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Copywriting Information |
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Fill Your Readers with Confidence
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in appearance and structure are amply compensated for by the high level of confidence they inspire. If the confidence of the visitor is so central to the success of your site, that puts a lot of responsibility on the shoulders of the writer. The writer needs to make sure that visitors feel they are in the right place, that your site is the place where they can achieve their goals. The home page needs to shout out, "Yes! You've come to the right place!" And on each page, the visitor needs to find a link that says, "Yes! This is the best way forward. Click here to find what you're looking for!" And the page the link takes them to has to say, "Yes! This is the next stage, the next step in completing your task!" The process needs to be fluid, clear, obvious - as simple as turning a page in a book, the text from one page flowing naturally into the message of the next. Easier said than done, for sure. But while the copy on a site may not be the only way to build confidence, it is certainly a key element in making visitors feel they are in the right place, and on the way to achieving their goals. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: We Are Pi Launches ‘Just Say It’ Book on Copywriting Little Black Book - LBBonline Copywriting tips that inspire your customers to take action The Business Journals Mid-Level Copywriter - South Africa - Cape Town Bizcommunity.com How to Build a Copywriting Portfolio With No Experience MUO - MakeUseOf Either the first long copy ad written by AI or a blatant copywriting ... Campaign Brief Asia ChatGPT: Writing on the wall for copywriters? Exchange4Media Lead Copywriter job with The Fold | 233165 The Business of Fashion Aurora Mobile Integrates ChatGPT into JPush to Launch AI Creation ... InvestorsObserver York copywriter Helen Reynolds 'incredibly chuffed' with FSB award ... The Yorkshire Post Junior ATL Copywriter - South Africa - Cape Town Bizcommunity.com From Copywriter to Coach, and Beyond Pace News Local Copywriter as Literary Canon Fodder Santa Barbara Independent Press Release Jet Introduces Bundled Plans for Standard and ... Digital Journal Creative Group Head Copywriter - South Africa - Cape Town Bizcommunity.com Copywriter IamExpat in the Netherlands Sendiio 3.0 Joshua Zamora 2023: AI Copywriting & Marketing ... Digital Journal 5 Freelance Writers Share How They Made up to 6 Figures Business Insider Live reaction: Can ChatGPT write your B2B copy? B2B Marketing Online Content Team Leader - South Africa - Johannesburg Bizcommunity.com Copywriter - Scotland - Up to £40,000 Cosmetics Business What could ChatGPT mean for copywriters? Marketing Brew How do Copywriting Tweaks Make or Break the Social App Social News XYZ AI that works for all The News International The 5 Best Ways To Outrank Your Competitors In 2023 With AI Search Engine Journal From Ukraine to Canada: Sergii Shevtsov’s Story Little Black Book - LBBonline Should You Hire a Copywriter? Architectural Digest The rise of AI: Searches for Chat GPT jump 2633% since December Business Leader How I Turned My Copywriting Side Hustle Into a $974,000 Business Business Insider Anyword Launches Free Social Media Copywriting Tool GlobeNewswire Account Executive Pedestrian TV Copywriting's Turn to Radical Brevity Muse by Clio 9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets Search Engine Journal The Drum Roses Awards Return The Drum 4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal How to Improve Your Digital Copywriting Entrepreneur AI content generation features released from Metatron App Developer Magazine Is AI coming for your job? The Week Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’ Digiday How Word Tonic Is Fostering Community Among Gen-Z Copywriters Little Black Book - LBBonline Broad Radio launches podcast and livestream business Radio Today (Aust & NZ) How to Make up to $13K a Month Freelance Copywriting on Fiverr Business Insider Ecommerce Copywriter on Tactics, Tools, More Practical Ecommerce A False Idol TheJambar.com Developing your brand’s audio content strategy in 2023 Global Banking And Finance Review The Intern Case of Ad Copywriter Bodhisatwa Dasgupta StartuptoEnterprise Using AI Copywriting Tools for SEO - Yay or Nay? Browser Media |
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