Copywriting Information

Copywriting Information

Promote Your Business and Get Paid for Doing It!


How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business.

Why Is FREE The Most Powerful Marketing Word You Can Use?


As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.

Creative Copywriting?


There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference.

Subtle Emotion - The Key To Copy That Works


Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs.

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process


Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.

3 Copywriting Tips - How To Edit For Mass Appeal!


Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Freelance Writing As A Career


Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer.

Copywriting: Secrets of a Freelancer


Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess..

How To Become Qualified As A Proofreader


The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.

How To Get Started With A Career In Copywriting


Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing.

How To Make A Career Out Of Copyediting And Proofreading


Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.

Copywriter Rates, Getting The Facts Beforehand


Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another.

A Copywriters Rant: Either You Get it, Or You Dont


Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.

How Not to Write a Press Release


Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.

More Articles from Copywriting Information:
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MORE RESOURCES:

HuffPost

5 Reasons SEO Copywriting Makes Your Website Better
HuffPost
SEO copywriting helps you reach that pinnacle. Keywords should logically appear in evergreen content like bios and your “about” page. A regularly updated blog allows you to pepper your site with even more keywords so you can rank for the biggies and ...

and more »


Forbes

12 Common Copywriting Mistakes You Could Be Making
Forbes
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your content in house or hire an expert copywriter, you still need to ensure the content you put ...
How To Give Your Copywriting A Conversion-Focused Uplift [Examples]Search Engine People (blog)

all 2 news articles »


MarketingProfs.com (subscription)

The Top 4 Threats to Creative Copywriting and How to Overcome Them
MarketingProfs.com (subscription)
Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of heart, however. It can be frustrating, mind-bending ...



The sad state of American TV ad copywriting
Digiday
Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Techies, you need to get your AI copywriters up and running, post-haste. No one under ...



Adweek

Copywriting Doesn't Get Any Better Than in This Haunting Nike Print Ad From 1990
Adweek
In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as “Madman,” a ...



Adweek

A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember
Adweek
We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the ...



13 Copywriting Resources to Grow Your Business
Business 2 Community
You can choose a medium that fits your lifestyle and the way that you learn. Some of those listed below deal with the technical aspects of copywriting, and some deal more with mindset or Internet marketing on a whole. Whether you are in B2B or B2C ...



11 B2C Copywriting Tips To Resonate With Your Audience
Business 2 Community (blog)
Your B2C copywriting probably falls a little flat. It's not an easy thing to do to take your business and your passion, and convey it in a way that resonates with your audience. But that's exactly what you have to do to resonate with your audience ...



The Drum

The old-time copywriting secrets you need to know to write a great sales letter
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Copywriter - Healthcare
Bizcommunity.com
Are you an experienced, connected digital copywriting professional looking for an opportunity with a vibrant, growing, non-traditional digital agency? Are you a self-starter who thrives on a flexible structure and working from anywhere? a marketing ...


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