Copywriting Information

Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy


WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials


1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?


It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

More Articles from Copywriting Information:
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MORE RESOURCES:

Entrepreneur

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Entrepreneur
This scenario is a testament to the importance of investing in professional copywriting on your own company website. It's often a prospective customer's first interaction with your brand, so it needs to impress. It's no place to cut corners with ...

and more »


On copywriting, cakes and overpromising creative agencies
Brisbane Times
Years ago I worked in a marketing department where I spent many hours standing in the background trying to bring attention to myself. "Excuse me?" I would meekly call out as, right in front of me, my bosses flung many thousands of dollars a day at ...

and more »


TNW

Craft the words to send your business soaring with these copywriting courses — and YOU decide the price
TNW
Effective Copywriting Principles help you identify what makes good copy along with exercises to help you create your own. With Intro to Marketing Analytics, you'll uncover the secrets of data analysis, using SQL (Structured Query Language) to crunch ...



HuffPost

5 Copywriting Articles That Will Change How You Write
HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ...



Business 2 Community (blog)

Website Copywriting That Sells
Business 2 Community (blog)
Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ...



Media Update

Ten tips for excellent copywriting
Media Update
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...

and more »


The Drum

The rules of copywriting. And why they suck
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



MuMbrella

The key to good copywriting? Jettison the jargon and keep it simple
MuMbrella
Words have incredible power in marketing. If you're trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since ...



Business 2 Community

4 Ways to Make Your Copywriting Super Persuasive
Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ...


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