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Copywriting Information
Traffics Nice... But Whos Driving?
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come
in handy in all sorts of situations. And if you combine good
writing skills with the persuasive selling tactics found in,
say, copywriting, you'll be that much more ahead of your
competition.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits!
You don't know it yet, but in the next 5 minutes you are going to learn
two things that will enable you to command someone to do something anything - and that person will do it without question. What's more, they'll
think it was their idea, not yours.
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.
11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)
Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1.
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.
Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success.
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
Web Copy - How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.
How to Make the Most of Your Website Copywriter
Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey.
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.
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MORE RESOURCES:
HuffPost |
5 Copywriting Articles That Will Change How You WriteHuffPostIf you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ... |
Business 2 Community (blog) |
Website Copywriting That SellsBusiness 2 Community (blog)Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ... |
Media Update |
Ten tips for excellent copywritingMedia UpdateAn effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...and more » |
The Drum |
The rules of copywriting. And why they suckThe DrumAndy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ... |
Search Engine Land |
10 AdWords copywriting hacksSearch Engine LandThe holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. |
Business 2 Community |
4 Ways to Make Your Copywriting Super PersuasiveBusiness 2 CommunityGood online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ... |
Google News
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RELATED ARTICLES
What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it.
5 Ways to Instantly Improve Your Copy
1. Isolation technique
It doesn't matter how good your copy is if they don't read it.
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
3 Steps To Better Sales Copywriting
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
Six Reasons You Don't Need a Technical Writer (and Why They're Dead Wrong!)
I know, I know. Times are tough.
Are You Asking the Right Questions in Your Copy?
It's a common approach to writing copy. You begin by asking questions.
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.
Working With a Freelance Editor
If you are interested in creating information products, you will very likely deal with editors throughout your career. You may need someone to edit a book, review a special report, or tighten up a magazine article.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not.
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and Ted Nicholas's Double
Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas.
There was a fantastic lineup of speakers including John Assaraf, Joe Vitale,
Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter,
Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go
about finding one? Here are seven things to look for to
make sure the match is a good one.#1 - Define your expectations.
Freelancers Can Jump-Start Your Publicity Initiative
If you find that your progress is blocked by a lack of time or experience, consider hiring a freelancer to jumpstart your project.Writer's block got you down? Don't let it.
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.
Hey, Client, This Is Me! Sell With Your Writing Voice
In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how.
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