Copywriting Information

Copywriting Information

42 Deadly Ad Copy Sins That Ive Made

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Freelance Copywriting Advice #1: Take the Scary Jobs

From time to time you will be faced with an opportunity that looks downright scary.The temptation is to think, "Hey, that's way outside my level of expertise.

Copywriting FAQs

One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that.

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.

Sell Anything To Anyone On The Internet With Hypnotic Writing

I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.

Magic Words That Sell and What Words to Avoid

We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.

Writing Great Website Sales Copy

Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.

How To Really Connect With Your Customer In Your Copywriting

One of the least talked-about areas in copywriting education is voice. This is probably because it's tough to set general rules for something that's so personal to each of us.

What a Ghostwriter Can Do for You

Do you ever have brilliant ideas for articles, books or a website, but never get around to doing anything about them? Don't feel like the Lone Ranger. Trust and credibility are vital in creating consumer confidence.

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.

Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly

When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly.

To Start Making Cash from Your Online Writing, You Must Draw Blood First

Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.

How You Can Proofread Your Own Work

Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect.

Getting Over Copy Shock

A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.

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Business 2 Community

7 Copywriting Elements That Drive Sales (Even if You're Not a Great Writer)
Business 2 Community
So, if you have just started a business and you're wondering how to write the words that will get people to buy your product, just know that you can learn copywriting elements that will drive sales. I'm going to share with you seven copywriting ...

The Drum

Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull
The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. The camera may have made him feel old and fat, but it also lent him the gift of reflection – and ...

The Drum

Working at your desk could make your copywriting rubbish
The Drum
Copywriter Andrew Boulton on the dangers of only ever writing in the same place. Some jobs are fixed to a certain environment. Pilots can only actually pilot if they are in a cockpit. Otherwise they're little more than an overdressed airport ...

Business 2 Community

5 Website Copywriting Tips for Technology Companies
Business 2 Community
What is your simplest explanation for how your business solves their problems? This also means writing in an engaging and casual tone. You don't need to prove how smart you are. You need to connect in a meaningful manner. Your website is a great place ...

The National

Jordanian's copywriting firm is the last word
The National
So she set up her own copywriting company – Tarjama, to plug the gap. The company, which was initially based in Amman, Jordan, provided website and brochure material in English and Arabic for both local and regional clients. Some of her biggest ...

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Coast Digital (blog)

The Big Secret to B2B Copywriting & Content Marketing
Coast Digital (blog)
If you've read any of my previous blogs about copywriting and content marketing then you'll have heard this before. Successful content is written with the reader in mind. We know we're writing for a person who sits within the kind of business we want ...

Search Engine Journal

10 PPC Copywriting Best Practices for Extra Effective Text Ads
Search Engine Journal
Our clients have the best data to make the right decisions, empowering them to advance in their business and ROI. Get started today with our free AdWords check consultation. ADVERTISEMENT. Running PPC ads can be extremely profitable – or it can be a ...

24 Business Copywriting Tips for the Busy Owner
Business 2 Community
These business copywriting tips can help keep you motivated, on the right track, and producing the type of content your audience will love. As a business owner, you're constantly faced with prioritizing your time. You may want to get around to ...

Business 2 Community

5 Online Copywriting Projects that Will Boost Your Bottom Line
Business 2 Community
How do you know which copywriting projects are right for your business? There's a lot of noise out there about the benefits of various digital and content marketing strategies. While most are helpful under the right circumstances, the timing of your ...

Senior Copywriter
Built In Chicago
We're recruiting for a talented Senior Copywriter to join our world-class team, who'll create powerfully imaginative audio scripts for clients in every industry sector. Using your extensive knowledge of copywriting within the North American market, you ...

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