Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web.
For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using words of two syllables or less.
What's the point? Well, the idea is to make people think. It's often tempting to write with long, complex words. Perhaps it has to do with how we were taught at school. And sometimes we use long words simply to sound clever.
Before you know it, you end up with something like this, which I found on a CRM site:
"Our Internet support infrastructure automatically collects information from the user's system, facilitates effective communication between support personnel and users, and enables self-healing and automated problem resolution."
Do you know what they are trying to say? I don't.
Two things happen here. First, the use of long words makes it harder for the reader to process the meaning of what you are saying. This is an issue with all writing, but even more so online, because we have to read on a screen.
Beyond that, I think the use of long words is a symptom. It's a symptom of a writer being lazy. It's a symptom of someone in a rush, someone who won't take the time to sit back and think through what it is they are really trying to say.
Once you are clear in your own mind, and really know what you want to say, it becomes a great deal simpler to express yourself in short, simple words. And when you do that, you'll write in a way that people can grasp very quickly.
Should you always write with short words? Of course not. But try it from time to time. Above all, try it when you find yourself writing in a way that goes on and one, with one long word tripping over the next.
And yes, in case you haven't noticed, except for the word 'syllables', I wrote this entire piece in words of two syllables or less.
(The purpose was not show that it's a simple thing to do, or that I'm so very clever. The idea is to show how easy it is to read a block of text when the words are short and simple.)
Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
We Are Pi Launches ‘Just Say It’ Book on Copywriting Little Black Book - LBBonline
Copywriting tips that inspire your customers to take action The Business Journals
Mid-Level Copywriter - South Africa - Cape Town Bizcommunity.com
Either the first long copy ad written by AI or a blatant copywriting ... Campaign Brief Asia
How to Build a Copywriting Portfolio With No Experience MUO - MakeUseOf
ChatGPT: Writing on the wall for copywriters? Exchange4Media
Lead Copywriter job with The Fold | 233165 The Business of Fashion
Aurora Mobile Integrates ChatGPT into JPush to Launch AI Creation ... InvestorsObserver
York copywriter Helen Reynolds 'incredibly chuffed' with FSB award ... The Yorkshire Post
Junior ATL Copywriter - South Africa - Cape Town Bizcommunity.com
From Copywriter to Coach, and Beyond Pace News
Local Copywriter as Literary Canon Fodder Santa Barbara Independent
Press Release Jet Unveils Bundled Packages for Standard and ... Digital Journal
Creative Group Head Copywriter - South Africa - Cape Town Bizcommunity.com
Copywriter IamExpat in the Netherlands
Mid Copywriter - South Africa - Cape Town Bizcommunity.com
Sendiio 3.0 Joshua Zamora 2023: AI Copywriting & Marketing ... Digital Journal
Ted Bell, Adman Turned Author of Best-Selling Thrillers, Is Dead at 76 The New York Times
5 Freelance Writers Share How They Made up to 6 Figures Business Insider
Live reaction: Can ChatGPT write your B2B copy? B2B Marketing Online
Content Team Leader - South Africa - Johannesburg Bizcommunity.com
Copywriter - Scotland - Up to £40,000 Cosmetics Business
What could ChatGPT mean for copywriters? Marketing Brew
How do Copywriting Tweaks Make or Break the Social App Social News XYZ
AI that works for all The News International
The 5 Best Ways To Outrank Your Competitors In 2023 With AI Search Engine Journal
From Ukraine to Canada: Sergii Shevtsov’s Story Little Black Book - LBBonline
Should You Hire a Copywriter? Architectural Digest
Why words matter during a cost of living crisis Creative Review
The rise of AI: Searches for Chat GPT jump 2633% since December Business Leader
How I Turned My Copywriting Side Hustle Into a $974,000 Business Business Insider
Anyword Launches Free Social Media Copywriting Tool GlobeNewswire
Account Executive Pedestrian TV
Copywriting's Turn to Radical Brevity Muse by Clio
9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets Search Engine Journal
The Drum Roses Awards Return The Drum
4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal
How to Improve Your Digital Copywriting Entrepreneur
AI content generation features released from Metatron App Developer Magazine
Is AI coming for your job? The Week
Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’ - Digiday
Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’ Digiday
Broad Radio launches podcast and livestream business Radio Today (Aust & NZ)
How Word Tonic Is Fostering Community Among Gen-Z Copywriters Little Black Book - LBBonline
How to Make up to $13K a Month Freelance Copywriting on Fiverr Business Insider
Ecommerce Copywriter on Tactics, Tools, More Practical Ecommerce
Developing your brand’s audio content strategy in 2023 Global Banking And Finance Review
The Intern Case of Ad Copywriter Bodhisatwa Dasgupta StartuptoEnterprise
Using AI Copywriting Tools for SEO - Yay or Nay? Browser Media
Your Article Headlines will Make or Break Your Business
Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough.
The Write Way To Grow Your Business
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.
Writing Great Website Sales Copy
Many small businesses fail because their owners don't pay enough attention to marketing and sales. Part of the effectiveness of a marketing effort is directly related to the sales copy you produce.
How To Write An Effective Ad
A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter.
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).
Can 97% of Netpreneurs be Wrong?
Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything - and that person will do it without question. What's more, they'll think it was their idea, not yours.
How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success)
1. Address your reader as a friend, not as "Friend.
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest.
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..
How to Write Profitable Ads
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.
Organizing Your Data to Write Better Copy
Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.
Kick-Starting Body Copy
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.
Making a Living as a Copywriter; Freelancing Versus Agency
So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including: the quality of the product or service offered; the dress code of the sales people; the location and decor of the business premises and; the quality of their written material.
Real Estate Professionals Need You to Write for Them!
Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales.
Tech-writers: A Necessary Evil
New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Copywriting: Secrets of a Freelancer
Lately, I've been getting emails from other copywriters who ask me questions like "What's your secret?" and "How did you do it?" and "Can I be your apprentice?"Aw, heck, are you serious? People are talking to me like I'm some kind of demi-goddess..
|home | site map|