Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
Use subheads to draw attention to your copy
Use subheads to help skimming readers
Use subheads to break up large blocks of text
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Why Hong Kong's copywriters peddle tired clichĂ©s, pretentious words and the illusion of grandeur - South China Morning Post
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