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Copywriting Information
Business Writing: When Not To Be Professional
It's time to write your next ad or brochure. Maybe some web content.
10 Things You Should Expect From Your IT Copywriter
Anyone who's ever tried marketing IT products
or services knows that it's a specialist field.
Your customers in the IT industry have very unique and
specific requirements, and that means you do too.
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well.
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales.
Its Time To Start That Swipe File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Subhead..
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Inc.com |
6 Copywriting Mistakes That Are Killing Your Landing PagesInc.comHaving high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. When it comes to your landing pages--a critical component of any brand's marketing--without convincing copy, all of the ... |
Business 2 Community |
5 Copywriting Tips For Facebook AdsBusiness 2 CommunityYour prospects are not on Facebook looking for your products and services and do not have buyers intent. If your Facebook ads aren't delivering the results you want, it may be because your copy isn't good enough. Here are 7 of my favourite copywriting ... |
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Product Copywriting InternBuilt In AustinAs a Product Copywriting intern, you are creative and have great time-management skills. Grammar ignites your bones and you eat, sleep, and breathe proofreading. You are willing to take constructive feedback in stride and can work at your own work ... |
The Drum |
AI-powered copywriting for Facebook has arrivedThe DrumA revolutionary AI tool from Phrasee is shaking up the world of global advertising. When it comes to social media advertising, there are all sorts of factors to consider but mainly it boils down to one key issue β where will you get the most bang for ... |
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Senior CopywriterBuilt In Chicagocloserlook's Senior Copywriter creates compelling content that aligns with strategic communication objectives for multichannel-marketing campaigns. The Senior Copywriter is a creative, conceptual thinker who collaborates with the rest of the project ... |
Bizcommunity.com |
Copywriter/StrategistBizcommunity.comCalling all strategic word ninjas! This is a brilliant opportunity to work at a super through-the-line agency based in Durban. We're looking for a mid-weight copywriter/strategist to work across the spectrum to develop compelling brands, aid the ...and more » |
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RELATED ARTICLES
7 Powerful Sales Copy Writing Techniques!
Your sales letter is the most important component in your
web site or marketing campaign. It will introduces your
products or services to your visitors and how people react
(buy, bookmark, leave) is 80% entirely depends on your
sales letter.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so.
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
How To Write Direct Mail That Really, Really Works!
So, you have something you want to sell. It may be a product, a service, or a cause.
How to Write Carrot-Wielding Copy!
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention)
Riveting (it pulls her into reading further)
Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing.
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.
Copywriting and Your Five Senses
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
Copywriting Businesses - How You Can Get Started
Do you have the training and skills needed for copywriting?Are you looking for a way to get your foot in the door?Will you have what it takes to succeed with your copywriting businesses?For many, these three questions drive them day in and day out to become the person that people demand time with. Still for others, the business aspects of copywriting have just been easy to get.
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.
Step One for Copywriters: Understand WHAT to Say
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.
Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.
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