Copywriting Information

Direct Mail Sales Letters Flow Better With Subheads


A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.

Use subheads to draw attention to your copy
Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points using graphic devices, such as bold type, italics, underlining, bullets and subheads. If a key point is your guarantee, then put the word "guarantee" in one of your subheads. If your copy says somewhere that subheads help skimming readers, then put that vital point in a subhead, like this:

Use subheads to help skimming readers
Readers like to skim. So use subheads to show readers what each section of your direct mail piece discusses. Look at this article, for example. A glance from top to bottom tells you this article has four tips on writing effective subheads. You discovered that by skimming. Subheads lead your readers point by point through your sales pitch. This way, readers who only skim your copy still learn, in outline form, what you are selling.

Use subheads to break up large blocks of text
Page after page of uninterrupted type is monotonous to look at (unless you are reading a novel). But if you break up your copy with a subhead here and there, you show your readers that there is some respite along the way. Subheads make your copy more inviting to read.

© Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message).

----
ABOUT THE AUTHOR
Alan Sharpe is a business-to-business direct mail copywriter and lead generation specialist who helps business owners and marketing managers generate leads, close sales and retain customers using business-to-business direct mail marketing. Learn more about his creative direct mail writing services and sign up for free weekly tips like this at http://www.sharpecopy.com.


MORE RESOURCES:

Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



5 Essential B2B Copywriting Tips
Business 2 Community
This includes the analysis of comments, downloads and click-throughs, as you look to determine how clients interact with your competitors' content. This insight can be used to optimise the impact of future content, while encouraging copywriters to ...



Business 2 Community

6 Common Copywriting Grammar/Usage Debates
Business 2 Community
Common copywriting debates rage among writing mavens and editing geeks (the latter of which I proudly am). Some of these arguments have no wrong answers and are just a matter of preference. Others turn upside down grammar and usage rules that ...



The Content Standard by Skyword

What the History of Copywriting Teaches Us About Content Marketing Today
The Content Standard by Skyword
Though they use many of the same tools—copywriting, design, creativity—and have largely the same ends, content marketers and advertisers might have the greatest difference in opinion of any related professionals. But why? Where most business rivalry ...



Entrepreneur

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.
Entrepreneur
If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes. The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right. Next Article. If You're Not ...



Mumbrella Asia

Final Mumbrella360 Asia masterclasses: copywriting, social, idea theft, webinars and more
Mumbrella Asia
A number of masterclasses have been announced as part of the three-day media and marketing conference Mumbrella360 Asia – which will take place in Singapore this November – including sessions on copywriting, social media, location-based marketing, ...



B&T

Top Creatives To Teach Copywriting & Art Direction At Miami Ad School
B&T
Martinez said it was a great initiative by Miami Ad School to teach a copywriting course dedicated to social media. “Fully-skilled social media talent is hard to find,” he said. “Data analysis and strategy skills are important, but sound, fresh ...



Local authors to speak at UMass Dartmouth on Oct. 15
SouthCoastToday.com
Ten years later, he became chief copywriter for the Southeastern Advertising Agency in New Bedford. He is a nationally recognized sports historian. His most recent book, Vagabond Halfback: The Saga of Johnny Blood McNally, is a biography of a charter ...



Copywriter/Social Media Account Manager
Pedestrian TV
We are looking for first-class copywriting abilities, excellent content creation skills, the ability to display creative thinking and take initiative. A growth mindset, positive attitude and excellent work ethic are essential alongside a commitment to ...



Ventura County Star

Scarlet Letters Copywriting revamps website
Ventura County Star
Scarlet Letters Copywriting, based in Newbury Park, has launched a revamped website, http://www.scarletletterscopy.com. The site reflects the company's growth from its roots in Hollywood's entertainment scene to a more diverse roster of clients in ...


Google News

home | site map
© 2006