Public Speaking Information

13 Publicity Tips for Professional Speakers


In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed.

1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you.

2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead.

3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you.

4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details.

5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity.

6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article.

7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription.

8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly.

9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered.

10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory.

11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com

12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations.

13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them.

Follow these publicity tips and soon be able to promote yourself, your products and your programs.

Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Statesman Journal

Public speaking skills important for entrepreneurs
Statesman Journal
Public speaking skills can help you communicate important messages inside and outside your organization. How you speak — your delivery and your content — will greatly affect the outcome of the communication. Unfortunately, humans are not all born ...



WNMU News

WNMU Public Speaking Class Does Service Learning at Humane Society
WNMU News
They worked with the shelter's animals one-on-one, and they practiced their public speaking skills and put their marketing expertise to work. Quiwaina Robinson and Zulema Hernandez both participated in the service-learning project, however each of ...



Fast Company

Try This Simple Trick To Beat Your Public Speaking Anxiety
Fast Company
For starters, you need to recognize that getting anxious about presenting is not a fear of public speaking, but of public humiliation. You're worried about what people will think of you. Chances are, if you're worried about speaking in front of a crowd ...



Forbes

Debunked: Five Public Speaking Myths You Should Stop Believing
Forbes
If you feel paralyzed with fear before approaching the podium, you're not alone: Public speaking is America's top fear. Unfortunately, public speaking is surrounded by an aura of negativity, largely perpetuated by a series of misconceptions. Don't let ...



HuffPost

Public Speaking Essentials
HuffPost
When it comes to public speaking, I've done my fair share. I have done hundreds of talks, presentations, seminars, and even a TEDx for thousands of people. Even though I am well-rehearsed in this area, I still managed to stuff up a speech I delivered ...



Mexico's president again stumbles in public speaking
ABC News
Mexico's president again stumbles in public speaking. By The Associated Press. MEXICO CITY — Dec 12, 2017, 12:51 PM ET. 0 Shares. Email. Star. Mexicos President Enrique Pena Nieto is welcomed by French President Emmanuel Macron, left, before The ...

and more »


Psychology Today (blog)

How to Conquer the Fear of Public Speaking
Psychology Today (blog)
In the case of public speaking, the stimulus that causes fear can range from the actual speaking event itself to the mere thought of having to speak in public. Learning to relax while thinking about, preparing for, or giving an oral presentation ...



Public speaking
FH Times
Public speaking is a fear many of us have. As I stood up at Toastmasters and told the group I felt uncomfortable in these situations, someone said “We all do.” We all do is right. People take charge in their own ways and some are more outgoing than ...



P.M. News

Speakers' Lounge equips aspiring entrepreneurs with public speaking skills
P.M. News
The Speakers' Lounge has trained aspiring entrepreneurs and youths in Lagos in the act of public speaking. The inaugural edition of the Speakers' Lounge, a platform created to train and support speakers, aspiring speakers and business owners within and ...



The Daily Star

Masquerade Medley and Annual Public Speaking Competition at NSU
The Daily Star
North South University Communications Club brought back "Masquerade Medley and Annual Public Speaking Competition" for the fifth time, after its last appearance in 2015. This year, the programme was held between November 17 to 21, at the university ...


Google News

home | site map
© 2006