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Public Speaking Information |
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Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here. It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things." To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story. Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running. Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious. Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive. In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too. �Peter Drew Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
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Stop speaking to hear yourself: Know your audience and deliver Chicago Daily Law Bulletin Many of the attorneys that hire me to help them with legal business development efforts are struggling with how to get better results with their public speaking. 'Toastmasters' Club Helps People Get Over Public Speaking Fears Spectrum News NY1 The club coaches people on how to face an audience. Report: Biden Allies Consider Scaling Back Public Speaking To Prevent Further Gaffes The Daily Wire Could former Vice President Joe Biden be the 2020 frontrunner who dies by a thousand cuts? To stop the bleeding, reports indicate that Biden's onslaught of ... TED curators share tips about snagging a top speaking gig Fast Company The TED curators offer valuable tips for landing a spot on the TED stage—or really any other top-tier speaking event. Why Does Your Voice Fail You During Public Speaking? PsychCentral.com Many people struggle with a fear of public speaking. 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How To Improve Your Public Speaking Demotix.com Good public speaking skills are also important in many other areas of your life. You might be asked to make a speech to inspire a group of volunteers at som. How Your Objectives Define Your Public Speaking Experience Yahoo Entertainment Your intention behind giving a speech, a toast, a presentation, or facilitating a meeting will determine a lot regarding your experience and the energy in the room. County mulls public speaking change at legislature meetings Niagara Gazette Residents who want to address the Niagara County Legislature may no longer have to wait until the late hours of the evening – and after the meeting adjourns ... 30 UK Malaysian students mentor 200 Sabah, Labuan kids in public speaking New Straits Times KOTA KINABALU: Thirty Malaysians students from the United Kingdom have been mentoring Sabah and Labuan schoolchildren in the art of public speaking. Video: Inky Johnson's Full Speech to Vols' Team Rocky Top Insider Former Vol Inky Johnson spoke to Tennessee's current team over the weekend, and he's released the full video of his speech to the team. “Why it’s time to leave your comfort zone and embrace positive discomfort” Stylist Magazine From solo travel to giving a presentation at work, we're all scared of something. But now it's time to leave our comfort zones and choose courage over comfort. Watch: McConnell drowned out by ‘Moscow Mitch’ chant at Kentucky public speaking appearance AlterNet Senate Majority Leader Mitch McConnell (R-KY) continued to be dogged by the nickname “Moscow Mitch” at a speaking appearance in Kentucky on Saturday, ... To overcome fear factor, Chandrakant Pandit starts public speaking for Vidarbha players Times of India Cricket News: To overcome fear factor, Vidarbha head coach Chandrakant Pandit has started public speaking for all age group players from Under-14 to seniors ... 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It's the fear of embarrassing yourself in front of strangers. You are likely to get those butterflies in your ... A Virtual-Reality Program to Conquer the Fear of Public Speaking The New Yorker Lauren Mechling on how she used the virtual-reality program Ovation to conquer a fear of public speaking. Hate public speaking? These affordable online classes can help squash your nerves. Mashable Take a baby step into the world of public speaking with these online courses. Unique Ways To Finally Kick Your Fear Of Public Speaking Forbes Presenting in front of groups is a fact of life in the professional world. We all get a little nervous. Here are some *fresh* strategies for kicking your fear of public ... Elon Musk just admitted he suffers from self-doubt over his public speaking, a skill critics have hounded him over Business Insider Commentators have noticed in the past that Tesla CEO Elon Musk seems uncomfortable presenting to a crowd. Improve Your Public Speaking Skills in Just Two Hours, And for Less Than $20 Entrepreneur When you think about it, public speaking is a lot like dying: everyone dreads the inevitable moment they have to do it themselves. Sure, it's not as scary as sharks ... Public Speaking Secrets From The World Of Stand Up Comedy Forbes Think the worlds of stand up comedy and business presentations are distinct? Think again. Successful comedians are master presenters. Many of them are also ... How to Conquer Your Fear of Public Speaking Business News Daily Public speaking is a nerve-wracking endeavor for many people. These tips will help you conquer your fear of public speaking and head into that presentation ... How to be heard: the art of public speaking The Guardian In an age of blanket social media use, getting your voice across has never been more important or difficult. But what are the secrets of winning over your ... How I overcame my fear of public speaking – and learned to love it The Guardian I used to get palpitations at the mere thought of going on stage. But it was taking a teaching job that gave me the confidence to face any crowd. Five ways to easily overcome your fear of public speaking The CEO Magazine The vast majority of people don't like public speaking - many fear it more than death itself. This discomfort often stems from speaking in front of large forums or ... How Public Speaking Can Help You Find Your Own Meaning Forbes Find meaning and you'll find happiness. The road may be difficult, but the destination is success. Coaching Professionals Bust 13 Common Public Speaking Myths Forbes Many people are nervous about public speaking, especially if they don't have much experience. However, following the wrong tips can make your presentation ... What Public Speaking Coaches Often Get Wrong Forbes We know public speaking is many individuals' greatest fear. And when people think of public speaking coaches, they often think of someone who will help them ... Public speaking: 7 common mistakes Fast Company Whether it's casual conversation, or a formal presentation, chances are you are making some of these common speaking mistakes. Here's how to avoid them. What I Learned About Public Speaking From Starting My First Speaking Tour Entrepreneur Just two months ago, I kicked off something I've never done before: a speaking tour. Based on my book Her Big Idea, my talk wrestles with big questions ... Don't Wait For A Keynote To Invest In Public Speaking Training Entrepreneur After launching my communication strategy firm, I continue to be shocked at clients reaching out a week before their big keynote to get help with public speaking. This Startup Wants to Make You a Better Public Speaker OZY This startup is providing easier access to a pill — typically prescribed for heart problems — that is an accidental antidote to anxiety. 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A gentler approach to overcoming a fear of public speaking Sonoma West For years, surveys have listed public speaking as one of the things Americans fear most. 6 Ways to Grow Your Public Speaking Business Entrepreneur Internationally renowned keynote speaker Adam Smiley Poswolsky shares his advice on growing a public speaking profile. 4 Ways to Make Public Speaking Slightly Less Painful | RisMedia.com It can be intimidating to make a presentation. Hone your public speaking with these tips. |
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