Copywriting Information

Copywriting Information

The Five Rules Of Influential Web Writing

Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses

In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works

Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting

Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key

Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy

Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy

When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy

WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials

1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?

It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell

Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

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The Drum

Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull
The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. The camera may have made him feel old and fat, but it also lent him the gift of reflection – and ...

The Drum

Working at your desk could make your copywriting rubbish
The Drum
Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they're little more than an overdressed airport ...

Business 2 Community

5 Website Copywriting Tips for Technology Companies
Business 2 Community
What is your simplest explanation for how your business solves their problems? This also means writing in an engaging and casual tone. You don't need to prove how smart you are. You need to connect in a meaningful manner. Your website is a great place ...

The National

Jordanian's copywriting firm is the last word
The National
So she set up her own copywriting company – Tarjama, to plug the gap. The company, which was initially based in Amman, Jordan, provided website and brochure material in English and Arabic for both local and regional clients. Some of her biggest ...

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Search Engine Journal

10 PPC Copywriting Best Practices for Extra Effective Text Ads
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Running PPC ads can be extremely profitable – or it can be a ...

Coast Digital (blog)

The Big Secret to B2B Copywriting & Content Marketing
Coast Digital (blog)
If you've read any of my previous blogs about copywriting and content marketing then you'll have heard this before. Successful content is written with the reader in mind. We know we're writing for a person who sits within the kind of business we want ...

24 Business Copywriting Tips for the Busy Owner
Business 2 Community
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner, you're constantly faced with prioritizing your time. You may want to get around to ...

Business 2 Community

5 Online Copywriting Projects that Will Boost Your Bottom Line
Business 2 Community
How do you know which copywriting projects are right for your business? There's a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your ...

Senior Copywriter
Built In Chicago
We're recruiting for a talented Senior Copywriter to join our world-class team, who'll create powerfully imaginative audio scripts for clients in every industry sector. Using your extensive knowledge of copywriting within the North American market, you ...

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How Cornwall is preparing for life outside of the EU
She moved from London to Cornwall 10 years ago, when she launched her own copywriting agency Radix Communications. She now employs more than a dozen workers and writes for large global firms including Amazon and Oracle. "The EU funding was really ...

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