Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Graduate Copywriter
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Graduate Copywriter. Magnificent Mile, Chicago. Competitive base - Realistic 1st year OTE: $28K. 2017 National 'Best and Brightest Company to Work For'. PHMG is the world's leading audio branding agency, working with more than 32,000 clients in 39 ...



The Drum

Copywriting: a choose your own adventure story
The Drum
The windows are all locked to stop copywriters from throwing away unclear briefs. You reluctantly begin to work. You stop working to go for a wee, a hazelnut latte (and then another wee because it was a pretty big latte). You get back to work. Do you…



Adweek

So You Want to Be a Copywriter at an Ad Agency. Now What?
Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a statue or pen your own rap to nab such a position ...



Search Engine Land

How to drive conversions with on-brand SEO copywriting
Search Engine Land
As I mentioned above, your brand message is an important component of SEO copywriting — as is often overlooked by copywriters and SEO experts alike. It plays a huge role in how you write, who you are writing for, the action you want them to take and ...



Adweek

Alibaba Says Its AI Copywriting Tool Passed the Turing Test
Adweek
To use the AI copywriter, brands insert a link to a product page and click the “Produce Smart Copy” button for suggestions. They can adjust the length and tone with options like promotional, functional, fun, poetic or heartwarming. Alimama said the ...



Community Manager/Copywriter
Bizcommunity.com
Weekend and overtime work will be required; Have confidence to do interviews while doing live coverage; Own vehicle required; Responsible (digital-savvy) for all communications, social media, events, and content creation (copywriting), among other ...

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Forbes

10 Copywriting Mistakes That Will Hurt Your Marketing Efforts
Forbes
By paying close attention to the quality of your copy, you can ensure your brand's story stands out. This not only means producing clean copy, but being aware of common copywriting pitfalls. According to 10 members of Forbes Communications Council ...



ETF Trends

How will Alibaba's New AI Writer Change Copywriting?
MarTech Advisor
HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects customers' online shopping behavior. The organization has recently introduced an AI ...
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Alizila

Alibaba Debuts 'AI Copywriter'
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Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of content on Alibaba's e-commerce sites Tmall and Taobao, the AI copywriter uses deep learning and natural language ...
Alibaba's AI-powered Copywriting Tool Passes Turing TestFossbytes
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Mumbrella Asia

Alibaba claims its AI is about to change copywriting forever – for agencies and brands
Mumbrella Asia
The firm's digital marketing arm, Alimama, insisted the development would allow agency copywriters and brand marketers to operate higher up the value chain and in a much more efficient way. It said the technology could “take care of a portion of their ...
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