Did You Market Yourself Today?
"If you build a better mouse trap - the world will beat a path to your door."
Do you still believe that?
Let's try another one. "Go to school; get a good job; and the company will look after you." The first statement is from Emerson - the second you may have heard from your parents. Both are no longer true. Don't blame your parents or Emerson for their dated wisdom - things change.
You still have to be good at what you do. But, in any career you choose today - you must learn 'the job' plus how to sell and market yourself.
Marketing is not selling. Marketing is everything you do - or don't do that helps you sell (or hinders you). You cannot 'not market'. Marketing is about sending messages and everything you do or don't do sends a message about you. The way you answer, or don't answer your phone sends a message. Send out a sloppy resume and that sends a message.
You can influence how others perceive you if you follow the Secrets of Power Marketing.
What you know and can do is not necessarily how others see you. What they perceive is a combination of their beliefs and your intended and unintended messages. You must be aware of all these messages and manage the perceptions.
Do you want to be seen as an expert? A good person? A thorough worker? A fun individual? An intellectual? Sensible? Analytical? Creative?
Use creative ways of sending your message. Here are some simple tips you can use. For more tips read - Secrets of Power Marketing - a refreshing guide to personal marketing for individuals who want to succeed.
Get involved in your community. Volunteer to work on a fund-raising campaign. Become a spokesperson for your club or association. The more the public sees your name the more 'they think they know you'. If they know you, they have a chance to like you and we would rather hire, promote, or recommend someone we like.
Build relationships with key decision makers. Send them a thank-you note when they did something to help you. Send a note of congratulations when they did something that deserves a compliment. Recommend a book that you think they would like. Clip and send them an article that might interest them, (maybe this one). Meet for coffee, breakfast or lunch.
Never stop marketing.
© George Torok is co-author of the national bestseller, Secrets of Power Marketing. He delivers keynote speeches and training programs to help organizations grow. For more information call 800-304-1861 or visit http://www.Torok.com to register for weekly tips.
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Building Great Business Relationships
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For those of you interested in international business transactions or the business networking organization, LinkedIn, a new Yahoo groups discussion forum has been created. Several Yahoo discussion groups already exist on the uses and preferences concerning LinkedIn, such as the Yahoo Group forum called MyLinkedin Power Forum (MLPF), but the messages on that forum were biased.
It Pays to be Friendly
Most small business people do not take advantage of human relationship issues. They do not understand that being nice and friendly, out going and enthusiastic pays high dividends.
Practice Makes Pefect
What is the problem when people try to describe what they do and they stumble over their words and never consistently repeat the same message?Have you ever gone to a networking event and the person next to you is trying to describe what they do and they keep miscuing the words? This happens so often at these events. The major problem, besides focus, is the fact that they have not practiced their spiel.
Who Are You and What The Heck Do You Do?
A few years ago, I was attending a family function when I ran into a cousin of mine. Having not seen her in more than three years, she told me that her son had graduated from law school and had passed the bar examination and was now a lawyer at a very prestigious law firm in New York City.
Networking Know How
Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We don't often think of "negative" networking.
Networking - How To Do It
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People Know People
I recently entered the keyword "networking" into Google. In 0.
Youve Got Personality, Use It!
For the self employed professional, nothing is more important than the image you project to your clients and potential clients. Napoleon Hill put it best when he said, "People buy your personality and ideas long before they buy your products and services.
Increase Your Sales by 30% Using Internet Collaboration Networks
Small businesses are really excluded from the global economySmall businesses from many different industries, both traditional and hi-tech, have discovered a new way for them to succeed in the "global economy".It involves collaboration on large proposals, R&D and fulfilment of orders assisted by relatively low cost, virtual collaboration technology.
Where Does That Word Come From?
"Instead of a handshake, I gave Toby a high-five to break the ice; and when we sat down on the front porch and started talking off the cuff, it was as if serendipity brought us together."That sentence contains several words and actions you see and hear every day.
Small File Box With Resumes to Help Customers
I bet you have not thought about it much, but there are many ways you can help your customers in their daily lives. If you have a customer who just got laid off from their job, tell them you will be glad to take a few of their resumes and put them in a file box and when Corporate Executives come into the store you will be sure to put a good word in for them.
How to Gain Maximum Value from Your Networking Time
One of the best ways to get business is through networking. That's what the majority of people I speak to tell me.
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