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3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. And then something happened. Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'. Then the dotcom bubble burst. And here we are. Is content still important? I think so. People don't talk about it as earnestly as they once did, but I think that original thinking was very sound. Here are three reasons why you should be creating more content on your site: 1. Content increases conversion rates by keeping prospects on your site. When prospective customers arrive at your site, they like to 'dig deep'. They look for all the information they can find before they feel confident enough to commit to that purchase. Whether you are selling banking, subscriptions, noodles or digitals cameras, people want to know what they are buying. If you don't give them all the information they need, they'll find someone else who does. Perhaps they'll try epinions.com, consumerguide.com or mouthshut.com. Or maybe they'll just do a search on Google. The point is, if they can't find the information they want on your site, they'll try somewhere else. And as soon as they leave your site, the chances of their returning is fairly slim. And that's very bad news for your conversion rates. 2. Content differentiates you from your competitors What differentiates your noodle site from every other noodle site? Most businesses have a number of direct competitors and all too often there is very little to truly differentiate your products or services from theirs. You may have some marginal distinctions, new offers or price deals. But at the end of the day, a noodle is a noodle. So how do you differentiate your site? You do it with content. You make your site an absolute magnet for anyone who is serious about cooking pasta. You provide the best recipes, you deliver the best advice, you seek out the most interesting and useful facts about noodles. When you do that, your products may not be that different from anyone else's, but your site is. It has become different because it becomes known for being the number one resource for cooking great pasta. 3. Content is great for search engines and inbound links Here's something we already know. The search engines love content, especially when it is substantial, updated and relevant. So do your homework and make sure your content pages have SEO-friendly titles, headlines and body text. In addition to being attractive to search engines, great content also attracts inbound links. The better the information, the more the number of sites that will want to link to you. In conclusion... Creating great content for your site, and newsletters, is still a very smart thing to do. It's good for your customers, good for your conversion rates, perfect for search engines and does a great job of separating your site from your competition. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ... Kemp joins Eric Rob & Isaac Log Cabin Democrat Eric Rob & Isaac has announced a recent addition to its staff: Katie Kemp, copywriter.Kemp works closely with the agency's creative director and brand ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... Communicating sustainability: the language of 21st Century business manilastandard.net As an AB Literature student, it was clear to Harris Guevarra that he would be landing a career in the academe. But 15 years after he graduated from De La Salle ... 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Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... 10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ... 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... 5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ... Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. What does Alibaba's new AI copywriter mean for advertising? Digital Journal Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads ... How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent. Dating Around: Meet the 6 Singles at the Center of Netflix's New Reality Show E! Online The streaming giant's series follows six singles on five first dates. Duncan Channon Launches First Broadcast Campaign for Rakuten During Grammy Awards AgencySpy In case you missed it, Duncan Channon launched the debut broadcast campaign for Rakuten during last night's 2019 Grammy Awards. The campaign, entitled ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... 7 characteristics of brilliant copywriting - PR Daily PR Daily How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ... Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo... Want to work from home as a copywriter? These online courses can help. Mashable Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio. Will Alexa be the saviour of the copywriting industry? The Drum I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ... Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ... The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? Freelance Copywriter job with Altice USA | 382629 mediabistro.com Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ... What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators. Designer Andrew Newman makes his mark in art and commerce Wicked Local Graphic designer Andrew Newman's colorful design footprint – or rather, handprint – is visible across Cape Cod in the many evocative, contemporary logos, ... Copywriters: Lion's Roar wants to hear from you Lion's Roar Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ... Code eats copy for breakfast: Human copywriters are doomed Digiday Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ... 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ... Writing persuasive copy The Guardian Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate. Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ... Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... Copywriters, enough with the bad ads – it’s time to put the thesaurus down South China Morning Post From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché. George Schafer Hartford Courant George Schafer, 90, formerly of West Hartford, passed away Tuesday, February 12, 2019. He was the husband of 43 years to the late Theresa M. Schafer. Need a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your Neighbor’s Pet Adweek These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and ... Copywriting Sales Tactics with Adil Amarsi, Ep #42 Finance and Markets A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...) What It’s Like to Make a Friend on Bumble BFF The Atlantic People can be really judgmental, like, 'What's wrong with you that you can't make friends by yourself?' But it's honestly really hard to do it naturally.” The NYPD Is Investigating the Murder of a Longtime Agency Copywriter Adweek October 23, 2018. The NYPD's chief of detectives indicated that the investigation has come to focus on a single "person of interest." Getty Images. Share. Creative Services Chicago Health Chicago Health's team of award-winning copywriters and graphic designers deliver solutions that elevate your brand's voice through print and digital *content*. The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. One creative career path: How Jen Gotch went from pre-law student to co-founding ban.do USA TODAY Jen Gotch, co-founder and chief creative officer of ban.do, says the key to professional success is self-awareness and emotional intelligence. How To Avoid This Common B2B Copywriting Mistake Forbes Explaining your work process instead of the value you provide your customer is a surefire way of losing their interest. WHAT THE HECK IS A COPYWRITER? The Daily Star Every now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed ... How Eve mattresses woke up to long-form copy Econsultancy Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success? |
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