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Public Speaking Information |
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13 Publicity Tips for Professional Speakers
In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed. 1. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around. Many groups also send their newsletters to the media. Be sure the last paragraph tells people what you do and how to get in touch with you. 2. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead. 3. Call a reporter from your local newspaper and invite her to lunch or coffee. Offer yourself as a resource and Ask "How can I help you?" Feed her tips and story ideas. Become such a valuable source that she keeps coming back to you for more information and eventually writes about you. 4. Consider starting your own television show on your cable TV station's community access channel. The station will provide the camera equipment for a $20 fee, and you can produce either one show or an entire series of programs. Air time is free. Call your cable company for details. 5. Build a network of other speakers who concentrate on your topic or area of expertise. Agree informally that you will refer reporters to each other whenever the media calls. Often, reporters want more than one source for a story. It's a chance for all of you to get additional publicity. 6. Whenever someone asks you to write for their ezine or online magazine, visit their web site first and see if they have a resource section where you would be a good fit. Ask to be listed for free, in exchanged for providing an article. 7. If you publish a print newsletter, be generous with free subscriptions for the national and local media. You'll be amazed how many reporters start calling you for interviews. If you can't afford to pay people who submit articles for your newsletter, be sure to tell them they will be seen by national media who get your free subscription. 8. Don't forget newspaper and magazine columnists. They're always hungry for fresh ideas. Keep in touch with them and feed them ideas regularly. 9. Call local radio talk show hosts and invite them to call on you when other guests cancel. They will be thankful you offered. 10. Write articles for print newsletters. My favorite resource is the Oxbridge Directory of Newsletters, which lists more than 18,000 newsletters by topic and includes detailed information on the type of audience and subjects covered. Most larger libraries have this resource directory. 11. Write articles for electronic magazines and include a paragraph of information at the end that leads readers to your website. My favorite resource for thousands of ezines is Ezine Universe at http://www.ezine-universe.com 12. Contact your trade association and ask them to refer reporters to you. Many reporters who don't know where to find sources start by calling trade associations. 13. If you have some level of expertise, always refer to yourself as an "expert" in your marketing materials, at your website, in information that explains your workshops, in your introductions, and in your media kit. The media always seek out experts and interview them. Follow these publicity tips and soon be able to promote yourself, your products and your programs. Joan Stewart publishes the free ezine "The Publicity Hound's Tips of the Week," packed with valuable tips on how to generate thousands of dollars in free publicity. Subscribe at http://www.PublicityHound.com and receive free the handy checklist "89 Reasons to Send a News Release."
MORE RESOURCES:
Jose Ucar, Public Speaking & Presentation Coach, Releases 5 Tips for a Successful Product Launch Presentation Yahoo Finance Why public speaking skills can give you the upper hand in your professional life - Stuart Fedderson Atlanta Small Business Network Stony Brook Toastmasters Online – Improve Your Public Speaking & Leadership Skills in a Virtual Environment Stony Brook University RCDS Fourth Grader Recognizes Power of Public Speaking Skills Outside of Classroom - The Journal Magazines The Journal NJ best ways to make money with public speaking Asia Insurance Review Friends and colleagues remember Dennis Egan: 'the best curmudgeon around' - Alaska Public Media News Friends and colleagues remember Dennis Egan: 'the best curmudgeon around' Alaska Public Media News Public Service Reform Unit to host public speaking competition Searchlight Newspaper Public Speaking Lessons from Eagle Square THISDAY Newspapers Local learners build confidence through public speaking Midrand Reporter Trump announces Anchorage rally for Dunleavy, Palin and Tshibaka Alaska Public Media News Hone Your Public Speaking Skills Advertising Specialty Institute How I Overcame My Fear of Public Speaking Nevada Today Classroom Public Speaking Tips for Students Who Stutter American Institute for Stuttering Jan. 6 committee subpoenas former White House counsel Pat Cipollone The Washington Post Love: 'The Path to Great Public Speaking' Radio & Television Business Report Ten Golden Rules of Great Public Speaking Radio & Television Business Report Does Public Speaking Make You Nervous? Here Are 10 Secrets to Help You Pull It Off Like a Pro. Entrepreneur Anxious about public speaking in the workplace? Fast Company 4-H helps cultivate public speaking skills | Hadleigh Bolton Santa Maria Times Stop rambling. Here's how the most successful people get to the point, says public speaking expert CNBC Eye Contact: Everything in Public Speaking, Even Online Radio & Television Business Report Deputy Mayor in Ontario Ousted for Speaking Against COVID Lockdowns Calls for Government Accountability The Epoch Times Public speaking and being a public speaker Businessday Public Speaking Anxiety: What It Is, Signs, and More PsychCentral.com Toastmasters practice public speaking, seeking new members | News | hudsonstarobserver.com Hudson Star Observer The Truth About Stage Fright in Public Speaking Business 2 Community The Beauty of the Pause in Public Speaking Radio & Television Business Report To Win Over an Audience, Focus on Building Trust HBR.org Daily Improve Your Public Speaking and Make Friends While Your at it with AmCham Toastmasters The Beijinger This Simple Technique Reduces the Stress of Public Speaking Psychology Today Northwestern FFA Competes in the District Public Speaking Contest – Ohio Ag Net Ohio's Country Journal and Ohio Ag Net Auburn freshman wins annual public speaking competition The Auburn Plainsman The President Should Avoid Public Speaking The Wall Street Journal New MSU Speaking Center assists students with public speaking skills Mississippi State Newsroom Developing leaders: Public speaking program at NYC high school helps young girls build confidence SILive.com What to wear for public speaking Financial Times EPHS speech team brings hard work, dedication to 'competitive public speaking' Eden Prairie Local News How 'Private Speaking' Can Improve Public Speaking Radio & Television Business Report Liberty Union FFA members compete in public speaking – Ohio Ag Net Ohio's Country Journal and Ohio Ag Net SFCC To Host Public Speaking Showcase ksisradio.com The Claudine Arthurs Agency Announces - The Top Public Speaking Coaches To Follow In 2022 Yahoo Finance 35 students from 25 schools competed in 4-H Public Speaking Contest Tallahassee Democrat Five 4-H Public Speaking State Champions rule from QA MyEasternShoreMD Understanding fear of public speaking and how to get over it TrainingZone.co.uk Opinion | Liz Cheney's harsh new attack on Trump is a plea for GOP sanity The Washington Post Harry Walker Agency Helps Public Speaking Industry Pivot Los Angeles Business Journal Public speaking? I'd rather die University Press Getting Past the Terror of Public Speaking Psychology Today 4-H students place in public speaking competition - LaGrange Daily News | LaGrange Daily News LaGrange Daily News Yolo County Judge creates public speaking program for elementary school students - The Aggie The Aggie |
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