Copywriting Information

Copywriting Information

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting


Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer.

Top 7 Things To Do Before You Hire A Copywriter


Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.

Memorable Sales Copy -- How to Write it


Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

No-Holds-Barred Conversation with Dan Lok - Part 1


Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.

Freelance Writers: Double Your Income


Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.

Three Tips For Magnetizing Your Copy


The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

Are Long Copy Salesletters Scams?


A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.

Prevent Procrastination With Positive Pressure


My wife and I recently bought a house.It's currently being built and moving day is slated for December.

Its Not What You Say But How You Say It


Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.

The Biggest Mistake Copywriters Make


Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.

How to Write Carrot-Wielding Copy!


A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.

Headlines That Pull, Persuade and Propel!


When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Want a Sticky Site That Sells? Forget Content!


An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.

Boost Your Conversion Rate In Three Steps


When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers.

Be Contagious... Spread The Word!


"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.

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Inc.com

6 Copywriting Mistakes That Are Killing Your Landing Pages
Inc.com
Having high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. When it comes to your landing pages--a critical component of any brand's marketing--without convincing copy, all of the ...



Adweek

How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off
Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, some still try ...



MarTech Series

Phrasee: AI-Powered Copywriting for Facebook Has Arrived
MarTech Series
We've invested heavily in our AI-powered copywriting technology and are super proud to have extended it from email marketing to Facebook & Instagram ads. The amazing feedback from our customers and agency partners on the early results really shows ...

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Wichita Eagle (blog)

Former Sears catalog copywriter Joe Norris discusses when 'Americans needed stuff'
Wichita Eagle (blog)
β€œIt was a fantastic training ground for an advertising copywriter.” He knows firsthand from working there from 1969 to 1975 after graduating with an English degree with an emphasis in journalism from Fort Hays State University. Norris took a Sears ...



Business 2 Community

5 Copywriting Tips For Facebook Ads
Business 2 Community
Your prospects are not on Facebook looking for your products and services and do not have buyers intent. If your Facebook ads aren't delivering the results you want, it may be because your copy isn't good enough. Here are 7 of my favourite copywriting ...



Product Copywriting Intern
Built In Austin
As a Product Copywriting intern, you are creative and have great time-management skills. Grammar ignites your bones and you eat, sleep, and breathe proofreading. You are willing to take constructive feedback in stride and can work at your own work ...



The Drum

AI-powered copywriting for Facebook has arrived
The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising. When it comes to social media advertising, there are all sorts of factors to consider but mainly it boils down to one key issue – where will you get the most bang for ...



Portada-online.com

Mar-Tech Roundup: Phrasee's AI-Powered Copywriting Tool Attracts US $4M in New Funding
Portada-online.com
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you're trying to keep up, consider this your one-stop shop. Phrasee's AI-powered Copywriting Tool Attracts $4M in New Funding. Investors will ...



Senior Copywriter
Built In Chicago
closerlook's Senior Copywriter creates compelling content that aligns with strategic communication objectives for multichannel-marketing campaigns. The Senior Copywriter is a creative, conceptual thinker who collaborates with the rest of the project ...



Bizcommunity.com

Copywriter/Strategist
Bizcommunity.com
Calling all strategic word ninjas! This is a brilliant opportunity to work at a super through-the-line agency based in Durban. We're looking for a mid-weight copywriter/strategist to work across the spectrum to develop compelling brands, aid the ...

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