12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips...
1. WRITE IN DIRECT RESPONSE LANGUAGE:
* Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to Ph.D's.
* Make your sentences and paragraphs flow like a breeze.
* Ignore good grammar when you have a good reason.
* Keep the bucket brigade going: Start paragraphs with And, But..., So you see..., However...
* Use the freshest concepts and the most colorful language you can without disturbing the flow.
* Use hot words: free, profit, new, now, secret, easy, save, guarantee, today... and the hottest word of all: YOU!
* Use bullets... lots of them.
2. WRITE LOTS OF HEADLINES.
Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.
3. DROP THE WARM-UPS...
You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy after you have started to "warm-up" to the writing.
4. STAND OUT.
Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business wity you...today..., instead of your competitor. Build your entire package or ad around these reasons (benefits).
5. SELL BENEFITS, NOT FEATURES.
Readers don't buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.
6. LEARN TO GIVE.
Most advertisers and charities think of direct response strictly as a device to "get". Unfortunately, most readers also want to get. So, to succeed, you must adopt a "give" attitude... beyond what you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.
7. USE TESTIMONIALS.
They're proof that you're as good as you say you are, and that you'll do what you say will do. Like...
"I increased profits by $100,000 last year using your services..." Joe Smith, President, Smith Corporation
The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give you believability and credibility. You can't do successful direct-response without these two essential factors.
8. OFFER A MONEY-BACK GUARANTEE.
Whatever you are selling, make sure you offer a money-back guarantee. It's a critical factor in getting someone to send in their money to someone they don't know or maybe never heard of.
9. CREDIT CARDS, TOLL FREE NUMBERS.
Credit card purchases and toll-free "800" numbers can increase your response by as much as 50%. If you're on the web make sure you opt for secure on-line transmission (SSL) of credit card orders... or allow other means for your customer to provide their credit information to you.
10. ASK FOR ACTION.
It's amazing how often otherwise good copy never gets around to asking for the order. If you don't ask for action... you won't get any.
11. BUDGET YOUR TIME.
Devote about one third of your writing time to the lead elements, headline, subheads, teasers, opening paragraphs.
12. KEEP CURRENT.
Direct-response is more scientific than other types of advertising. Like any fast-moving science, it has it's discoveries daily. This is especially true of writing for the Internet/World Wide Web. Subscribe to industry trade journals such as Target Marketing, DM News, Direct, and other relevant publications.
(C) Copyright 2004-05 Thom Reece All Rights Reserved
Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com ] & the major portal for the network marketing industry- MaxxMLM.com [ http://www.MaxxMLM.com ].
Thom can be reached by email at: firstname.lastname@example.org or by phone at: 1-808-929-7377
What Should I Look for in an Industrial Copywriting Agency? Green Cincinnati News
15 Best AI Copywriting Tools for March 2023 Business 2 Community
Best AI copywriting tool deal Mashable
Tinkering With ChatGPT, Workers Wonder: Will This Take My Job? The New York Times
Should you block ChatGPT bots from your website? Browser Media
Six-Figure Freelance Copywriter Kelly Westeen Announces Launch of New Products and Services for Freelancers - EIN News
Six-Figure Freelance Copywriter Kelly Westeen Announces Launch of New Products and Services for Freelancers EIN News
Multimedia Advertising Copywriter – WISH-TV | Indianapolis News ... WISH TV Indianapolis, IN
MW TTL Copywriter - South Africa - Cape Town Bizcommunity.com
Blue Moon rising – but not in Manchester Prolific North
Local Agency Tegan Digital Wins Gold at the MUSE Creative Awards InvestorsObserver
Deputy Creative Director - Copywriter - South Africa - Cape Town Bizcommunity.com
How I turned my copywriting side hustle into a $974,000 business Business Insider
Copywriting tips that inspire your customers to take action The Business Journals
Should You Hire a Copywriter? Architectural Digest
Taxes 2023: Common Math Errors That Could Delay Your Refund GOBankingRates
3 Ways AI is Changing How Startups Build Their Brand Entrepreneur
CJ Announces Development of AI Copywriter That Can Produce ... The Korea Bizwire
What could ChatGPT mean for copywriters? Marketing Brew
The Power of Community: Tracksmith Front Porch Republic
How AI could change business in future Baltic Times
Zulu Alpha Kilo adds to creative teams in Toronto and Vancouver Strategy Online
Public Pressure - Social Media Manager for Web3 Music Startup ... Music Business Worldwide
Either the first long copy ad written by AI or a blatant copywriting ... Campaign Brief Asia
Junior Copywriter - South Africa - Johannesburg Bizcommunity.com
Anyword Launches Free Social Media Copywriting Tool GlobeNewswire
Social Media Marketing Intern Pedestrian TV
How Word Tonic Is Fostering Community Among Gen-Z Copywriters ... Little Black Book - LBBonline
Copywriting's Turn to Radical Brevity Muse by Clio
Swedish Startup Revolutionize Copywriting With AI MarTech Series
Korean department store ads may soon be written by AI The Korea JoongAng Daily
We Are Pi Launches 'Just Say It' Book on Copywriting | LBBOnline Little Black Book - LBBonline
ChatGPT - Is this the end of Copywriters? NASSCOM Community
I can now make £200 an HOUR with an easy Amazon side hustle I can do at home… here’s how... - The Sun
Generative AI: Don't Fire Your Copywriters Just Yet The New Stack
4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal
How to make up to $13K a month freelance copywriting on Fiverr Business Insider
Using AI Copywriting Tools for SEO - Yay or Nay? Browser Media
How to Improve Your Digital Copywriting Entrepreneur
ChatGPT: Writing on the wall for copywriters? Exchange4Media
Baidu moves Ernie chatbot launch behind closed doors Tech Monitor
Ecommerce Copywriter on Tactics, Tools, More Practical Ecommerce
12 Copywriting Tips to Make Your Advertising More Profitable
Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips.
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
5 Rules for Effective Written Sales Communications
Most salespeople have great ideas, but when it comes to putting those ideas on paper for their prospects, they ramble on for pages and quickly lose their readers' interest. Why do brilliant salespeople often have such a difficult time writing effective sales materials? Quite simply, these professionals haven't mastered the 5 rules of effective written business communications.
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package.
Discover Your Creativity
You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people.
No-Holds-Barred Conversation with Dan Lok - Part 1
Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.
Top 3 Rules for Writing Effective Copy
One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.
Crank Out More Articles More Often With An Article Swipe File
If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file.
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
Be Contagious... Spread The Word!
"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.
Is Your Web Copy Plain Talk?
It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience
These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you.
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
Dont Be Satisfied With Your First Draft
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.
Better Copy: The Interview is the Key
Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.
|home | site map|