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3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. And then something happened. Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'. Then the dotcom bubble burst. And here we are. Is content still important? I think so. People don't talk about it as earnestly as they once did, but I think that original thinking was very sound. Here are three reasons why you should be creating more content on your site: 1. Content increases conversion rates by keeping prospects on your site. When prospective customers arrive at your site, they like to 'dig deep'. They look for all the information they can find before they feel confident enough to commit to that purchase. Whether you are selling banking, subscriptions, noodles or digitals cameras, people want to know what they are buying. If you don't give them all the information they need, they'll find someone else who does. Perhaps they'll try epinions.com, consumerguide.com or mouthshut.com. Or maybe they'll just do a search on Google. The point is, if they can't find the information they want on your site, they'll try somewhere else. And as soon as they leave your site, the chances of their returning is fairly slim. And that's very bad news for your conversion rates. 2. Content differentiates you from your competitors What differentiates your noodle site from every other noodle site? Most businesses have a number of direct competitors and all too often there is very little to truly differentiate your products or services from theirs. You may have some marginal distinctions, new offers or price deals. But at the end of the day, a noodle is a noodle. So how do you differentiate your site? You do it with content. You make your site an absolute magnet for anyone who is serious about cooking pasta. You provide the best recipes, you deliver the best advice, you seek out the most interesting and useful facts about noodles. When you do that, your products may not be that different from anyone else's, but your site is. It has become different because it becomes known for being the number one resource for cooking great pasta. 3. Content is great for search engines and inbound links Here's something we already know. The search engines love content, especially when it is substantial, updated and relevant. So do your homework and make sure your content pages have SEO-friendly titles, headlines and body text. In addition to being attractive to search engines, great content also attracts inbound links. The better the information, the more the number of sites that will want to link to you. In conclusion... Creating great content for your site, and newsletters, is still a very smart thing to do. It's good for your customers, good for your conversion rates, perfect for search engines and does a great job of separating your site from your competition. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
MORE RESOURCES: We Are Pi Launches ‘Just Say It’ Book on Copywriting Little Black Book - LBBonline Copywriting tips that inspire your customers to take action The Business Journals Mid-Level Copywriter - South Africa - Cape Town Bizcommunity.com How to Build a Copywriting Portfolio With No Experience MUO - MakeUseOf Either the first long copy ad written by AI or a blatant copywriting ... Campaign Brief Asia ChatGPT: Writing on the wall for copywriters? Exchange4Media Lead Copywriter job with The Fold | 233165 The Business of Fashion Senior Copywriter - South Africa - Johannesburg Bizcommunity.com Junior ATL Copywriter - South Africa - Cape Town Bizcommunity.com Aurora Mobile Integrates ChatGPT into JPush to Launch AI Creation ... InvestorsObserver York copywriter Helen Reynolds 'incredibly chuffed' with FSB award ... The Yorkshire Post From Copywriter to Coach, and Beyond Pace News Local Copywriter as Literary Canon Fodder Santa Barbara Independent Press Release Jet Introduces Bundled Plans for Standard and ... Digital Journal Creative Group Head Copywriter - South Africa - Cape Town Bizcommunity.com Copywriter IamExpat in the Netherlands Sendiio 3.0 Joshua Zamora 2023: AI Copywriting & Marketing ... Digital Journal 5 Freelance Writers Share How They Made up to 6 Figures Business Insider Live reaction: Can ChatGPT write your B2B copy? B2B Marketing Online Content Team Leader - South Africa - Johannesburg Bizcommunity.com Copywriter - Scotland - Up to £40,000 Cosmetics Business What could ChatGPT mean for copywriters? Marketing Brew How do Copywriting Tweaks Make or Break the Social App Social News XYZ The 5 Best Ways To Outrank Your Competitors In 2023 With AI Search Engine Journal From Ukraine to Canada: Sergii Shevtsov’s Story Little Black Book - LBBonline Should You Hire a Copywriter? Architectural Digest The rise of AI: Searches for Chat GPT jump 2633% since December Business Leader How I Turned My Copywriting Side Hustle Into a $974,000 Business Business Insider Anyword Launches Free Social Media Copywriting Tool GlobeNewswire Account Executive Pedestrian TV Copywriting's Turn to Radical Brevity Muse by Clio 9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets Search Engine Journal The Drum Roses Awards Return The Drum 4 SEO Copywriting Tips For Sharper, More Effective Copy Search Engine Journal How to Improve Your Digital Copywriting Entrepreneur AI content generation features released from Metatron App Developer Magazine Confessions of a copywriter on creativity, returning to the office and ‘butts in seats mentality’ Digiday How Word Tonic Is Fostering Community Among Gen-Z Copywriters Little Black Book - LBBonline Broad Radio launches podcast and livestream business Radio Today (Aust & NZ) How to Make up to $13K a Month Freelance Copywriting on Fiverr Business Insider Ecommerce Copywriter on Tactics, Tools, More Practical Ecommerce A False Idol TheJambar.com Developing your brand’s audio content strategy in 2023 Global Banking And Finance Review The Intern Case of Ad Copywriter Bodhisatwa Dasgupta StartuptoEnterprise Using AI Copywriting Tools for SEO - Yay or Nay? Browser Media |
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