Direct Mail Sales Letters Flow Better With Subheads

Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*. Thomas Smale. Published 2:23 pm ...

AI-powered advertising copywriters are coming, but can they be taught to be as inventive as humans?

Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.

"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.

If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...

Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.

Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.

Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.

Everyone should have a job they love and the company gives people that opportunity”

John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...

An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,

Discover what it takes to craft copy that sells over the course of this seven-hour training.

Billions of people in emerging markets are coming online for the first time, most of them via mobile phones.

Do you love travel and working on exciting places all over Africa? Our client is a small digital marketing agency (three full-time members and three part-time) ...

Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.

If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.

WATERLOO — Dolly Fortier will speak at the Cedar Valley Historical Society meeting at 7 p.m. Tuesday at the Grout Museum of History and Science, 503 South ...

An expert issues a warning “Time is up – companies need to be proactively protecting their attack surface...

This brand film for Lacoste out of agency BETC Paris features a couple whose relationship has hit a rough patch. They are arguing and on the verge of b.

Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week

For many entrepreneurs, there will come a time when it makes sense to consider selling their business. Whether you're approaching retirement or simply ready ...

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.

*Content* that contains typos or bores the reader won't further your marketing efforts.

The countdown is on and the Indianapolis 500 is just days away.

Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...

Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

Indianapolis-based Viral Launch has hired a veteran marketer to be its new Senior Vice President of Marketing. Blake Rodgers started his new role on May 20.

About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...

Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .

A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.

Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...

Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...

The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...

When I left art school, I went for a lot of interviews up and down Madison Avenue. The new, hot young agencies were all following Bill Bernbach's model, putting ...

Krishnadasi fame Shravan Reddy is all set to debut on the web space with MX player next original web series 'Thinkistan – Idea Jiska, India Uska'. Set in the ...

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...

This one skill can make you six figures with nothing more than a laptop and some hard work.

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.

Smartmile has installed its parcel machines at Lidl stores in Tampere and Espoo, Finland. The machines are open to everyone and parcels are delivered by ...

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...

303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.

FIFA, soccer's often-criticized governing body, gave fans another reason to grumble this week: seat assignments for the Women's World Cup that in some cases ...

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

Book is made up of first chapters of unfinished stories written by creatives.

Draper flicks his Zippo lighter to life with a little flair of his thumb, enabling him to open and spin the wheel with barely a pause between, passing the flame like a ...

BitGo's engineering manager Sean Coonce, while talking to media revealed that he fell prey to a SIM swapping hack. As per reports, Sean had approximately a.

FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...

Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?

David Gokhshtein is an entrepreneur and an avid supporter of XRP. Commenting on Ripple's position in the market he recently stated that Rippe is at the rig.

Kishore has 21 years of experience in developing creative strategies & building partnerships .

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn't just lie with the ...

The issue of bee population decline may be a cute cause célèbre in some corners, but it is a severe problem that demands consistent attention. According to ...

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...

Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."

Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should ...

McCann Singapore has created a campaign for Mastercard pitching the fact that they are the first issuer in Singapore that enables contactless debit and credit ...

One of Ireland's leading energy suppliers, Bord Gáis Energy, teams up with Publicis Dublin and production company, Motherland, to launch its latest campaign.

Chiquita King and Ant Melder launched a new full-*service* independent creative agency, Coffee Cocoa Gunpowder, with a mandate to donate 5 percent of profits ...

A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas Hähle is dead. He was on.

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

Baltimore's second 'ransomware' attack in just 15 months is still ongoing, with hackers having digitally seized approximately 10,000 government computers in ...

If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ...

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...

Most businesses today, especially e-commerce and *content* marketing operations, rely heavily on organic search traffic for overall success. Doing well here ...

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.

The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...