Dont Forget The Copywriting

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...

As mass behavioural shifts go, the accommodation (nay, celebration) of failure is right up there with smart phones, video streaming and pretending to like ...

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...

Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...

Copywriting and blogging go hand-in-hand and, according to blogger Scott Zack, you can't produce a thoughtful blog without wicked-sharp copywriting skills.

This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more.

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.

We're looking for a digital native who is a conceptual thinker, a skilled communicator and a valuable creative partner. A junior writer with a focus on storytelling is ...

When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...

About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...

If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...

A boutique branding consultancy is looking for a senior copywriter to join their team.

A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ...

Strategic brand alignment and *content* creation, as well as building client relationships and relationships with key internal departments like strategy, client ...

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

We all know Ranveer Singh as a star whose energy can't be ever matched up, no matter how hard anyone tries. The actor is currently riding on his career high ...

*Content* that contains typos or bores the reader won't further your marketing efforts.

Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ...

If mincing words were a sport, you'd be an Olympic champion. You like to sprinkle adjectives and verbs onto a page like that meme-guy does salt on a steak.

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

A new year is finally upon us, and that means it's time to land the career that you've always wanted. Ranging in theme from cover letter and résumé essentials to ...

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

Key Responsibilities: To propose and develop creative concept and effective messages for campaigns To develop copy-writing and *content* that is ...

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

This one skill can make you six figures with nothing more than a laptop and some hard work.

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...

The truth doesn't report itself. Rather, it requires journalists with bravery, perseverance and rigor--like those at The New York Times. In this spot titled “Resolve,” ...

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

As the blockchain industry celebrates its tenth anniversary, Bitcoin PR Buzz (BPRB), the world's first blockchain PR agency, announces PR packages with over ...

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

Are you outsourcing part of your business? If so, you're not alone. The 2018 Deloitte Global Outsourcing Survey found that businesses of all sizes are ...

Actress Lee Na-young co-stars with heartthrob Lee Jong-suk in a new TV series set to be aired on cable channel tvN this weekend. In the romantic comedy ...

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

L&A Social Media, Australia's fastest growing social media agency, is on the lookout for an ambitious, creative & passionate Social Media Account Manager with ...

There are plenty of milk alternatives in the dairy aisle, but a newcomer, oat milk from Oatly, might be the winner on the shelf these days. Straw-colored, creamy ...

Susan Walsh, who worked for Doner for 10 years, first in 2008 as a copywriter and later as a creative director, has filed a lawsuit against the agency for age ...

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.

The rule is that if for every one person that hates your brand, five people love it, then you are being effectively reckless in your marketing – claims copywriter ...

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...

75% of UK warehouse owners have run out of space and storage costs have gone up by a quarter as wholesalers and distributors prepare for Brexit, according ...

ADC Romania presents the best executions in TV, Digital and Print in December. The campaign that won The Work of the Month in December is.

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

safariLIVE is looking for a bright and ambitious social media intern with a keen interest in wildlife and social media. This internship will be 3 mon...

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...

A global property business has a vacancy for an integrated communications specialist with a minimum of eight years' experience primarily in communications, ...

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)

Havas has announced the appointment of John Davenport as its new chief creative officer.

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...

For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.

From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché.

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...

Clemenger BBDO Melbourne and the Australian Football League (AFL) have launched a new brand positioning for AFL Women's ahead of the sporting code's ...

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...

Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to.

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.