Copywriting Information

Copywriting Information

Business Writing: When Not To Be Professional


It's time to write your next ad or brochure. Maybe some web content.

10 Things You Should Expect From Your IT Copywriter


Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too.

Professional Writing: Six Great Reasons to Hire a Writer


Most people can write. Some can even write well.

Writing Effective Sales Copy


Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.

Some Important Tips On Proposals And Price


Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".

Dissolving Buyer Scepticisim ... A Lesson In Copywriting


When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content


If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.

A Quick Free n Easy Content Writing Course


I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.

Is Your Web Copy Plain Talk?


It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.

Real Estate Professionals Need You to Write for Them!


Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales.

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.

Hooks, Lines & Sinkers


Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.

Impulse Writing for Better Ad Headings


Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.

Can Anyone Succeed as a Freelance Copywriter?


This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.

Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!


Subhead..

More Articles from Copywriting Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



MORE RESOURCES:

On copywriting, cakes and overpromising creative agencies
Brisbane Times
For creative agencies, sometimes it's best to make realistic, even modest, pitches for business, and leave plenty of creative juice in reserve for when the real ...

and more »


Entrepreneur

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Entrepreneur
This scenario is a testament to the importance of investing in professional copywriting on your own company website. It's often a prospective customer's first interaction with your brand, so it needs to impress. It's no place to cut corners with ...

and more »


TNW

Craft the words to send your business soaring with these copywriting courses — and YOU decide the price
TNW
Effective Copywriting Principles help you identify what makes good copy along with exercises to help you create your own. With Intro to Marketing Analytics, you'll uncover the secrets of data analysis, using SQL (Structured Query Language) to crunch ...



HuffPost

5 Copywriting Articles That Will Change How You Write
HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ...



Media Update

Ten tips for excellent copywriting
Media Update
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...

and more »


Business 2 Community (blog)

Website Copywriting That Sells
Business 2 Community (blog)
Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ...



The Drum

The rules of copywriting. And why they suck
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



Business 2 Community

4 Ways to Make Your Copywriting Super Persuasive
Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ...



MuMbrella

The key to good copywriting? Jettison the jargon and keep it simple
MuMbrella
Words have incredible power in marketing. If you're trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since ...


Google News

home | site map
© 2006