Direct Mail Sales Letters Flow Better With Subheads

In the latest edition of Confessions, a copywriter reveals how they're stretched too thin.

The average web user has a short attention span. If your website or social media post doesn't pique their interest within seconds, they're likely to go elsewhere.

Bank enters a five-year deal with AI partner Persado to help create marketing language across platforms.

Not all trends are here to stay. Forbes Communications Council experts share which copywriting trends are worth exploring and which are better left forgotten.

Don't you want to be able to tell your product's story at its true potential? In this course, you'll learn how to double your conversion rate, sales, click-through rate, ...

Build your communication skills with today's Daily Deal, Modern Copywriting – Writing Copy That Sells in 2019. Learn how to write for landing pages, email, ...

Imagine you could work from anywhere and be paid for using your creative ideas. Sounds pretty good, doesn't it? The Complete Digital Copywriting Master ...

Whether you're working on your newsletter, blog, website, or a social media caption, ultimately, the bells and whistles and UX optimization will mean little if the ...

The ability to write with impact - and to give objective feedback on written *content* - is a key skill for B2B marketers at all levels. 78% of B2B *content* marketers ...

In a move that may unnerve copywriters across the advertising industry, JP Morgan Chase has announced that it has struck a five-year deal with a tech firm ...

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect of zookeepery, from expert krill distribution to legendary iguana ...

It's no secret that the advertising industry is a competitive field where setting yourself apart from the crowd is key. Some creatives with aspirations of working for ...

Creative Heads say in this digital age copywriting is about keywords and real-time *content* but human creativity still triumphs and one needs to adapt with the ...

In another sign that the future of work is already here, JPMorgan Chase has signed a five-year deal with a software startup that uses artificial intelligence to write ...

The AI software was able to generate over five times more clicks than the experienced human copywriters, so the bank has now decided to start hiring more ...

Copywriting is the glue that holds every marketing plan together. Without a distinct voice and a clear message running through all of your platforms, you'll wind ...

Ginger Griffin Marketing & Design is a full-*service* design and advertising agency. Our experienced staff has been delivering personalized attention to clients ...

Our client, a boutique digital agency is looking for a freelance COPYWRITER to week on a 2-4 week project for a digital services client! The ideal copywriter must ...

Wasamedia is an award winning social media and PR agency, and we are on the hunt for an Account Coordinator or Account Executive (depending on ...

Relying solely on smart art direction and clever copywriting is no longer enough, says Digitas's Keith Byrne as he makes a case for campaigns driven by data, ...

Creative directors lead a team of skilled individuals to deliver a campaign to a client that has one cohesive message. Read on to learn more about what it takes ...

Huddersfieldbased copywriter Rob Beadle will train local businesses at Barnsley's first Business Growth Convention in September. The event will give business ...

We are looking for an experienced social media and digital marketing copywriter to be responsible for developing and implementing websites (copy), Paid ...

RetailMeNot, Inc. is hiring for a Copywriter (contract) - Creative Team in Austin. Find more details about the job and how to apply at Built In Austin.

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Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...

Vrbo is hiring for a Lead Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.

Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social ...

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

As the client reviewed our estimate for their new website, they had no problem with the numbers for the design, the hosting, or the programming. But they didn't ...

Copy is everywhere. It's the text on your landing page, the *content* of your promotional emails, and the words on your introductory brochure. If you produce ...

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

This job consists of two distinct but related functions: copywriting and digital advertising management.

The Shark Awards Kinsale has announced that Lewis Aramayo, a copywriter with Ogilvy Sydney is the winner of this year's Young Shark competition. Aramayo ...

Westchester County, NY's Department of Social Services is requesting proposals from agencies than can provide promotional and marketing services for a ...

Freelance senior copywriter Huizhen Tay on the many reasons copy is becoming a dispensable commodity, why it needs to be saved and what should be done ...

We all have some brilliant ideas rolling around in our heads, but the difference between us and the wildly successful entrepreneurs who go on to make millions ...

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.

If you run an online store, you know how important it is to write copy that's enticing and grabs the customers' attention. Because shoppers don't get to view your ...

The Episcopal Church is accepting applications for the position of Office of Communication copywriter/editor, a member of the Presiding Bishop's staff.

SILVER SPRING – Hope Thomas of Silver Spring recently earned a prestigious advertising award, which helped her obtain her dream job as a copywriter at an ...

Hobart's top rated Copywriters. List of the best Copywriters in Hobart together with a wide range of services they offer for you to try.

According to the great Nora Ephron, "Everything is copy." In other words, you are your own vessel for creativity — and anything can be transformed into a story.

On Thursday, August 29, at 4:30 pm, local writer Annette Sandrock will read from her newly released book of poetry, “Labyrinth.” According to a press release, ...

If you want to reach your customers, your copywriting needs to be persuasive. Here are four psychology tips that you can use to improve your skills.

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...

The Shark Awards Kinsale have announced the winner of this year's Young Shark competition. Lewis Aramayo (above), a copywriter from Ogilvy Sydney, came ...

Senior Copywriter in Indianapolis, Experienced (Non-Manager), Writer, Marketing & Communications with Creative Circle. Apply Today.

For all of those toiling away at a job you hate, consider this — freelance copywriters are currently making about $25 an hour. That means that with the right ...

Senior Editor or Executive Editor in New York , Experienced (Non-Manager), Publishing / Books, Writing & Editing with Penguin Random House. Apply Today.

I'm really looking forward to my year as President of the 2019 Sharks festival (September 18-21).. It's funny to think that just over a year ago, my.

The Kiwi classic Ches and Dale advertising jingle was created after a copywriter and art director came back from smoking "some half decent weed" in an Austin ...

A new Associate Editor/Editor, Forever job is available in New York, New York. Check it out on PW JobZone.

Robert A. Sullivan, 86, a longtime resident of Forest Park, died on July 27, 2019 in Borrego Springs, California.

A fast-growing digital media and marketing agency in Cape Town is looking for an exceptionally talented Conceptual Copywriter to join their dynamic team.

The school holidays are coming to an end. You've just enjoyed a little time off. You're refreshed and relaxed but no matter how hard you try, you just can't get ...

The search is on for a junior/midweight copywriter to join the dynamic marketing team of an awesomely creative agency based in Cape Town. The position is ...

It's not that the world is suddenly and cruelly bereft of writers, but let's be honest: there aren't too many of them coming to advertising.

The findings show critical missteps which mean cloud migrations are falling short of expectations.

AccuLynx is hiring for a *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.

Go and read a job advert, any job advert, for a copywriter role. (Don't read too many at once though, that stuff is bad for you.)

These details may seem like common sense, but they're often easily overlooked when sending out marketing emails. Liviu Tanase. Published 5:00 pm EDT, ...

ABOUT US. We're a creative agency who speak retail. With a focus on design, rebranding, photography and campaign management, we specialise in the retail ...

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

Heather, a copywriter living in Essex and working in London, shares how she saved £8000 for a deposit on her first home and how she budgets her money now.

Atlanta-based digital agency TopLine Media Group is now offering advanced data analytics services for its clients by partnering with data analytics firm ...

If you're like most gig workers, you're so focused on web-based marketing, and rightly so – a website, blog, strong social media presence, relationships with ...

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.

Are you an expert when it comes to multiple social media channels? These could be the business ideas for you. Before you get going, you'll first need to see ...

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

JPMorgan Chase, the largest U.S. bank, says Persado's “artificial intelligence message machine” wrote ads that generated two to five times the response it got ...

Previously disadvantaged candidates will be given preference.

Ninety9cents is a full-*service*, integrated advertising agency with offices in Cape Town; Johannesburg and Zambia, and is one of South Africa's largest ...

How do you make your luxury handbag stand out from all the luxury handbags on Amazon? We asked a copywriter.

34 Heritage president Arkun Durmaz shares how the menswear brand's *fresh* look caters to an elevated denim consumer.

You have a friend who is a copywriter, but in marketing meetings, you hear that the team is in charge of the *content* writing, so you think to yourself, what's the ...

*Content* that contains typos or bores the reader won't further your marketing efforts.

The two light-hearted advertisements have been banned over fears gender stereotypes in advertising could cause 'real-world harms'. Only a small minority ...

Are you looking for a new challenge in your writing career? An exciting new opportunity has opened up in our agency, for a creative writing resource, working on ...

JPMorgan Chase signed a 5-year agreement with a computer startup that utilizes artificial intelligence to write advertising copies after a good test with the ...

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

We live in affluent times. It's too easy to check our ambitions at that door leading into a white-collar office job in southern Tel Aviv. But the price of admission is ...

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...

Hiring a copywriter may not be at the top of your priority list, when starting a business and launching a website. So if you'd like help getting started with your ...

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

Senior Medical Copywriter job from PMLiVE. Click here to apply for your new Senior Medical Copywriter job.

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...

We're seeking a passionate, enthusiastic and creative Graphic Designer and Marketing Coordinator to join our team in our bright and friendly Northcote studio.

If you're a techie looking for work with an Indian startup, here's some help. Yesterday (Aug. 20), serial entrepreneur Kunal Shah took to Twitter to ask his peers, ...

Today, Facebook supports over seven million active advertisers and is now reportedly relying on more ad spending dollars from small business accounts rather ...

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

Technical skills are important, but they're not the only things that matter when hiring freelancers. Here is what to be on the look out for.

Female-Owned Marketing Consultancy and Ad Agency Opens with an Impressive Talent Roster BINGHAM FARMS, Mich. , Aug. 21, 2019 /PRNewswire/ ...

Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ...

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.

Growing up in the 1990s in a small East Asian community in the largely Afrikaans Bloemfontein, Ming-Cheau Lin was always the outsider.