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Copywriting Information |
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3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the 'task' is completed. Both media struggle with conversion rates that typically hover around the 2% rate. Most of us throw out or recycle direct mail pieces almost every day. And most of us know how many of our site visitors leave before buying, signing up, registering or completing some other task. Now for the difference. Direct mail copywriters work extremely hard to minimize the number of readers they lose, at every stage. How hard do you work to keep and convert your readers? Here are three tips taken from the world of direct marketing: Make a promise First, your homepage should make it very clear what you do. As in the statement, "We sell printer cartridges". But also make a promise. As in, "You'll never run out of printer cartridges again". The statement is about you. And it's useful in letting people know they are in the 'right place'. The promise is about them. And there is a real benefit stated there. This may be copywriting 101, to lead with a benefit, but it's surprising how many sites don't follow this simple and proven principle. Make an offer This is standard in just about every direct mail package. This isn't the same as a promise. An offer is when you give someone something extra, at no cost to the buyer. Maybe it's a free calculator. Or a better price if you subscribe for longer. Or 30 days free. Even a free serving of garlic bread with your pizza. Try to do the same with your web site. With a free report. Free shipping. A free download. A free consultation. A free gift. Or free gift wrapping. Guarantee it Direct marketers know that buyers are often nervous about buying over the phone or by mailing an envelope. So they wrap everything up in a guarantee. Be delighted or get your money back. Online we also know that many people feel nervous about parting with their money over the Internet, particularly if it is the first time they have bought something at our site. But where are our guarantees? Too often they are found in the small print somewhere, qualified with all sorts of legal nonsense. If you want to make your prospects and buyers feel secure, make the guarantee bold. Say it loud. Have it jump out at people. Let them know that they are protected if they choose to buy. These are just three of the ways direct marketers try to increase conversion rates. They keep people reading with a strong promise, an attractive offer and a cast-iron guarantee. Do you? Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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The morning after The Punch Onoshe Nwabuikwu Hopefully, this does not become the mourning after for millions of Nigerians. Although truth be told, whichever way yesterday's e... Content Proofreader job, Cape Town, Milnerton, Century City Bizcommunity.com Primary role: proofreading, copy editing, reviewing imagery, and fact-checking of all deal and product pages.Secondary role: social media posts focusing on ... So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... Learn the secrets of good copywriting for just $11 The Next Web If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ... How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... How to drive conversions with on-brand SEO copywriting Search Engine Land One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ... Kemp joins Eric Rob & Isaac Log Cabin Democrat Eric Rob & Isaac has announced a recent addition to its staff: Katie Kemp, copywriter.Kemp works closely with the agency's creative director and brand ... PRDistribution.com: A Global Press Release Distribution Service Provider Offering Evolved PR Distribution Plans For Success The Daily Telescope Press release distribution is a tool used for sharing valuable information to thousands of the audience. A press release is often written with the intent to spread ... How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ... How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... Communicating sustainability: the language of 21st Century business manilastandard.net As an AB Literature student, it was clear to Harris Guevarra that he would be landing a career in the academe. But 15 years after he graduated from De La Salle ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... 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As a worldwide verified freelancing platform, Fiverr is a ... #TraiascaCapraVecinului – Idea of the Year for Top 3 ADC 2018 - Business Review Business Review For the third year in a row, ADC Romania has chosen the biggest winners of the Top 3 ADC, during the ADC Night event. Raluca Circo (McCann Worldgroup. Jobs Quill & Quire James Lorimer & Company is an independent Toronto based publishing house active in children's and teen publishing, and adult nonfiction. We are very active ... 4-Step Guide to Writing Google Ads That Sell Inc. Google ads not performing as well as you'd like? Apply these 4 simple strategies to take your ads from zero to infinity, fast. The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. How To Become A Wildly Profitable Freelancer Forbes How can you get started working as a freelancer and pay the bills? Productive or successful freelancers must find time to work on their projects, find new clients ... Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ... Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ... 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Start Using These Psychological Triggers In Your Copywriting Business 2 Community Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ... Online staffing platform Fiverr acquires content marketing platform ClearVoice Staffing Industry Analysts Online staffing provider Fiverr acquired venture-backed ClearVoice, a subscription-based *content* marketing platform. BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden Adweek For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale—a poem about a new folk legend: Ol' McLanden. 12 Common Copywriting Mistakes You Could Be Making Forbes Now Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ... The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? 11 Copywriting Secrets to Attract New Customers Business 2 Community These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ... 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... How You Can Use Quora as a Marketing Tool: It's Not Just for Personal Questions Anymore Entrepreneur Questions are the seed of human knowledge: If it weren't for the classic questions “What if I do this?” or “How can I do that?” we wouldn't be where we are now. 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... 10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ... 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second. 5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ... Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent. Dating Around: Meet the 6 Singles at the Center of Netflix's New Reality Show E! Online The streaming giant's series follows six singles on five first dates. Duncan Channon Launches First Broadcast Campaign for Rakuten During Grammy Awards AgencySpy In case you missed it, Duncan Channon launched the debut broadcast campaign for Rakuten during last night's 2019 Grammy Awards. The campaign, entitled ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... 7 characteristics of brilliant copywriting - PR Daily PR Daily How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ... Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo... Want to work from home as a copywriter? These online courses can help. Mashable Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio. Will Alexa be the saviour of the copywriting industry? The Drum I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ... The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? The Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury Adweek Joe Brooks, former global sales director for the Epica Awards, and Lucía Ongay, former global press manager for the Epica Awards, have decided to break off ... Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ... Freelance Copywriter job with Altice USA | 382629 mediabistro.com Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ... Designer Andrew Newman makes his mark in art and commerce Wicked Local Graphic designer Andrew Newman's colorful design footprint – or rather, handprint – is visible across Cape Cod in the many evocative, contemporary logos, ... What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators. Copywriters: Lion's Roar wants to hear from you Lion's Roar Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ... Did this brand just say 'biryani perfume'? afaqs EarlySalary has come up with a fictitious 'Month-End Collection' to tide you over till payday. Code eats copy for breakfast: Human copywriters are doomed Digiday Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ... 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ... Writing persuasive copy The Guardian Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate. Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ... Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... Copywriters, enough with the bad ads – it’s time to put the thesaurus down South China Morning Post From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché. |
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