Copywriting Information |
|
How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity. The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and creativity. He was always coming off with some unique or interesting new way of looking at things, or saying something. It was actually a refreshing experience for me to watch and remember the fun and zest he had for life at that age. Life was so very new and interesting at that age. Every day was a new adventure and presented new opportunities to learn new things. Getting up every morning was something he looked forward to. He hadn't yet learned or developed some basic fears, like the fear of being criticized or of what others might think of him. His actions and words were not hampered by thoughts of "what will others think if I say or do this". There was no fear that blocked or stifled his imagination and creativity. He was never concerned that mom or dad might think less of him because of his actions or words. One of the areas we need to be creative in is our ad writing. Ad writing is an applied skill, it is an art, and it is a science. It doesn't happen over night, ad writing takes a lot of practice, and a lot of learning to do before you get good at it. We'll discuss the science of ad writing in a future article, but for now we are going to focus on just being creative with your writing. Why do we need to be creative? Consider this: if a lot of people are selling or pushing the same product as you are, and using the same ad as you are, then there are going to be an awful lot of ads out there all looking the same. If a thousand other ads look just like yours, just how many clicks do you reasonably expect to come to you? Creativity in your ad writing allows you to "break out of the pack" and sparkle your ad with dynamic and imaginative ideas. Something that will capture your reader's attention and get them to want to click on your ad. Your ad has to stand out and be noticed above all others! It's said that you have 3 seconds to attract your reader's attention before they click on to greener pastures. The human mind constantly seeks for new and more exciting ideas and words to stimulate it. A person viewing the same boring headline or ad over and over again, will become numb to it and will simply ignore it's presence. It's your job as an ad writer to capture that attention and give the reader's mind a new and refreshing experience. Using your creativity and imagination to accomplish these objectives is a must do. Writing an ad is a challenging, exciting, and stimulating adventure for the ad writer. If you get that "charge" out of writing an ad, then most likely it will stimulate the reader also. If ad writing is a "chore" for you, and it's something that you just feel you "have to do", then don't expect really good results either. It's actually fun to think up new ways to say the same old thing. It's a challenge to see what new headline will attract another's attention. It's always exciting to see that a lot of people have been attracted to a headline and clicked through on it. There are 2 things that will destroy your creativity. Distractions and fear. A mind that is filled with thoughts telling it all the other things it must or should be doing will be a mind that is not capable of being expressive. That mind is worried, disturbed, and is unproductive. Go do what ever else you have to do first, then when you can be free, write your ads. The great painters and artists of our world history had the unique ability to totally block out the world and focus only on what they were doing at the time. The second thing that you must do is get over any fears of criticism.If you are concerned about what others will think when they view your ad, you're in big trouble. If you are going to be creating a masterpiece of literature in your ad writing, you cannot allow those thoughts to belong in your head! I'm going to let you in on a little secret I've never told anybody. When I write an ad I pretend. I pretend I'm one of the world's great writers who is creating one of his great works of literature. And I pretend that no one will ever see what I write. It's easy to write to a computer screen that has no feelings or emotions or words that spit back at me, "This is no good, no one will ever read this garbage". I pretend that as soon as I write this stuff, it will get deleted. There's no fear when I write! I can be like a little kid again and be free to express my creativity. After all, the only thing that will ever see this is my trash bin, right? I can type whatever I want with no fear of being criticized or condemned by what comes off the keyboard. I can be 4 years old again and say what I want. I can be free to be creative and let the creative-imaginative juices flow. About The Author Dave Cole - Editor/Publisher of the Prosperity: The Choice Is Yours E-zine To read the current issue online and past articles by Dave: http://choosetoprosper.com
MORE RESOURCES: The Ultimate Guide to SEO Copywriting in 2024 Influencer Marketing Hub I lost my job to ChatGPT and was made obsolete Business Insider 5 Companies Hiring Copywriters Built In Fundraising Copywriting on the Right In the Second Trump Era Campaigns & Elections The Best AI Copywriting Tools: Find Your Perfect Match in 2024 The Tech Report Can (or will) AI Replace Copywriters? Browser Media 13 Best Copywriting Practices - Writing for the Web in 2024 Influencer Marketing Hub Best AI Copywriting Tools to Generate Content MobileAppDaily The best AI copywriting tools currently available Android Authority "It's not enough to be a good writer”: Zosia Swidlicka on the importance of brand language in copywriting Creative Bloq 7 Best AI Copywriting Tools to Use for Better Ideas and Efficiency Influencer Marketing Hub Copywriting's Great Pun Debate: Punderful or Punfortunate? | LBBOnline Little Black Book I'm ChatGPT, and for the Love of God, Please Don't Make Me Do Any More Copywriting McSweeney's Internet Tendency 7 skills copywriters can learn from comedians Browser Media Seven FREE Places on Copywriting for Musicians Course Offered | Fireplace Arts & Media | Artist News NZ Music Commission Solomon tells FutureBook writers 'can't afford' for copywriting jobs to be lost to AI The Bookseller Layout-Enhancing Copywriter Tools Trend Hunter ChatGPT took their jobs. Now they're dog walkers and HVAC techs. The Washington Post How a Gen-Z Copywriting Community Became a Recruitment Service | LBBOnline Little Black Book - LBBonline Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in ... Campaign Asia She Built A Million-Dollar, One-Person Business While Raising Four Children Ages Nine And Under Forbes 'We're all maggots': an audience with Jim Riswold, the copywriter behind some of Nike's greatest adverts Financial Times ‘Copywriter hungry for Swiggy’: Kolkata man applies for copywriting job with creative 11-page deck pitch The Indian Express iWave Acquires AI Platform For Fundraising Copywriting The NonProfit Times A Week In Fitzroy As A Copywriter On $67k Refinery29 Australia How to Start a Freelance Career Without Using Upwork and Fiverr Business Insider Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone 11/22/2023 MediaPost Communications Drowning In Content – From Copywriter Relevance to the Age of Artificial Intelligence | LBBOnline Little Black Book Edward Andrews Copywriting Services Honoured with Nomination for Australian Small Business of the Year ABN Newswire Nobody Taught Me: Adman Bodhisatva Dasgupta Launches Course to Bridge India's Copywriting Gap YourStory A copywriter laid-off without an explanation blames ChatGPT: report Business Insider How to Use AI As a Freelance Copywriter and Editor Business Insider Outshinery Launches New Service: Compelling and Optimized Ecommerce Copywriting for Wine wineindustryadvisor.com How to Make 6 Figures a Month on Fiverr As a Freelance Copywriter Business Insider Copywriter - Part or Full Time Working Available - London | The Bookseller Careers & Jobs The Bookseller Vale Geoff Fischer ~ A Life Well-Lived in Copywriting Campaign Brief Learn to write like a copywriter with AdSchool's Copywriting course - kicking off September 21 Campaign Brief WA The Copywriter Should've Gone to Specsavers for Glasses Branding in Asia Magazine Copywriters on Writing Dialogue that Connects | LBBOnline Little Black Book How I Made $175K in a Year From Home As a Freelancer on Fiverr Business Insider Top Responsibilities and Skills of Copywriters | Study MarketingProfs.com What could ChatGPT mean for copywriters? Marketing Brew Side hustle jobs you can do from home Business Insider How to make up to $13K a month copywriting on Fiverr Business Insider iSynergy Adds Johnson to Team as Copywriter businessjournaldaily.com The lost art! Why the advertising industry needs to invest in the art of copywriting The Financial Express Ad Copywriter Orange-Pilling Secrets Bitcoin Magazine Rapper to Master Copywriter with Siyamak Jung | LBBOnline Little Black Book Copywriter - South Africa - Cape Town Bizcommunity.com TOP Copywriting Agency — TOP Agency TOP Agency |
RELATED ARTICLES
The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. A Little-Known Secret To Writing Sales Copy, For Serious Copywriters Only! Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. A Copywriting Lesson from Dr. Seuss Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Why Is FREE The Most Powerful Marketing Word You Can Use? As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do with "FREE"? Quite a lot really. Magic Words That Sell and What Words to Avoid We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Hey, Client, This Is Me! Sell With Your Writing Voice In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. 12 Copywriting Tips to Make Your Advertising More Profitable Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips. How to Get Instant Attention Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. Help, Help, Help, Sell Here's a fundamental difference between copywriting offline and copywriting for the web.. Advice for Copywriters: How to Win the Freelance Bidding War Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. 42 Deadly Ad Copy Sins That Ive Made I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away. How To Test The Body Of Your Sales Copy For Weaknesses Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. Is Your Web Copy Plain Talk? It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality. No-Holds-Barred Conversation with Dan Lok - Part 1 Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. Finding Your Clients Business Problem Leads to Better Copy WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. SEO Copywriting: 7 Tips So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. Kick-Start Your Juices Listen, consider this scenario.You have a deadline to honour. 3 Steps to Great Copy Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know". Want a Sticky Site That Sells? Forget Content! An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ. |
home | site map |
© 2006 |