3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane.
As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy.
1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion.
Look how it's done in this famous lead..."TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it's worth today...Or you could fall into the list of business also-rans... " Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn't matter which, you're speaking their language either way.
Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of "cash value". Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection.
2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling.
Here's another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin.
So you might say in your copy, "Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you'll become!"
The first sentence appeals to an external bias, while the second one targets an internal bias.
3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers.
I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice."
By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales!
". . . anywhere is the center of the world." Black Elk, Sioux Medicine Man
Copyright 2005 Daniel Levis
Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier.
Let the legendary Robert Collier show you how to write words that sell... Visit the below site & get 3 FREE Chapters!
Write like a professional copywriter (with none of the effort) B2B Marketing Online
5 Best Copywriters in Philadelphia 🥇 Kev's Best
Jasmine Wang Redefining the Copywriting Space through AI The American Reporter
‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion - Digiday
‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion Digiday
Senior Copywriter, Interactive Digital & Marketing - Walgreens Built In Chicago
Want to Become a Better Writer? Listen to Rap, Write About Philosophy and Read Billboards - Business 2 Community
Want to Become a Better Writer? Listen to Rap, Write About Philosophy and Read Billboards Business 2 Community
Start your career as a copywriter with this $38 bundle mySanAntonio.com
Creative Copywriter Pedestrian TV
Digital Copywriter - London-Kingsway, London FashionUnited UK
More Marketing Tips to Make You Fancy Morning Brew
7 Marketing Skills You Should Have Mastered in 2020 Black Enterprise
Beyond Spots & Dots Wins Two Education Digital Marketing Awards StreetInsider.com
Copywriter job, Johannesburg Bizcommunity.com
What Does a Copywriter Do? (Infographic) Entrepreneur
The Top 10 Copywriters Doing Things Differently GlobeNewswire
How to Become a Copywriter Southern New Hampshire University
Why Sales Copywriting Is Crucial for Your Business Entrepreneur
7 Effective Productivity Hacks to Combat Crappy Copywriting Search Engine Journal
The Top 6 Skills Every Copywriter Must Have Entrepreneur
Junior/Mid Digital Copywriter job, Johannesburg Bizcommunity.com
ATL Copywriter job, Cape Town Bizcommunity.com
Copywriting is a silly job The Drum
Copywriter Job Description: Salary, Skills and More Big Easy Magazine
This $11 Virtual Copywriting Course Is an Easy Way for Entrepreneurs to Create Great Content Without Spending a Fortune - Entrepreneur
This $11 Virtual Copywriting Course Is an Easy Way for Entrepreneurs to Create Great Content Without Spending a Fortune Entrepreneur
What is copywriting? Android Authority
How A Copywriter Created A Million-Dollar, One-Person Business—By Saying Goodbye To $1,450-An-Hour Client Work - Forbes
How A Copywriter Created A Million-Dollar, One-Person Business—By Saying Goodbye To $1,450-An-Hour Client Work Forbes
Why copywriting is more important than you think Creative Bloq
5 Best Copywriters in New York 🥇 Kev's Best
5 Ways to Stand Out in a Sea of Copywriters Business 2 Community
Copywriter — Literati Built In Austin
E-Commerce Copywriter job, Cape Town Bizcommunity.com
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
B2B copywriting: Is “human” the best we can do? B2B Marketing Online
Emily Standley: Helping Entrepreneurs Build Epic Businesses from Home - Press Release - Digital Journal
Emily Standley: Helping Entrepreneurs Build Epic Businesses from Home - Press Release Digital Journal
Afzal Anis the founder of Fametick Media, delivering exceptional PR solutions digitally. - Net Newsledger
Afzal Anis the founder of Fametick Media, delivering exceptional PR solutions digitally. Net Newsledger
Hiring a Technology Copywriter: 5 Things You Need to Know Business 2 Community
Senior Copywriter/Creative Strategist - Cameo Built In Chicago
Marketing Mix: The difference between copywriting and content writing The London Free Press
Copywriting 101: Basics for Beginners Customer Think
Will AI Replace Copywriters? hackernoon.com
Content Writer job, Johannesburg Bizcommunity.com
Copywriting Associate Charlotte Agenda
What Information Does Your Copywriter Need to Create High-Converting B2B Copy? - Business 2 Community
What Information Does Your Copywriter Need to Create High-Converting B2B Copy? Business 2 Community
Cincinnati Industrial Copywriting and Trade Articles Green Cincinnati News
Demand Generation Copywriter - Enfusion Built In Chicago
Analysis: 'Whitewashing' of the traditional mahjong game causes furore online - Marketing Interactive
Analysis: 'Whitewashing' of the traditional mahjong game causes furore online Marketing Interactive
Best Web Copywriting Tips (For Copywriters and Non-Copywriters) Business 2 Community
3 things every B2B copywriter should know when they're writing for digital B2B Marketing Online
7 Steps to Becoming a Professional Copywriter Entrepreneur
6 Principles of Copywriting that Will Make Readers Love You Business 2 Community
SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal
Copywriter/Copy Editor — OJO Labs Built In Austin
Is Copywriting Your Thing? Here Are 5 Tips By Justin Goff On Hitting The 6-Figure Mark & Beyond - Net Newsledger
Is Copywriting Your Thing? Here Are 5 Tips By Justin Goff On Hitting The 6-Figure Mark & Beyond Net Newsledger
Master the Art of Copywriting for Less Than $11 Entrepreneur
Kobalt Music Group - Manager, Social Media & Creative Content (US) Music Business Worldwide
3 Ways to Impress a Billion Dollar Copywriter Business 2 Community
People in Business: Veteran Copywriter Dayna Hyman appointed new Marketing and Development Manager for Carin - masslive.com
People in Business: Veteran Copywriter Dayna Hyman appointed new Marketing and Development Manager for Carin masslive.com
Marketing During COVID-19: 4 Essential Copywriting Guidelines Business 2 Community
Copywriter, Digital-Contractor — BigCommerce Built In Austin
Copywriter - M1 Finance Built In Chicago
Writing for People and Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.
Writing For Sex Markets
Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept.
Freelance Technical Writers - How Much Are You Worth?
Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people.
To Start Making Cash from Your Online Writing, You Must Draw Blood First
Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.
3 Steps to Great Copy
Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".
How To Ethically Use A Swipe File For Your Ad Copy
Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy for that "killer" sales letter (you know, the one that's going to make you rich beyond your wildest dreams?)..
7 Formulas for Articles That GET READ!
Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter.
Copywriting Tricks: Nailing the Voice
Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop.
Top 8 Techniques - Secrets - Create Ad Copy For Your Business To Sky Rocket
Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more ways than can be imagined.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.
The Formulas Freelance Copywriters Employ When Creating Web Content
What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.
The Secret to Web Copywriting Gurudom
Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1.
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.
10 Tips for Writing Web Copy
One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.
On Copying and Stealing Designs
The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
|home | site map|