3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.
As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.
1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion.
Look how it's done in this famous lead..."TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it's worth today...Or you could fall into the list of business also-rans... " Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn't matter which, you're speaking their language either way.
Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of "cash value". Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection.
2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling.
Here's another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin.
So you might say in your copy, "Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you'll become!"
The first sentence appeals to an external bias, while the second one targets an internal bias.
3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers.
I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice."
By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales!
". . . anywhere is the center of the world." Black Elk, Sioux Medicine Man
Copyright 2005 Daniel Levis
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write words that sell... Visit the below site & get 3 FREE Chapters!
4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal
SEO Copywriting Guide: 10 Tips to Improve Your Content [Infographic] Social Media Today
Michal's Story – Mishpacha Magazine mishpacha.com
Best AI Copywriter-The Future Of Copy-writing Is Now Digital Journal
What Is Jasper AI and Can It Really Replace Your Copywriter? MUO - MakeUseOf
Gen Z copywriter doesn't let rejection stop her from building a multi-six-figure copywriting business - EIN News
Gen Z copywriter doesn't let rejection stop her from building a multi-six-figure copywriting business EIN News
Anyword Copywriting Software Adds 'Customer Personas' Feature to Let Brands Tailor Copy to Specific Target Audiences - GlobeNewswire
Anyword Copywriting Software Adds 'Customer Personas' Feature to Let Brands Tailor Copy to Specific Target Audiences GlobeNewswire
Copywriting Services Market is Booming Worldwide with Upwork, Get A Copywriter, Market Smiths – Indian Defence News - Indian Defence News
Copywriting Services Market is Booming Worldwide with Upwork, Get A Copywriter, Market Smiths – Indian Defence News Indian Defence News
#CLEative Groove: Meet Josh Womack, copywriter and newly published author freshwatercleveland
best way to make money copywriting Asia Insurance Review
best ways to make money copywriting Asia Insurance Review
How Tarla Makaeff Went from Copywriter to Seven-figure CEO Using Mindset and Manifestation - CEOWORLD magazine
How Tarla Makaeff Went from Copywriter to Seven-figure CEO Using Mindset and Manifestation CEOWORLD magazine
Inspiration for radio copywriters when they're stuck for ideas Radio Today (Aust & NZ)
Careers Fashion Journal
Junior Copywriter/Editor Pedestrian TV
10 Copywriting Mistakes That Dilute & Weaken Your Messaging Search Engine Journal
He's a Startup-guy Who Loves His Cat. She's a Copywriter Who Made Bad Rap Videos on the ... - Latest Tweet - LatestLY
He's a Startup-guy Who Loves His Cat. She's a Copywriter Who Made Bad Rap Videos on the ... - Latest Tweet LatestLY
10 Types of Copywriting Careers You Need to Know MUO - MakeUseOf
B2B Cold Email Copywriter job, Cape Town Bizcommunity.com
Junior Copywriter job, Cape Town Bizcommunity.com
9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets Search Engine Journal
How to Improve Your Digital Copywriting Entrepreneur
Learn Copywriting Secrets From Pros for a Discount Entrepreneur
Side hustles: Copywriting Morning Brew
Copywriter job, Cape Town Bizcommunity.com
Conversion Gods' Professional Copywriting Services Help Turn Leads into Sales, Profits, and Income - GlobeNewswire
Conversion Gods' Professional Copywriting Services Help Turn Leads into Sales, Profits, and Income GlobeNewswire
Senior Digital Conceptual Copywriter job, Cape Town Bizcommunity.com
Brush Up with These Online Copywriting Courses Small Business Trends
17 SEO Copywriting Tips To Help Your Rankings Search Engine Journal
Copywriting Services Market Report to 2028 – Industry Analysis, Size, Share, Growth, Trends and Forecasts – Indian Defence News - Indian Defence News
Copywriting Services Market Report to 2028 – Industry Analysis, Size, Share, Growth, Trends and Forecasts – Indian Defence News Indian Defence News
LinkedIn Lists This Year's Top 25 Marketing & Advertising Companies Search Engine Journal
Who’s liable for AI-generated lies? TechCrunch
Copywriting Can be Easy with This AI-Powered Tool Entrepreneur
Communications & PR Coordinator Pedestrian TV
The 4 Pillars of Sales Copywriting That Converts Entrepreneur
Copywriting can be a lucrative side hustle in Canada Financial Post
Mid-Weight Creative Concept Copywriter job, Johannesburg, Orchards Bizcommunity.com
6 Must-Have Tools for Freelance Copywriters MUO - MakeUseOf
Digital & Social Marketing Associate Job Opening in , Dist. Columbia - PW JobZone - Publishers Weekly
"People paid money for this" - Vince Russo puts WWE on notice for their "horrible" editing (Exclusive) - Sportskeeda
"People paid money for this" - Vince Russo puts WWE on notice for their "horrible" editing (Exclusive) Sportskeeda
How to Become a Copywriter Southern New Hampshire University
First Copywriting Certification Course Facilitated by a Black Female Copywriter Hits 1,000 Accredited Colleges and Universities Nationwide - PR Newswire
First Copywriting Certification Course Facilitated by a Black Female Copywriter Hits 1,000 Accredited Colleges and Universities Nationwide PR Newswire
Ecommerce Copywriter on Tactics, Tools, More Practical Ecommerce
Best Practices for SaaS Copywriting Entrepreneur
A freelancer's ultimate guide to Upwork: How to start your own business, work from anywhere in the world, and - Business Insider India
A freelancer's ultimate guide to Upwork: How to start your own business, work from anywhere in the world, and Business Insider India
Retail Copywriter job, Johannesburg Bizcommunity.com
SEO Copywriting: The Complete Guide Search Engine Journal
5 golden rules of copywriting Legal Futures
Copywriting Can Be a Very Profitable Side Hustle Entrepreneur
5 Reasons Why AI Writing Tools Won’t Replace Copywriters MUO - MakeUseOf
All You Need To Know About Blog Copywriting Services Programming Insider
What is Direct Response Copywriting? 9 Easy Ways to Create it (With Examples) - Business 2 Community
What is Direct Response Copywriting? 9 Easy Ways to Create it (With Examples) Business 2 Community
10 AI Copywriting Tools that Content Writers can Use in 2022 Analytics Insight
Get your website built, hosted and managed for life with 83% off a UENI subscription - WDIV ClickOnDetroit
Get your website built, hosted and managed for life with 83% off a UENI subscription WDIV ClickOnDetroit
Demystifying 12 myths about getting into the tech space Tribune Online
Content Writing vs. Copywriting: 5 Key Differences MUO - MakeUseOf
I Killed the Copywriter Muse by Clio
How to Make Money Freelance Copywriting on Sites Like Upwork Business Insider
Copywriters are in demand across Canada Financial Post
A media company for the modern age, Estilo Media are here to help your brand get noticed by all the right people - Prestige Online Malaysia
A media company for the modern age, Estilo Media are here to help your brand get noticed by all the right people Prestige Online Malaysia
Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was | Analysis - Campaign Asia
Creative Minds: Bobby Pawar was a copywriter before he knew what copywriting was | Analysis Campaign Asia
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.
Writing For Sex Markets
Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)..
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1.
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
|home | site map|