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Public Speaking Information |
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Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here. It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things." To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story. Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running. Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious. Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive. In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too. ©Peter Drew Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
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Preparing a speech?: 5 tips from a world public speaking champion ABS-CBN News Hettiarachchi, a native of Sri Lanka, travels the world sharing his story, what he's learned from his journey to the pinnacle of public speaking. Olney FFA Members Compete in Public Speaking Competitions Olney Daily Mail On March 14, members from the Olney FFA Chapter competed in the Section 23 Public Speaking Leadership Development Event (LDE) at Flora High School. Rosh Lowe of MicDrop: “My hope is that people could share their stories and inspire and help others; We don’t have this today due to the fear of public speaking and a feeling that our story doesn’t matter” Thrive Global My hope is that people could share their stories and inspire and help others. We don't have this today due to the fear of public speaking and a feeling that our ... Imparting confidence Deccan Chronicle Gayathri Rashmi Nair, who loves experimenting with her talent, is a public speaker, debater, writer, storyteller and more. 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I just started my small business consultancy and would like to promote my business and my brand by doing more public speaking ... 7 public speaking secrets your students can learn from TED talks FE News How to develop public speaking confidence in the classroom. “There is no single set formula to giving a great talk.” Chris Anderson, Head of TED. However ... Public Speaking phobia, a hidden monster? Highway Mail Most people have experienced sweaty palms or an increased heart rate at some point when asked to speak in public. Spinal column: my long history of public speaking disasters The Times By the time you read this, I will be putting on mascara ready to go on stage. Believe me, if public performance is challenging at the best of times, in a wheelchair ... Learn how to speak in public without being nervous Plymouth Live If you ever need to speak in public - like a wedding or a business award - but need a bit more confidence, then a free event may be what you need. 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Special counsel's team hesitant about Mueller testifying publicly, part of hold up securing testimony CNN Special counsel Robert Mueller's team has expressed reluctance to him testifying publicly in front of the House Judiciary Committee, according to sources ... Hate public speaking? These affordable online classes can help squash your nerves. Mashable Take a baby step into the world of public speaking with these online courses. Improve Your Public Speaking Skills in Just Two Hours, And for Less Than $20 Entrepreneur When you think about it, public speaking is a lot like dying: everyone dreads the inevitable moment they have to do it themselves. Sure, it's not as scary as sharks ... Giving a Speech? 6 Tips to Wow Your Audience Fortune Planning to speak to a group at work or a conference? Here are six tips for hitting it out of the park. How I overcame my fear of public speaking – and learned to love it The Guardian I used to get palpitations at the mere thought of going on stage. 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