Copywriting Information

Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy


WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials


1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?


It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

More Articles from Copywriting Information:
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MORE RESOURCES:

Adweek

Why This Aspiring Copywriter Titled Her Cover Letter 'Your Agency Hates Black Women'
Adweek
The ad industry is abuzz over a cover letter posted on Facebook this week that opens with a line sure to make any talent scout do a double take: “Your Agency Hates Black Women.” Aspiring junior copywriter and recent Fashion Institute of Technology ...



Browser Media (blog)

7 tips to improve copywriting skills
Browser Media (blog)
Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ...



4 Easy Ways to Improve your Copywriting
Customer Think
We've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ...



The London Economic

SEO-copywriting as a future of online marketing: tips for beginners
The London Economic
That is why, the most appropriate and winning type of marketing for the age ofinformational technologiesis SEO-copywriting. To take advantage of the benefits offered in the Internet, an individual who wants to try his hand at online marketing should ...

and more »


Customer Think

Email Copywriting: Drive Action at Every Opportunity
Customer Think
Sales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ...



Entrepreneur

7 Steps to Becoming a Professional Copywriter
Entrepreneur
That's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter?



Marketing magazine Australia (registration)

Have marketers lost sight of the million-dollars-a-word value of copywriters?
Marketing magazine Australia (registration)
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. aelx france It's been 25 years since I got my first job as a copywriter. Even then, the name seemed ...



Mid-Level Copywriter
Bizcommunity.com
Copywriting for all forms of advertising i.e. radio, TV, audio-visual ads, etc. Direction of recording or scripts for radio, TV, AVs, etc. To source and propose voice-over artists for recording purposes. Proof reading and approval of lasers, dyelines ...



Press Release Rocket (press release)

Direct Response Copywriter Jamie Cassata Teaches Companies How to Use Science-Based Copywriting Strategies to ...
Press Release Rocket (press release)
Rochester, NY – Published author, copywriter, and marketing enthusiast Jamie Cassata is on a mission. He wants to change how the marketing world views direct response copywriting. Cassata believes that a more scientific approach to copy is needed in ...

and more »


Junior Digital Copywriter: Growing Agency (48 views)
MarkLives.com
Fabulous opportunity for a Junior Digital Copywriter at an expanding ad agency's Knysna office. We're looking for someone who understands Digital Copywriting in all its many forms. Someone who is an ace at engaging and relevant content creation, ...

and more »

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