Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Search Engine Land

10 AdWords copywriting hacks
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The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



5 Essential B2B Copywriting Tips
Business 2 Community
This includes the analysis of comments, downloads and click-throughs, as you look to determine how clients interact with your competitors' content. This insight can be used to optimise the impact of future content, while encouraging copywriters to ...



Business 2 Community

6 Common Copywriting Grammar/Usage Debates
Business 2 Community
Common copywriting debates rage among writing mavens and editing geeks (the latter of which I proudly am). Some of these arguments have no wrong answers and are just a matter of preference. Others turn upside down grammar and usage rules that ...



The Content Standard by Skyword

What the History of Copywriting Teaches Us About Content Marketing Today
The Content Standard by Skyword
Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. But why? Where most business rivalry ...



Entrepreneur

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.
Entrepreneur
If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes. The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right. Next Article. If You're Not ...



Mumbrella Asia

Final Mumbrella360 Asia masterclasses: copywriting, social, idea theft, webinars and more
Mumbrella Asia
A number of masterclasses have been announced as part of the three-day media and marketing conference Mumbrella360 Asia – which will take place in Singapore this November – including sessions on copywriting, social media, location-based marketing, ...



B&T

Top Creatives To Teach Copywriting & Art Direction At Miami Ad School
B&T
Martinez said it was a great initiative by Miami Ad School to teach a copywriting course dedicated to social media. “Fully-skilled social media talent is hard to find,” he said. “Data analysis and strategy skills are important, but sound, fresh ...



Local authors to speak at UMass Dartmouth on Oct. 15
SouthCoastToday.com
Ten years later, he became chief copywriter for the Southeastern Advertising Agency in New Bedford. He is a nationally recognized sports historian. His most recent book, Vagabond Halfback: The Saga of Johnny Blood McNally, is a biography of a charter ...



Copywriter/Social Media Account Manager
Pedestrian TV
We are looking for first-class copywriting abilities, excellent content creation skills, the ability to display creative thinking and take initiative. A growth mindset, positive attitude and excellent work ethic are essential alongside a commitment to ...



Ventura County Star

Scarlet Letters Copywriting revamps website
Ventura County Star
Scarlet Letters Copywriting, based in Newbury Park, has launched a revamped website, http://www.scarletletterscopy.com. The site reflects the company's growth from its roots in Hollywood's entertainment scene to a more diverse roster of clients in ...


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