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Copywriting Information |
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Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar. Anyone can claim something generates great results. And they often do. Here are some ways to dissolve scepticism and prove your claims: 1. Testimonials You can never underestimate the power of testimonials. Testimonials will add enormous power to your copy. Because a 'real' third person is backing you up, your claims have much more credibility. The best testimonials to use are ones that tell about specific results a client has achieved. eg. "Our turnover has more than DOUBLED in the last financial year, during a recession and much of that has been due to your great service." "I lost 16 kgs in just 6 weeks and it was so easy" 2. Test results Prove to your prospects that your product or service really works by including any test results that prove that or position you above your competitors. Make sure that they are independent tests so they are seen as being reliable. Statistics can also work wonders in backing up your claims. 3. Money back guarantee When prospects are deciding between companies and between products there is always a conscious or subconscious fear in the back of their minds... a fear that they are going to be ripped off, or the product isn't going to live up to its promises. After all, your prospect is about to hand over money so he/she wants to make sure it is money well spent. There are many ways (including the ones mentioned in previous sections) to prove to your customers the reliability and quality of your service or product but none of them compare to offering a guarantee. If you offer a powerful money back guarantee, you are showing your prospect that you are willing to stand behind your product. You are willing to put your money where your mouth is. You are willing to risk a refund because you believe in the product so much. You've probably seen some businesses using a half hearted approach at offering guarantees. These simply don't work. eg. Personal service guaranteed. A guarantee is useless unless you offer a refund or replacement as a result of not living up to that guarantee. You need to state these terms in your guarantee. 4. Case studies Give an example of a before and after situation relating to one of your clients. This helps build credibility and it also helps your reader picture themselves owning the product. 5. Comparison chart If the features and benefits of your product are proven to be better than that of your competitors, use a comparison chart which illustrates this. Your sales arsenal So you're about to meet with a prospective client to sell them your products or services. You're fairly clear on what to say to them to excite them about doing business with you but unless you're in a position to ensure that they sign up on the spot or if there are the minute they leave your premises. If your prospective client needs to go back and think about your proposition and/or if there's another decision maker involved, it's very important that you leave them with something that will ensure they stay excited about using your services. Not only that, it's also important that the information they take away helps handle any objections they may have. * Professional looking corporate profile which gives details of your company history, your products and services and most importantly, the benefits of doing business with you. The more professional this document looks, the more professional your company will look in the eyes of your prospect. * What clients say ... a list of testimonials with punchy headlines (the more the better) * Imagine getting results like these - a sharp list of results you've achieved for clients (a paragraph or two on each one) * Client Success Stories - This is a more comprehensive case study document which gives a before and after picture. * Quality colour copies of any press coverage you have received * Frequently asked questions document which addresses the most common objections or fears felt by prospects. About The Author Kris Mills of Words that Sell is a seasoned copywriting professional and author of "How to Create a Sales Explosion With Every Ad and Letter You Write". More information on this popular guide can be found at http://www.synergie.com.au/explosion.htm or check out more of Kris' many copywriting articles at www.advicegalore.com.
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Before You Apply To Another Job, Try This Forbes If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice. Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today. 9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting. More Data Exposed: Instagram Influencers & Google G-Suite Users Credit Union Times An expert issues a warning “Time is up – companies need to be proactively protecting their attack surface... Top Spot of the Week: Megaforce Directs "Crocodile Inside" For Lacoste, BETC Paris SHOOT Online This brand film for Lacoste out of agency BETC Paris features a couple whose relationship has hit a rough patch. They are arguing and on the verge of b. ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... 8 Essential Things to Consider Before You Sell Your Business Inc. For many entrepreneurs, there will come a time when it makes sense to consider selling their business. Whether you're approaching retirement or simply ready ... From Salon Marketplace: Learn how to become an effective copywriter Salon The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories. 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Midweight Copywriter job, Johannesburg, Houghton and Rosebank Bizcommunity.com We are a highly entrepreneurial and opportunity focused company who want to be the most desired creative company on the African continent and beyond. The art of the greatest spectacle in racing WTHR The countdown is on and the Indianapolis 500 is just days away. Young Gun: MercerBell senior copywriter Sophia East AdNews Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them. Jigsaw Pictures is all set to launch their first web series Thinkistan India Education Diary Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ... 9 Best Online Public Relations Courses for All Levels (Updated for 2019) Benzinga Discover the best public relations courses for beginning to advanced PR professionals. Picks are based on price, instructor knowledge and skills taught. Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... Viral Launch Hires Veteran Marketer to be New Senior Vice President Yahoo Finance Indianapolis-based Viral Launch has hired a veteran marketer to be its new Senior Vice President of Marketing. Blake Rodgers started his new role on May 20. Creative Digital Copywriter Pedestrian TV About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ... 6 ways to use copywriting to build your personal brand Ladders Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts . How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution. So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... AI copywriting: An overview Econsultancy Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential. What is Direct Response Copywriting? 4 Key Elements G2 Crowd Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ... How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ... Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ... The role of empathy in digital copywriting Marketing News Media Update The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ... 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You have to write your messages in a way that grabs their attention. How to become a: copywriter Design Week As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ... How designers and copywriters can work together better Digital Arts Online The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals. How To Optimize Copywriting For Voice Search Forbes Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem. Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... Smartmile parcel machines arrive in Lidl stores in Finland Parcel and Postal Technology International Smartmile has installed its parcel machines at Lidl stores in Tampere and Espoo, Finland. The machines are open to everyone and parcels are delivered by ... Learn the secrets of good copywriting for just $11 The Next Web If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ... Families Who Bought Women’s World Cup Tickets Outraged to Find Their Seats Might Not Be Together Wall Street Journal FIFA, soccer's often-criticized governing body, gave fans another reason to grumble this week: seat assignments for the Women's World Cup that in some cases ... 303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA* 303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both. 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. 7 Mindset Hacks for Copywriting Success Business 2 Community “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ... Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ... How to drive conversions with on-brand SEO copywriting Search Engine Land One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ... Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive Book is made up of first chapters of unfinished stories written by creatives. Over Easy: For Don Draper (he was fictional, but no one is perfect) The Forecaster Draper flicks his Zippo lighter to life with a little flair of his thumb, enabling him to open and spin the wheel with barely a pause between, passing the flame like a ... BitGo engineering manager loses $100k in Bitcoin scam | Cryptopolitan Cryptopolitan BitGo's engineering manager Sean Coonce, while talking to media revealed that he fell prey to a SIM swapping hack. As per reports, Sean had approximately a. How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ... Speculative Ideas For Frontier Communications Seeking Alpha FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ... How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ... 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... These Agency Creatives Made a Faux Clothing Line to Call Out Rape Victim Blaming in India Adweek Earlier this year, an Indian woman was lambasted for telling a group of girls they “deserve to get raped” for wearing clothing that showed their legs. The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? Is Ripple bridging the gap between crypto sphere and conventional banking? | Cryptopolitan Cryptopolitan David Gokhshtein is an entrepreneur and an avid supporter of XRP. Commenting on Ripple's position in the market he recently stated that Rippe is at the rig. Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community “Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ... Suraja Kishore appointed CEO of BBDO India Exchange4Media Kishore has 21 years of experience in developing creative strategies & building partnerships . 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing. The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign Adweek Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn't just lie with the ... Learn How to Write Copy That Sells Entrepreneur The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ... The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population Adweek The issue of bee population decline may be a cute cause célèbre in some corners, but it is a severe problem that demands consistent attention. According to ... Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ... This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC "If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone." This Toothpaste Startup's Cheeky Activation Will Have You Gleefully Spitting In Public Adweek Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should ... Funny Campaign in Singapore Pitches Mastercard with Quirky Songs Branding in Asia Magazine McCann Singapore has created a campaign for Mastercard pitching the fact that they are the first issuer in Singapore that enables contactless debit and credit ... Finn Keenan Weaves Together Heartfelt Family Moments in New Bord Gáis Energy Campaign AdWorld One of Ireland's leading energy suppliers, Bord Gáis Energy, teams up with Publicis Dublin and production company, Motherland, to launch its latest campaign. King and Melder launch Coffee Cocoa Gunpowder; a creative shop becomes Wix's in-house agency AdAge.com Chiquita King and Ant Melder launched a new full-*service* independent creative agency, Coffee Cocoa Gunpowder, with a mandate to donate 5 percent of profits ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... Copywriter and Radio presenter died - Prior to that, he got a terrible prognosis Celeb's Net A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas Hähle is dead. He was on. Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food Adweek If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ... Hackers Have Been Holding US City’s Computers To Ransom For Two Weeks UNILAD Baltimore's second 'ransomware' attack in just 15 months is still ongoing, with hackers having digitally seized approximately 10,000 government computers in ... 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... 12 Common Copywriting Mistakes You Could Be Making Forbes Now If you make these mistakes when writing your marketing copy, you could be turning off potential customers. Start Using These Psychological Triggers In Your Copywriting Business 2 Community Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ... The Promises and Pitfalls of Black Hat SEO Practices PCMag.com Most businesses today, especially e-commerce and *content* marketing operations, rely heavily on organic search traffic for overall success. Doing well here ... The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. Copywriters: Lion's Roar wants to hear from you Lion's Roar Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ... 5 Things Don Draper Taught Me About Copywriting Coast Digital Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper. |
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