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Copywriting Information
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)
Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write.
Why Your Advertising Copy is not the Most Important Part of Your Ad
If you own a shop in the middle of the desert, and nobody walks past..
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
Write Benefits in Your Headlines to Deliver the Dream!
When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader.
How to Build Benefits from Features Fast and Easy with the Solution Approach
Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.
Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!
According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge
numbers of people are making a healthy living doing just that.
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.
Is Your Content Provider Selling You Ripped Content?
Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.
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Copywriter / Content Creator.Pedestrian TVYou know your way around words and ideas and you believe “tone of voice” are three of the most important words ever uttered. You've spent at least two years in a creative role, you can write one-liners, shoot Insta stories, and come up with brilliant ... |
Browser Media (blog) |
7 tips to improve copywriting skillsBrowser Media (blog)Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ... |
RealtyBizNews |
6 Social Media Ad Copywriting Tips for RealtorsRealtyBizNewsSubscribe to our RSS feed to get the latest realty news. You can get our headlines via email as well, or follow us on Twitter. Compelling copy is crucial for real estate agents using social media to grow their brand and increase leads. Social media may ... |
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4 Easy Ways to Improve your CopywritingCustomer ThinkWe've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ... |
Customer Think |
Email Copywriting: Drive Action at Every OpportunityCustomer ThinkSales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ... |
The Drum |
How to write copy for mobileThe DrumAndy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ... |
Entrepreneur |
7 Steps to Becoming a Professional CopywriterEntrepreneurThat's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter? |
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Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
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Its Not What You Say But How You Say It
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Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
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We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.
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