The Promotion Factor: Seven Strategies to Promote Yourself and Your Business by Playing Golf
Effective business promotion is more powerful than advertising. Using golf is one the best ways to increase your business and personal success. Playing golf is the foundation for networking and recruiting. Think about the relaxed atmosphere a golf course provides. It is surely not an office environment where you have to watch what you say and how you behave. Many business opportunities have been realized on the golf course. In addition, many job offers have been negotiated there as well. Here are seven strategies that will help you network and recruit for your business and personal success:
"It's not who you know, it's who knows you."
? Observe the true character of the person while playing golf. They are more relaxed and open in this environment than at the office.
? Learn what challenges their businesses face and think how you can help solve their problems. Caution: don't offer your solutions on the golf course. Wait until after the round.
? Ask open-ended questions. Remember your best approach in asking is: who, what, where, when, and how questions. It shows that you are interested in them.
? Make them be interested in what you do. When you are asked, "What do you do?" don't give them your title or what products/services or industry you represent. Give them a description of the benefits you offer. For example: "I help small business owners, on a limited budget, create more revenue."
"Where can I find good, dedicated and hardworking people?"
Most businessmen and women are always on the lookout for talented people to help them in their businesses. Why couldn't it be you? You can tell many things about a person's character by playing golf with them. You can tell the following:
? Honesty/integrity?Do they cheat? Do they play by the rules? Do they make excuses for not playing well?
? Thoughtfulness/consideration?Do they put their name first on the scorecard? (a sign of "me first" attitude) Do they offer to buy the first round from the beverage cart? Do they remember their playing partner's names?
? Social/business political etiquette?Do they offer to drive the golf car? Do they help look for a lost ball? Do they offer to rake the bunkers for others? Do they repair ball marks on the green? Do they include everyone in the conversation?
Being aware and applying these seven strategies will definitely improve your chances of success in your business and personal life. See you on the golf course.
Ryan James (R.J.) Lancaster is the president of the Education & Learning Institute, a research, seminar and publishing company. He helps organizations and individuals think differently to ensure their success. He is also a professional speaker and author of E-books.
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