10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place.
Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, "What's in it for me?" If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word "you" often.
The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here's an example: If you go buy a pair of Gucci sunglasses, you're not just looking for good UV protection. You're buying the sleek, stylish Gucci look. So that's what Gucci sells. You don't see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No - peace of mind. (See? You've got it.)
The first thing your reader sees can mean the difference between success and failure. Today's ads are chock full of clever headlines that play on words. They're cute, but most of them aren't effective. There are many ways to get attention in a headline, but it's safest to appeal to your reader's interests and concerns. And again, remember to make it reader centered - no one gives a hoot about your company.
Bad: "SuccessCorp Creates Amazing New Financial Program"
Better: "Turn Your Finances Around in 30 Days!"
Like mini-headlines, subheads help readers quickly understand your main points by making the copy "skimmable." Because subheads catch readers" eyes, you should use them to your benefit! Read through your copy for your main promotional points, then summarize the ideas as subheads. To make your subheads engaging, it's important to include action or selling elements. Bad: "Our Department's Successes." Better: "Meet Five Clients Who Saved $10K With Us."
Write to your customers like you'd talk to them. Don't be afraid of using conversational phrases such as "So what's next?" or "Here's how do we do this." Avoid formality and use short, easy words. Why? Even if you think it can't possibly be misunderstood, a few people still won't get it.
Avoid industry jargon and buzzwords - stick to the facts and the benefits. An easy way to weed out jargon is to think of dear old Mom reading your copy. Would she get it? If not, clarify and simplify. (This rule, of course, varies, depending on who your target audience is. For a business audience, you should upscale your words to what they're used to. In these cases buzzwords are often crucial. Just make sure your points don't get muddled in them!)
No one has time to weed through lengthy prose these days. The faster you convey your product or service's benefits to the reader, the more likely you'll keep her reading. Fire your "biggest gun" first by beginning with your biggest benefit - if you put it toward the end of your copy, you risk losing the reader before she gets to it. Aim for sentence lengths of less than 20 words. When possible, break up copy with subheads (see no. 4), bullets, numbers, or em dashes (like the one following this phrase) - these make your points easy to digest.
Let your prospects know they won't be the first to try you. Give results-oriented testimonials from customers who have benefited immensely from your product or service. Oh, and never give people's initials only - it reminds me of those ads in the back of magazines with headlines like "Lose 50 Pounds in Three Days!" Give people's full names with their titles and companies (or towns and states of residence) - and be sure to get their permission first.
Tell your reader what you want her to do - don't leave her hanging. Do you want her to call you or e-mail you for more information? Order now? Call to schedule a free consultation? Complete a brief survey? Think about what you'd most like her to do, and then ask her. It's amazing how many marketing materials I come across every day that don't make it clear what the reader should do. If you wrote interesting copy, your reader may forget you're trying to sell something. Tell her what to do, and she'll be more likely to do it.
Good. Now have it proofread again. Don't risk printing any typos, misspellings, or grammatical mistakes that will represent your company as amateurish. Hire a professional editor/proofreader to clean up your work and double-check your grammar. Remember, you only get one chance to make a first impession! Oops - *impression*.
(c) 2002 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Pay what you want for this copywriting training The Next Web
For all of those toiling away at a job you hate, consider this — freelance copywriters are currently making about $25 an hour. That means that with the right ...
10 Copywriting Tips To Boost Your Website's Conversions Forbes
Copy is everywhere. It's the text on your landing page, the *content* of your promotional emails, and the words on your introductory brochure. If you produce ...
Copywriters/Researchers for Magazine Database job with Dream of Travel Writing | 400428 - mediabistro.com
Copywriters/Researchers for Magazine Database job with Dream of Travel Writing | 400428 mediabistro.com
The Travel Magazine Database offers detailed information on exactly which articles magazine editors commission from freelance writers and what you need to ...
Learn How to Become a Digital Copywriter with This 8-Course Bundle Interesting Engineering
Get the skills you need to work as either a freelance or salaried copywriter with the Complete Digital Copywriting Master Class Bundle for just $39 - over 95% off ...
Copywriting is waiting – it can rarely be done both very thoughtfully and very quickly The Drum
Go and read a job advert, any job advert, for a copywriter role. (Don't read too many at once though, that stuff is bad for you.)
How This Copywriter Made Money Fast Online With Fiverr Entrepreneur
Copywriter and founder of LKM Creative, Lauren Gouws' experience in the gig economy has taught her some hard but golden lessons. She offers her advice for ...
Want to learn to write copy that sells? This set of online courses can help. Mashable
TL;DR: Name your price to get the access to the knowledge-packed Complete Copywriting Mastery Bundle, usually priced at $1,393.
One day to go to apply for ACA/Creative Circle copywriting bursary The Media Online
The Association for Communication and Advertising is offering 20 people the opportunity to learn the valuable skill of copywriting.
Junior Copywriter job with Major Media Company | 400746 mediabistro.com
Junior Copywriter in New York , Entry Level, Television & Film, Writing & Editing with Major Media Company. Apply Today.
Julia Von Boehm Is Seeking Summer '19 Copywriter Interns In New York, NY Fashionista
Julia Von Boehm is currently looking for two Summer 2019 copywriter interns to begin, as soon as possible in our NYC office (2-5 days a week).
Digital Copywriter Pedestrian TV
Liaising with clients, Account Directors, SEO Analyst and Social Media Marketing Manager to receive copywriting briefs and developing targeted copy based on ...
Learn how to make money as a freelance copywriter with this $39 bundle iMore
No matter where you browse on the internet, you'll run across words, phrases, and entire paragraphs of *content*, or copy. This could range from the descriptions ...
Copywriter, Digital - BigCommerce Built In Austin
BigCommerce is hiring for a Copywriter, Digital in Austin. Find more details about the job and how to apply at Built In Austin.
How To Write Good Copy For Your Website Without Hiring A Copywriter Forbes
Hiring a copywriter may not be at the top of your priority list, when starting a business and launching a website. So if you'd like help getting started with your ...
Copywriter- Contract Position - PEAK6 Built In Chicago
PEAK6 is hiring for a Copywriter- Contract Position in Chicago. Find more details about the job and how to apply at Built In Chicago.
How to find online writing jobs as a copywriter Android Authority
If you're looking for an easy business model/side hustle, consider becoming a copywriter and taking on online writing jobs.
20 copywriting bursaries up for grabs through new ad industry initiative Bizcommunity.com
A new initiative by the Association for Communication and Advertising (ACA) and the Creative Circle is offering 20 academic bursaries to prospective students ...
Associate Copywriter - Relativity Built In Chicago
Relativity is hiring for a Associate Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.
Through-The-Line Copywriter job, Cape Town Bizcommunity.com
The in-house agency of a renowned financial services company is on the hunt for a mid-weight Through-the-Line Copywriter.
Lookfantastic blames junior copywriter for advertising blunder Cosmetics Business
The e-tailer was reported to the ASA for three listings back in February.
THE ARRIVALS Is Hiring A Community Manager In New York, NY Fashionista
The Arrivals is seeking a Community Manager to work in partnership with our Chief Brand Officer, Partnerships Manager and *Content* team to manage all ...
What is Content Marketing & What Will It Cost Me? Business 2 Community
Seasoned B2B marketers are turning to *content* marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates.
Retail Copywriter job, Cape Town, CBD Bizcommunity.com
Ninety9cents is a full *service*, integrated advertising agency located in Cape Town, and is one of South Africa¹s largest independently-owned agencies.
Freelance Web Content Copywriter Pedestrian TV
About Bookwell. Bookwell.com.au – an online platform for beauty and wellness bookings – is looking for a stellar freelance copywriter to compose fun, ...
Senior Copywriter - FTD Companies Built In Chicago
FTD Companies is hiring for a Senior Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.
Marina Vorontsova,Copywriter, Soshace HR Technologist
Marina Vorontsova is a copywriter from Soshace.com.
Just One Eye Is Seeking Retail, Web/Copywriter and Studio Administrative Intern In Los Angeles (Paid Internships) - Fashionista
Just One Eye Is Seeking Retail, Web/Copywriter and Studio Administrative Intern In Los Angeles (Paid Internships) Fashionista
Just One Eye is a luxury boutique in Los Angeles, CA featuring designer clothing for women and men, accessories, jewelry, shoes, artwork, and furniture.
Copywriter – Marketing Manager The Journal of Music
This position works collaboratively to develop and execute single ticket marketing plans for the CSO, Pops, May Festival and related brands, and to serve as ...
Master the Art of Copywriting for Less Than $11 Entrepreneur
Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...
Twitter Wants to Find the Copywriter of These Quirky and Prose-Like Labels on Spice Boxes News18
A Twitter user recently posted a photo of the containers from Australian Spice Company called Oasis Bakery, and they have some unusual text on the labels.
From Salon Marketplace: Learn how to become an effective copywriter Salon
The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.
Learn how to make a career out of copywriting for less than $40 Mashable
According to the great Nora Ephron, "Everything is copy." In other words, you are your own vessel for creativity — and anything can be transformed into a story.
Medical Copywriter : Another job from PMLiVE. PMLiVE
Medical Copywriter job from PMLiVE. Click here to apply for your new Medical Copywriter job.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
What I've Learnt: Chris Tomlin, Communications Director at Buffalo 7 Prolific London
Chris joined Buffalo 7 in 2016 as Head of *Content* Development and then took on the role of Director of Communications from October 2018.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Psychology Tips to Help You Write Better Copy Business.com
If you want to reach your customers, your copywriting needs to be persuasive. Here are four psychology tips that you can use to improve your skills.
Virginia Credit Union Commits to Financial Literacy in Its Community Credit Union Times
BayPort Credit Union enlisted the LifeCents wellness platform's help as part of its ongoing youth and adult education efforts to help combat financial illiteracy in ...
Agent Smith Malware Infecting Android Apps Credit Union Times
Malware replacing legitimate Android apps on 25 million devices, and a Magecart campaign containing 17,000 domains on its Amazon bucket list highlight ...
From Salon Marketplace: Get a master class in copywriting for under $40 Salon
If you work in marketing, you know that *content* is king — and more than ever, words presented in digital mediums have the power to inspire, convince and sell.
Junior Community Manager/Copywriter job, Cape Town Bizcommunity.com
Kilmer & Cruise is looking for a community manager with strong copywriting chops (or vice versa).
Mid-Weight Digital Copywriter job, Johannesburg Bizcommunity.com
Previously disadvantaged candidates will be given preference. We have a fabulous opportunity for a Mid-weight Digital Copywriter to work at the Johannesburg ...
Best Copywriters in Melbourne Best in Australia
Melbourne's top rated copywriters. List of best copywriters in Melbourne dealing with writing and making promotional text materials for your business.
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
This Book of ‘Euphejisms’ Is Actually a Prostate Cancer Awareness Campaign Adweek
Guide includes '100 new terms for the precious life sauce of creation.'
Fishbowl rolls out to brand marketers AdAge.com
Fishbowl, the anonymous professional networking app that has gained popularity with agency employees, including as a vehicle to spread rumors, is now ...
Senior Digital Copywriter job, Cape Town, CBD Bizcommunity.com
Ninety9cents is a full *service*, integrated advertising agency located in Cape Town, and is one of South Africa¹s largest independently-owned agencies.
Junior TTL Copywriter job, Cape Town Bizcommunity.com
Preference will be given to previously disadvantaged candidates. Calling all hotshot junior TTL copywriters! We have a superb opportunity for you to strut your ...
The Pitch: Advertising and marketing news for 7.9.19 RichmondBizSense
Commonwealth Partnerships rebranded as Gray Ryan Communications. The PR firm worked with Red Orange Studio on naming, new logo design and style ...
On the ‘write’ track The Hindu
If you are aiming for a career as a creative writer, finding the right opportunity could be challenging but not scarce.
3 Mistakes That Could Ruin Your Business’ Website MakTechBlog
Posted by Mayank | Jul 16, 2019 | News | 0 |. Share this on WhatsApp. Websites are not optional for small businesses in this day and age. Here in 2019 ...
Supercharge your selling potential with this $39 copywriting bundle The Next Web
We all have some brilliant ideas rolling around in our heads, but the difference between us and the wildly successful entrepreneurs who go on to make millions ...
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
Product descriptions guide our online shopping. Who writes them? Vox.com
How do you make your luxury handbag stand out from all the luxury handbags on Amazon? We asked a copywriter.
Emory College graduate wins national leadership award | Emory University | Atlanta, GA - Emory News Center
Emory College graduate wins national leadership award | Emory University | Atlanta, GA Emory News Center
Leigh Schlecht, who graduated from Emory College in May, has been honored by national leadership honor society Omicron Delta Kappa for her work in ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
Digital Copywriter | Performance Marketing job, Cape Town Bizcommunity.com
Our client is a global Performance Marketing Agency and they are recruiting for a Digital Copywriter to join their growing Search and Social Team.
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...
Younger Creatives Are Increasingly Dismayed With Awards Shows Adweek
While older executives sipped rosé on yachts, younger creatives are asking, “Cannes U Not?” The Cannes Lions International Festival of Creativity recently ...
From Salon Marketplace: Learn SEO, copywriting, AdWords and more in this $15 course Salon
Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ...
Pretoria News staffer tackles youth culture | Pretoria News Independent Online
Pretoria - Having spent his entire youth writing stories, Pretoria News advertorial copywriter John Makoni has finally published a short story collection focused on ...
Senior Copywriter job, Johannesburg Bizcommunity.com
VML is on the hunt for a talented senior copywriter, with agency experience to join our Johannesburg team.
Looking for an interesting job? Top 5 jobs that can take you overseas Flux Magazine
Looking for an interesting job? Top 5 jobs that can take you overseas – words Alexa Wang. Getting a job seems to be a life goal for everyone. People are looking ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
Group Head Copywriter/Junior Creative Director job, Cape Town Bizcommunity.com
Candidates from a previously disadvantaged background will be given preference. We have a wonderful opportunity for a heavyweight wordsmith in Cape Town ...
Fun Friday: Hilarious HR hiring stories | HRD Australia Human Resources Director
Some candidates will go the extra mile and embellish their credentials.
Digital Marketer job, Durban, Kloof Bizcommunity.com
Do you have two or more years of experience in a digital agency and are skilled in developing and executing digital strategy? Then (and only then) do we invite ...
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
How To Travel Full-Time & Make Money On The Road, Because It's Possible Elite Daily
As someone who travels for the majority of the year, the biggest question I get asked is, "How do you afford to travel all the time?" People think I'm constantly on ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
Understanding Email Copywriting Formulae That Convert Business 2 Community
Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be ...
7 Mindset Hacks for Copywriting Success Business 2 Community
“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
Copywriters, choose your words The Drum
For a very public and brutal assessment of your ability, nothing beats playground football. For those of you unfamiliar with the process – you lucky, unbroken ...
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire
Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...
Why You Need to Continue Updating Your Website Influencive
The times of not having a website and being able to compete as a business are over. Unfortunately, there are plenty of businesses that think that simply having a ...
Learn what it takes to get paid copywriting gigs [Deals] Cult of Mac
This bundle of copywriting courses covers the basics of making cash as a copywriter, with specifics of digital marketing and more.
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
The role of empathy in digital copywriting Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy — SitePoint SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
Learn how to drive sales with 35 hours of copywriting tutorials for $35 9to5Toys
Whether you want to build your own business or start a career in marketing, good copywriting skills are invaluable. The Complete Digital Copywriting Master ...
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
Reach Your Customers: 5 Reasons You Need Direct Response Copy Writing The Bogota Post
Direct response copy writing may just be the key to helping you reach your customer base. Here's how. Let's be honest, your customers care more about solving ...
23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...
Ikea's 'ThisAbles' wins Cannes Lions Grand Prix for Health and Wellness AdAge.com
Ikea's product innovation from McCann Tel Aviv makes its furniture accessible to those with disabilities.
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Learn How to Write Copy That Sells Entrepreneur
The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
PMW expands team with two new appointments Bdaily
Sussex based full-*service* marketing agency PMW Communications is continuing its expansion plans by strengthening its account management and copywriting ...
Some Important Tips On Proposals And Price
Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".
Touching the Prospect's Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite.
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.
7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas
I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.
Writing Benefit-Driven Web Copy - 4 Steps to More Sales
You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.
3 Keys to Better Online Copywriting
Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so.
Content is King
IntroductionA pencil. Yes, a pencil.
Do You Make These 5 Mistakes When Writing Sales Copy?
Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Writing Tips for Your Website
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back.
Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.
Copywriter Rates, Getting The Facts Beforehand
Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another.
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.
The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write
How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive.
Prevent Procrastination With Positive Pressure
My wife and I recently bought a house.It's currently being built and moving day is slated for December.
How To Make A Career Out Of Copyediting And Proofreading
Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established.
|home | site map|