you should lector anyway America Magazine Even the idea of public speaking frightened me. I put it aside, keeping open the slight possibility that I might volunteer someday. Later that same week my grandfather suffered a stroke and spent a few days in a hospital before passing away. The last ...

Independent

INTERVIEW: Most professionals in Uganda lack public speaking tips Independent Dr. Denis Akankunda is the founder and CEO of Public Speaking Uganda (PSU). He spoke to The Independent's Agnes E Nantaba about the challenges and ... and more »

Blavity

Millennial Renaissance Man Shawn Blanchard Explains How Mentors And Public Speaking Change Lives Blavity The call of the American Dream is powerful. We all want to believe that it is possible to achieve that dream, that success is just a pair of bootstraps away. But is it, really? Shawn Blanchard's very existence seems to suggest that it is. Photo ...