Copywriting Information

Copywriting Information

Traffics Nice... But Whos Driving?


In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.

How Writing Radio Can Help You Become a Better Writer


Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.

How To Write Powerful Headlines


I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.

Power Words And Phrases


I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

Power Keys To Writing Power-Packed Marketing Copy


In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.

Can 97% of Netpreneurs be Wrong?


Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything - and that person will do it without question. What's more, they'll think it was their idea, not yours.

Advice for Copywriters: How to Win the Freelance Bidding War


Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)


Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1.

Writing Copy for Voiceovers


As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.

Revealed: The $12,500 Copywriting Formula


Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success.

Online Promotion Beats Traditional Ten-One


While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.

Web Copy - How Much is Enough?


These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.

How to Make the Most of Your Website Copywriter


Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey.

Tech-writers: A Necessary Evil


New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.

10 Tips for Tech-Writers


Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.

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MORE RESOURCES:

Adweek

Why This Aspiring Copywriter Titled Her Cover Letter 'Your Agency Hates Black Women'
Adweek
The ad industry is abuzz over a cover letter posted on Facebook this week that opens with a line sure to make any talent scout do a double take: “Your Agency Hates Black Women.” Aspiring junior copywriter and recent Fashion Institute of Technology ...



Browser Media (blog)

7 tips to improve copywriting skills
Browser Media (blog)
Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ...



4 Easy Ways to Improve your Copywriting
Customer Think
We've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ...



The London Economic

SEO-copywriting as a future of online marketing: tips for beginners
The London Economic
That is why, the most appropriate and winning type of marketing for the age ofinformational technologiesis SEO-copywriting. To take advantage of the benefits offered in the Internet, an individual who wants to try his hand at online marketing should ...

and more »


Customer Think

Email Copywriting: Drive Action at Every Opportunity
Customer Think
Sales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ...



Entrepreneur

7 Steps to Becoming a Professional Copywriter
Entrepreneur
That's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter?



Marketing magazine Australia (registration)

Have marketers lost sight of the million-dollars-a-word value of copywriters?
Marketing magazine Australia (registration)
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. aelx france It's been 25 years since I got my first job as a copywriter. Even then, the name seemed ...



Mid-Level Copywriter
Bizcommunity.com
Copywriting for all forms of advertising i.e. radio, TV, audio-visual ads, etc. Direction of recording or scripts for radio, TV, AVs, etc. To source and propose voice-over artists for recording purposes. Proof reading and approval of lasers, dyelines ...



Press Release Rocket (press release)

Direct Response Copywriter Jamie Cassata Teaches Companies How to Use Science-Based Copywriting Strategies to ...
Press Release Rocket (press release)
Rochester, NY – Published author, copywriter, and marketing enthusiast Jamie Cassata is on a mission. He wants to change how the marketing world views direct response copywriting. Cassata believes that a more scientific approach to copy is needed in ...

and more »


Junior Digital Copywriter: Growing Agency (48 views)
MarkLives.com
Fabulous opportunity for a Junior Digital Copywriter at an expanding ad agency's Knysna office. We're looking for someone who understands Digital Copywriting in all its many forms. Someone who is an ace at engaging and relevant content creation, ...

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