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Copywriting Information |
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Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using words of two syllables or less. What's the point? Well, the idea is to make people think. It's often tempting to write with long, complex words. Perhaps it has to do with how we were taught at school. And sometimes we use long words simply to sound clever. Before you know it, you end up with something like this, which I found on a CRM site: "Our Internet support infrastructure automatically collects information from the user's system, facilitates effective communication between support personnel and users, and enables self-healing and automated problem resolution." Do you know what they are trying to say? I don't. Two things happen here. First, the use of long words makes it harder for the reader to process the meaning of what you are saying. This is an issue with all writing, but even more so online, because we have to read on a screen. Beyond that, I think the use of long words is a symptom. It's a symptom of a writer being lazy. It's a symptom of someone in a rush, someone who won't take the time to sit back and think through what it is they are really trying to say. Once you are clear in your own mind, and really know what you want to say, it becomes a great deal simpler to express yourself in short, simple words. And when you do that, you'll write in a way that people can grasp very quickly. Should you always write with short words? Of course not. But try it from time to time. Above all, try it when you find yourself writing in a way that goes on and one, with one long word tripping over the next. And yes, in case you haven't noticed, except for the word 'syllables', I wrote this entire piece in words of two syllables or less. (The purpose was not show that it's a simple thing to do, or that I'm so very clever. The idea is to show how easy it is to read a block of text when the words are short and simple.) Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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Mid-Weight Digital Copywriter job, Johannesburg Bizcommunity.com Previously disadvantaged candidates will be given preference. We have a fabulous opportunity for a Mid-weight Digital Copywriter to work at the Johannesburg ... Junior Community Manager/Copywriter job, Cape Town Bizcommunity.com Kilmer & Cruise is looking for a community manager with strong copywriting chops (or vice versa). Best Copywriters in Melbourne Best in Australia Melbourne's top rated copywriters. List of best copywriters in Melbourne dealing with writing and making promotional text materials for your business. 9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting. This Book of ‘Euphejisms’ Is Actually a Prostate Cancer Awareness Campaign Adweek Guide includes '100 new terms for the precious life sauce of creation.' 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You have to be creative enough to be ... Learn what it takes to get paid copywriting gigs [Deals] Cult of Mac This bundle of copywriting courses covers the basics of making cash as a copywriter, with specifics of digital marketing and more. Copywriters, choose your words The Drum For a very public and brutal assessment of your ability, nothing beats playground football. For those of you unfamiliar with the process – you lucky, unbroken ... 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... 7 Mindset Hacks for Copywriting Success Business 2 Community “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ... Why You Need to Continue Updating Your Website Influencive The times of not having a website and being able to compete as a business are over. Unfortunately, there are plenty of businesses that think that simply having a ... ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ... Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive Book is made up of first chapters of unfinished stories written by creatives. 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Learn How to Write Copy That Sells Entrepreneur The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ... 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing. An Hour of Advertising with star copywriter Vikki Ross More About Advertising By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past, The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... 7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ... An inspiring story of Hector Gonzalez, copywriter and marketing consultant for individual brands, coaches and specialists Thrive Global Beyond just a workable idea, it is actual branding of the product and/or individual that increases the value of a company and provides employees with regulation ... Strategy & Response Manager Pedestrian TV Pedestrian Group is on the lookout for a Strategy & Response Manager. We need someone who is on the pulse of local and global pop culture, a true innovator, ... Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community “Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ... This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC "If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. 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