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Copywriting Information |
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3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think. Every one of us is constantly sorting, distorting, and generalizing what we perceive, just to stay sane. As a result, different people see the world differently. You probably want to appeal to as many of them within your target market as possible. Here are three simple tips you can use when it comes to editing your web copy. 1 - An idea can be made to appeal to more people if it is expressed in both a positive (moving toward), and a negative (moving away from) fashion. Look how it's done in this famous lead..."TWO YEARS FROM NOW, your business could easily be worth 2.5 to 25 times what it's worth today...Or you could fall into the list of business also-rans... " Some people are motivated by the desire for gain, and others by the fear of loss. With a statement like this, it doesn't matter which, you're speaking their language either way. Another great example of this is in the life insurance industry. Rather than try to force a square peg into a round whole, the insurance companies came up with the idea of "cash value". Now the sales pitch could be reframed to appeal to both types of people. Those that moved toward pleasure could be sold on the idea of early retirement, and those that moved away from pain could be sold on the more traditional idea of income protection. 2 - The second idea is internal versus external frame of reference. Some people do things because they see others doing them. Some people want to relate things to their own experience. The former is impressed by testimonials and success stories, while the latter is moved by deductive reasoning, analogy, and metaphor. You can see this requires two very different kinds of selling. Here's another way to look at internal versus external orientation. The internally directed person values a sense of achievement while the externally directed person values recognition. Two sides to the same coin. So you might say in your copy, "Picture the smiles of appreciation your family will reward you with when they begin to enjoy the new lifestyle this knowledge can afford you. Imagine the sense of achievement, and how confident you'll become!" The first sentence appeals to an external bias, while the second one targets an internal bias. 3 - And the third tip is to use phrases that appeal to multiple modes of perception in your copy. Like everyone else, you perceive the world with a bias toward seeing (visual), hearing (auditory), or feeling (kinesthetic). Naturally your copy will reflect this bias. By going back through it and editing it to include all three biases, you will connect with more readers. I am a very visual person, so I might write something like, " You've got a clear view of it in your mind's eye now, don't you? Suddenly, it appears you'll make your decision." I might go back and edit this passage to include a mix of the modalities. Perhaps..."This is really resonating (auditory) with you now isn't it? You've grasped (kinesthetic) all of the important points and you can see (visual) your choice." By understanding people's patterns of perception, and how they view the world, you can make more of them feel comfortable when they arrive at your website. Your sales message will click with more buyers, and you'll see more sales! ". . . anywhere is the center of the world." Black Elk, Sioux Medicine Man Copyright 2005 Daniel Levis Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & world-renowned publicist & copywriter Joe Vitale teamed up to co author "Million Dollar Online Advertising Strategies - From The Greatest Letter Writer Of The 20th Century!", a tribute to the late, great Robert Collier. Let the legendary Robert Collier show you how to write words that sell... Visit the below site & get 3 FREE Chapters! http://www.Advertising-Online-Strategies.com/ad-strategies.html
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MarTech Advisor HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ... 7 Mindset Hacks for Copywriting Success Business 2 Community “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ... Integrate Collaboration with Adobe’s Marketo, to Drive Engagement and Accelerate Revenue MarTech Advisor Integrate announced it has expanded its collaboration with Marketo to help joint customers drive engagement with prospects and customers more effectively and ... Singaporean copywriter recounts how his Thai durian stall failed in a roller coaster tale of getting ghosted Yahoo News Aggrieved about the pungent end to their business partnership, a Singaporean copywriter has opened up about the alleged injustice he faced running a ... Certain Unveils Certain Signal™ Real-Time Event Data Platform MarTech Advisor Certain Signal empowers sales and marketing teams to make intelligent, real-time action on data captured before, during and after events. platform. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. 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This Organization Is Giving Toronto Students the LGBTQ Sex Education That Conservative Policies Took Away Adweek Conservative policies in Ontario have stripped LGBTQ issues from the sex-ed public school curriculum, but one organization has taken action to reinstall them. OPTIMIST CONSULTING Is Seeking A Social Media Management Intern In New York, NY Fashionista We are a fully-integrated public relations and digital marketing collaborative with a talent for creating compelling stories and making meaningful connections for ... 12 Common Copywriting Mistakes You Could Be Making Forbes Now Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ... The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. Mid Copywriter job, Cape Town CBD Bizcommunity.com Ninety9cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies. This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ... Bitmain IPO application has officially “lapsed”; reapplication? | Cryptopolitan Cryptopolitan Bitmain has been waiting on their legal application to be processed that would allow them to operate their initial public offering (IPO) on the Hong Kong S. 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... Charmin's “Soft” Sell to Consumers Natural Resources Defense Council Behind many packages of toilet paper covered in bears and babies lies an untold tale of clearcut forests and carbon emissions. 8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? 5 Things Don Draper Taught Me About Copywriting Coast Digital Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper. Copywriting Interns job, Paarl Bizcommunity.com conducting research, writing articles, fact-checking articles, editing your work and that of others, for Conversion Advantage and CA's client base;tailoring the ... 11 Copywriting Secrets to Attract New Customers Business 2 Community These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ... 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... Copywriting Sales Tactics with Adil Amarsi, Ep #42 Finance and Markets A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...) How to Hire a Professional Copywriter at Cheapest Rate and Ensure Placements in 100+ Media Outlets using PRDistribution.com NB Herard Press release distribution is a digital marketing tool, being used mostly by business and organizations throughout the past few decades for sharing information ... Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney Prolific North Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force. Copywriting tips to drive more traffic on social media TechGenYZ Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic. |
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