Public Speaking Information |
|
Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here. It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things." To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story. Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running. Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious. Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive. In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too. ©Peter Drew Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
MORE RESOURCES: FSW to host annual 'The Battle of the Buccaneers' public speaking competition North Fort Myers Neighbor In the Spotlight: Channel Your Inner Orator and Practice Public Speaking at the ECC | Imagine RIT | RIT Rochester Institute of Technology Mastering Public Speaking: Strategies for Confidence & Impact Butane-Propane News (BPN) Need Help Overcoming Public Speaking Anxiety? Communications Expert Matt Abrahams Offers Tips to Find Your ... SUCCESS Magazine Grad Students Learn Finer Points of Public Speaking Fordham News Delaware 4-H Members Gain Self-Efficacy Through Public Speaking University of Delaware Sims Public Speaking Contest 2023 - Newsroom - SVSU Saginaw Valley State University AI to Amplify your Public Speaking Harvard Kennedy School Chautauqua County youth take part in 4-H public speaking contest Evening Observer Why most of us are epic fails at public speaking The Post and Courier Public speaking competition Prisha Goel NWS News Shopper Santa Rosa Commission considers new public speaking rules for meetings Pensacola News Journal Diablo Magazine Events - Conquer Your Fear of Public Speaking - Walnut Creek - Free Trial Diablo Magazine Master the art of public speaking at Chamber women's luncheon The Mountaineer Viking Academy Trust public speaking competition – The Isle Of Thanet News The Isle of Thanet News A must-have skill, public speaking should be a mandatory class Virginia Tech Collegiate Times LETTER: The City Council's Two Minute Public Speaking Rule Watertown News Communication Leader and Expert Patrick Donadio learned crucial public speaking skills at Ohio University and WOUB Ohio University College students improve public speaking with VR technology Inside Higher Ed The Community Voice Events - Conquer Your Fear of Public Speaking - Rohnert Park - Free Trial Community Voice Bureau, La Salle, Marshall-Putnam counties to host 4-H Public Speaking Contest Shaw Local News Network UVU Public Speaking Lab - UVU REVIEW UVU Review Why Are We So Afraid of Public Speaking? The Times of Israel Del Norte High students use their public speaking skills to teach others around the world The San Diego Union-Tribune Crucial Conversations: Tools for Talking about Tough Things, an Online Public Speaking Workshop Harvard Kennedy School The No. 1 phrase people who are good at small talk always use, says Stanford public speaking expert CNBC New Britain Herald Events - Conquer Your Fear of Public Speaking - New Britain - Free Trial New Britain Herald Students clinch top prizes in public speaking competition NorthernIrelandWorld The Community Voice Events - Conquer Your Fear of Public Speaking - Rohnert Park - Free Trial Community Voice The Bristol Press Events - Overcome Your Fear of Public Speaking - Bristol - Free Trial The Bristol Press VR Public Speaking Lab EdScoop Star students compete in Levy County's FL 4-H Public Speaking Contest Citrus County Chronicle Santa Rosa Commission public speaking rules changes draw protest Pensacola News Journal Down Syndrome advocate changes the narrative through public speaking skills rare to those with her disability Fort Worth Report From superpowers to poetry: Students impress at ISA Public Speaking Competition at Gonville & Caius College Cambridge Independent South Jersey Local wins Public Speaking World Championship The Sun Newspapers Orland Park lays the groundwork for public speaking at meetings Southwest Regional Publishing Youth Voices, mastering the art of public speaking Positively Naperville How to conquer a fear of public speaking in the new year Hawaiipublicradio Southeast FFA holds public speaking event Torrington Telegram 4-H Public Speaking Contest winners announced | Local News | heraldchronicle.com Winchester Herald Chronicle The Bristol Press Events - Overcome Your Fear of Public Speaking - Bristol - Free Trial The Bristol Press Use Feedback to Improve Your Public Speaking – The Florida Bar The Florida Bar (PDF) Investigation into Difficulties in Public Speaking among English-majored Students at University of Phan Thiet ResearchGate Toastmasters Club holds game night to help students conquer public speaking - TrojanVision Troy University Public Speaking 101 Leadership News Area 4-H club members competing in Saturday's regional public speaking finals Mountain View TODAY Accommodating student anxieties with public speaking Inside Higher Ed 4 Small Talk Tips a Public Speaking Expert Recommends Camille Styles Travis Kelce's Family Reportedly Taking Public Speaking Seriously Amid Media Frenzy Yahoo Entertainment Ranges Represent in Public Speaking Tournament Ferntree Gully Belgrave Star Mail Finding your voice : Public Speaking 101 One Young World Luna's speech packs a punch to wow public speaking judges South London News The 712th Mita Public Speaking Event "The Iwakura Mission in the Victorian Era: A Journey of Cultural Contact and ... Keio University 4-H kids learn public speaking skill with presentations The Livingston County News What is public speaking? Definition Market Business News Equipped to Speak shares tips on navigating public speaking Jamaica Gleaner Fear public speaking more than death? Coach to Oscar-nominated stars shares tips on being a confident speaker Khaleej Times Announcement: Refugee youth leadership, advocacy, and public speaking training - UNHCR Iran UNHCR - The UN Refugee Agency Stoneleigh-Burnham student earns accolades in global debate, public speaking competition The Recorder Top 5 public speaking apps to boost your presence The Business Standard |
RELATED ARTICLES
Demand Dignity in Public Speaking Training Mandy*, a bright, attractive professional woman, had a fear of speaking in front of groups. Recognizing that her feelings of vulnerability and self-consciousness were limiting her potential, she showed up for a presentation skills class filled with trepidation. 13 Publicity Tips for Professional Speakers In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed. SOS - Goal Setting .. 10 Worst Tips To Give A Speaker 1. Learn the speech by heart or read it from a script. Lose Stagefright Over Your Lunch Hour While teaching a two-day Speaking Confidence program to a group of 25 government secretaries, I wanted to give them practice using their personal experience to help others. So I gave them a simple assignment to ponder over their lunch hour: Think of a lesson they'd learned in life and share that lesson with the group when they came back. What is Toastmasters? Toastmasters.. How To Use Microphones Microphones are designed to help your voice, not replace it. No matter how good the microphone, without effective vocal technique, your voice could remain unheard. For Speakers: Ten Tips on How to Increase Your Fees One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services. Ten Speech Tips for Writing Powerful and Persuasive Presentation Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed. Getting Results from Your Writing & Speaking When we communicate, we usually want something to happen. We want results. Voice Coaching - Training Your Voice to Give Better Presentations Picture a cool crisp autumn morning in the wide open farming lands in the Great Southern region of Western Australia at Wagin, home of the annual Wagin Woolarama and Giant Ram.Imagine a white metal caravan with brown carpet on the inside walls fitted out as a outside broadcast van on a dusty, damp road by the edge of a large green football oval. So Youre Going to Make a Speech What Do I Talk About?Start by asking yourself three questions:1. Who is my audience? (What do I know about the corporate culture or collective personality of the group?)2. Public Speaking Tips: Lessons From Former US President Ronald Reagan If you want public speaking tips, what are the ten insights you can learn from former US President Ronald Reagan who was known as 'The Great Communicator'.The news of the death of former US President Ronald Reagan at 93 in June 2004, has again focussed the world's attention on both his achievements and great communication skills. What to Do When an Audience Member Disagrees With You Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that " You are dead wrong!!" When this happens it is important to remember that you won't be able to please everyone in your audience and you shouldn't try. Speaking for FUN and PROFIT How do you gain contacts from a speaking engagement?The name of the game in providing speaking engagements is to gain more contacts to add to your list of potential clients. Speaking is only one way of attracting business. Take The Fear Out Of Public Speaking You're a bright, dynamic executive. You've been scheduled to give a major company presentation. How VALUABLE is Your Speaking Topic? What information can be used immediately by the audience and what is to follow?Can you tell the audience in 30 seconds or less what you do and also give them three things that they can use immediately? The chances are that you probably cannot. If you do not have a practiced and enthusiastic response to how valuable your topic is, then you are likely not going to win over the audience. How To Handle Audience Questions Effectively For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk. Speaking One-to-One Speaking to an individual is different from the group experience. Whether you are training someone, selling, coaching, or asking for a raise, here are some tips for speaking one-to-one. How To Make A Blue Ribbon Presentation Every Time You can make a Blue Ribbon presentation each and every time if you follow these 14 rules.1. |
home | site map |
© 2006 |