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Copywriting Information
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
me away.
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience or instruments.It doesn't work too well.
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now
Announcing
Introducing
Revolutionary
Offer
Quick
Easy
Compare
HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.
How To Really Connect With Your Customer In Your Copywriting
One of the least talked-about areas in copywriting education is
voice. This is probably because it's tough to set general rules
for something that's so personal to each of us.
What a Ghostwriter Can Do for You
Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.
Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
How You Can Proofread Your Own Work
Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
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The Drum |
Copywriters: are you running to fat?The DrumMuscles. They're essential. For fitness, yes. But for copywriting, too. Writers need to stretch theirs. Otherwise we get lazy and fat. I don't mean we literally get fat. But our writing starts piling on the pounds. Where once it was lithe, now it is ... |
Bizcommunity.com |
Content/Copywriting ExecutiveBizcommunity.comAs a copywriter, your focus is contributing pristine copy to high-quality content marketing campaigns by keeping an eye on the digital landscape that will influence concepts and keep projects innovative and fresh. Being able to decipher a dodgy brief ... |
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8 Age Old Copywriting Examples [Avoid at Your Own Risk]Business 2 CommunityThis is why having good copywriting examples is crucial to sales success. However, your Return on Investment (RoI) depends heavily on the judgment calls your editors, writers and marketing staff makes when creating these emails. Let's take a look at ... |
Business 2 Community |
11 Copywriting Secrets to Attract New CustomersBusiness 2 CommunityThese copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets ... |
mediabistro.com |
Ecommerce Copywritermediabistro.comPosition Summary: The E-commerce Copywriter will craft product descriptions for the website that are consistent with our brand voice, convey our design philosophy and work within current SEO best practices. In a space where the customer can't yet touch ... |
Search Engine People (blog) |
Content-First: the Enemy of Design-first?Search Engine People (blog)When copywriters and designers work together they will always make it a point to connect the dots throughout the website development process. This will ensure minimum waste of efforts and resources, which may not be the case when copywriters and ... |
Bizcommunity.com |
Mid-Weight CopywriterBizcommunity.comIf you're serious about the business of creativity, then a digital marketing solutions company wants you as their next mid-weight copywriter. Your core role includes conceptualisation, crafting copy across a diverse range of projects – from campaigns ... |
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Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
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Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.
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I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
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l. Introduce yourself to the editor of your local newspaper.
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You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from.
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one.
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