Copywriting Information |
|
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Richard Taflinger, professor at the Edward R. Murrow School of Communication at Washington State University, says that a ploy often used in advertising is the use of logical fallacies. These fallacies are not recommended because they may alienate your audience. Taflinger suggest avoiding the following logical fallacies: - Black/White: The black/white, or either/or, trick is making a statement that provides insufficient options to your argument. A common way this is used in advertising is by presenting two situations, one with the product and the other without. The one with the product shows circumstances that the advertiser presumes the target audience would like to be in, and vice versa for the situation without the product. - Genetic Fallacy: This fallacy makes a prediction about something based on where it came from or its origins. Such statements may indeed by true, but they need evidence as proof. - Begging the Question: This is making a statement that includes a premise that has not been proven, basically saying that something is simply because it is. - Weasel Words: These are words that are tossed into a sentence that change the actual meaning of the sentence while leaving an impression that is different. - Dangling Comparative: This is a statement that seems to be comparing one thing to another, but in actuality never actually states what the thing being compared is being compared to. What generally happens is that the comparison is left up to the audience to complete. - Complex Question: A complex question is one that appears to be asking for a yes or no answer, but is in reality two yes-or-no questions that are usually contradictory. No matter how you answer, you can't win. - Buzz Words: These are words that seem to say something, but don't. They are extremely popular in advertising. - Guilt by Association: This is when you attribute characteristics to someone or something based merely on the society they keep. - Self-Definition: This is using a word that you expect your audience to define one way, but you mean it another way when you use it. By using Ogilvy's magic words and avoiding the use of fallacies, you'll be on your way to advertising that sells - without alienating your audience. Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES: Fundraising Copywriting on the Right In the Second Trump Era Campaigns & Elections Can (or will) AI Replace Copywriters? Browser Media 13 Best Copywriting Practices - Writing for the Web in 2024 Influencer Marketing Hub The Best AI Copywriting Tools: Find Your Perfect Match in 2024 The Tech Report "It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting Creative Bloq I lost my job to ChatGPT and was made obsolete Business Insider The Ultimate Guide to SEO Copywriting in 2024 Influencer Marketing Hub The best AI copywriting tools currently available Android Authority 7 Best AI Copywriting Tools to Use for Better Ideas and Efficiency Influencer Marketing Hub Copywriting's Great Pun Debate: Punderful or Punfortunate? | LBBOnline Little Black Book 7 skills copywriters can learn from comedians Browser Media I'm ChatGPT, and for the Love of God, Please Don't Make Me Do Any More Copywriting McSweeney's Internet Tendency Layout-Enhancing Copywriter Tools Trend Hunter 'We're all maggots': an audience with Jim Riswold, the copywriter behind some of Nike's greatest adverts Financial Times Best AI Copywriting Tools to Generate Content MobileAppDaily How a Gen-Z Copywriting Community Became a Recruitment Service | LBBOnline Little Black Book - LBBonline ChatGPT took their jobs. Now they're dog walkers and HVAC techs. The Washington Post She Built A Million-Dollar, One-Person Business While Raising Four Children Ages Nine And Under Forbes Solomon tells FutureBook writers 'can't afford' for copywriting jobs to be lost to AI The Bookseller Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in ... Campaign Asia ‘Copywriter hungry for Swiggy’: Kolkata man applies for copywriting job with creative 11-page deck pitch The Indian Express Nobody Taught Me: Adman Bodhisatva Dasgupta Launches Course to Bridge India's Copywriting Gap YourStory Drowning In Content – From Copywriter Relevance to the Age of Artificial Intelligence | LBBOnline Little Black Book A Week In Fitzroy As A Copywriter On $67k Refinery29 Australia How to Use AI As a Freelance Copywriter and Editor Business Insider A copywriter laid-off without an explanation blames ChatGPT: report Business Insider Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine wineindustryadvisor.com How to Make 6 Figures a Month on Fiverr As a Freelance Copywriter Business Insider Vale Geoff Fischer ~ A Life Well-Lived in Copywriting Campaign Brief Copywriters on Writing Dialogue that Connects | LBBOnline Little Black Book Copywriter - Part or Full Time Working Available - London | The Bookseller Careers & Jobs The Bookseller Learn to write like a copywriter with AdSchool's Copywriting course - kicking off September 21 Campaign Brief WA The Copywriter Should've Gone to Specsavers for Glasses Branding in Asia Magazine Top Responsibilities and Skills of Copywriters | Study MarketingProfs.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider What could ChatGPT mean for copywriters? Marketing Brew Side hustle jobs you can do from home Business Insider FGV university application campaign wins prize from Brazilian advertising copywriters' association Portal FGV Rapper to Master Copywriter with Siyamak Jung | LBBOnline Little Black Book iSynergy Adds Johnson to Team as Copywriter businessjournaldaily.com How to make up to $13K a month copywriting on Fiverr Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives | Advertising Campaign Asia AI stealing jobs: Ad agency replaces copywriters, designers with ChatGPT and other AI tools Firstpost The lost art! Why the advertising industry needs to invest in the art of copywriting The Financial Express Senior and Mid-level Creative Team: Copywriters and Art Directors - South Africa - Cape Town Bizcommunity.com TOP Copywriting Agency — TOP Agency TOP Agency Senior Copywriter - South Africa - Johannesburg Bizcommunity.com Tinkering With ChatGPT, Workers Wonder: Will This Take My Job? The New York Times |
RELATED ARTICLES
Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. Professional Writing: Six Great Reasons to Hire a Writer Most people can write. Some can even write well. Online Promotion Beats Traditional Ten-One While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. How To Write Direct Mail That Really, Really Works! So, you have something you want to sell. It may be a product, a service, or a cause. Power Words And Phrases I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. Content is King IntroductionA pencil. Yes, a pencil. 3 Tips For Writing Content That Will Make You Sales Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. 3 Tips For Writing Better Headlines The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). 9 Tips for Great Design of Your Marketing Materials 1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. Copywriter Rates, Getting The Facts Beforehand Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. Web Copy - How Much is Enough? These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. The Lead: Sinking The Hook Into Your Prospect You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not. Accelerate Your Freelance Copywriting Master Business Plan! Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are. Better Copy: The Interview is the Key Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. How to Hold Peoples Interest throughout those Long Copy Sales Letters People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. How To Write Headlines That Grab Your Prospects Attention It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. |
home | site map |
© 2006 |