Copywriting Information

Copywriting Information

Stop Chasing Away Customers! Bad Copy is Your Worst Enemy

Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

How to Hold Peoples Interest throughout those Long Copy Sales Letters

People tend to read your ads and sales letters in 2 different ways:1. Word For Word2.

Long Copy versus Short Copy

When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.

What A Ghostwriter Needs To Do To Earn Top Dollar

The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.

7 Steps You MUST Take Before Writing a Word of Copy!

Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter.

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off).

How to Get Instant Attention

Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative.

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again.

Custom Writing Services: Market Overview

Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based.

How To Become A Freelance Copywriter In New York

As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want.

Five Tips for Writing Eyeball-Grabbing Headlines

If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.

Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience

These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.

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The Drum

Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull
The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. The camera may have made him feel old and fat, but it also lent him the gift of reflection – and ...

The Drum

Working at your desk could make your copywriting rubbish
The Drum
Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they're little more than an overdressed airport ...

Business 2 Community

5 Website Copywriting Tips for Technology Companies
Business 2 Community
What is your simplest explanation for how your business solves their problems? This also means writing in an engaging and casual tone. You don't need to prove how smart you are. You need to connect in a meaningful manner. Your website is a great place ...

The National

Jordanian's copywriting firm is the last word
The National
So she set up her own copywriting company – Tarjama, to plug the gap. The company, which was initially based in Amman, Jordan, provided website and brochure material in English and Arabic for both local and regional clients. Some of her biggest ...

and more »

Search Engine Journal

10 PPC Copywriting Best Practices for Extra Effective Text Ads
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Running PPC ads can be extremely profitable – or it can be a ...

Coast Digital (blog)

The Big Secret to B2B Copywriting & Content Marketing
Coast Digital (blog)
If you've read any of my previous blogs about copywriting and content marketing then you'll have heard this before. Successful content is written with the reader in mind. We know we're writing for a person who sits within the kind of business we want ...

24 Business Copywriting Tips for the Busy Owner
Business 2 Community
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner, you're constantly faced with prioritizing your time. You may want to get around to ...

Business 2 Community

5 Online Copywriting Projects that Will Boost Your Bottom Line
Business 2 Community
How do you know which copywriting projects are right for your business? There's a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your ...

Senior Copywriter
Built In Chicago
We're recruiting for a talented Senior Copywriter to join our world-class team, who'll create powerfully imaginative audio scripts for clients in every industry sector. Using your extensive knowledge of copywriting within the North American market, you ...

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How Cornwall is preparing for life outside of the EU
She moved from London to Cornwall 10 years ago, when she launched her own copywriting agency Radix Communications. She now employs more than a dozen workers and writes for large global firms including Amazon and Oracle. "The EU funding was really ...

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