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Networking Information |
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Networking and Trade Shows
The most important reasons people exhibit at a trade show? To see what's new and to gather leads - information for future business. So, how do you that besides standing in the booth and walking the aisles? The word is "Networking". It is much more than a buzzword. Networking is a conscious, planned effort to get the most of quick encounters, in. brief time periods, and to develop a lasting mutual relationship. WHAT IS NETWORKING? The concept of networking got its start with job searches and head hunting. Like a spider spinning a web, a job seeker leaves a trail of resumes, going from point to point, tying knots in the process, until the quest (the web) is complete. In the beginning, your technical skills will be required, but it's your people skills that keep you going. Technical expertise is important as it puts you on one level, but it's people who raise you up in the business world. Networking should be of mutual benefit. What can you offer to raise up the other person? PROVIDE ADVICE At a trade show, position your firm as an expert. Besides meeting people at your exhibit, here are other networking suggestions: * Have technical experts in your exhibit at selected times for conferences or to answer questions. Promote this before and during the show. * When possible, have your staff participate on panels and as presenters. * Make all of your staff experts - Select a trend and be certain everyone is up to speed. Talk about it in every conversation on and off the show floor. Always use your company's name in the conversation - make your firm the trendsetter. * Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company. When you give advice, you are recognized as having superior knowledge and expertise. When others ask for advice, they are acknowledging that they don't know something. It may be difficult for people to ask for help. Part of your networking skill will be to recognize when advice - instruction - information - will be helpful to the person. It's important not to talk down to or make other people feel uncomfortable, as you provide information. Use simple words and increase your vocabulary as you establish rapport with the visitor. This is especially critical when introducing new technical products and services that may have new words or language attached to them. Sometimes, you'll be asked for information you don't have. You must determine what you know, what you have and what you need. If there are gaps, determine what you need to do, who you need to know, in order to bridge those gaps. Remember, it's OK to say, "I don't know" what asked a question, but it is your responsibility to find the answer and get back to the questioner as soon as possible. BUILDING THE NETWORK Through your life you will meet thousands of people. From a chance encounter on a school bus to the second cousin of your neighbor's best friend, from a mail order supplier in London to a tennis partner - we are surrounded by contacts. Some of these people will be critical to your success. The Internet allows us to broaden our network greatly. Sometimes luck plays a role in who we meet at the show - you might meet the school bus buddy or the second cousin. The world is getting both larger and smaller at the same time. Manage your time and effort to be attuned to those conditions that improve the odds of good luck and serendipity - accidental discovery. Enjoy your next show. Julia O'Connor - Speaker, Author, Consultant - appreciates the nuances of networking. She is president of Trade Show Training, inc. and often teaches clients how to move strangers to strategic networking partners. http://www.TradeShowTraining.com -- 800-355-3910
MORE RESOURCES: Networking During The Pandemic: How People Who Barely Know You Can Help Accelerate Your Career Forbes Juniper Networks Announces Close of Apstra Acquisition Business Wire Advanced System Groups Provides Dante Audio Networking to San Francisco Conservatory of Music for Socially Distant Performances Sports Video Group Virocom Selects Sierra Wireless AirLink End-to-End Networking Solution for Smart Locker Applications Yahoo Finance Networking: Be curious - Bizwomen The Business Journals Commercial Real Estate Brokers Talk Networking Tactics During COVID Commercial Observer Service providers seek better networking and security integrations SecurityBrief Australia Bartleby - The science of networking | Business The Economist ACG selects Tejas Networks to build Afghanistan's high-capacity National Optical Transport Network PR Newswire India India's Tejas to supply networking products to Afghanistan Developing Telecoms Lavelle Networks is the CIO's choice for the WAN Edge Infrastructure for the third year in a row PR Newswire India Global Virtual Networking Market 2021 With Prime Countries Knowledge : World Trade Share, Size, Revenue, Latest Trends by 2025 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper Global Telecom and Networking Racks Market 2020 Company Profile, Import/Export Scenario, Business Strategies and Emerging Market Segments to 2025 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper What Is Your Social Networking Style? - Greater Good Greater Good Science Center at UC Berkeley Juniper Networks closes acquisition of Apstra Seeking Alpha Global SDx and Networking Technologies Market 2020 Size, Share, Trends, Growth Business-newsupdate.com Sinclair offers first peek at rebranding for Bally's Sports networks Baltimore Business Journal Where Will Arista Networks Inc (ANET) Stock Go Next After It Is Down 2.28% in a Week? InvestorsObserver Better Buy: Arista Networks vs. Cisco Motley Fool The future of social networks might be audio MIT Technology Review Wi-Fi Vantage enhances the user experience in managed networks RCR Wireless News Extreme Networks Reports Preliminary Second Quarter Fiscal Year 2021 Financial Results Monterey County Weekly HFR Networks and Fujitsu Announce Industry's First 25G Smart Tunable Optics for 5G Transport StreetInsider.com COVID helped teach Army how to build classified networks, both on and off bases Federal News Network Earnings Preview for Juniper Networks Yahoo Finance Why AMC Networks Stock Is Soaring Today The Motley Fool F5 Networks (FFIV) Q1 Earnings Surpass Estimates Yahoo Finance Google adds a Restricted Networking Mode in Android 12 XDA Developers Get the most out of networking during BREW this week Greater Baton Rouge Business Report Men's Basketball Learns Two More Tip Times and TV Networks GoCreighton.com CBWN networking lunch in February Central Coast Community News Stock Alert: Gilat Satellite Networks Touches New High After Successful ESA Technology Testing Nasdaq Extreme Networks rises 17% on preliminary FQ2 figures Seeking Alpha Exclusive Networks signs Alcatel Lucent for Asia-Pacific CRN Australia Juniper Networks Q4 2020 Earnings Preview Seeking Alpha Versa Networks rolls out more formal channel approach ComputerWeekly.com Enhanced Internet + Wi-Fi For Peru From ColinaNet + SES Networks – SatNews SatNews Publishers CBR: Next-Gen Networks / SDWAN | TV News Check TV News Check Palo Alto Networks Pumps Up Prisma Cloud SDxCentral North Korea defection exposes pressure on Kim’s foreign networks Financial Times Outgoing FCC Chief Says Government Laid Groundwork for Faster Networks The Wall Street Journal F5 Networks will buy Volterra cloud computing startup for $500M in latest major acquisition GeekWire Broadcast networks barely mention post-Biden inauguration Antifa riots in Portland, Seattle Fox News Why Ceragon Networks Stock Rocketed 54% Friday Motley Fool How to prioritize networks on Android TechRepublic Ceragon Networks® Announces Date For Fourth Quarter And Full Year 2020 Financial Results Yahoo Finance Mutual aid networks find roots in communities of color Associated Press TV Networks Shift From Coverage of Electoral Tally to Storming of Capitol The New York Times |
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