Have marketers lost sight of the million-dollars-a-word value of copywriters? - Marketing magazine Australia (registration)
Direct Response Copywriter Jamie Cassata Teaches Companies How to Use Science-Based Copywriting Strategies to ... - Press Release Rocket (press release)
Art Of Writing Profitable Classified Ads
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.
The Secret to Drilling Down Deep in Your Target Market
Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.
How To Become A Freelance Copywriter In New York
As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.
How To Find Editing Services Online
Quality is what you need. What you don't have is time.
7 Essential Tips for Reviewing and Approving Copy
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
Online Promotion Beats Traditional Ten-One
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention.
How To Take Your Freelance Writing Chances
Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again.
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.
Super Verbs Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
10 Tips for Tech-Writers
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.
Internet Marketing 102: Copy What Works
Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.
Pulling Sales with Your Ad Copy
One of the best marketing tools available to your internet business is good sales ad copy. This can pull in sales faster than just about anything.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.
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