Copywriting Information

Copywriting Information

5 Deadly Copywriting Mistakes That Kill Sales

Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.

11 Ways to Get an Editors Attention

I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)

Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write.

Why Your Advertising Copy is not the Most Important Part of Your Ad

If you own a shop in the middle of the desert, and nobody walks past..

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.

Write Hard-Hitting Headlines With Magic Words That Sell

Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.

Write Benefits in Your Headlines to Deliver the Dream!

When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader.

How to Build Benefits from Features Fast and Easy with the Solution Approach

Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.

Do You Make These 5 Mistakes When Writing Sales Copy?

Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings

Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!

According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.

Discover Your Creativity

You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.

Is Your Content Provider Selling You Ripped Content?

Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.

Writing for People and Search Engines

Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.

More Articles from Copywriting Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

The Drum

Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull
The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. The camera may have made him feel old and fat, but it also lent him the gift of reflection – and ...

The Drum

Working at your desk could make your copywriting rubbish
The Drum
Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they're little more than an overdressed airport ...

Business 2 Community

5 Website Copywriting Tips for Technology Companies
Business 2 Community
What is your simplest explanation for how your business solves their problems? This also means writing in an engaging and casual tone. You don't need to prove how smart you are. You need to connect in a meaningful manner. Your website is a great place ...

The National

Jordanian's copywriting firm is the last word
The National
So she set up her own copywriting company – Tarjama, to plug the gap. The company, which was initially based in Amman, Jordan, provided website and brochure material in English and Arabic for both local and regional clients. Some of her biggest ...

and more »

Search Engine Journal

10 PPC Copywriting Best Practices for Extra Effective Text Ads
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Running PPC ads can be extremely profitable – or it can be a ...

Coast Digital (blog)

The Big Secret to B2B Copywriting & Content Marketing
Coast Digital (blog)
If you've read any of my previous blogs about copywriting and content marketing then you'll have heard this before. Successful content is written with the reader in mind. We know we're writing for a person who sits within the kind of business we want ...

24 Business Copywriting Tips for the Busy Owner
Business 2 Community
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner, you're constantly faced with prioritizing your time. You may want to get around to ...

Business 2 Community

5 Online Copywriting Projects that Will Boost Your Bottom Line
Business 2 Community
How do you know which copywriting projects are right for your business? There's a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your ...

Senior Copywriter
Built In Chicago
We're recruiting for a talented Senior Copywriter to join our world-class team, who'll create powerfully imaginative audio scripts for clients in every industry sector. Using your extensive knowledge of copywriting within the North American market, you ...

and more »

London Loves Business

You'll be in more control when copywriting after reading this article
London Loves Business
So this means that if you are a copywriter, it's actually a good idea to use a connection to persuade people. You will not change your name for everyone, that's for sure. But what you'll do is you'll make them feel you're like them. Make them feel ...

Google News

home | site map
© 2006