Grammatical Mistakes DONT Sell
When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time.
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions Ł & $ in product worldwide.
Ten Eye Popping, Jaw Dropping Ad Copy Secrets
In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site.
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
Tomorrow's Clichés Today
I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.
13 Steps to a Slippery Slope Online Sales Letter
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives.
Copywriting Secrets Of Indias Mystics
Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Ad Copy - Your 12 Point Inspection!
You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them.
Give Me $1 And Ill Have A Powerful Marketing Weapon
One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
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Program Listings Editor (Copywriting)Folio MagazinePBS is seeking a Program Listings Editor. This individual is responsible for creating and disseminating the PBS Monthly Program Listings compilation, while ensuring that program descriptions meet the highest level of editorial standards. The position ...and more »
Email marketers need to tap power of copywritingWarcPerhaps the most worrying finding for marketers was that 60% of those asked don't think any brands do email well. Brands need to focus on crafting each email carefully, without resorting to gimmicks, according to Rachel Aldighieri, MD at the DMA. â€śWe ...
Why copywriters are their own worst enemiesThe DrumThe people who really don't respect copywriters are not clients at all. They're copywriters themselves. Copywriters who drop their prices as a â€śgoodwillâ€ť gesture to complete strangers. Copywriters who take gigs paying less than a dog walker earns ...
The Daily Star
WHAT THE HECK IS A COPYWRITER?The Daily StarEvery now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed individual with a vague job title like the CEO of a Facebook called 'What I Ate Today'. A five year old's ...
Dream of winning comes true for Infinite Energy employeeGainesville SunI have grandchildren who may need assistance. I'm still trying to process it all.â€ť Infinite Energy is based in Gainesville and serves natural gas customers in Florida, Georgia, New York and New Jersey and electricity customers in Texas. Its annual ...
Mid Level CopywriterBizcommunity.comThe copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts â€“ big picture thinking. Understand the ...
Common Mistakes That Can Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception.
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money
COPYWRITINGAfter determining what we are going to sell, the next task is to effectively convey our message.Copywriting is the art of writing words and messages that successfully sell a product or service.
10 Things You Should Expect From Your Website Copywriter
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge
numbers of people are making a healthy living doing just that.
How to Get Instant Attention
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative.
Boost Your Conversion Rate In Three Steps
When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers.
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.It doesn't work too well.
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
Five Tips for Writing Eyeball-Grabbing Headlines
If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.
Subtle Emotion - The Key To Copy That Works
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs.
How You Can Find Freelance Copy Editing Jobs
Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now
HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1.
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
A Copywriters Rant: Either You Get it, Or You Dont
Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.