Copywriting Information

Copywriting Information

Promote Your Business and Get Paid for Doing It!


How can you gain credibility and exposure for you and your business, reach a motivated audience, develop a far-flung network, hone your presentation skills -- and get paid to do it?Many writers, artists, speakers and entrepreneurs have found an answer: they teach classes in adult education programs.Adult education is big business.

Why Is FREE The Most Powerful Marketing Word You Can Use?


As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really.

Creative Copywriting?


There is a difference between creative writing and copywriting. It took me a while to come to terms with this but it's true, there is a difference.

Subtle Emotion - The Key To Copy That Works


Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs.

So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process


Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.

3 Copywriting Tips - How To Edit For Mass Appeal!


Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Freelance Writing As A Career


Most people would love to make a living from freelance writing. If you tell people that you are a freelance writer, chances are that they will respond by telling you about their own desire to be a freelance writer.

Copywriting: Secrets of a Freelancer


Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess..

How To Become Qualified As A Proofreader


The field of proofreading is not as easy to get into as you might think. In fact, there are many proof reading qualifications that you must possess in order to qualify.

Its Time To Start That Swipe File


Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills.

How To Get Started With A Career In Copywriting


Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing.

How To Make A Career Out Of Copyediting And Proofreading


Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.

Copywriter Rates, Getting The Facts Beforehand


Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another.

A Copywriters Rant: Either You Get it, Or You Dont


Today I am having a rant inside of my own head. Woo hoo, the copywriter is losing it again! Maybe.

How Not to Write a Press Release


Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore.

More Articles from Copywriting Information:
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On copywriting, cakes and overpromising creative agencies
Brisbane Times
For creative agencies, sometimes it's best to make realistic, even modest, pitches for business, and leave plenty of creative juice in reserve for when the real ...

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Entrepreneur

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Entrepreneur
This scenario is a testament to the importance of investing in professional copywriting on your own company website. It's often a prospective customer's first interaction with your brand, so it needs to impress. It's no place to cut corners with ...

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TNW

Craft the words to send your business soaring with these copywriting courses — and YOU decide the price
TNW
Effective Copywriting Principles help you identify what makes good copy along with exercises to help you create your own. With Intro to Marketing Analytics, you'll uncover the secrets of data analysis, using SQL (Structured Query Language) to crunch ...



HuffPost

5 Copywriting Articles That Will Change How You Write
HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ...



Media Update

Ten tips for excellent copywriting
Media Update
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...

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Business 2 Community (blog)

Website Copywriting That Sells
Business 2 Community (blog)
Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ...



The Drum

The rules of copywriting. And why they suck
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



Business 2 Community

4 Ways to Make Your Copywriting Super Persuasive
Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ...



MuMbrella

The key to good copywriting? Jettison the jargon and keep it simple
MuMbrella
Words have incredible power in marketing. If you're trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since ...


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