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Copywriting Information |
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Welcome Informed Criticism of Your Work
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs, to be true to yourself, to stand your ground over knowledge or a belief that is fundamental to your character and values. That said, holding stubbornly to your point of view, allowing no space for doubt, can be limiting. Oliver Cromwell is reported to have said to Charles I, on the eve of the king's execution, "I beseech you, in the bowels of Christ, consider is possible that you may be wrong." Or words to that effect. Charles I was clearly in no mood to change his mind, and the outcome was not pleasant for him. Holding true to what you 'know' in terms of copywriting is clearly small potatoes when compared to the decision Charles I faced. However, we are still faced with the same questions. Should we always hold fast to what we know about our craft? Or should we allow for the possibility that there are better ways to write, different approaches to take, alternative words to consider? No and yes. No, we shouldn't back down every time a client or colleague questions our work. Yes, we should consider the possibility that what we knew from last year may not be the best choice this year. So at least, when you have written some copy, seek out a contrarian view. Find someone who's opinion you respect. Ask them to read your copy carefully and criticize it in any way they want. And then consider their views carefully. Discard criticism that you truly feel is not on target. But also, leave yourself open to the opportunity to grow as a writer, expand your knowledge and skills, and find new, better ways to extend your craft. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
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Baton Rouge Entrepreneur Greater Baton Rouge Business Report Chavanne Cazayoux Debataz has always had a way with words and she's turned that into her own Baton Rouge business. Marketing Specialist job with The Chronicle of Higher Education | 384568 mediabistro.com We're looking for a Marketing Specialist to join our corporate advertising sales team. Working with the Senior Marketing Manager, the marketing specialist will ... Creative Team - Integrated Copywriter/Art Director job, Johannesburg Bizcommunity.com Calling talented and award-winning mid-senior level integrated art directors and copywriters – want to move as a team? Want to join the SA office of a top ... How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. 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Mark Fillon moves from Havas where he was ... Reviewed: Sookio's favourite books about writing Cambridge Network The team at Sookio has a love of language and likes to keep on their toes when it comes to the latest writings-about-writing. If you're keen to brush up on your ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... Copywriter Recycle Boutique Pedestrian TV About us: Recycle Boutique is a clothing consignment company. Our stores sell quality clothing and members receive 50% once pieces sell. We're looking for ... Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... Copywriting: a choose your own adventure story The Drum You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say… Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. How will Alibaba’s New AI Writer Change Copywriting? 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The new product allows customers to test AI-generated language. 4 Incredible Website Design Tips to cut-down your Inbound marketing cost by half Foreign Policy 2018 When I started my first business. The basic version of the website was kind of okay. My friends loved the design and rivals were happy that the design was. Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second. Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. 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Get more clicks on your paid search ads by applying these 10 copywriting best practices. 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... Could Phrasee's AI-powered copywriting be the future of marketing? Techworld.com Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? 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