Direct Mail Sales Letters Flow Better With Subheads

Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...

In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...

Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...

This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more.

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...

When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...

Copywriting and blogging go hand-in-hand and, according to blogger Scott Zack, you can't produce a thoughtful blog without wicked-sharp copywriting skills.

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.

A boutique branding consultancy is looking for a senior copywriter to join their team.

About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...

A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...)

If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...

This one-day training session is aimed at anyone looking to improve their copywriting skills to support their fund-raising activities. Offering a combination of ...

A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ...

Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ...

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

If mincing words were a sport, you'd be an Olympic champion. You like to sprinkle adjectives and verbs onto a page like that meme-guy does salt on a steak.

*Content* that contains typos or bores the reader won't further your marketing efforts.

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

We all know Ranveer Singh as a star whose energy can't be ever matched up, no matter how hard anyone tries. The actor is currently riding on his career high ...

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.

Key Responsibilities: To propose and develop creative concept and effective messages for campaigns To develop copy-writing and *content* that is ...

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

This one skill can make you six figures with nothing more than a laptop and some hard work.

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

They way you start is not the way you have to end up. Tom Bilyeu knows that hard work and honest self-assessment can put you in a whole new story.

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…

Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

Duties: Manage the product cycle of the online store: planning ahead, uploads, developing product descriptions and product optimisation General stock ...

What a truly curious place the world of advertising is, having to come up with wizard ways to flog stuff to an increasingly jaded and disengaged public that knows ...

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...

The late political researcher and commentator, Troy Caine, is best known as a political c...

Tales of time travel have been around at least since the heyday of H.G. Wells. The trick, however, is to find a *fresh* concept that hasn't been overworked. You can ...

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...

Ceylon Leather Products Limited's website has won two accolades at the second annual SLT Zero One Awards.www.di.lk was adjudged the winner in the “Best ...

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?

hims is an online-only personal care brand that combines low costs with FDA-approved and doctor-backed products that empower consumers to take care of ...

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...

Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry.

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...

The management at a Cornish copywriting agency founded in 2007 has completed a buyout.

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...

Consider this sad, yet far from uncommon, local scenario. A bright, promising child attends kindergarten and primary school, where she learns to read and write.

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...

Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to.

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.

Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.

Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.

Given the right medium, your words can be valuable. Today's Daily Deal, the Copywriting Mastery Bundle, teaches you how to focus your words to make the ...

"Slightly rebellions," fully-integrated Naperville shop Rhea + Kaiser expands growing roster by hiring to new staffers and welcoming the return of a third.

Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small ...

BELIZE CITY, Belize, Jan. 18, 2019 /PRNewswire/ -- To celebrate the start of another year for crypto, Bitcoin PR Buzz are offering up to $200 off all PR packages, ...

As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough.

There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ...

The organisers of this year's Kinsale Shark Awards are running a competition for young and aspiring copywriters and the winner will be invited to attend this ...