Copywriting Information

Copywriting Information

Business Writing: When Not To Be Professional


It's time to write your next ad or brochure. Maybe some web content.

10 Things You Should Expect From Your IT Copywriter


Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too.

Professional Writing: Six Great Reasons to Hire a Writer


Most people can write. Some can even write well.

Writing Effective Sales Copy


Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.

Some Important Tips On Proposals And Price


Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".

Dissolving Buyer Scepticisim ... A Lesson In Copywriting


When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content


If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.

A Quick Free n Easy Content Writing Course


I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.

Is Your Web Copy Plain Talk?


It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.

Real Estate Professionals Need You to Write for Them!


Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales.

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.

Hooks, Lines & Sinkers


Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.

Impulse Writing for Better Ad Headings


Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.

Can Anyone Succeed as a Freelance Copywriter?


This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.

Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!


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MORE RESOURCES:

HuffPost

5 Reasons SEO Copywriting Makes Your Website Better
HuffPost
SEO copywriting helps you reach that pinnacle. Keywords should logically appear in evergreen content like bios and your “about” page. A regularly updated blog allows you to pepper your site with even more keywords so you can rank for the biggies and ...

and more »


Forbes

12 Common Copywriting Mistakes You Could Be Making
Forbes
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put ...
How To Give Your Copywriting A Conversion-Focused Uplift [Examples]Search Engine People (blog)

all 2 news articles »


MarketingProfs.com (subscription)

The Top 4 Threats to Creative Copywriting and How to Overcome Them
MarketingProfs.com (subscription)
Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of heart, however. It can be frustrating, mind-bending ...



The sad state of American TV ad copywriting
Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Techies, you need to get your AI copywriters up and running, post-haste. No one under ...



Adweek

Copywriting Doesn't Get Any Better Than in This Haunting Nike Print Ad From 1990
Adweek
In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as “Madman,” a ...



Adweek

A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember
Adweek
We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the ...



13 Copywriting Resources to Grow Your Business
Business 2 Community
You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C ...



11 B2C Copywriting Tips To Resonate With Your Audience
Business 2 Community (blog)
Your B2C copywriting probably falls a little flat. It's not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that's exactly what you have to do to resonate with your audience ...



The Drum

The old-time copywriting secrets you need to know to write a great sales letter
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Copywriter - Healthcare
Bizcommunity.com
Are you an experienced, connected digital copywriting professional looking for an opportunity with a vibrant, growing, non-traditional digital agency? Are you a self-starter who thrives on a flexible structure and working from anywhere? a marketing ...


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