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Copywriting Information |
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Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in appearance and structure are amply compensated for by the high level of confidence they inspire. If the confidence of the visitor is so central to the success of your site, that puts a lot of responsibility on the shoulders of the writer. The writer needs to make sure that visitors feel they are in the right place, that your site is the place where they can achieve their goals. The home page needs to shout out, "Yes! You've come to the right place!" And on each page, the visitor needs to find a link that says, "Yes! This is the best way forward. Click here to find what you're looking for!" And the page the link takes them to has to say, "Yes! This is the next stage, the next step in completing your task!" The process needs to be fluid, clear, obvious - as simple as turning a page in a book, the text from one page flowing naturally into the message of the next. Easier said than done, for sure. But while the copy on a site may not be the only way to build confidence, it is certainly a key element in making visitors feel they are in the right place, and on the way to achieving their goals. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: What Is UX Writing? Built In 5 Less Appreciated Benefits of Becoming a Copywriter News & Features 5 Best Copywriters in Houston 🥇 Kev's Best 5 Best Copywriters in Philadelphia 🥇 Kev's Best Copysmith Introduces Artificial Intelligence-Powered Copywriting California Herald Senior Copywriter, Interactive Digital & Marketing - Walgreens Built In Chicago 11 Business Books Entrepreneurs Must Reread in 2021 Entrepreneur VMavericks' Digital Marketing Services Helped QuizTarget Make a Whopping USD 126,154 Sale in Just 7 Days IT News Online 6 Signs You Need to Rewrite Your Web Content Business 2 Community Freelance SEO Copywriter job with FARFETCH Group | 153250 The Business of Fashion Mid-Weight Copywriter job, Stellenbosch Bizcommunity.com Tara Dolphin Bishop Joins Just Flow Events & Marketing as Communications Strategist - IT News Online What Does a Copywriter Do? (Infographic) Entrepreneur Meet the Team – Natalie Charles Coast Digital The Top 10 Copywriters Doing Things Differently GlobeNewswire How to Become a Copywriter | SNHU Southern New Hampshire University Creative Copywriter Pedestrian TV Why Sales Copywriting Is Crucial for Your Business Entrepreneur The Top 6 Skills Every Copywriter Must Have Entrepreneur 7 Effective Productivity Hacks to Combat Crappy Copywriting Search Engine Journal Multimedia Designer/Copywriter job, Johannesburg Bizcommunity.com 15 things I wish I knew before I started a business Fashion Journal Social Media Manager Pedestrian TV Write like a professional copywriter (with none of the effort) B2B Marketing Online Mid/Senior Copywriter job, Johannesburg Bizcommunity.com Copywriter job, Johannesburg Bizcommunity.com Conceptual Senior Copywriter job, Johannesburg Bizcommunity.com Copywriter Job Description: Salary, Skills and More Big Easy Magazine Copywriting is a silly job The Drum How To Make More Money From Your Side Hustle MadameNoire What is copywriting? Android Authority Who Is The Bachelor's Anna Redman? The List Junior/Mid Copywriter job, Johannesburg Bizcommunity.com Why copywriting is more important than you think Creative Bloq 5 Best Copywriters in New York 🥇 Kev's Best Email Marketing Friday Forum MarketingProfs.com Copywriter — Literati Built In Austin 5 Ways to Stand Out in a Sea of Copywriters Business 2 Community B2B copywriting: Is “human” the best we can do? B2B Marketing Online What Is the Future Of Copywriting? Youth Incorporated What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community Tom Coates return to Faith PR agency based in Brighouse Bradford Telegraph and Argus The Early Word: We're headed to new Heights; plus, vaccine standby takes effect - The Daily Memphian Copywriting Associate ELEMENTS BRANDS Charlotte Agenda What Information Does Your Copywriter Need to Create High-Converting B2B Copy? Business 2 Community Hiring a Technology Copywriter: 5 Things You Need to Know Business 2 Community Start your career as a copywriter with this $38 bundle mySanAntonio.com As it were: Henry Howe’s pictures provided perspective of Columbus ThisWeek Community News 21 Best Web Design Companies 2021 Built In Marketing Mix: The difference between copywriting and content writing The London Free Press Carolyn Sawyer Hill Obituary Oak Ridger Copywriting 101: Basics for Beginners Customer Think Will AI Replace Copywriters? hackernoon.com Cincinnati Industrial Copywriting and Trade Articles Green Cincinnati News Copywriter - M1 Finance Built In Chicago Demand Generation Copywriter - Enfusion Built In Chicago Best Web Copywriting Tips (For Copywriters and Non-Copywriters) Business 2 Community 3 things every B2B copywriter should know when they're writing for digital B2B Marketing Online Copywriter (Community Manager) - Bounteous Built In Chicago How to Enhance Your ECommerce Store Through UX Design Business 2 Community |
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