|Public Speaking Information|
Directing Voiceovers: Dont Be, Do!
Directing a voice-over talent you've hired to read a spot for, say, dog food is pretty much the same as directing a great actor in a scene in a major film production. Well, almost the same. Go with me here.
It's all about action. The end result of the performers action in both situations is a reaction from the audience. A successful performance in the dog food commercial gets the listener to buy the product. The well-acted movie gets the viewer to buy into the world it creates. Independent filmmaker, Steve Pak, writes: "...the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things."
To get listeners to buy your product or service, you need to get the voice actor to actually do something with the copy, not think about what they're doing with the copy. Mr. Pak observes: "The challenge for directors is to stop talking about results and start talking about process." In other words, it's what happens during the journey, not just arriving at the destination, that's most important to the story.
Mr. Pak's key to talking about process is the use of action verbs, not adjectives. How does this work with a piece of commercial copy? Let's take our example of dog food. We'll call our brand "Stinkalicious." It's a wet, canned food. Now, Stinkalicious' unique selling proposition is that it only stinks to dogs! Yes, when you open a can of new, genetically altered Stinkalicious dog food, only your dog can smell the disgusting aromas that always appeal best to dogs. It's these non-aromatic aromas that cause Rover to come a-running.
Next, let's say your research into the most effective copy approach leads you to a discovery: people don't find stinky things humorous. Surprisingly, the best choice is straight copy, delivered with an authoritative demeanor, written to convey the sense of relief from stinkiness the purchaser feels every time he or she opens a can of Stinkalicious.
Now here's where action verbs come into your direction to the voice talent. Instead of saying to the actor, "When you get to the line about relief from stinkiness be happy that people will be relieved," say, "When you get to that line, convince, Jane, the listener, to really agree with you." By using action verbs instead of adjectives, the voice actor doesn't have to think, "Now I'm supposed to be getting happy." Instead, the talent can concentrate completely on actually convincing the listener of the happiness to be found with stink-free Stinkalicious. That's motivation and that's what the talent needs to make a piece of copy come alive and be persuasive.
In the words of Steve Pak, "Action verbs lead to specific action through which actors discover and experience emotions -- resulting in compelling performances." Not just in feature films, but voiceovers, too.
Peter Drew, a freelance voice-over talent and copywriter/producer with decades of experience, is heard on radio and television stations, corporate presentations, web sites, and messages-on-hold across America and countries around the world. To send an email regarding this article, please visit http://www.peterdrewvo.com/
People who are good at small talk ask these 5 questions to be 'more real and less awkward': Public speaking expert - CNBC
People who are good at small talk ask these 5 questions to be 'more real and less awkward': Public speaking expert CNBC
Jose Ucar, Public Speaking & Presentation Coach, Releases 5 Tips for a Successful Product Launch Presentation - Yahoo Finance
Jose Ucar, Public Speaking & Presentation Coach, Releases 5 Tips for a Successful Product Launch Presentation Yahoo Finance
Why public speaking skills can give you the upper hand in your professional life - Stuart Fedderson - Atlanta Small Business Network
Why public speaking skills can give you the upper hand in your professional life - Stuart Fedderson Atlanta Small Business Network
Stony Brook Toastmasters Online â€“ Improve Your Public Speaking & Leadership Skills in a Virtual Environment - Stony Brook University
Stony Brook Toastmasters Online â€“ Improve Your Public Speaking & Leadership Skills in a Virtual Environment Stony Brook University
RCDS Fourth Grader Recognizes Power of Public Speaking Skills Outside of Classroom - The Journal Magazines - The Journal NJ
RCDS Fourth Grader Recognizes Power of Public Speaking Skills Outside of Classroom - The Journal Magazines The Journal NJ
best ways to make money with public speaking Asia Insurance Review
Friends and colleagues remember Dennis Egan: 'the best curmudgeon around' - Alaska Public Media News
Friends and colleagues remember Dennis Egan: 'the best curmudgeon around' Alaska Public Media News
Public Service Reform Unit to host public speaking competition Searchlight Newspaper
Public Speaking Lessons from Eagle Square THISDAY Newspapers
Pupils' have their voices heard at public speaking final Epping Forest Guardian
Trump announces Anchorage rally for Dunleavy, Palin and Tshibaka Alaska Public Media News
Voice Training Software Market Size And Forecast -SING&SEE, Public Speaking Simulator, Voice Tutor, SINGPRO, Virtual Speech, Erol Studios, Ummo, Pro Metronome â€“ Indian Defence News - Indian Defence News
Voice Training Software Market Size And Forecast -SING&SEE, Public Speaking Simulator, Voice Tutor, SINGPRO, Virtual Speech, Erol Studios, Ummo, Pro Metronome â€“ Indian Defence News Indian Defence News
Hone Your Public Speaking Skills Advertising Specialty Institute
How I Overcame My Fear of Public Speaking Nevada Today
Classroom Public Speaking Tips for Students Who Stutter American Institute for Stuttering
Jan. 6 committee subpoenas former White House counsel Pat Cipollone The Washington Post
Love: 'The Path to Great Public Speaking' Radio & Television Business Report
Ten Golden Rules of Great Public Speaking Radio & Television Business Report
People who are 'confident and interesting' always avoid these 5 mistakes, says public speaking expert - CNBC
People who are 'confident and interesting' always avoid these 5 mistakes, says public speaking expert CNBC
Does Public Speaking Make You Nervous? Here Are 10 Secrets to Help You Pull It Off Like a Pro. - Entrepreneur
Does Public Speaking Make You Nervous? Here Are 10 Secrets to Help You Pull It Off Like a Pro. Entrepreneur
Anxious about public speaking in the workplace? Fast Company
4-H helps cultivate public speaking skills | Hadleigh Bolton Santa Maria Times
Stop rambling. Here's how the most successful people get to the point, says public speaking expert - CNBC
Stop rambling. Here's how the most successful people get to the point, says public speaking expert CNBC
Eye Contact: Everything in Public Speaking, Even Online Radio & Television Business Report
Deputy Mayor in Ontario Ousted for Speaking Against COVID Lockdowns Calls for Government Accountability - The Epoch Times
Deputy Mayor in Ontario Ousted for Speaking Against COVID Lockdowns Calls for Government Accountability The Epoch Times
Public speaking and being a public speaker Businessday
Public Speaking Anxiety: What It Is, Signs, and More PsychCentral.com
Toastmasters practice public speaking, seeking new members | News | hudsonstarobserver.com - Hudson Star Observer
Toastmasters practice public speaking, seeking new members | News | hudsonstarobserver.com Hudson Star Observer
The Truth About Stage Fright in Public Speaking Business 2 Community
The Beauty of the Pause in Public Speaking Radio & Television Business Report
To Win Over an Audience, Focus on Building Trust HBR.org Daily
Improve Your Public Speaking and Make Friends While Your at it with AmCham Toastmasters - The Beijinger
Improve Your Public Speaking and Make Friends While Your at it with AmCham Toastmasters The Beijinger
This Simple Technique Reduces the Stress of Public Speaking Psychology Today
Northwestern FFA Competes in the District Public Speaking Contest â€“ Ohio Ag Net - Ohio's Country Journal and Ohio Ag Net
Northwestern FFA Competes in the District Public Speaking Contest â€“ Ohio Ag Net Ohio's Country Journal and Ohio Ag Net
Auburn freshman wins annual public speaking competition The Auburn Plainsman
The President Should Avoid Public Speaking The Wall Street Journal
New MSU Speaking Center assists students with public speaking skills Mississippi State Newsroom
Developing leaders: Public speaking program at NYC high school helps young girls build confidence - SILive.com
Developing leaders: Public speaking program at NYC high school helps young girls build confidence SILive.com
What to wear for public speaking Financial Times
EPHS speech team brings hard work, dedication to 'competitive public speaking' - Eden Prairie Local News
EPHS speech team brings hard work, dedication to 'competitive public speaking' Eden Prairie Local News
How 'Private Speaking' Can Improve Public Speaking Radio & Television Business Report
Liberty Union FFA members compete in public speaking â€“ Ohio Ag Net - Ohio's Country Journal and Ohio Ag Net
Liberty Union FFA members compete in public speaking â€“ Ohio Ag Net Ohio's Country Journal and Ohio Ag Net
SFCC To Host Public Speaking Showcase ksisradio.com
The Claudine Arthurs Agency Announces - The Top Public Speaking Coaches To Follow In 2022 - Yahoo Finance
The Claudine Arthurs Agency Announces - The Top Public Speaking Coaches To Follow In 2022 Yahoo Finance
35 students from 25 schools competed in 4-H Public Speaking Contest Tallahassee Democrat
Understanding fear of public speaking and how to get over it TrainingZone.co.uk
Five 4-H Public Speaking State Champions rule from QA MyEasternShoreMD
Harry Walker Agency Helps Public Speaking Industry Pivot Los Angeles Business Journal
Public speaking expert reveals major trick to remove â€˜filler wordsâ€™ from your vocabulary: â€˜It's actually a lot of funâ€™ - Yahoo Life
Public speaking expert reveals major trick to remove â€˜filler wordsâ€™ from your vocabulary: â€˜It's actually a lot of funâ€™ Yahoo Life
Public speaking? I'd rather die University Press
Opinion | Liz Cheney's harsh new attack on Trump is a plea for GOP sanity The Washington Post
Getting Past the Terror of Public Speaking Psychology Today
4-H students place in public speaking competition - LaGrange Daily News | LaGrange Daily News - LaGrange Daily News
4-H students place in public speaking competition - LaGrange Daily News | LaGrange Daily News LaGrange Daily News
Yolo County Judge creates public speaking program for elementary school students - The Aggie - The Aggie
Yolo County Judge creates public speaking program for elementary school students - The Aggie The Aggie
Demand Dignity in Public Speaking Training
Mandy*, a bright, attractive professional woman, had a fear of speaking in front of groups. Recognizing that her feelings of vulnerability and self-consciousness were limiting her potential, she showed up for a presentation skills class filled with trepidation.
13 Publicity Tips for Professional Speakers
In a funk because other speakers seem to be snagging all the media attention? It's time to start claiming your share. Here are a baker's dozen of tips that will boost your publicity efforts and help you finally get noticed.
SOS - Goal Setting
10 Worst Tips To Give A Speaker
1. Learn the speech by heart or read it from a script.
Lose Stagefright Over Your Lunch Hour
While teaching a two-day Speaking Confidence program to a group of 25 government secretaries, I wanted to give them practice using their personal experience to help others. So I gave them a simple assignment to ponder over their lunch hour: Think of a lesson they'd learned in life and share that lesson with the group when they came back.
What is Toastmasters?
How To Use Microphones
Microphones are designed to help your voice, not replace it. No matter how good the microphone, without effective vocal technique, your voice could remain unheard.
For Speakers: Ten Tips on How to Increase Your Fees
One of the most important tools speakers use is their FEE SCHEDULE. Here are ten tips to help you increase your attractiveness and income, while communicating exactly what you offer and clarify your fees for your programs, products, and services.
Ten Speech Tips for Writing Powerful and Persuasive Presentation
Have you ever had to give a speech?Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed.
Getting Results from Your Writing & Speaking
When we communicate, we usually want something to happen. We want results.
Voice Coaching - Training Your Voice to Give Better Presentations
Picture a cool crisp autumn morning in the wide open farming lands in the Great Southern region of Western Australia at Wagin, home of the annual Wagin Woolarama and Giant Ram.Imagine a white metal caravan with brown carpet on the inside walls fitted out as a outside broadcast van on a dusty, damp road by the edge of a large green football oval.
So Youre Going to Make a Speech
What Do I Talk About?Start by asking yourself three questions:1. Who is my audience? (What do I know about the corporate culture or collective personality of the group?)2.
Public Speaking Tips: Lessons From Former US President Ronald Reagan
If you want public speaking tips, what are the ten insights you can learn from former US President Ronald Reagan who was known as 'The Great Communicator'.The news of the death of former US President Ronald Reagan at 93 in June 2004, has again focussed the world's attention on both his achievements and great communication skills.
What to Do When an Audience Member Disagrees With You
Some people enjoy drawing attention to themselves by trying to trip you up on a fact or statistic during your presentation. A few will find something you say threatening to their secure view of the universe and want you to know that " You are dead wrong!!" When this happens it is important to remember that you won't be able to please everyone in your audience and you shouldn't try.
Speaking for FUN and PROFIT
How do you gain contacts from a speaking engagement?The name of the game in providing speaking engagements is to gain more contacts to add to your list of potential clients. Speaking is only one way of attracting business.
Take The Fear Out Of Public Speaking
You're a bright, dynamic executive. You've been scheduled to give a major company presentation.
How VALUABLE is Your Speaking Topic?
What information can be used immediately by the audience and what is to follow?Can you tell the audience in 30 seconds or less what you do and also give them three things that they can use immediately? The chances are that you probably cannot. If you do not have a practiced and enthusiastic response to how valuable your topic is, then you are likely not going to win over the audience.
How To Handle Audience Questions Effectively
For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk.
Speaking to an individual is different from the group experience. Whether you are training someone, selling, coaching, or asking for a raise, here are some tips for speaking one-to-one.
How To Make A Blue Ribbon Presentation Every Time
You can make a Blue Ribbon presentation each and every time if you follow these 14 rules.1.
|home | site map|