Copywriting Information |
|
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords. SEO stands for Search Engine Optimization. You want to fill your website with the most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for information. Your job will be to find out what those words are, and then add them to your website content and web theme. As the top search engines send their spiders out to crawl the web, they'll index your content using the keywords you've placed strategically throughout. If you do this right, you'll rank high in your content category. Even if you don't do it exactly right, you'll still be better off than if you don't do it at all. Tips on SEO Copywriting: Where do I put those keywords? 1. In your website's title and ALT titles. Your website's title is what comes up at the top of the internet browser and what someone will read as the description when they bookmark your site. So if you want people to know what you're all about, the title is the place to tell them. Your ALT title is visible in the source code of each web page. If you vary your ALT titles using keywords to describe what's on each page, your entire site will be indexed categorically. 2. In your website's META tag description. This is what comes up when web visitors are hunting the search engines and your website comes up in the hit list. Underneath your URL, you can add a brief description of your services and/or offerings, that visitors can read and decide to click on your site from the search engine. 3. In every page header. Each section of a web page should ideally have a headline or header. Your web sections will go like this: < title > < head > < h1 > < h2 > etc., followed by the < body > and < footer >. By designating your sections and then including keywords in the content of each section, you're ensuring that the web crawlers will index your entire site and not skip over anything. 4. In your hyperlinks. A well-organized website will be peppered with hyperlinks that lead the viewer from page to page. Each of these hyperlinks should contain a relevant and popular keyword which the search engines will follow along as they index. 5. In your web content. Today's web crawlers can scan your web content, guided by the hyperlinks and keywords. If you include your most popular keywords in the first few words of each paragraph, and repeat these keywords here and there throughout, you'll ensure that your page will get picked up by the web crawlers. 6. In the navigation bar. Have you been noticing that more and more people use the same format for their website's navigation bar? Some typical navigation bar labels include: About Us, Services, Free Tips, Contact. These are words that web crawlers now recognize as preserving the continuity of your website. Use them to promote efficient search engine run-through. 7. In the ALT description of your images. ALT stands for alternate text- what your visitor will see if for some reason your image does not appear when they load your page in their web browser. ALT descriptions help people understand what they might not be seeing; for example, Wordfeeder Copywriting Logo. Include your most popular keywords in your image ALT descriptions. So: now that you know where to put keywords in your web copy, how are you ever going to make it interesting and compelling to the reader? Well, you could spend hours researching all the right keywords, spend days redesigning your website's format, and spend weeks trying to create hypnotic web copy. Or, you could contact Wordfeeder.com and have them do it for you. Copyright 2005 Dina Giolitto. All rights reserved. Find out how crisp, targeted copywriting can make a world of difference for your business. Dina Giolitto is a Copywriting Consultant with ten years of experience. Visit http://www.wordfeeder.com for free tips on branding, copywriting, marketing and more.
MORE RESOURCES: Fundraising Copywriting on the Right In the Second Trump Era Campaigns & Elections Can (or will) AI Replace Copywriters? Browser Media 13 Best Copywriting Practices - Writing for the Web in 2024 Influencer Marketing Hub The Best AI Copywriting Tools: Find Your Perfect Match in 2024 The Tech Report "It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting Creative Bloq The Ultimate Guide to SEO Copywriting in 2024 Influencer Marketing Hub I lost my job to ChatGPT and was made obsolete Business Insider The best AI copywriting tools currently available Android Authority 7 Best AI Copywriting Tools to Use for Better Ideas and Efficiency Influencer Marketing Hub Copywriting's Great Pun Debate: Punderful or Punfortunate? | LBBOnline Little Black Book 7 skills copywriters can learn from comedians Browser Media I'm ChatGPT, and for the Love of God, Please Don't Make Me Do Any More Copywriting McSweeney's Internet Tendency Layout-Enhancing Copywriter Tools Trend Hunter 'We're all maggots': an audience with Jim Riswold, the copywriter behind some of Nike's greatest adverts Financial Times Best AI Copywriting Tools to Generate Content MobileAppDaily How a Gen-Z Copywriting Community Became a Recruitment Service | LBBOnline Little Black Book - LBBonline ChatGPT took their jobs. Now they're dog walkers and HVAC techs. The Washington Post She Built A Million-Dollar, One-Person Business While Raising Four Children Ages Nine And Under Forbes Solomon tells FutureBook writers 'can't afford' for copywriting jobs to be lost to AI The Bookseller Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in ... Campaign Asia Edward Andrews Copywriting Services Honoured with Nomination for Australian Small Business of the Year ABN Newswire ‘Copywriter hungry for Swiggy’: Kolkata man applies for copywriting job with creative 11-page deck pitch The Indian Express Nobody Taught Me: Adman Bodhisatva Dasgupta Launches Course to Bridge India's Copywriting Gap YourStory How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider A Week In Fitzroy As A Copywriter On $67k Refinery29 Australia How to Use AI As a Freelance Copywriter and Editor Business Insider A copywriter laid-off without an explanation blames ChatGPT: report Business Insider Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine wineindustryadvisor.com How to Make 6 Figures a Month on Fiverr As a Freelance Copywriter Business Insider Copywriters on Writing Dialogue that Connects | LBBOnline Little Black Book Vale Geoff Fischer ~ A Life Well-Lived in Copywriting Campaign Brief Copywriter - Part or Full Time Working Available - London | The Bookseller Careers & Jobs The Bookseller Learn to write like a copywriter with AdSchool's Copywriting course - kicking off September 21 Campaign Brief WA The Copywriter Should've Gone to Specsavers for Glasses Branding in Asia Magazine Top Responsibilities and Skills of Copywriters | Study MarketingProfs.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider What could ChatGPT mean for copywriters? Marketing Brew Side hustle jobs you can do from home Business Insider FGV university application campaign wins prize from Brazilian advertising copywriters' association Portal FGV Rapper to Master Copywriter with Siyamak Jung | LBBOnline Little Black Book Ad Copywriter Orange-Pilling Secrets Bitcoin Magazine How to make up to $13K a month copywriting on Fiverr Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives | Advertising Campaign Asia AI stealing jobs: Ad agency replaces copywriters, designers with ChatGPT and other AI tools Firstpost The lost art! Why the advertising industry needs to invest in the art of copywriting The Financial Express TOP Copywriting Agency — TOP Agency TOP Agency Senior and Mid-level Creative Team: Copywriters and Art Directors - South Africa - Cape Town Bizcommunity.com Soon To Be Automated Copywriter Commits To Existential Crisis And Adds 'Proficient In ChatGPT' On Resume — The ... The Betoota Advocate |
RELATED ARTICLES
How Not to Write a Press Release Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn't want me writing for him anymore. Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. Are You Making These Press Release Mistakes? You've done it. Gotten that press release written. How Writing Radio Can Help You Become a Better Writer Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. The Lead: Sinking The Hook Into Your Prospect You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not. Writing Online In Two Syllables or Less About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks. Write Hard-Hitting Headlines With Magic Words That Sell Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out. How You Can Become A Freelance Business Plan Writer As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. How You Can Proofread Your Own Work Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. Tech-writers: A Necessary Evil New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. Engage Your Customer - Write About Benefits Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". Finding Your Clients Business Problem Leads to Better Copy WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. 12 Copywriting Tips to Make Your Advertising More Profitable Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization). Copywriting Tricks: Nailing the Voice Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. SEO Copywriting: 7 Tips So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) 1. Address your reader as a friend, not as "Friend. Do You Make These 5 Mistakes When Writing Sales Copy? Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon. Impulse Writing for Better Ad Headings Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading. Custom Writing Services: Market Overview Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based. |
home | site map |
© 2006 |