Copywriting Information

7 Easy Tips on How to Improve Your Sales Letter Instantly


Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:

1. Have a Strong Call to Action. Decide what is it that you want your prospect to do when reading your sales letter. Are you asking your prospect to subscribe to your mailing list? Or is it to make a purchase? Lead your prospect to the conclusion you want by making your offer sound really attractive (eg. give valuable bonuses) and making it easy for him or her to take action.

2. Get help in spotting errors. It's tough to have a 100 percent perfect ad copy. Solve this problem by giving a reward to your readers who spot more than five errors in your ad copy. Alternatively, ask your personal friends to help you to check for errors and buy them lunch!

3. Give a percentage of your sales to a charity. Mention this in your ad copy. This is a good strategy because your company gives back to society plus it also "propels" your prospect to act charitably (and hence make a purchase).

4. Include a good, solid guarantee or x-days-money-back period in your offer. In all respects, you are likely to improve your website sales conversion if you offer a lifetime guarantee.

5. Use the checkmark or a bulleted point against each benefit of the product or service that you are selling. You want to have as long a list as possible! And present features of your product or service as benefits or solutions to your prospect's problems.

6. Include P.S., P.S.S. and P.S.S.S. at the foot of your sales letter. It has been shown that many busy website visitors do not have the time to read your entire sales copy. They are likely to scroll to the bottom of your sales letter to check out the conclusion, summary and how much your product is selling for. As such, in your concluding paragraph, including post scripts is a good idea. Here, you can summarise the main points of what you are selling, repeat your bonus offers and once again, your call for action.

7. Include your contact information prominently. The feeling of security is important to prospects who do not know or have met you. If they do not feel secure, they are not likely to do business with you. Including your contact information helps in that they know that you are reachable, that you are a REAL person and you are running a genuine business.

Evelyn Lim is the online publisher of the very popular ezine newsletter "Mapping You to Success". Her FREE newsletter is jam packed with ideas, resources and tips for all aspiring e-business owners. Subscription to her newsletter is at http://www.e-BizMap.com. She also maintains a blog at http://www.EvelynLim.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Business 2 Community

These 3 Website Copywriting Mistakes Could Cost You Sales
Business 2 Community
A Failure to Sell with Your Customers' Needs in Mind – A mismatch between your message and your customers' needs is one of the more deadly website copywriting mistakes out there. Often time businesses operate on talking points. They're interested in ...



hypepotamus.com

Content and Copywriting Internship
hypepotamus.com
Willingness to listen and collaborate with team members. · Manage time well and display a strong work ethic. Job Description. As a content and copywriting intern, your daily demands will fluctuate between internal and client needs, but you can expect ...



Campaigns & Elections

How a Copywriter Can Be a Candidate's Best Friend
Campaigns & Elections
That's where an effective copywriter comes in. Copywriters aren't just speechwriters. They can work across a campaign's channels to can help a candidate hone her or his message. Just how helpful is a good copywriter? Consider Hal Rhiney's copy for ...



Pedestrian TV

Copywriting and Social Media Intern – Stipend Paid
Pedestrian TV
Copywriting and Social Media Intern – Stipend Paid. We are looking for a Copywriting Intern to join our dynamic new start up in Sydney. You will be working for a new brand within the travel industry so you must be confident in your ability to learn ...

and more »


Business 2 Community

20 Killer Copywriting Tips for Startups
Business 2 Community
These copywriting tips for startups are designed to help you improve your messaging on a shoestring budget. When you're launching, the budget is tight. Every fork in the road can potentially mean money spent. It's tough to know what's a wise investment ...



Bury Free Press

Seven surprising places you're using copywriting (and you probably don't realise it)
Bury Free Press
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You're not alone in thinking that, but the fact is, copywriting is more than just sales messages. As a business owner, most of the ...



Business 2 Community

6 Sales Letter Copywriting Tips for the DIY Business Owner
Business 2 Community
Sales letter copywriting may seem overwhelming for the sheer length of the document, but as long as you stick to a few basic principles it's not as hard as it looks. You don't need to be a professional copywriter to pull it off for yourself. Some ...



Bizcommunity.com

Mid-Senior Marketing/Communications Copywriter
Bizcommunity.com
A fabulous opportunity has opened up for a mid-senior marketing and communications copywriter to work in-house at a super Cape Town corporate commerce and tourism agency's marketing and communications Unit. We're looking for a dynamic and passionate ...

and more »


Business 2 Community

7 Copywriting Elements That Drive Sales (Even if You're Not a Great Writer)
Business 2 Community
So, if you have just started a business and you're wondering how to write the words that will get people to buy your product, just know that you can learn copywriting elements that will drive sales. I'm going to share with you seven copywriting ...



Entrepreneur

Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells.
Entrepreneur
Reading case studies and articles might arm you with great theoretical knowledge, but the best knowledge comes from firsthand experimentation. Get active. Publish content, track how it's received and monitor its effect on your bottom line. The lessons ...


Google News

home | site map
© 2006