| |
| |
|
|
Copywriting Information |
|
|
|
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. And then something happened. Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'. Then the dotcom bubble burst. And here we are. Is content still important? I think so. People don't talk about it as earnestly as they once did, but I think that original thinking was very sound. Here are three reasons why you should be creating more content on your site: 1. Content increases conversion rates by keeping prospects on your site. When prospective customers arrive at your site, they like to 'dig deep'. They look for all the information they can find before they feel confident enough to commit to that purchase. Whether you are selling banking, subscriptions, noodles or digitals cameras, people want to know what they are buying. If you don't give them all the information they need, they'll find someone else who does. Perhaps they'll try epinions.com, consumerguide.com or mouthshut.com. Or maybe they'll just do a search on Google. The point is, if they can't find the information they want on your site, they'll try somewhere else. And as soon as they leave your site, the chances of their returning is fairly slim. And that's very bad news for your conversion rates. 2. Content differentiates you from your competitors What differentiates your noodle site from every other noodle site? Most businesses have a number of direct competitors and all too often there is very little to truly differentiate your products or services from theirs. You may have some marginal distinctions, new offers or price deals. But at the end of the day, a noodle is a noodle. So how do you differentiate your site? You do it with content. You make your site an absolute magnet for anyone who is serious about cooking pasta. You provide the best recipes, you deliver the best advice, you seek out the most interesting and useful facts about noodles. When you do that, your products may not be that different from anyone else's, but your site is. It has become different because it becomes known for being the number one resource for cooking great pasta. 3. Content is great for search engines and inbound links Here's something we already know. The search engines love content, especially when it is substantial, updated and relevant. So do your homework and make sure your content pages have SEO-friendly titles, headlines and body text. In addition to being attractive to search engines, great content also attracts inbound links. The better the information, the more the number of sites that will want to link to you. In conclusion... Creating great content for your site, and newsletters, is still a very smart thing to do. It's good for your customers, good for your conversion rates, perfect for search engines and does a great job of separating your site from your competition. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Five Sections of Your Copy Guaranteed To Get Read Only about 20% of your copy is going to get read. The rest will simply be scanned. Is Freelance Hiring Right For You? Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. Prevent Procrastination With Positive Pressure My wife and I recently bought a house.It's currently being built and moving day is slated for December. The Five Rules Of Influential Web Writing Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it. How Cliffhanger Paragraphs Capture Readers About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. How You Can Find Freelance Copy Editing Jobs Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. Freelance Writers: Double Your Income Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns. Copywriter Rates, Getting The Facts Beforehand Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are 'flexible' in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. How to Write Profitable Ads Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. How To Get Started With A Career In Copywriting Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Killer Ad Copy Not everyone is a writer. Good copy writing is a science and can be learned over time. Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Ad Copy - Your 12 Point Inspection! You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Four Simple Steps to Improve Your Sales Copy You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. How to Get Instant Attention Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. Website Promotion: 10 Secret Motivational Triggers That Make People Buy Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. Web Writing - Dont Lose Your Visitors Attention! Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention. The Truth About Negative Commands (Dont Read This!) Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not speaking up!I feel especially badly for all those advertisers out there who are ignorant about this, because I also realize they are often sincerely excited about what they are sharing and are working very hard to attract the attention of others. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first.
|
| home | site map |
| © 2006 |