Copywriting Information

Copywriting Information

How To Write Direct Mail That Really, Really Works!


So, you have something you want to sell. It may be a product, a service, or a cause.

10 Things You Should Expect From Your Website Copywriter


As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

Engage Your Customer - Write About Benefits


Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".

Writing Benefit-Driven Web Copy - 4 Steps to More Sales


You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.

10 Tips for Aspiring Freelance Copywriters


Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.

The Formulas Freelance Copywriters Employ When Creating Web Content


What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.

The Lost Art Of Fundamental Copywriting


What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret.

Kick-Starting Body Copy


Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.

"Super Adjectives" Boost the Power of Your Copy


Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.

Your USP is Useless


One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.

Progressive Headlines Guide Customers To Buy


Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.

How to Write Adverts that Forces People to Respond


Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.

3 Steps To Better Sales Copywriting


Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.

Calls-To-Action: Making Them Fit Makes All the Difference


It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.

10 Eye Popping, Jaw Dropping Ad Copy Secrets


1. Use a hand written letter on your ad copy instead of text.

More Articles from Copywriting Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Startland News

Greta Perel: Forget formality (plus four other copywriting secrets for startups)
Startland News
Entrepreneurs have to wear all sorts of hats — but what if one of those “hats” doesn't fit so well? Can you just throw it into the dark depths of your closet? Definitely not that “writing hat.” Writing your own website copy, tweets, sales funnels, and ...



Program Listings Editor (Copywriting)
Folio Magazine
PBS is seeking a Program Listings Editor. This individual is responsible for creating and disseminating the PBS Monthly Program Listings compilation, while ensuring that program descriptions meet the highest level of editorial standards. The position ...

and more »


Business 2 Community

Is Style the Missing Ingredient in Your Online Copywriting?
Business 2 Community
Online content creation is often spoken of in a purely functional capacity: You need to generate some words that will, in turn, give the search engines something to chew on, all while conveying your branding message in a clear and effective way. But ...



The Drum

Why copywriters are their own worst enemies
The Drum
The people who really don't respect copywriters are not clients at all. They're copywriters themselves. Copywriters who drop their prices as a “goodwill” gesture to complete strangers. Copywriters who take gigs paying less than a dog walker earns ...



Email marketers need to tap power of copywriting
Warc
Perhaps the most worrying finding for marketers was that 60% of those asked don't think any brands do email well. Brands need to focus on crafting each email carefully, without resorting to gimmicks, according to Rachel Aldighieri, MD at the DMA. “We ...



The Daily Star

WHAT THE HECK IS A COPYWRITER?
The Daily Star
Every now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed individual with a vague job title like the CEO of a Facebook called 'What I Ate Today'. A five year old's ...



Adweek

These Clever Reversible Print Ads Show There's a Way Out of Addiction
Adweek
A striking new print campaign from Germany seeks to battle addiction this holiday season with fresh spin on a familiar trick—reversible copywriting. Each of three short poems—one for alcohol, one for pills, and one for gambling—spirals into total ...



Community Manager
Bizcommunity.com
Copywriting – Create timely and engaging copy for your clients that are on-brand and in line with objectives and platforms. Brainstorming – Participation in creative sessions focused on solving problems and sharing ideas. Creative Direction – Assisting ...

and more »


Burbank Email Marketing Cold Sales Campaigns Copywriting Services Launched
MilTech
Using the information gathered during this initial stage, Astute Social Media offers professional e-mail copywriting services, providing clients with customizable e-mail sequences that can be used for cold sales campaigns. The Burbank digital marketing ...

and more »


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...


Google News

home | site map
© 2006