Public Speaking Information

13 Publicity Tips for Professional Speakers

In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed.

1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you.

2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead.

3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you.

4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details.

5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity.

6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article.

7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription.

8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly.

9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered.

10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory.

11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at

12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them.

Follow these publicity tips and soon be able to promote yourself, your products and your programs.

Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at and receive free the handy checklist "89 Reasons to Send a News Release."

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Quesnel Cariboo Observer

Public speaking one of key components of 4-H program
Quesnel Cariboo Observer
One of the goals of the 4-H program is to help youth conquer this fear. The Quesnel 4-H clubs will be holding a public speaking and demonstrating competitions soon. Public speaking gives young people the opportunity to express their opinions and the ...
Greene County Students Place In 4-H Speaking ContestGreeneville Sun

all 30 news articles »

Manitoulin Expositor

Island competitors win at District H Legion public speaking competition
Manitoulin Expositor
RICHARD'S LANDING––Four students from Manitoulin competed at the Royal Canadian Legion District H Public Speaking competition held on Saturday, March 17 at Branch 374 in Richard's Landing on St. Joseph's Island. The District H region is large ...

Students make the grade at legion public speaking contest
Students from the Grimsby and Lincoln area recently participated in Royal Canadian Legion Branch 612's annual public speaking contest. The Beamsville-based legion hosts the competition each year as part of a provincial initiative meant to give young ...

Harvard Business Review

5 Ways to Get Over Your Fear of Public Speaking
Harvard Business Review
We all want to be fearless public speakers. We dream of confidently striding onto the stage to give a speech or presentation, breaking the ice with the perfect joke, captivating the audience with compelling stories, handling the most difficult ...


The Future Of Public Speaking - It's Not What You'd Expect
The days of the 1-hour keynote speech from a motivational speaker may be long gone. At the National Speaker Association Winter Conference, the theme “The Future of Speaking” invited images of holograms and robots. While at least one robot did make it ...

Freeport Journal-Standard

Lena-Winslow FFA member places second in section public speaking
Freeport Journal-Standard
LENA — Lena-Winslow freshman FFA member Tanner Kalkbrenner placed second in the Section 1 FFA public speaking contest recently held at River Ridge High School. As a Greenhand, Tanner competed in the FFA Creed category. Students are judged not only on ...

Free public speaking workshop: “Shut Up” your inner critic and “Speak Up” – March 27th
This month, a free workshop at the Library will encourage residents to overcome their fears. On March 27th, participants will: receive effective tools to bypass the inner critic and allow their authentic and most confident self to shine through ...

Medical Xpress

Fear of public speaking could be solved with virtual audience
Medical Xpress
Scherer, a research assistant professor in the Department of Computer Science at the USC Viterbi School of Engineering, was drawn to public speaking because of its relevance and one-sided nature. "The audience doesn't generally speak to you so you don ...
Fear of public speaking could be solved with a virtual audienceUSC News

all 1 news articles »

KSBY San Luis Obispo News

Public speaking workshop encourages women to 'Speak Up!' - | San Luis Obispo and Santa Barbara Area ...
KSBY San Luis Obispo News
Women can learn how to improve their public speaking skills at an upcoming workshop in San Luis Obispo. "Speak Up!: Who I Am and What I Need to Say" will be held on Thursday, March 29 from 6 to 8 p.m. at MindBody, located at 4051 Broad St. The workshop ...

7 Grammar Hacks to Elevate Your Writing and Public Speaking
Bad grammar can cost you an opportunity -- a speaking engagement, a referral, an interview, a job, and you might not ever know about it. You've seen that phrase, "I'm silently correcting your grammar," emblazoned on t-shirts and coffee mugs, right ...

Google News

home | site map
© 2006