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Copywriting Information
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.
Getting Paid for Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1.
Are You Making These Press Release Mistakes?
You've done it. Gotten that press release written.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
Long Copy vs. Short Copy? If You're Still Debating This, You're Missing The Point!
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those
professional copy writers who charge $5000 or more to write a
simple sales letter? Or worse, have you laid down your
hard-earned cash for a self-proclaimed "professional" writer, and
gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to
come up with compelling ad copy for that "killer" sales letter
(you know, the one that's going to make you rich beyond your
wildest dreams?)..
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project.
How to Write a Sizzling Sales Letter, Part 1
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things:
capture the attention of the reader
speak to the reader's individual needs
give good reasons why your prospect can trust you
communicate your offer succinctly and clearly
encourage your prospect to act now
And furthermore, it has to have sizzle.
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four.
Copywriting for the Web: Do You Have What It Takes?
In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1.
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap.
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as "Friend.
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough.
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MORE RESOURCES:
Browser Media (blog) |
7 tips to improve copywriting skillsBrowser Media (blog)Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ... |
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4 Easy Ways to Improve your CopywritingCustomer ThinkWe've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ... |
Customer Think |
Email Copywriting: Drive Action at Every OpportunityCustomer ThinkSales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ... |
Entrepreneur |
7 Steps to Becoming a Professional CopywriterEntrepreneurThat's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter? |
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Mid-Level CopywriterBizcommunity.comCopywriting for all forms of advertising i.e. radio, TV, audio-visual ads, etc. Direction of recording or scripts for radio, TV, AVs, etc. To source and propose voice-over artists for recording purposes. Proof reading and approval of lasers, dyelines ... |
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Junior Digital Copywriter: Growing Agency (48 views)MarkLives.comFabulous opportunity for a Junior Digital Copywriter at an expanding ad agency's Knysna office. We're looking for someone who understands Digital Copywriting in all its many forms. Someone who is an ace at engaging and relevant content creation, ...and more » |
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How You Can Become A Freelance Business Plan Writer
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Copywriting: Drafting Rules for Professionals
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Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess..
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
Art Of Writing Profitable Classified Ads
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Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of full-time
writing? Or maybe you've already dumped the day job but
aren't quite as busy as you'd like to be. Why not take a
closer look at copywriting?Copywriting, also known as business or promotional
writing, can do more than put a few extra bucks in your
wallet - it can also help you develop as a writer.
Cleaning Up Your Copy
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time.
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file.
Who is Your Customer?
When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.
The Second Most Important Element of Your Ad... after the Headline
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is
voice. This is probably because it's tough to set general rules
for something that's so personal to each of us.
Why You Should Write To Inform And Not To Sell
Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.
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