Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
Use subheads to draw attention to your copy
Use subheads to help skimming readers
Use subheads to break up large blocks of text
© Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).
8 Tips for Copy That Drives Leads The Advocate
Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*. Thomas Smale. Published 2:23 pm ...
The pun-loving computer programs that write adverts BBC News
AI-powered advertising copywriters are coming, but can they be taught to be as inventive as humans?
Best Copywriters in Sydney Best in Australia
Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo - Tamebay
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo Tamebay
"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.
7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food
If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...
So You Want to be an Email Marketing Expert? 5 Steps to Becoming One G2 Crowd
Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.
Senior Creative/Marketing Copywriter - Duo Security Built In Austin
Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.
Senior Copywriter - Home Chef Built In Chicago
Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.
Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month Bristol Post
Everyone should have a job they love and the company gives people that opportunityâ€ť
Digital Copywriter - Health job, Cape Town, Observatory, Black River Park Bizcommunity.com
John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...
Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...
An Hour of Advertising with star copywriter Vikki Ross More About Advertising
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
UX Writer job, Cape Town Bizcommunity.com
Billions of people in emerging markets are coming online for the first time, most of them via mobile phones.
Digital Copywriter job, Stellenbosch Bizcommunity.com
Do you love travel and working on exciting places all over Africa? Our client is a small digital marketing agency (three full-time members and three part-time) ...
Mid-Level Digital Copywriter Pedestrian TV
Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.
Before You Apply To Another Job, Try This Forbes
If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com
Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
Community briefs: Historical group hosts speaker | Local News Waterloo Cedar Falls Courier
WATERLOO â€” Dolly Fortier will speak at the Cedar Valley Historical Society meeting at 7 p.m. Tuesday at the Grout Museum of History and Science, 503 South ...
More Data Exposed: Instagram Influencers & Google G-Suite Users Credit Union Times
An expert issues a warning â€śTime is up â€“ companies need to be proactively protecting their attack surface...
Top Spot of the Week: Megaforce Directs "Crocodile Inside" For Lacoste, BETC Paris SHOOT Online
This brand film for Lacoste out of agency BETC Paris features a couple whose relationship has hit a rough patch. They are arguing and on the verge of b.
ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com
Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week
8 Essential Things to Consider Before You Sell Your Business Inc.
For many entrepreneurs, there will come a time when it makes sense to consider selling their business. Whether you're approaching retirement or simply ready ...
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
From Salon Marketplace: Learn how to become an effective copywriter Salon
The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
The art of the greatest spectacle in racing WTHR
The countdown is on and the Indianapolis 500 is just days away.
Jigsaw Pictures is all set to launch their first web series Thinkistan India Education Diary
Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...
Young Gun: MercerBell senior copywriter Sophia East AdNews
Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Viral Launch Hires Veteran Marketer to be New Senior Vice President Yahoo Finance
Indianapolis-based Viral Launch has hired a veteran marketer to be its new Senior Vice President of Marketing. Blake Rodgers started his new role on May 20.
Creative Digital Copywriter Pedestrian TV
About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...
6 ways to use copywriting to build your personal brand Ladders
Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .
Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.
How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com
Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...
What is Direct Response Copywriting? 4 Key Elements G2 Crowd
Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
The role of empathy in digital copywriting Marketing News Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
Email Copywriting 101: A Helpful Guide Business 2 Community
You know email marketing is an effective way to connect and communicate with your existing and potential customers â€” but how do you maximize it? Writing an ...
Efficiency v effectiveness CampaignLive
When I left art school, I went for a lot of interviews up and down Madison Avenue. The new, hot young agencies were all following Bill Bernbach's model, putting ...
I would like to work more in the web space: Shravan Reddy IWMBuzz
Krishnadasi fame Shravan Reddy is all set to debut on the web space with MX player next original web series 'Thinkistan â€“ Idea Jiska, India Uska'. Set in the ...
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
Smartmile parcel machines arrive in Lidl stores in Finland - Parcel and Postal Technology International
Smartmile parcel machines arrive in Lidl stores in Finland Parcel and Postal Technology International
Smartmile has installed its parcel machines at Lidl stores in Tampere and Espoo, Finland. The machines are open to everyone and parcels are delivered by ...
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA*
303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.
Families Who Bought Womenâ€™s World Cup Tickets Outraged to Find Their Seats Might Not Be Together - Wall Street Journal
Families Who Bought Womenâ€™s World Cup Tickets Outraged to Find Their Seats Might Not Be Together Wall Street Journal
FIFA, soccer's often-criticized governing body, gave fans another reason to grumble this week: seat assignments for the Women's World Cup that in some cases ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
7 Mindset Hacks for Copywriting Success Business 2 Community
â€śFather of online marketingâ€ť Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy â€” for ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
Over Easy: For Don Draper (he was fictional, but no one is perfect) The Forecaster
Draper flicks his Zippo lighter to life with a little flair of his thumb, enabling him to open and spin the wheel with barely a pause between, passing the flame like a ...
BitGo engineering manager loses $100k in Bitcoin scam | Cryptopolitan Cryptopolitan
BitGo's engineering manager Sean Coonce, while talking to media revealed that he fell prey to a SIM swapping hack. As per reports, Sean had approximately a.
Speculative Ideas For Frontier Communications Seeking Alpha
FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...
How will Alibabaâ€™s New AI Writer Change Copywriting? MarTech Advisor
Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
Is Ripple bridging the gap between crypto sphere and conventional banking? | Cryptopolitan - Cryptopolitan
Is Ripple bridging the gap between crypto sphere and conventional banking? | Cryptopolitan Cryptopolitan
David Gokhshtein is an entrepreneur and an avid supporter of XRP. Commenting on Ripple's position in the market he recently stated that Rippe is at the rig.
Suraja Kishore appointed CEO of BBDO India Exchange4Media
Kishore has 21 years of experience in developing creative strategies & building partnerships .
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
â€śEmail marketing is dead.â€ť That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best â€“ getting people to buy ...
Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign Adweek
Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn't just lie with the ...
The Worldâ€™s Smallest McDonaldâ€™s Illustrates the Scale of a Declining Bee Population Adweek
The issue of bee population decline may be a cute cause cĂ©lĂ¨bre in some corners, but it is a severe problem that demands consistent attention. According to ...
Learn How to Write Copy That Sells Entrepreneur
The old adage â€śthe pen is mightier than the swordâ€ť is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
Ruth Teninga Anderson, former head of CSO Womenâ€™s Association, dies at 100 Chicago Tribune
Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr CNBC
"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."
This Toothpaste Startup's Cheeky Activation Will Have You Gleefully Spitting In Public Adweek
Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should ...
Funny Campaign in Singapore Pitches Mastercard with Quirky Songs Branding in Asia Magazine
McCann Singapore has created a campaign for Mastercard pitching the fact that they are the first issuer in Singapore that enables contactless debit and credit ...
Finn Keenan Weaves Together Heartfelt Family Moments in New Bord GĂˇis Energy Campaign AdWorld
One of Ireland's leading energy suppliers, Bord GĂˇis Energy, teams up with Publicis Dublin and production company, Motherland, to launch its latest campaign.
King and Melder launch Coffee Cocoa Gunpowder; a creative shop becomes Wix's in-house agency - AdAge.com
King and Melder launch Coffee Cocoa Gunpowder; a creative shop becomes Wix's in-house agency AdAge.com
Chiquita King and Ant Melder launched a new full-*service* independent creative agency, Coffee Cocoa Gunpowder, with a mandate to donate 5 percent of profits ...
Copywriter and Radio presenter died - Prior to that, he got a terrible prognosis Celeb's Net
A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas HĂ¤hle is dead. He was on.
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
Hackers Have Been Holding US Cityâ€™s Computers To Ransom For Two Weeks UNILAD
Baltimore's second 'ransomware' attack in just 15 months is still ongoing, with hackers having digitally seized approximately 10,000 government computers in ...
Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food Adweek
If it's been a minute since you've thought about the greatest song ever written, 1983's â€śTotal Eclipse of the Heart,â€ť then turn around, bright eyes, because Dos ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
12 Common Copywriting Mistakes You Could Be Making Forbes Now
If you make these mistakes when writing your marketing copy, you could be turning off potential customers.
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
The Promises and Pitfalls of Black Hat SEO Practices PCMag.com
Most businesses today, especially e-commerce and *content* marketing operations, rely heavily on organic search traffic for overall success. Doing well here ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...
Writing Copy for Voiceovers
As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform.
11 Ways to Get an Editors Attention
I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.
8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
Kick-Start Your Juices
Listen, consider this scenario.You have a deadline to honour.
Calls-To-Action: Making Them Fit Makes All the Difference
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
Copywriter Trick Unveiled: How to Write Better Copy Faster
"Talent alone cannot make a writer. There must be a man behind the book.
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people.
Should You Use Testimonials When You Create A Web Site?
You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not.
Keeping It Real: The Only Copywriting Trick That Works
Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.
Is Freelance Hiring Right For You?
Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project.
Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language...
In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers.
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel.
How To Get Started With A Career In Copywriting
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing.
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns.
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.
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