Copywriting Information |
|
Freelance Copywriting Advice #1: Take the Scary Jobs
From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, stretch yourself the most and build your inner confidence as a copywriter. Let me give you a couple of related examples. Within my first two months as a direct marketing copywriter I was presented with the opportunity to write a mailing for Franklin Mint. As some of you may know, Franklin Mint is a very, very sophisticated company when it comes to direct marketing. I seriously wondered whether I might end up looking like an idiot, wasting my time and theirs. But I took on the job. Scary, yes. But it worked out fine. I learned a great deal and continued to do work for them. Here's another, related example. In early 1998 a friend of mine was invited to speak to a few hundred people at a conference about marketing online. He got cold feet and asked me to speak in his place. The problem was, I had only a week to prepare my talk. I had never spoken to a crowd that large before. I had no idea what to do. I was terrified. But I did it. In hindsight, that first talk was not a great one. But it got me started. Since then I have spoken at dozens of conferences and given full day seminars to numerous companies. Speaking has made me quite a bit of money, and has led to many copywriting jobs I would otherwise have never received. It has also helped establish me as an expert in my chosen field. And I came so, so close to saying no. How close? Probably not as close as I think. Looking back, I have always said yes to the scariest challenges. It's how you grow. It's how you find new opportunities. It's how you make your name as a copywriter worth doing business with. Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on making money as a freelance writer, visit his site, http://www.FreelanceWritingSuccess.com. To find out more about getting started or developing your skills as a freelance copywriter, read his review of this copywriting course by Michael Masterson.
MORE RESOURCES: Fundraising Copywriting on the Right In the Second Trump Era Campaigns & Elections Can (or will) AI Replace Copywriters? Browser Media 13 Best Copywriting Practices - Writing for the Web in 2024 Influencer Marketing Hub The Best AI Copywriting Tools: Find Your Perfect Match in 2024 The Tech Report "It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting Creative Bloq The Ultimate Guide to SEO Copywriting in 2024 Influencer Marketing Hub I lost my job to ChatGPT and was made obsolete Business Insider The best AI copywriting tools currently available Android Authority 7 Best AI Copywriting Tools to Use for Better Ideas and Efficiency Influencer Marketing Hub “Don't Copy What Other People Are Doing” | LBBOnline Little Black Book Copywriting's Great Pun Debate: Punderful or Punfortunate? | LBBOnline Little Black Book 7 skills copywriters can learn from comedians Browser Media I'm ChatGPT, and for the Love of God, Please Don't Make Me Do Any More Copywriting McSweeney's Internet Tendency Layout-Enhancing Copywriter Tools Trend Hunter 'We're all maggots': an audience with Jim Riswold, the copywriter behind some of Nike's greatest adverts Financial Times Best AI Copywriting Tools to Generate Content MobileAppDaily How a Gen-Z Copywriting Community Became a Recruitment Service | LBBOnline Little Black Book - LBBonline Seven FREE Places on Copywriting for Musicians Course Offered | Fireplace Arts & Media | Artist News NZ Music Commission ChatGPT took their jobs. Now they're dog walkers and HVAC techs. The Washington Post She Built A Million-Dollar, One-Person Business While Raising Four Children Ages Nine And Under Forbes Solomon tells FutureBook writers 'can't afford' for copywriting jobs to be lost to AI The Bookseller Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in ... Campaign Asia ‘Copywriter hungry for Swiggy’: Kolkata man applies for copywriting job with creative 11-page deck pitch The Indian Express Nobody Taught Me: Adman Bodhisatva Dasgupta Launches Course to Bridge India's Copywriting Gap YourStory Drowning In Content – From Copywriter Relevance to the Age of Artificial Intelligence | LBBOnline Little Black Book A Week In Fitzroy As A Copywriter On $67k Refinery29 Australia How to Use AI As a Freelance Copywriter and Editor Business Insider A copywriter laid-off without an explanation blames ChatGPT: report Business Insider Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine wineindustryadvisor.com How to Make 6 Figures a Month on Fiverr As a Freelance Copywriter Business Insider Vale Geoff Fischer ~ A Life Well-Lived in Copywriting Campaign Brief Copywriters on Writing Dialogue that Connects | LBBOnline Little Black Book Learn to write like a copywriter with AdSchool's Copywriting course - kicking off September 21 Campaign Brief WA Copywriter - Part or Full Time Working Available - London | The Bookseller Careers & Jobs The Bookseller The Copywriter Should've Gone to Specsavers for Glasses Branding in Asia Magazine Top Responsibilities and Skills of Copywriters | Study MarketingProfs.com How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider What could ChatGPT mean for copywriters? Marketing Brew Side hustle jobs you can do from home Business Insider FGV university application campaign wins prize from Brazilian advertising copywriters' association Fundação Getulio Vargas Rapper to Master Copywriter with Siyamak Jung | LBBOnline Little Black Book iSynergy Adds Johnson to Team as Copywriter businessjournaldaily.com Ad Copywriter Orange-Pilling Secrets Bitcoin Magazine How to make up to $13K a month copywriting on Fiverr Business Insider Embracing AI-generated content, BlueFocus will replace human copywriters and creatives | Advertising Campaign Asia AI stealing jobs: Ad agency replaces copywriters, designers with ChatGPT and other AI tools Firstpost The lost art! Why the advertising industry needs to invest in the art of copywriting The Financial Express TOP Copywriting Agency — TOP Agency TOP Agency Senior Copywriter - South Africa - Johannesburg Bizcommunity.com Creative Copywriter - South Africa - Johannesburg Bizcommunity.com |
RELATED ARTICLES
Ten Eye Popping, Jaw Dropping Ad Copy Secrets In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer. Segmenting Your Target Audience Through Your Copywriting Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. Ghostwriting: Your Questions Answered Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) 1. Address your reader as a friend, not as "Friend. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Who is Your Customer? When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person. Power Keys To Writing Power-Packed Marketing Copy In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy. The Write Way To Grow Your Business Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. Kick-Starting Body Copy Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start. Writing For Sex Markets Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept. 8 Reasons to Outsource Your Copywriting Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead. How to Get Instant Attention Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. 7 Easy Tips on How to Improve Your Sales Letter Instantly Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action. 3 Ways to Increase Conversion Rates In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. "Super Adjectives" Boost the Power of Your Copy Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Making a Living as a Copywriter; Freelancing Versus Agency So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. Do You Make These 5 Mistakes When Writing Sales Copy? Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon. Progressive Headlines Guide Customers To Buy Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. |
home | site map |
© 2006 |