Copywriting Information

Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs


From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs


One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting


Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing


I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?


You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid


We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy


Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting


One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You


Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips


So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly


When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First


Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work


Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock


A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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Inc.com

6 Copywriting Mistakes That Are Killing Your Landing Pages
Inc.com
Having high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. When it comes to your landing pages--a critical component of any brand's marketing--without convincing copy, all of the ...



Adweek

How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off
Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, some still try ...



MarTech Series

Phrasee: AI-Powered Copywriting for Facebook Has Arrived
MarTech Series
We've invested heavily in our AI-powered copywriting technology and are super proud to have extended it from email marketing to Facebook & Instagram ads. The amazing feedback from our customers and agency partners on the early results really shows ...

and more »


Wichita Eagle (blog)

Former Sears catalog copywriter Joe Norris discusses when 'Americans needed stuff'
Wichita Eagle (blog)
β€œIt was a fantastic training ground for an advertising copywriter.” He knows firsthand from working there from 1969 to 1975 after graduating with an English degree with an emphasis in journalism from Fort Hays State University. Norris took a Sears ...



Business 2 Community

5 Copywriting Tips For Facebook Ads
Business 2 Community
Your prospects are not on Facebook looking for your products and services and do not have buyers intent. If your Facebook ads aren't delivering the results you want, it may be because your copy isn't good enough. Here are 7 of my favourite copywriting ...



Product Copywriting Intern
Built In Austin
As a Product Copywriting intern, you are creative and have great time-management skills. Grammar ignites your bones and you eat, sleep, and breathe proofreading. You are willing to take constructive feedback in stride and can work at your own work ...



The Drum

AI-powered copywriting for Facebook has arrived
The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising. When it comes to social media advertising, there are all sorts of factors to consider but mainly it boils down to one key issue – where will you get the most bang for ...



Portada-online.com

Mar-Tech Roundup: Phrasee's AI-Powered Copywriting Tool Attracts US $4M in New Funding
Portada-online.com
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you're trying to keep up, consider this your one-stop shop. Phrasee's AI-powered Copywriting Tool Attracts $4M in New Funding. Investors will ...



Senior Copywriter
Built In Chicago
closerlook's Senior Copywriter creates compelling content that aligns with strategic communication objectives for multichannel-marketing campaigns. The Senior Copywriter is a creative, conceptual thinker who collaborates with the rest of the project ...



Bizcommunity.com

Copywriter/Strategist
Bizcommunity.com
Calling all strategic word ninjas! This is a brilliant opportunity to work at a super through-the-line agency based in Durban. We're looking for a mid-weight copywriter/strategist to work across the spectrum to develop compelling brands, aid the ...

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