How to Write Profitable Ads
Regardless of how you look at it, the most important aspect of
First of all, you've got to have a dynamic, spectacular ad that
The eye-catching appeal of your ad must start with the headline.
Even so, you can and must remember to be honest. Don't exaggerate
Stress the benefits of your product or service. Explain to your
It is important to involve th reader as often as possible through
And don't try to be overly clever, brilliant or humerus in your
In writing an ad, think of yourself as a door-to-door
Copywriting, whether for a display ad, classified ad, sales
Your first move, then, is to study your competition, recognize
Some of the "unknown facts" about advertising--and ad writing in
If you're making offers via direct mail, best to get into the
One final point to remember: The summer months when people are
Again, it cannot be stresses too much or often: Success in business does, indeed, depend upon advertising,
Copyright by DeAnna Spencer 2004
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