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Copywriting Information |
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Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Richard Taflinger, professor at the Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising is the use of logical fallacies. These fallacies are not recommended because they may alienate your audience. Taflinger suggest avoiding the following logical fallacies: - Black/White: The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. A common way this is used in advertising is by presenting two situations, one with the product and the other without. The one with the product shows circumstances that the advertiser presumes the target audience would like to be in, and vice versa for the situation without the product. - Genetic Fallacy: This fallacy makes a prediction about something based on where it came from or its origins. Such statements may indeed by true, but they need evidence as proof. - Begging the Question: This is making a statement that includes a premise that has not been proven, basically saying that something is simply because it is. - Weasel Words: These are words that are tossed into a sentence that change the actual meaning of the sentence while leaving an impression that is different. - Dangling Comparative: This is a statement that seems to be comparing one thing to another, but in actuality never actually states what the thing being compared is being compared to. What generally happens is that the comparison is left up to the audience to complete. - Complex Question: A complex question is one that appears to be asking for a yes or no answer, but is in reality two yes-or-no questions that are usually contradictory. No matter how you answer, you can't win. - Buzz Words: These are words that seem to say something, but don't. They are extremely popular in advertising. - Guilt by Association: This is when you attribute characteristics to someone or something based merely on the society they keep. - Self-Definition: This is using a word that you expect your audience to define one way, but you mean it another way when you use it. By using Ogilvy's magic words and avoiding the use of fallacies, you'll be on your way to advertising that sells - without alienating your audience. Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES: 10 advanced social media copywriting best practices Sprout Social How to Become a Copywriter | SNHU Southern New Hampshire University I lost my job to ChatGPT and was made obsolete Business Insider What Is Copywriting? How to Write Excellent Copy. Entrepreneur Compelling Copywriting: Effectively Communicating Your Marketing Message www.smileypete.com I'm ChatGPT, and for the Love of God, Please Don't Make Me Do Any More Copywriting McSweeney's Internet Tendency Writing emails that convert Search Engine Land Solomon tells FutureBook writers 'can't afford' for copywriting jobs to be lost to AI The Bookseller Best AI Copywriting Tools to Generate Content MobileAppDaily How a Gen-Z Copywriting Community Became a Recruitment Service | LBBOnline Little Black Book - LBBonline The Best AI Copywriting Tools: Find Your Perfect Match in 2023 The Tech Report Copywriting's Great Pun Debate: Punderful or Punfortunate? | LBBOnline Little Black Book - LBBonline ChatGPT took their jobs. Now they're dog walkers and HVAC techs. The Washington Post How to Harness AI Copywriting Tools for Business Success The National Law Review Copywriter Job Description: Templates for Hiring at Your Business Small Business Trends Copywriting tips that inspire your customers to take action The Business Journals A copywriter laid-off without an explanation blames ChatGPT: report Business Insider Learn to write like a copywriter with AdSchool's Copywriting course - kicking off September 21 Campaign Brief WA Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine wineindustryadvisor.com Closer Look At The World Of Copywriting And Why It Might Be A Skill Worth Having Digital Information World What Should I Look for in an Industrial Copywriting Agency? Green Cincinnati News Should I hire a professional email copywriter for my email marketing campaign? Should I hire a professional email ... RealtyBizNews Vale Geoff Fischer ~ A Life Well-Lived in Copywriting Campaign Brief How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider Meet Freelance Copywriter and Entrepreneur Susan Greene The Story Exchange How to Build a Copywriting Portfolio With No Experience MUO - MakeUseOf Say hello to the latest annoying advertising trend Creative Bloq Side hustle jobs you can do from home Business Insider Generative AI: Don't Fire Your Copywriters Just Yet The New Stack 5 Freelance Writers Share How They Made up to 6 Figures Business Insider How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives | Advertising Campaign Asia Creative Foundations through The Portfolio Project launch free online copywriting course Campaign Brief Copywriting Explained: Your Comprehensive Guide NeilPatel.com Copywriting versus content writing [Infographic] Media Update We Are Pi Launches 'Just Say It' Book on Copywriting | LBBOnline Little Black Book - LBBonline ChatGPT - Is this the end of Copywriters? | nasscom | The Official Community of Indian IT Industry NASSCOM Community The Greatest Scam Ever Written The Walrus AI stealing jobs: Ad agency replaces copywriters, designers with ChatGPT and other AI tools Firstpost Advertising copywriter: job description TARGETjobs Topics - How to brief a freelance copywriter Charity Digital News Meet Lehigh Valley Copywriter Founder Kat Jackson The Story Exchange The lost art! Why the advertising industry needs to invest in the art of copywriting The Financial Express How I taught myself copywriting and created a $974,000 business Business Insider The best apps for copywriters Media Update How ChatGPT’s growth may be affecting young copywriters The Daily Star Using AI Copywriting Tools for SEO - Yay or Nay? Browser Media 8 Content Writing Tips From Experts In 2023 Search Engine Journal How to make up to $13K a month copywriting on Fiverr Business Insider ChatGPT – the death knell for copywriters? ETBrandEquity » Creative Report Card » Copywriters Strategy Online Perfecting Your Brand's Tone of Voice for SEO Copywriting Search Engine Journal TOP Copywriting Agency — TOP Agency TOP Agency |
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