Public Speaking Information

For Speakers: Ten Tips on How to Increase Your Fees


One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services.

1. Change the title. Previously referred as a FEE SCHEDULE. These two words have gathered a quiet negative energy over the years. In order to make your fees more attractive, change the name. This energizes your attractiveness and shows how you are different. Here are a few noun substitutes to spark your brainstorming. Schedule: Menu, catalog, list. Example Fee Menu, Fee Catalog, Fee List. Fee: Compensation, cost, rate. Examples: Compensation Menu, compensation catalog, compensation list, cost menu, cost catalog, cost list, rate menu, rate catalog, rate list.

2. Include your photo at the top of your schedule

3. At the top also include an expiration line: Example: "These fees are good for programs booked before _____date (or expire on ____)." Expire your schedule frequently to allow for increases. Ninety days is the normal expiration period.

4. We have found that selling time is the easiest way for independent professionals to offer their services. People understand this way of thinking because many jobs pay by the hour. You don't want to get involved with tracking minutes and seconds. You can do this by quoting your hourly rate in this manner: Up to 1 hour $____. Up to 2 hours $____. Up to 3 hours (or 1/2 day) $____. Up to 6 hours (or full day) $____.

5. Be sure to list all your time or product packages. List any additional or possible programs for the same events. Examples: Managers Meetings, Spouse Program, additional breakouts, vendor education for trade shows at the event. List any document customization fees and recording rights.

6. If you work with meeting planners and bureaus, enlist their experience and suggestions. Let them review and provide you with feedback on your schedule. They know the market and continually compare speakers' schedules.

7. Create a PDF file for e-mailing your schedule. Or create a complete marketing package that includes your fee schedule and turn into a pdf file.

8. When presenting your services to a meeting planner, visualize that person looking at a giant chart on the wall which lists all the different times and programs planned at their event, but that are not yet scheduled. Ask the meeting planner if he or she has any unfilled time slots available on the day you are scheduled. Then suggest a second program for managers or the sales team. This helps them because they have to book less speakers, cuts their planning time considerably, and usually saves money on travel expenses and hotel rooms.

9. Meeting planners discourage back-of-the-room sales because they do not want you to use "paid" time to push those materials. Instead, sell them separately through their educational materials budget. Add your educational materials to your schedule (books, workbooks, audio programs, subscriptions) with any quantity discounts (10-15%). Include special "program only" package opportunities as well. Place these in the center of your schedule. List shipping separately in a footnote.

10. Speakers are now asking for a flat fee for their travel expenses. This provides flexibility for the speaker and saves the meeting planner time.

Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


New Vision

'Speech contest a practical learning environment for public speaking'
New Vision
Public speaking encompasses a lot of areas; we look at how you use your language; connect with the audience, body language and gestures among others. “In life if you cannot express your ideas appropriately, there are many opportunities that one may ...



Charleston Post Courier

Fighting fear of public speaking a way to inspire others
Charleston Post Courier
It's been said that the dread of public speaking is among the most common of all horrors. But you can overcome it, you can possibly influence the direction of your civic or faith community. Overcoming fear of speaking, or any fear, is an ongoing task ...



Here's How To Get Better At Public Speaking
Forbes
Whether you give a presentation at work or appear in interview with a group of people, you will have to do some form of public speaking at some point in your life. It's a scary thought to many people, but there are benefits to learning how to do it well.



Public Speaking Doesn't Have To Be So Scary
Forbes
Many business professionals would rank public speaking among their top fears. In extreme situations, their mouth dries up, their voice gets weak, and their entire body shakes; they are basically frozen in fear. Fortunately, this is not the case for ...



The Guardian

How to be heard: the art of public speaking
The Guardian
A wedding is one of the few times even those genuinely terrified of public speaking can't decently get out of, a time-honoured trial of nerves for the self-conscious. But the growing willingness of women to opt in even when tradition allows them to ...



Above the Law

Trendy Talks: 7 Public Speaking Trends To Follow
Above the Law
Times are evolving, and to be a master at public speaking, you must evolve as well. Although it's important to have your own speaking style and learn the fundamentals instead of blindly following trends, it can be helpful to know what audiences are ...



Forbes

Why Women Say No To Public Speaking
Forbes
“What do you mean, they say no?" The young woman tech founder I was speaking with looked aghast. “Yes,” I told her. “According to the event managers we've surveyed, when asked to speak at conferences and events, women say no almost 50% of the time.



Above the Law

The 4 Faces Of Public Speaking: What Kind Of Speaker Are You?
Above the Law
The most important first step to improving as a speaker is to first understand what you're working with. Your unique relationship with and approach to public speaking will define your journey to growing as a speaker. Here are the four general types of ...



Blinn College Public Speaking Contest
WTAW
The Blinn College District invites the community to evaluate speech students during a district-wide public speaking contest Tuesday, Nov. 13, at the Blinn-Bryan Campus. The event will begin at 6 p.m. in Student Center Room F-120 (map) and will feature ...



Chattanooga Times Free Press

With debate over openness, Walker County school board reviews public speaking policy
Chattanooga Times Free Press
LAFAYETTE, Ga. — After discussing a potential new public speaking policy, some Walker County Board of Education members are playing tug-of-war between more open rules and more restrictions. The board has not had a public speaking policy since 2015 ...

and more »

Google News

home | site map
© 2006