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A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf. Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham." The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is. Nouns and Verbs Nothing keeps readers moving like strong noun-verb combinations. If the sentence were a train, nouns and verbs would be the engine. Adjectives, adverbs and the other parts of speech make the train longer and slower. Dr. Seuss' sentences have strong engines pulling light loads to keep readers moving down the tracks. Lots of Periods A byproduct of eliminating the extraneous words is shorter sentence length. Lots of periods. Paradoxically, more sentences of shorter length increase reading speed and comprehension. Dr. Seuss, as are many children's authors, is a champion of the short sentence. Imagination Albert Einstein said, "The gift of fantasy has meant more to me than my talent for absorbing positive knowledge." Were it not for imagination, there would be no Cat in the Hat and no Dr. Seuss. Imagination is the beginning of copywriting because first there must be an idea or concept. Fun Dr. Seuss' books are fun to read. They're funny, too, but that's not the same thing. Fun to read is material that's entertaining and effortless for readers, an excellent standard for all writing. Lyrical Dr. Seuss' books are written in verse. Of course they're lyrical. However, this goes beyond silly rhymes. There are a sound and rhythm to the words that, like a favorite tune, you don't mind hearing over and over. Good writing of all varieties is pleasing to the eye and ear. Economical Children have short attention spans. Dr. Seuss knows how to tell a story without unnecessary detours. Every word counts. That's good advice for all who write copy because children aren't the only ones with short attention spans. Memorable This is the litmus test for all writing. Did readers take something away? Was their time well invested? "The Cat in the Hat" is a story about having fun, even on a rainy day. Now that's worthwhile reading. (c) 2005 Neil Sagebiel Neil Sagebiel is a veteran copywriter and publisher of "Headlines from Floyd," a FREE monthly ezine for those who want proven copywriting and marketing tips to generate more business. To sign up and also get a FREE bonus report, "Close More Sales with Testimonials," visit http://www.neilsagebiel.com.
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Social Media/Digital Marketing Copywriter job, Cape Town, Gardens, CBD Bizcommunity.com We are looking for an experienced social media and digital marketing copywriter to be responsible for developing and implementing websites (copy), Paid ... Copywriter (contract) - Creative Team - RetailMeNot, Inc. Built In Austin RetailMeNot, Inc. is hiring for a Copywriter (contract) - Creative Team in Austin. Find more details about the job and how to apply at Built In Austin. Store: Develop A New Hobby With These Online Courses Under $20 HuffPost Buy real stuff from the HuffPost store: All purchases support our journalism. Master the Art of Copywriting for Less Than $11 Entrepreneur Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ... Lead Copywriter - Vrbo Built In Austin Vrbo is hiring for a Lead Copywriter in Austin. Find more details about the job and how to apply at Built In Austin. A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions Business 2 Community Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social ... How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... Don't Skimp on Professional Writing Inside INdiana Business As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn't ... 10 Copywriting Tips To Boost Your Website's Conversions Forbes Copy is everywhere. It's the text on your landing page, the *content* of your promotional emails, and the words on your introductory brochure. If you produce ... Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. Senior Copywriter/Digital Advertising Campaign Manager job, Johannesburg, Bryanston Bizcommunity.com This job consists of two distinct but related functions: copywriting and digital advertising management. Ogilvy Sydney Copywriter Wins Young Shark Award AdWorld The Shark Awards Kinsale has announced that Lewis Aramayo, a copywriter with Ogilvy Sydney is the winner of this year's Young Shark competition. Aramayo ... Is copywriting a dying craft? Mumbrella Asia Freelance senior copywriter Huizhen Tay on the many reasons copy is becoming a dispensable commodity, why it needs to be saved and what should be done ... 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Applications accepted for Office of Communication copywriter/editor Episcopal News Service The Episcopal Church is accepting applications for the position of Office of Communication copywriter/editor, a member of the Presiding Bishop's staff. SS college student wins award Montgomery County Sentinel SILVER SPRING – Hope Thomas of Silver Spring recently earned a prestigious advertising award, which helped her obtain her dream job as a copywriter at an ... Best Copywriters in Hobart Best in Australia Hobart's top rated Copywriters. List of the best Copywriters in Hobart together with a wide range of services they offer for you to try. Learn how to make a career out of copywriting for less than $40 Mashable According to the great Nora Ephron, "Everything is copy." In other words, you are your own vessel for creativity — and anything can be transformed into a story. 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Senior Copywriter job with Creative Circle | 401336 mediabistro.com Senior Copywriter in Indianapolis, Experienced (Non-Manager), Writer, Marketing & Communications with Creative Circle. Apply Today. Pay what you want for this copywriting training The Next Web For all of those toiling away at a job you hate, consider this — freelance copywriters are currently making about $25 an hour. That means that with the right ... Senior Editor or Executive Editor job with Penguin Random House | 402393 mediabistro.com Senior Editor or Executive Editor in New York , Experienced (Non-Manager), Publishing / Books, Writing & Editing with Penguin Random House. Apply Today. Mark Denton: what's so special about the Kinsale Sharks? More About Advertising I'm really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It's funny to think that just over a year ago, my. Revealed: Classic TV Chesdale cheese ad created after smoking cannabis, copywriter says New Zealand Herald The Kiwi classic Ches and Dale advertising jingle was created after a copywriter and art director came back from smoking "some half decent weed" in an Austin ... Associate Editor/Editor, Forever Job Opening in New York, New York Publishers Weekly A new Associate Editor/Editor, Forever job is available in New York, New York. Check it out on PW JobZone. Conceptual Copywriter job, Cape Town, CBD Bizcommunity.com A fast-growing digital media and marketing agency in Cape Town is looking for an exceptionally talented Conceptual Copywriter to join their dynamic team. Bob Sullivan, 86 | Articles | News | OakPark.com Wednesday Journal Robert A. Sullivan, 86, a longtime resident of Forest Park, died on July 27, 2019 in Borrego Springs, California. Junior Copywriter job, Cape Town Bizcommunity.com The search is on for a junior/midweight copywriter to join the dynamic marketing team of an awesomely creative agency based in Cape Town. The position is ... Quick productivity tips to help you get back to work after a summer holiday Creative Boom The school holidays are coming to an end. You've just enjoyed a little time off. You're refreshed and relaxed but no matter how hard you try, you just can't get ... Are advertisement agencies inept at attracting good copywriters The Financial Express It's not that the world is suddenly and cruelly bereft of writers, but let's be honest: there aren't too many of them coming to advertising. Half of FIs & Telcos Fly Blind Into Cloud Migration: Report Credit Union Times The findings show critical missteps which mean cloud migrations are falling short of expectations. Content Marketing Manager - AccuLynx Built In Chicago AccuLynx is hiring for a *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago. Copywriting is waiting – it can rarely be done both very thoughtfully and very quickly The Drum Go and read a job advert, any job advert, for a copywriter role. (Don't read too many at once though, that stuff is bad for you.) 3 Things to Double-Check Before You Hit Send on That Email CT Post These details may seem like common sense, but they're often easily overlooked when sending out marketing emails. Liviu Tanase. Published 5:00 pm EDT, ... Account Executive / Account Manager Pedestrian TV ABOUT US. We're a creative agency who speak retail. With a focus on design, rebranding, photography and campaign management, we specialise in the retail ... How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... 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You have to write your messages in a way that grabs their attention. 5 Offline Strategies Gig Workers Can Use To Secure More Clients Forbes If you're like most gig workers, you're so focused on web-based marketing, and rightly so – a website, blog, strong social media presence, relationships with ... Examples of Social Media Business Ideas Entrepreneur Are you an expert when it comes to multiple social media channels? These could be the business ideas for you. Before you get going, you'll first need to see ... Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... JPMorgan Chase picks AI over humans to write ads San Francisco Chronicle JPMorgan Chase, the largest U.S. bank, says Persado's “artificial intelligence message machine” wrote ads that generated two to five times the response it got ... Mid-Senior Digital Copywriter job, Cape Town Bizcommunity.com Previously disadvantaged candidates will be given preference. Creative Freelancers job, Cape Town, CBD Bizcommunity.com Ninety9cents is a full-*service*, integrated advertising agency with offices in Cape Town; Johannesburg and Zambia, and is one of South Africa's largest ... Product descriptions guide our online shopping. Who writes them? Vox.com How do you make your luxury handbag stand out from all the luxury handbags on Amazon? We asked a copywriter. 34 Heritage Debuts Rebranding and a Renewed Emphasis on Fabrics Sourcing Journal 34 Heritage president Arkun Durmaz shares how the menswear brand's *fresh* look caters to an elevated denim consumer. Copywriting vs. Content Writing Business 2 Community You have a friend who is a copywriter, but in marketing meetings, you hear that the team is in charge of the *content* writing, so you think to yourself, what's the ... 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Ex-copywriter FAY WELDON, who created some of our best-loved ad slogans, despairs at new PC rules Daily Mail The two light-hearted advertisements have been banned over fears gender stereotypes in advertising could cause 'real-world harms'. Only a small minority ... Creative Copywriter - Production job, Johannesburg, Greenside Bizcommunity.com Are you looking for a new challenge in your writing career? An exciting new opportunity has opened up in our agency, for a creative writing resource, working on ... JPMorgan Chase's AI copywriter writes better publications Tech Chums JPMorgan Chase signed a 5-year agreement with a computer startup that utilizes artificial intelligence to write advertising copies after a good test with the ... So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... An English-Language Copywriter Living in Israel Newsmax We live in affluent times. It's too easy to check our ambitions at that door leading into a white-collar office job in southern Tel Aviv. But the price of admission is ... AI copywriting: An overview Econsultancy Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential. Learn How to Write Copy That Sells Entrepreneur The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ... How To Write Good Copy For Your Website Without Hiring A Copywriter Forbes Hiring a copywriter may not be at the top of your priority list, when starting a business and launching a website. So if you'd like help getting started with your ... Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... Senior Medical Copywriter : Another job from PMLiVE. PMLiVE Senior Medical Copywriter job from PMLiVE. Click here to apply for your new Senior Medical Copywriter job. How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ... Graphic Designer and Marketing Coordinator Pedestrian TV We're seeking a passionate, enthusiastic and creative Graphic Designer and Marketing Coordinator to join our team in our bright and friendly Northcote studio. Kunal Shah asked Twitter for product manager interview questions Quartz India If you're a techie looking for work with an Indian startup, here's some help. Yesterday (Aug. 20), serial entrepreneur Kunal Shah took to Twitter to ask his peers, ... 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