Copywriting Information

Copywriting Information

5 Deadly Copywriting Mistakes That Kill Sales


Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.

11 Ways to Get an Editors Attention


I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)


Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write.

Why Your Advertising Copy is not the Most Important Part of Your Ad


If you own a shop in the middle of the desert, and nobody walks past..

The Second Most Important Element of Your Ad... after the Headline


Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.

Write Hard-Hitting Headlines With Magic Words That Sell


Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.

Write Benefits in Your Headlines to Deliver the Dream!


When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader.

How to Build Benefits from Features Fast and Easy with the Solution Approach


Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.

Do You Make These 5 Mistakes When Writing Sales Copy?


Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings


Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!


According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Why Copywriting Is The Secret To Your Online Success


Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.

Discover Your Creativity


You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.

Is Your Content Provider Selling You Ripped Content?


Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.

Writing for People and Search Engines


Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.

More Articles from Copywriting Information:
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Go and read a job advert, any job advert, for a copywriter role. (Don't read too many at once though, that stuff is bad for you.)


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Want to learn to write copy that sells? This set of online courses can help.  Mashable

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The Association for Communication and Advertising is offering 20 people the opportunity to learn the valuable skill of copywriting.


Junior Copywriter job with Major Media Company | 400746  mediabistro.com

Junior Copywriter in New York , Entry Level, Television & Film, Writing & Editing with Major Media Company. Apply Today.


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Direct response copy writing may just be the key to helping you reach your customer base. Here's how. Let's be honest, your customers care more about solving ...


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In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

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If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


An Hour of Advertising with star copywriter Vikki Ross  More About Advertising

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Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


7 need-to-know copywriting tips for start-ups | Start-Ups  Speciality Food

If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...


An inspiring story of Hector Gonzalez, copywriter and marketing consultant for individual brands, coaches and specialists  Thrive Global

Beyond just a workable idea, it is actual branding of the product and/or individual that increases the value of a company and provides employees with regulation ...


Strategy & Response Manager  Pedestrian TV

Pedestrian Group is on the lookout for a Strategy & Response Manager. We need someone who is on the pulse of local and global pop culture, a true innovator, ...


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


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