Copywriting Information

Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy


WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials


1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?


It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

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7 Ways to Get Ahead on the Trends of Copywriting: Magnificent ...
Benzinga
For a business to effectively communicate their message and tailor their content to the ideal client or customer, good copywriting is absolutely essential. ...

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KUOW News and Information

Business Sponsorship
KUOW News and Information
COPYWRITING GUIDE. Your KUOW account manager will work with you to create an announcement that will convey your message and ensure compliance with Federal Communications Commission (FCC) regulations. Read our copywriting guidelines.



Screen Africa (press release) (blog)

Copywriting Paid Internship
Screen Africa (press release) (blog)
The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company works closely with film production companies and agencies around world. This is an opportunity to ...



Northwest Herald

Woodstock-based Rich Publicity marks 10 years in business
Northwest Herald
Rich Publicity, a Woodstock-based marketing and copywriting service, has achieved a milestone, as the company celebrates its 10th year in business. “This has been an incredible experience,” CEO Richard Rostron said. “We've had the opportunity to work ...



Head of Brand Copy
Built In Chicago
If you have an extensive background in creative copywriting, conversion copywriting, copy editing, editorial writing and other written forms of content creation, combined with experience collaborating with design, or storytelling through video, we'd ...



Mumbrella Asia

The vague role of 'copywriter'
Mumbrella Asia
The role of copywriter has become increasingly murky in recent years. Even within my own agency, there are some hilarious, throwaway interpretations of my role. To some, I'm a creative. To others, I'm a 'space filler'. Or a 'content storydoer'. Some ...

and more »


SitePoint

How to Select the Right Copywriting Gig on Fiverr for Marketing Copy
SitePoint
Lastly, the final part of finding the right copywriter includes using the nice filters already provided by Fiverr in the search feed. You can turn a toggle on just for PRO, look through the different categories you might be missing, specify a delivery ...



Bizcommunity.com

Junior/Mid Copywriter
Bizcommunity.com
Partake in concept development, brand building and basic strategy; Develop enticing copy solutions for print, radio, outdoor, social media, digital and retail; Think creatively within the scope of the brand, business objective and creative brief ...



TechGenYZ

Why copywriting needs to be a part of your branding strategy
TechGenYZ
As part of their marketing strategy, this truly helps with branding and making sure that they give their company a voice which will help establish a better relationship with the customers. Here are some reasons why copywriting can truly make your ...



Bizcommunity.com

TTL Copywriter
Bizcommunity.com
We have an exciting contract position for a mid-weight Through-the-Line (TTL) copywriter at a fabulous retail in-house agency based in Cape Town. The successful candidate will be called upon to develop high-quality, intelligent copy solutions and ...


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