Copywriting Information

Copywriting Information

Traffics Nice... But Whos Driving?


In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else.

How Writing Radio Can Help You Become a Better Writer


Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.

How To Write Powerful Headlines


I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.

Power Words And Phrases


I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.

Power Keys To Writing Power-Packed Marketing Copy


In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.

Can 97% of Netpreneurs be Wrong?


Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything - and that person will do it without question. What's more, they'll think it was their idea, not yours.

Advice for Copywriters: How to Win the Freelance Bidding War


Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.

11 Reasons Not to Hire a Freelance Copywriter (and Why Theyre All Poor Excuses)


Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1.

Writing Copy for Voiceovers


As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.

Revealed: The $12,500 Copywriting Formula


Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success.

Online Promotion Beats Traditional Ten-One


While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.

Web Copy - How Much is Enough?


These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.

How to Make the Most of Your Website Copywriter


Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey.

Tech-writers: A Necessary Evil


New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.

10 Tips for Tech-Writers


Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.

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MORE RESOURCES:

Entrepreneur

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Entrepreneur
This scenario is a testament to the importance of investing in professional copywriting on your own company website. It's often a prospective customer's first interaction with your brand, so it needs to impress. It's no place to cut corners with ...

and more »


On copywriting, cakes and overpromising creative agencies
Brisbane Times
Years ago I worked in a marketing department where I spent many hours standing in the background trying to bring attention to myself. "Excuse me?" I would meekly call out as, right in front of me, my bosses flung many thousands of dollars a day at ...

and more »


TNW

Craft the words to send your business soaring with these copywriting courses — and YOU decide the price
TNW
Effective Copywriting Principles help you identify what makes good copy along with exercises to help you create your own. With Intro to Marketing Analytics, you'll uncover the secrets of data analysis, using SQL (Structured Query Language) to crunch ...



HuffPost

5 Copywriting Articles That Will Change How You Write
HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ...



Business 2 Community (blog)

Website Copywriting That Sells
Business 2 Community (blog)
Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ...



Media Update

Ten tips for excellent copywriting
Media Update
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...

and more »


The Drum

The rules of copywriting. And why they suck
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



MuMbrella

The key to good copywriting? Jettison the jargon and keep it simple
MuMbrella
Words have incredible power in marketing. If you're trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since ...



Business 2 Community

4 Ways to Make Your Copywriting Super Persuasive
Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ...


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