Copywriting Information

Copywriting Information

42 Deadly Ad Copy Sins That Ive Made


I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs


From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs


One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting


Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing


I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?


You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid


We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy


Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting


One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You


Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips


So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly


When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First


Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work


Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock


A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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The Drum

Copywriters: are you running to fat?
The Drum
Muscles. They're essential. For fitness, yes. But for copywriting, too. Writers need to stretch theirs. Otherwise we get lazy and fat. I don't mean we literally get fat. But our writing starts piling on the pounds. Where once it was lithe, now it is ...



Bizcommunity.com

Content/Copywriting Executive
Bizcommunity.com
As a copywriter, your focus is contributing pristine copy to high-quality content marketing campaigns by keeping an eye on the digital landscape that will influence concepts and keep projects innovative and fresh. Being able to decipher a dodgy brief ...



Business 2 Community

The 7 Facebook Ad Copywriting Strategies You Need to Test
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All these things matter, and it's easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I'm a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how ...



Search Engine Land

Ask the SMXpert: Keyword research and copywriting
Search Engine Land
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine ...



The Drum

Disagreeable copywriting – why the best writers never play nice
The Drum
The copywriters I know are nice. They have soft hands and smell like willow trees and Maltesers. In the event of a hurricane, they would paddle canoes from bungalow to bungalow rescuing old ladies and their clammy cats. But the very best copywriters I ...



8 Age Old Copywriting Examples [Avoid at Your Own Risk]
Business 2 Community
This is why having good copywriting examples is crucial to sales success. However, your Return on Investment (RoI) depends heavily on the judgment calls your editors, writers and marketing staff makes when creating these emails. Let's take a look at ...



Business 2 Community

11 Copywriting Secrets to Attract New Customers
Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets ...



mediabistro.com

Ecommerce Copywriter
mediabistro.com
Position Summary: The E-commerce Copywriter will craft product descriptions for the website that are consistent with our brand voice, convey our design philosophy and work within current SEO best practices. In a space where the customer can't yet touch ...



Search Engine People (blog)

Content-First: the Enemy of Design-first?
Search Engine People (blog)
When copywriters and designers work together they will always make it a point to connect the dots throughout the website development process. This will ensure minimum waste of efforts and resources, which may not be the case when copywriters and ...



Bizcommunity.com

Mid-Weight Copywriter
Bizcommunity.com
If you're serious about the business of creativity, then a digital marketing solutions company wants you as their next mid-weight copywriter. Your core role includes conceptualisation, crafting copy across a diverse range of projects – from campaigns ...


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