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Copywriting Information |
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7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue: 1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list? Or is it to make a purchase? Lead your prospect to the conclusion you want by making your offer sound really attractive (eg. give valuable bonuses) and making it easy for him or her to take action. 2. Get help in spotting errors. It's tough to have a 100 percent perfect ad copy. Solve this problem by giving a reward to your readers who spot more than five errors in your ad copy. Alternatively, ask your personal friends to help you to check for errors and buy them lunch! 3. Give a percentage of your sales to a charity. Mention this in your ad copy. This is a good strategy because your company gives back to society plus it also "propels" your prospect to act charitably (and hence make a purchase). 4. Include a good, solid guarantee or x-days-money-back period in your offer. In all respects, you are likely to improve your website sales conversion if you offer a lifetime guarantee. 5. Use the checkmark or a bulleted point against each benefit of the product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospect's problems. 6. Include P.S., P.S.S. and P.S.S.S. at the foot of your sales letter. It has been shown that many busy website visitors do not have the time to read your entire sales copy. They are likely to scroll to the bottom of your sales letter to check out the conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summarise the main points of what you are selling, repeat your bonus offers and once again, your call for action. 7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business. Evelyn Lim is the online publisher of the very popular ezine newsletter "Mapping You to Success". Her FREE newsletter is jam packed with ideas, resources and tips for all aspiring e-business owners. Subscription to her newsletter is at http://www.e-BizMap.com. She also maintains a blog at http://www.EvelynLim.com.
MORE RESOURCES: How to Become a Copywriter | SNHU Southern New Hampshire University The Top 10 Copywriters Doing Things Differently GlobeNewswire 3 Fatal Mistakes Brands Make When Hiring SEO Copywriters Business 2 Community Copywriter's Debut Emerges as Big Book at Frankfurt Publishers Weekly Product Copywriter - Jellyvision Built In Chicago 5 Best Copywriters in New York đ„ Kev's Best Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers KoMarketing Associates Corporate Copywriter job, Centurion or Cape Town Bizcommunity.com Senior Copywriter job, Port Elizabeth, South End Bizcommunity.com Japanese Copywriter The Beijinger Digital Copywriter Pedestrian TV AI-Driven Copywriting Fuels eBay's Email Success Total Retail Junior content producer / copywriter (content agency) | Media jobs Journalism.co.uk Copywriter job, Cape Town Bizcommunity.com ATL Copywriter job, Cape Town Bizcommunity.com 'Below Deck Med': Hannah Ferrier's 'I Need Valium' Mug Ends up Being a Reunion Winner Showbiz Cheat Sheet Copywriter/Social Media Manager job, Cape Town, Gardens Bizcommunity.com Copywriter / Clinical Research Associate - closerlook, inc. Built In Chicago Why Sales Copywriting Is Crucial for Your Business Entrepreneur The Herd: New hires, promotions and departures for 10.20.20 RichmondBizSense Copywriting is a silly job The Drum E-Commerce Copywriter job, Cape Town Bizcommunity.com What is copywriting? Everything you need to know Android Authority Why copywriting is more important than you think Creative Bloq How to Become an Expert Copywriter 8 Tricks to Learn The Union Journal AUTHOR BUKKY AGBOOLA receives national recognition through the NEW YORK CITY BIG BOOK AWARDÂź! PRNewswire 5 Tried-and-True Formulas to Take Your Copywriting to the Next Level Business 2 Community Pro Creative Writers Offers Quality Content Writing Services Yahoo India News Copywriter Job Description: Salary, Skills and More Big Easy Magazine 5 Ways to Stand Out in a Sea of Copywriters Business 2 Community Copywriting 101: Basics for Beginners Customer Think Nomatic Backpack Review for Remote Work The Daily Beast CREATIVE DIRECTOR - Caterpillar Built In Chicago Is Copywriting Your Thing? Here Are 5 Tips By Justin Goff On Hitting The 6-Figure Mark & Beyond Net Newsledger SEO Copywriting Tips That Keep People On Your Page Telemedia Online Do You Need a Copywriter or Content Writer for Your Business? Atlanta Small Business Network The Early Word: Shelby County teases back to school plan; Beckford tower talk to begin The Daily Memphian Brand Marketing Manager Charlotte Agenda Taboola Launches The Taboola Creative Shop MarTech Series Social Media Internship hypepotamus.com 6 Principles of Copywriting that Will Make Readers Love You Business 2 Community How Easy Is It to Start a Copywriting Career? News & Features Copywriter, Digital-Contractor â BigCommerce Built In Austin Copywriting - closerlook, inc. Built In Chicago What Skills Do You Need to Become a Digital Copywriter? Coast Digital Marketing Copywriter Charlotte Agenda B2B copywriting: Is âhumanâ the best we can do? B2B Marketing Online What does a copywriter do & how do you become one? The Next Web What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community The Sims: Weird objects from the original game Extra Time Media 3 Copywriting Tips To Grow Your Business Online Influencive SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal Why copywriting still matters Creative Review Website Copywriting & Digital Content Writing Services Coast Digital How to Write Convincing Sales Landing Pages Even if You're Not a Copywriter Business 2 Community 7 Steps to Becoming a Professional Copywriter Entrepreneur What I Learned Working With a Copywriter Business 2 Community |
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