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Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in appearance and structure are amply compensated for by the high level of confidence they inspire. If the confidence of the visitor is so central to the success of your site, that puts a lot of responsibility on the shoulders of the writer. The writer needs to make sure that visitors feel they are in the right place, that your site is the place where they can achieve their goals. The home page needs to shout out, "Yes! You've come to the right place!" And on each page, the visitor needs to find a link that says, "Yes! This is the best way forward. Click here to find what you're looking for!" And the page the link takes them to has to say, "Yes! This is the next stage, the next step in completing your task!" The process needs to be fluid, clear, obvious - as simple as turning a page in a book, the text from one page flowing naturally into the message of the next. Easier said than done, for sure. But while the copy on a site may not be the only way to build confidence, it is certainly a key element in making visitors feel they are in the right place, and on the way to achieving their goals. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. Copywriter job with Big Duck | 384884 mediabistro.com DESCRIPTION. If you're a copywriter with five-plus years of experience, a passion for great nonprofit organizations, and an ability to collaborate successfully ... Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... 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Copywriter reveals how she made $1,200 through side hustles Daily Mail Bryanna McDermott from Australia turned to Airtasker to use her writing and blogging skills as a part-time copywriter before she started to make some decent ... Freelance Copywriter job with Altice USA | 382629 mediabistro.com Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ... Creative Copywriter Cycling CyclingIndustry.News Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, empowering our ... Management buyout at copywriting agency Insider Media The management at a Cornish copywriting agency founded in 2007 has completed a buyout. Bilingual Copywriter - Pangea Money Transfer Built In Chicago Pangea Money Transfer is hiring for a Bilingual Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago. Senior Digital Copywriter job, Johannesburg Bizcommunity.com Calling all hotshot digital creatives! We have a superb opportunity for a senior digital copywriter to strut their stuff and show off their unique creativity at one of ... 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Junior Digital Designer/Copywriter job, Cape Town, CBD Bizcommunity.com Southern Africa's largest supplier of industrial spices and retail equipment is seeking a junior digital designer/copywriter to join their team. Qualifications: ... Jane Maas, copywriter considered 'the real Peggy Olson,' dies at 86 AdAge.com Jane Maas, a copywriter and advertising trailblazer who became only the second woman officer in Ogilvy & Mather's history, has passed away at the age of 86 ... Copywriter and Content Marketing Manager - Infutor Data Solutions Built In Chicago Infutor Data Solutions is hiring for a Copywriter and *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago. How Eve mattresses woke up to long-form copy Econsultancy Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success? How To Grow A Huge And Profitable Facebook Community. Forbes Learn how to create, manage and grow a meaningful or even profitable facebook community by learning from the founders of BAMF and London Startups. Senior Copywriter (Remote) Freelance job with Creative Circle | 382685 mediabistro.com Senior Copywriter (Remote) Freelance in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today. How a 'crass' social media star became an agency copywriter PRWeek The nominee for the 2017 Viner of the Year Shorty Award, Sarah Schauer, on agency life and why she isn't toning down her own social media pages. Blog. Senior Copywriter job, Durban Bizcommunity.com A super digital advertising agency is looking to recruit a talented senior copywriter. Furman announces new graduate-level design program Upstate Business Journal Furman University is bringing a new addition to its selection of graduate programs — a master's in strategic design. The 18-month, five-term program is in ... Mid-Weight Conceptual Copywriter job, Cape Town Bizcommunity.com A super opportunity for a mid-weight conceptual copywriter has opened up at a great international agency in Cape Town. Copywriter (HCP and DTC) job with Creative Circle | 382755 mediabistro.com Copywriter (HCP and DTC) in Philadelphia , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today. So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek Beyond the portfolio, everything about the candidate can have an influence, said Amity Dannefer, senior talent manager, creative, VML. “If the work stands out to ... 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... Mid-Senior TTL Art Director/Copywriter Team job, Cape Town Bizcommunity.com Heads up art directing and copywriting all-rounders, a renowned international ad agency's Cape Town office is on the hunt for a mid to senior creative team. How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... Baton Rouge Entrepreneur Greater Baton Rouge Business Report Chavanne Cazayoux Debataz has always had a way with words and she's turned that into her own Baton Rouge business. Marketing Specialist job with The Chronicle of Higher Education | 384568 mediabistro.com We're looking for a Marketing Specialist to join our corporate advertising sales team. Working with the Senior Marketing Manager, the marketing specialist will ... Creative Team - Integrated Copywriter/Art Director job, Johannesburg Bizcommunity.com Calling talented and award-winning mid-senior level integrated art directors and copywriters – want to move as a team? Want to join the SA office of a top ... Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... Fortnite Lawsuit Update: Alfonso Ribeiro Admitted He ‘Stole’ Carlton Dance From Courtney Cox Newsweek *Fresh* Prince of Bel-Air star Alfonso Ribeiro is suing Fortnite for allegedly stealing his famous Carlton Dance. The move appears in the famed game, but Ribeiro ... How to drive conversions with on-brand SEO copywriting Search Engine Land One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ... MullenLowe adds to creative bench strength in Singapore Mumbrella Asia The Singapore office of MullenLowe has announced a set of new hires and promotions in its creative team. Mark Fillon moves from Havas where he was ... Reviewed: Sookio's favourite books about writing Cambridge Network The team at Sookio has a love of language and likes to keep on their toes when it comes to the latest writings-about-writing. If you're keen to brush up on your ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... Copywriter Recycle Boutique Pedestrian TV About us: Recycle Boutique is a clothing consignment company. Our stores sell quality clothing and members receive 50% once pieces sell. We're looking for ... Copywriting: a choose your own adventure story The Drum You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say… Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ... Midweight Digital Copywriter job, Johannesburg Bizcommunity.com Calling all hotshot digital creatives in Johannesburg! We have a superb opportunity for a mid-weight digital copywriter to strut their stuff and show off their unique ... Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ... The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing. Consider a career in Copywriting CareersPortal Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ... Copywriter, Healthcare Advertising Agency : Another job from PMLiVE. PMLiVE Award winning healthcare advertising agency known for their cutting edge, creative marketing campaigns and compelling messages seeks a copywriter who ... Jane Maas: Pioneer for women in the ‘Mad Men’ era of advertising in the US The Independent No finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ... ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ... How can financial brands improve clarity of copywriting? Econsultancy Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ... AI's going to be your new work buddy? Marry your washing machine, while you're at it The Drum I work with my brother, Lee. He's a copywriter. I'm an art director. We can have whole conversations in a glance. It's weird. I can't do that with a machine. Doesn't ... How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ... Swedish-speaking copywriter/translator – Casino HEX Sweden EU-Startups Casino HEX is a young and ambitious company from Sweden. Our goal is to offer our vi detailed, useful and interesting information about best Swedish and ... Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ... Taylor Trapani joins Trapani Communications in Midland Midland Daily News Local communications and public relations agency Trapani Communications Inc. expanded its team with the addition of Taylor Trapani, who joined the group as ... Gunjan Pai From CopyLove Helping Startups & Corporates To Build A Remarkable Brand Identity Inventiva Creating strong Branding means initiating a strong and positive bond between the business and the clients. Branding brings a vision to the clients, which, help ... Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ... 8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ... Counsel Creative Expands Design And Marketing Team The Chattanoogan Counsel Creative, a marketing collective based in the Chattanooga area, has expanded its team with the additions of Katherine Bates as designer and Emily ... 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... Want to work from home as a copywriter? These online courses can help. Mashable Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio. Will Alexa be the saviour of the copywriting industry? The Drum I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ... Entrepreneurs Get Their 2019 Resolutions In Shape Forbes Pledges to hit the gym, save more money or show more generosity come with the New Year's Eve territory. For entrepreneurs, this season also presents a *fresh* ... 12 Common Copywriting Mistakes You Could Be Making Forbes Now Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ... Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 Washington Post Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks. 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... Marketing and Communications Coordinator Pedestrian TV KMC (Kelly Müller Consulting) is a boutique Brand Strategy, Marketing and PR Consultancy that elevates brands to the next stage of their business. Founded in ... 11 Copywriting Secrets to Attract New Customers Business 2 Community These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ... How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent. 7 characteristics of brilliant copywriting | Articles | Home PR Daily Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may ... Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language. Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... 4 Incredible Website Design Tips to cut-down your Inbound marketing cost by half Foreign Policy 2018 When I started my first business. The basic version of the website was kind of okay. My friends loved the design and rivals were happy that the design was. Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second. Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo... Energy Industry Marketing Agency to Exhibit at Power-Gen International Convention PR Web Orlando, FL (PRWEB) November 29, 2018 -- LMD Power Marketing LLC, an outsourced power generation industry advertising, marketing and PR agency, will ... How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ... 10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices. 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. Could Phrasee's AI-powered copywriting be the future of marketing? Techworld.com Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry. Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? Powerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our Own Families Adweek This year, the ad world was once again filled with “oohs” and “ahhs” over the spate of gorgeous holiday advertising—especially from the U.K.. John Lewis ... Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ... 5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ... The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull The Drum Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London. RPA Appoints 2 New Creative Directors | AgencySpy AgencySpy RPA promoted Krystle Mullin (pictured, right) and Ariel Shukert (pictured, left) to roles as creative directors. Mullin and Shukert, who previously served in roles as ... |
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