Copywriting Information

Copywriting Information

Art Of Writing Profitable Classified Ads


The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.

Writing Tips for Your Website


Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back.

Hey, Client, This Is Me! Sell With Your Writing Voice


In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.

Designing for a Non-English Audience


Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything.

On Copying and Stealing Designs


The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.

10 Tips for Writing Web Copy


One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.

Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines


Headlines attract attention. Headlines generate interest.

7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas


I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.

A Writers Secrets


Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person.

How To Be Creative


Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.

The Truth About Negative Commands (Dont Read This!)


Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others.

Increase Freelance Sales With an Online Resume!


Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job.

How to Start and Sustain a Career as a Freelance Writer


Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.You do not need to have special qualifications to be a freelance writer and make money.

How To Write Headlines That Get Attention


No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple.

Are You Losing Customers Because of Typos?


Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store.

More Articles from Copywriting Information:
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The Copywriter's Playbook  Radio Ink

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Heather Williams,Copywriter, Gum Essays  HR Technologist

Heather Williams is an experienced freelance copywriter for Lucky Assignments and Gum Essays.


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Sprout Social is hiring for a Conversion Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.


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10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


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Business People  Northwest Arkansas Democrat-Gazette

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The morning after  The Punch

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How AI is Transforming Copywriting  CMSWire

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How to drive conversions with on-brand SEO copywriting  Search Engine Land

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Kemp joins Eric Rob & Isaac  Log Cabin Democrat

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How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

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Mobile App Press Release: How to Utilize PR Distribution Services for Boosting up Traffic and Download Rates  The Daily Telescope

Thousands of mobile applications are being launched every day with hundreds of options to choose from Apps offering similar functionalities. It's becoming ...


Communicating sustainability: the language of 21st Century business  manilastandard.net

As an AB Literature student, it was clear to Harris Guevarra that he would be landing a career in the academe. But 15 years after he graduated from De La Salle ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


Bob Eubanks Serenades SCS Agency Clients In Valentine's Day 'Lovestream' Event  AgencySpy

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Reaching the First Page of Google After the Latest Algorithm Change Using a Global Press Release Distribution Service  Life Pulse Health

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Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


Orchids and Onions – SA boykie’s Super Bowl ad shines  Citizen

But Tops at Spar's 'Sip of the Nation' social media campaign, which played on the State of the Nation address on Thursday night, was stretching it too much.


Copywriting: a choose your own adventure story  The Drum

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

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#TraiascaCapraVecinului – Idea of the Year for Top 3 ADC 2018 - Business Review  Business Review

For the third year in a row, ADC Romania has chosen the biggest winners of the Top 3 ADC, during the ADC Night event. Raluca Circo (McCann Worldgroup.


4-Step Guide to Writing Google Ads That Sell  Inc.

Google ads not performing as well as you'd like? Apply these 4 simple strategies to take your ads from zero to infinity, fast.


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

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The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Alibaba Debuts 'AI Copywriter'  Alizila

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Alibaba claims its AI is about to change copywriting forever – for agencies and brands  Mumbrella Asia

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Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

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People in Business for Sunday, Feb. 17  Grand Island Independent

Copur contributes to textbooks. Dr. M. Sitki Copur, a medical oncologist/hematologist at the Morrison Cancer Center in Hastings, is listed as a contributing author ...


8 Age Old Copywriting Examples [Avoid at Your Own Risk]  Business 2 Community

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


Online staffing platform Fiverr acquires content marketing platform ClearVoice  Staffing Industry Analysts

Online staffing provider Fiverr acquired venture-backed ClearVoice, a subscription-based *content* marketing platform.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

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5 Copywriting Tips For Facebook Ads  Business 2 Community

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7 Steps to Becoming a Professional Copywriter  Entrepreneur

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10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

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Alibaba introduces AI copywriter - The Jakarta Post  Jakarta Post

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.


5 Simple Copywriting Tips for Local SEO  Business 2 Community

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...


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Phrasee: AI-powered Copywriting for Facebook Has Arrived  Business Wire

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


How a Copywriter Can Be a Candidate's Best Friend  Campaigns & Elections

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.


Dating Around: Meet the 6 Singles at the Center of Netflix's New Reality Show  E! Online

The streaming giant's series follows six singles on five first dates.


Duncan Channon Launches First Broadcast Campaign for Rakuten During Grammy Awards  AgencySpy

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5 Copywriting Articles That Will Change How You Write  HuffPost

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7 characteristics of brilliant copywriting - PR Daily  PR Daily

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Want to work from home as a copywriter? These online courses can help.  Mashable

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Will Alexa be the saviour of the copywriting industry?  The Drum

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The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


The Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury  Adweek

Joe Brooks, former global sales director for the Epica Awards, and Lucía Ongay, former global press manager for the Epica Awards, have decided to break off ...


Ask the SMXpert: Keyword research and copywriting  Search Engine Land

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...


The Secrets To Hiring And Developing The Best Copywriters For Your Website  Forbes Now

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Freelance Copywriter job with Altice USA | 382629  mediabistro.com

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...


Designer Andrew Newman makes his mark in art and commerce  Wicked Local

Graphic designer Andrew Newman's colorful design footprint – or rather, handprint – is visible across Cape Cod in the many evocative, contemporary logos, ...


What the History of Copywriting Teaches Us About Content Marketing Today  The Content Standard by Skyword

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Code eats copy for breakfast: Human copywriters are doomed  Digiday

Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...


9 Website Copywriting Tips That Will Increase Your Search Ranking  Business 2 Community

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...


Everyone's a copywriter. Right?  mUmBRELLA*

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)


Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America  Business Wire

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...


Copywriters, enough with the bad ads – it’s time to put the thesaurus down  South China Morning Post

From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché.


Country star Miranda Lambert reveals secret marriage  Fox11online.com

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George Schafer  Hartford Courant

George Schafer, 90, formerly of West Hartford, passed away Tuesday, February 12, 2019. He was the husband of 43 years to the late Theresa M. Schafer.


What It’s Like to Make a Friend on Bumble BFF  The Atlantic

People can be really judgmental, like, 'What's wrong with you that you can't make friends by yourself?' But it's honestly really hard to do it naturally.”


The NYPD Is Investigating the Murder of a Longtime Agency Copywriter  Adweek

October 23, 2018. The NYPD's chief of detectives indicated that the investigation has come to focus on a single "person of interest." Getty Images. Share.


Creative Services  Chicago Health

Chicago Health's team of award-winning copywriters and graphic designers deliver solutions that elevate your brand's voice through print and digital *content*.


Discover Copywriting Secrets And Launch A Flexible Freelance Writing Career  Daily Beast

Many of us dream of the ability to freelance and work with more freedom. Truly effective copywriting isn't just about developing catchy sentences: you can drive ...


One creative career path: How Jen Gotch went from pre-law student to co-founding ban.do  USA TODAY

Jen Gotch, co-founder and chief creative officer of ban.do, says the key to professional success is self-awareness and emotional intelligence.


The 7 Facebook Ad Copywriting Strategies You Need to Test  Business 2 Community

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.


How To Avoid This Common B2B Copywriting Mistake  Forbes

Explaining your work process instead of the value you provide your customer is a surefire way of losing their interest.


WHAT THE HECK IS A COPYWRITER?  The Daily Star

Every now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed ...


How Eve mattresses woke up to long-form copy  Econsultancy

Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?


Seven Rules For Digital Copywriting All Brands Should Follow  Forbes

For any brand, its "voice" is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to ...


Local poet Brandon Amico awarded a National Endowment for the Arts Fellowship  Mountain Xpress

Today, the National Endowment for the Arts announced that Brandon Amico is one of 35 poets who will receive an FY 2019 Creative Writing Fellowship of ...


Former Sears catalog copywriter Joe Norris discusses when ‘Americans needed stuff’  Wichita Eagle

With the Sears bankruptcy filing, some people felt a twinge of sadness, but longtime Wichita ad executive Joe Norris felt his nostalgia in the early 1990s when he ...


Yes, Dandruff Can Be Funny, Or So Believes Head & Shoulders - AM Marketing, Media, Advertising News in  Arabian Marketer

Head & Shoulders and Saatchi & Saatchi Dubai put together a live comedy show to laugh at the dandruff jokes you would not have heard of.


The 10 types of copywriter – which one are you?  The Drum

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.


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