Copywriting Information

Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs


From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs


One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting


Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing


I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?


You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid


We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy


Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting


One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You


Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips


So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly


When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First


Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work


Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock


A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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MORE RESOURCES:

Adweek

Why This Aspiring Copywriter Titled Her Cover Letter 'Your Agency Hates Black Women'
Adweek
The ad industry is abuzz over a cover letter posted on Facebook this week that opens with a line sure to make any talent scout do a double take: “Your Agency Hates Black Women.” Aspiring junior copywriter and recent Fashion Institute of Technology ...



Browser Media (blog)

7 tips to improve copywriting skills
Browser Media (blog)
Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ...



4 Easy Ways to Improve your Copywriting
Customer Think
We've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ...



The London Economic

SEO-copywriting as a future of online marketing: tips for beginners
The London Economic
That is why, the most appropriate and winning type of marketing for the age ofinformational technologiesis SEO-copywriting. To take advantage of the benefits offered in the Internet, an individual who wants to try his hand at online marketing should ...

and more »


Customer Think

Email Copywriting: Drive Action at Every Opportunity
Customer Think
Sales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ...



Entrepreneur

7 Steps to Becoming a Professional Copywriter
Entrepreneur
That's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter?



Marketing magazine Australia (registration)

Have marketers lost sight of the million-dollars-a-word value of copywriters?
Marketing magazine Australia (registration)
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. aelx france It's been 25 years since I got my first job as a copywriter. Even then, the name seemed ...



Mid-Level Copywriter
Bizcommunity.com
Copywriting for all forms of advertising i.e. radio, TV, audio-visual ads, etc. Direction of recording or scripts for radio, TV, AVs, etc. To source and propose voice-over artists for recording purposes. Proof reading and approval of lasers, dyelines ...



Press Release Rocket (press release)

Direct Response Copywriter Jamie Cassata Teaches Companies How to Use Science-Based Copywriting Strategies to ...
Press Release Rocket (press release)
Rochester, NY – Published author, copywriter, and marketing enthusiast Jamie Cassata is on a mission. He wants to change how the marketing world views direct response copywriting. Cassata believes that a more scientific approach to copy is needed in ...

and more »


Junior Digital Copywriter: Growing Agency (48 views)
MarkLives.com
Fabulous opportunity for a Junior Digital Copywriter at an expanding ad agency's Knysna office. We're looking for someone who understands Digital Copywriting in all its many forms. Someone who is an ace at engaging and relevant content creation, ...

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