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Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money. Professional writers can develop a wide variety of documents including proposals, advertising and design copy, content for websites, sales letters, strategic plans, brochures, and newsletters. An organization looking for the best value should consider the following benefits of hiring a professional writer: 1. Save time: Your time is valuable. Effective writing and editing is labor intensive and can constrict your already-tight schedule. Hiring a professional writer allows you to focus on your many other priorities. 2. Meet your deadlines: Professional writers thrive on meeting deadlines. They can help your organization complete that pressing project on time. 3. Get your message across: Perhaps you are intending to sell a product, educate your audience, or improve staff morale. Your brochure, proposal, report, newsletter, or website should be effective and produce your desired results. Powerful and clear writing will work to inform, persuade, and motivate your reader to take action. 4. Research the topic effectively: Writing about a service, product, program, or person often requires fact gathering such as online research, interviews, supporting anecdotes, and statistics. Writers are experts in obtaining background information. 5. Clean and polish: Once you've written your rough draft, a professional writer can help you organize its structure, add additional information, tighten the copy, and spice it up with creative details. They can also help make your writing more compelling and persuasive. 6. Improve the effectiveness of design: A well-designed promotional piece requires strong copywriting. If you have compelling graphics, you'll invite people to begin reading. However, powerful content is what will keep them reading. Professional writing can ensure the success of your design efforts by keeping your audience interested. Copyright © 2005, Wendy Gray Maynard, Kinesis Wendy Gray Maynard is the co-owner of Kinesis. Kinesis specializes in marketing, graphic design, and business writing. Visit http://www.kinesisinc.com for more articles and free marketing wisdom. Want to harness the power of kinetic marketing? Sign up for Kinesis Quickies, a free bi-monthly marketing e-newsletter: http://www.news.kinesisinc.com
MORE RESOURCES: Master the Art of Copywriting for Less Than $11 Entrepreneur Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ... Write your worst words – why copywriters should try to get it wrong The Drum As mass behavioural shifts go, the accommodation (nay, celebration) of failure is right up there with smart phones, video streaming and pretending to like ... How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ... Copywriter / Proofreader - Supervisor job with Medallion Retail | 385418 mediabistro.com Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ... Learn the secrets of good copywriting for just $11 The Next Web If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ... The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters PRNewswire NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ... Start Using These Psychological Triggers In Your Copywriting Business 2 Community Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ... This copywriting course offers solid grounding in a portable, lucrative skill. Cult of Mac This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more. 5 Things Don Draper Taught Me About Copywriting Coast Digital Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper. Junior Copywriter job, Johannesburg, Bryanston, Sandton Bizcommunity.com We're looking for a digital native who is a conceptual thinker, a skilled communicator and a valuable creative partner. A junior writer with a focus on storytelling is ... Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago AgencySpy When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ... Campaign Copywriting Strategist job with Influenster | 385775 mediabistro.com About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ... Senior Copywriter job, Johannesburg, Northern suburbs Bizcommunity.com A boutique branding consultancy is looking for a senior copywriter to join their team. Mid-Level Copywriter job, Johannesburg, Northern suburbs Bizcommunity.com A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ... Social Media Intern job, Johannesburg, Sandton Bizcommunity.com Strategic brand alignment and *content* creation, as well as building client relationships and relationships with key internal departments like strategy, client ... Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. Did you know that Ranveer Singh's love for writing made him work as a copywriter once? Times of India We all know Ranveer Singh as a star whose energy can't be ever matched up, no matter how hard anyone tries. The actor is currently riding on his career high ... 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Copywriter Pedestrian TV Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ... Conceptual Copywriter and Brand Stategist job, Pretoria, Irene Bizcommunity.com If mincing words were a sport, you'd be an Olympic champion. You like to sprinkle adjectives and verbs onto a page like that meme-guy does salt on a steak. How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant Daily Mail A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby. So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. Creative Copywriter Malaysiakini Key Responsibilities: To propose and develop creative concept and effective messages for campaigns To develop copy-writing and *content* that is ... What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur The Drum The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients. Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... How to drive conversions with on-brand SEO copywriting Search Engine Land One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ... Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times SHOOT Online The truth doesn't report itself. Rather, it requires journalists with bravery, perseverance and rigor--like those at The New York Times. In this spot titled “Resolve,” ... The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ... Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney Prolific North Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force. Copywriting: a choose your own adventure story The Drum You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say… 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing. The 'you may know me from' meme is for all the annoying questions people have about your job Mashable The 'you may know me from' meme is going viral on Twitter where people are using it to express all the annoying things people ask them about their jobs. Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ... How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ... First Bitcoin Marketing Agency BPRB Announces New Year Sale with $200+ Discounts Coinspeaker As the blockchain industry celebrates its tenth anniversary, Bitcoin PR Buzz (BPRB), the world's first blockchain PR agency, announces PR packages with over ... 8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ... How can financial brands improve clarity of copywriting? Econsultancy Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ... 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ... ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ... 12 Common Copywriting Mistakes You Could Be Making Forbes Now Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ... 7 characteristics of brilliant copywriting - PR Daily PR Daily How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ... Lee Na-young to Appear in Rom-Com Series with Lee Jong-suk The Chosun Ilbo Actress Lee Na-young co-stars with heartthrob Lee Jong-suk in a new TV series set to be aired on cable channel tvN this weekend. In the romantic comedy ... Will Alexa be the saviour of the copywriting industry? The Drum I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ... 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... 10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices. Communications Consultant job, Pretoria, Hatfield Bizcommunity.com Duties and responsibilities Compile and manage corporate publications (e.g.. Oat milk makes its way into the everyday The Boston Globe There are plenty of milk alternatives in the dairy aisle, but a newcomer, oat milk from Oatly, might be the winner on the shelf these days. Straw-colored, creamy ... How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent. 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second. Want to work from home as a copywriter? These online courses can help. Mashable Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio. 5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ... 11 Copywriting Secrets to Attract New Customers Business 2 Community These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ... Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? UK warehouse space at a premium as available space shrinks ahead of Brexit Torque-Expo 75% of UK warehouse owners have run out of space and storage costs have gone up by a quarter as wholesalers and distributors prepare for Brexit, according ... Social Media Intern for LIVE Wildlife Internet broadcasts Screen Africa safariLIVE is looking for a bright and ambitious social media intern with a keen interest in wildlife and social media. This internship will be 3 mon... Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo... Marketing/PR Manager job, Johannesburg, Northern Suburbs Bizcommunity.com A global property business has a vacancy for an integrated communications specialist with a minimum of eight years' experience primarily in communications, ... How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ... Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... John Davenport joins Havas South Africa Screen Africa Havas has announced the appointment of John Davenport as its new chief creative officer. Freelance Copywriter job with Altice USA | 382629 mediabistro.com Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ... Copywriters, enough with the bad ads – it’s time to put the thesaurus down South China Morning Post From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché. The Suit: Don't touch unit trusts MarkLives.com For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s. Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... Copywriters: Lion's Roar wants to hear from you Lion's Roar Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ... Clemenger BBDO Melbourne & AFL Launch GenW Ahead Of AFLW Season B&T Clemenger BBDO Melbourne and the Australian Football League (AFL) have launched a new brand positioning for AFL Women's ahead of the sporting code's ... Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ... Providing Value and Growing Your Audience with Custom Content TechSpective Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to. The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull The Drum Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. The 10 types of copywriter – which one are you? The Drum Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know. What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators. Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language. This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ... Hollywood parody awards, the Razzies, nominates Trump for worst 'actor' NBC News President Donald Trump scored a cinematic nomination on Sunday — for the worst “actor” of 2018. The Golden Raspberry Awards, or Razzies — which honor ... GeekDad Daily Deal: The Copywriting Mastery Bundle GeekDad Given the right medium, your words can be valuable. Today's Daily Deal, the Copywriting Mastery Bundle, teaches you how to focus your words to make the ... Could Phrasee's AI-powered copywriting be the future of marketing? Techworld.com Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry. Copywriting Sales Tactics with Adil Amarsi, Ep #42 Finance and Markets A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...) 5 Little-Known Copywriting Mistakes That Snuff Out Your E-Commerce Sales Forbes Now As an e-commerce copywriter, I can vouch for the fact that writing product descriptions or a homepage that opens up hearts and wallets is tough. How To Avoid This Common B2B Copywriting Mistake Forbes There are many ways to get copywriting wrong, but in this article, I want to single out one mistake that is especially easy to make, occurs repeatedly in B2B ... |
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