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Public Speaking Information |
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13 Publicity Tips for Professional Speakers
In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed. 1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you. 2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead. 3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you. 4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details. 5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity. 6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article. 7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription. 8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly. 9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered. 10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory. 11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com 12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations. 13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them. Follow these publicity tips and soon be able to promote yourself, your products and your programs. Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."
MORE RESOURCES: Aristotle was a key figure in public speaking—he said the most persuasive people do these 3 things CNBC The Top Ten Public Speaking Coaches GlobeNewswire Chamber offers public speaking workshop Yahoo News Canada Toastmasters’ tips to no-fear public speaking: Here’s how to ask for a raise or a new job OregonLive Pak students get laurels in international public speaking competition The News International Coventry council to consider amending public speaking rules Journal Inquirer Hall & Williams advance to State in FFA Public Speaking Contests lincolnnewsnow.com Online Educational Classes with Parks & Recreation | City News City of Santa Clara Will 'Pretend It's A City Return' For Season 2? Martin Scorsese Loves Working With Fran Lebowitz Bustle Chance to better your public speaking skills Inverness Courier Greene County Students Advance Four to District Contest raccoonvalleyradio.com Facebook and Twitter Face International Scrutiny After Trump Ban The New York Times The Upside of Your Public Speaking Jitters Harvard Business Review An FBI Agent Went Undercover to Study White Supremacists. He's Now Speaking Out About Racist Police. Mother Jones Bad at public speaking? The trick is to distill your message to these 15 words, says speech trainer CNBC 5 activities you can do at home to help you become a stronger public speaker - Business Insider Business Insider 4 Ways to Bulletproof Your Public-Speaking Business Entrepreneur The Value of Public Speaking | Greenwich Sentinel Greenwich Sentinel Activists criticize San Diego council president for cutting off speakers at public meeting The San Diego Union-Tribune 4-H public speaking contest teaches life skills Jefferson City News Tribune Texas Democrat Julián Castro to speak at counter-rally against President Donald Trump in Rio Grande Valley KSAT San Antonio Why You Fear Public Speaking and How to Overcome It Entrepreneur Editorial: Gavel Club lets young people enhance public speaking skills Kingsport Times News JFK Got A ‘C’ In Public Speaking. A New Book Traces His Transformation Into A Captivating Leader Forbes Master the Art of Public Speaking With This $40 Online Course Black Enterprise Biden to mount federal vaccination campaign Los Angeles Times Mastering the Art of Public Speaking: The Importance of Public Speaking South Florida Caribbean News Stevenson seniors create public speaking based initiative Chicago Daily Herald Conquer Your Fear of Public Speaking Using Visualization Techniques The Great Courses Daily News 20 Bad Public Speaking Habits a Mindful Presenter Avoids Business 2 Community Public speaking for technical pros: How to deliver a great in-person or virtual presentation TechRepublic Public speaking solutions with a graduate in the Forbes 30 under 30 list Study International News Public speaking club goes virtual | Lifestyles | oconeeenterprise.com Oconee Enterprise Anxious about public speaking? Your smart speaker could help Penn State News Do You Need Charisma to Be a Great Public Speaker? Harvard Business Review Public Speaking in a Virtual Environment | NewsCenter | SDSU SDSU Newscenter Cheers to Austin's own Toastmasters World Champion of Public Speaking! KEYE TV CBS Austin 5 Best Public Speaking Coaches in the US🥇 Kev's Best Likability goes a long way in public speaking yoursun.com Patients with public speaking anxiety show improvement after VR exposure therapy, study finds PsyPost Try This Weird Trick to Improve Your Public Speaking Entrepreneur Ways to improve your public speaking skills The New Times How to overcome your fear of public speaking British GQ How to improve your public speaking skills Times Square Chronicles Pullman residents practice public speaking The Daily Evergreen Toastmasters Above the Clouds inspires confidence and communication in public speaking Colorado Springs Gazette How to Speak in Public - A Year of Living Better Guides New York Times County-wide Annual 4-H Public Speaking Contest – Greene Publishing, Inc. Madison County Carrier Danville: Toastmasters to host open house with public-speaking world champ danvillesanramon.com This club is still helping people improve their public speaking even without big meetings Times-News Afraid of Flying or Public Speaking? Understanding Fight-or-Flight Response The Great Courses Daily News How I conquered my fear of public speaking and learned to give effective presentations Science Magazine 4 Best Public Speaking Coaches 🥇 Kev's Best If public speaking terrifies you, you're not alone — but there's plenty you can do about it ABC News |
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