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Public Speaking Information |
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Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here. It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things." To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story. Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running. Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious. Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive. In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too. Peter Drew Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
MORE RESOURCES: Coaching Professionals Bust 13 Common Public Speaking Myths Forbes Many people are nervous about public speaking, especially if they don't have much experience. However, following the wrong tips can make your presentation ... 2019 resolutions to help with presentations and public speaking Fast Company The New Year is here, and you've probably already resolved to exercise more and cut down on the binge-watching TV as well as made plans to be a more ... Public Speaking Is No Longer a 'Soft Skill.' It's Your Key to Success in Any Field Inc. Great persuaders have a competitive edge in the age of ideas. Public Speaking, Part 1 Naperville Community Television Kim White welcomes public speaking experts for a lively discussion on how to be the most effective public speaker you can be. Afraid of public speaking? Become a toastmaster Financial Times I read with interest Emma Jacobs' article “ How to overcome fear and make your voice heard in 2019” (December 31). I have one guaranteed solution to anyone ... Make Public Speaking Easier With This Free Voice-Controlled Teleprompter Lifehacker If you're not used to public speaking, a teleprompter can be a useful tool to have in your arsenal. A teleprompter can help you keep your speech on track, and ... Chamber offers public speaking presentation Local News Digital COLUMBUS, Ind. – The Columbus Area Chamber of Commerce is offering tips on public speaking. Taking Care of Business, an instructional presentation on ... Overcome your fear of public speaking in 2019 with this $19 course KCENTV.com Get public speaking tips from a New York Times bestselling author. Conquer Your Fear of Public Speaking for Less Than $20 Entrepreneur Learn how to engage audiences of all sizes with tips from a bestselling author and veteran actress. 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Program Teaches Kids To Relax While Public Speaking | NearbyNews Nearbynews By Casey Blake, Mesa Arts Center. Can you remember the first time you had to speak up? The first time you had to find your voice to express something ... Can virtual reality cure my fear of public speaking? Telegraph.co.uk From imagining the audience in their underwear to focusing on a spot at the back of the room, nervous public speakers have come up with no shortage of tricks ... Greater Englewood Toastmasters Helps To Develop Public Speaking And Leadership Skills The Chicago Citizen The Greater Englewood Toastmasters Club hosts meetings twice a month in the Seventh District Police Station, 1438 W. 63rd St., in the community room where ... How to get over your fear and learn to speak up Financial Times Public speaking is a core skill in the 21st century workplace. 4-H public speaking contest The Daily Post-Athenian The McMinn County 4-H held its public speaking contest on Friday at East Athens Baptist Church. Winners from the event included: Fourth grade: Bryant Wilson, ... Daniel King hands over the reins of student representative for RPS to new Rolla student The Rolla Daily News I hope these tips help you make this experience as great as an experience as it has been for me. I've always enjoyed learning, and I've spent the last 16 years ... Presidential debate: So who won? - The Jakarta Post Jakarta Post To some extent the event last Thursday was not even a debate, let alone a presidential one that could put the incumbent at serious risk. 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Conquer Your Fear Of Public Speaking With These 5 Tips Forbes Public speaking is the single most difficult task in many people's professional lives, but it doesn't necessarily have to be this way. Use these five practical tips to ... Expanding Your Speaking Opportunities Above the Law Having an effective speaking career needs vision, strategy, and practice. Here are some tips you can use. How to be heard: the art of public speaking The Guardian In an age of blanket social media use, getting your voice across has never been more important or difficult. But what are the secrets of winning over your ... Appointments to the Sports Grounds Safety Authority Board GOV.UK Jil Matheson was the UK National Statistician, Chief Executive of the UK Statistics Authority, and Head of the Government Statistical *Service* from 2009 until her ... Public Speaking Makeover: 5 Techniques To Transform Your Public Speaking Above the Law Taking the time to try various ways to transform your public speaking is important. Here's How To Get Better At Public Speaking Forbes Whether you give a presentation at work or appear in interview with a group of people, you will have to do some form of public speaking at some point in your life ... 12 Public Speaking Tips To Make Your Speech More Impactful Forbes Now There are few more impactful ways to grow and enhance your personal brand than a public speaking engagement. Suzy Welch: The fool-proof public speaking tip that will make you sound like a pro CNBC Public speaking can be frustrating, anxiety-producing, or, for some, downright terrifying. Bestselling management author and CNBC contributor Suzy Welch ... 'It's anyone's guess what happens next': Democrats shoot down Trump's plan to end shutdown USA TODAY WASHINGTON – Apparently, it didn't work. 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Own Your Stage: Five Strategies For Overcoming Your Fear Of Public Speaking Forbes Time and again, when asked what their biggest fear in life is, many people overwhelmingly list public speaking near or at the top of that list. If you're terrified or ... "Empowering" LGBT+ STEMinar celebrates diversity in science"Empowering" LGBT+ STEMinar celebrates diversity in science Royal Society of Chemistry The fourth LGBT+ STEMinar was held at the Institute of Physics in London on Friday 11 January, bringing together LGBT+ researchers across science, ... 3 Tips for Public Speaking with Confidence, Even if You Don't Have Any Inc. Find yourself in a cold sweat when standing in front of an audience? You're not alone. According to a Chapman University survey, public speaking remains one ... Public speaking is no more than a confidence trick Financial Times The Queen's 1947 Cape Town speech may not have been delivered live. Does it matter? Conquer Your Fear Of Public Speaking: A Step-By-Step Guide Forbes I used to be debilitatingly afraid of public speaking. I've talked about it on my blog before. In fifth grade, my dad forced me to run for student council president. 8 simple ways great public speakers overcome their own fears to impress and inspire CNBC A top American phobia is public speaking, but it is a teachable skill, writes Elle Kaplan. If you hate public speaking, build your confidence with these 8 tips. 3 Public Speaking Tips You've Probably Never Thought About Inc. Does the thought of public speaking make you break out into a cold sweat? These tips will help you ditch the fear and connect with your audience. 5 Tips To Improve Your Public Speaking Skills Above the Law As a lawyer, it is important to have great public speaking skills. Here are some helpful hints. 6 Easy Tips for Conquering Your Fear of Public Speaking (Infographic) Entrepreneur Everyone has their own strengths and weaknesses. 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The newest public-speaking world champion beat 30,000 other competitors by using a body-language trick she learned from a past winner Business Insider Ramona Smith used an interesting body-language technique to win the Toastmasters annual public-speaking competition last month in Chicago. 10 tips to help manage public speaking anxiety Houston Business Journal Sleepless nights, sweaty palms and an upset stomach are just some of the symptoms of public speaking anxiety that cause people to shy away from the stage. Aldine ISD teacher wins World Championship of Public Speaking KTRK-TV An Aldine ISD teacher is celebrating the achievement of a lifetime. Ramona Smith, a first-year teacher at MacArthur High School, beat out more than 30000 ... PowerPoint is a crutch that shows a failure to teach public speaking The Massachusetts Daily Collegian It's been said that most Americans would rather die than speak in front of a crowd. While this isn't actually true ̶ public speaking is nowhere near the top of the ... 5 Years, 5 Lessons: What I've Learned About Public Speaking Above the Law Public speaking is an important way to boost your professional reputation, but it's not easy — there's a reason I've written multiple articles on the topic. One of the ... Malcolm Gladwell Just Shared a Counterintuitive Trick to Calm Your Nerves Before Speaking in Public Inc. Advice on giving great speeches or presentations is as popular as that for raising high-achieving kids for a reason; it directly helps many overcome a vivid fear. Improve your confidence when speaking in public +tips+ Red Bull Public speeches are nothing to be afraid of; we've got some top tips from an experienced social entrepreneur to help you create and deliver the perfect talk to ... Terrified of public speaking? Start with what you really want to say The Guardian Most of us are afraid of oratory – and women's voices are judged particularly harshly. Could I conquer my fears with the help of a voice coach? 5 steps for beating impostor syndrome as a public speaker Fast Company Feeling like a fraud compounds those other normal speaking jitters. But with practice, you can develop a speaking style that's authentically your own. The speaker can overcome nerves with useful tips on public speaking We Live Security Part 2 of the Occasional Orator offers the speaker at conferences many tips and tricks that can be used to make presentations smoother and help ease the ... Four Public Speaking Myths To Stop Believing (And Tips From Actors To Use Instead) Forbes Now The thought of having to get up in front of a large group and speak or present can create a lot of fear and anxiety. But as a leader, it's important to be a great ... What science says about why public speaking is scary Noted There are plenty of reasons public speaking is so scary, but in the end, practice makes perfect. 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