Copywriting Information

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

This is both a good and a bad thing.

It is good to hold firm to your beliefs, to be true to yourself, to stand your ground over knowledge or a belief that is fundamental to your character and values.

That said, holding stubbornly to your point of view, allowing no space for doubt, can be limiting. Oliver Cromwell is reported to have said to Charles I, on the eve of the king's execution, "I beseech you, in the bowels of Christ, consider is possible that you may be wrong." Or words to that effect. Charles I was clearly in no mood to change his mind, and the outcome was not pleasant for him.

Holding true to what you 'know' in terms of copywriting is clearly small potatoes when compared to the decision Charles I faced.

However, we are still faced with the same questions. Should we always hold fast to what we know about our craft? Or should we allow for the possibility that there are better ways to write, different approaches to take, alternative words to consider?

No and yes. No, we shouldn't back down every time a client or colleague questions our work. Yes, we should consider the possibility that what we knew from last year may not be the best choice this year.

So at least, when you have written some copy, seek out a contrarian view. Find someone who's opinion you respect. Ask them to read your copy carefully and criticize it in any way they want. And then consider their views carefully.

Discard criticism that you truly feel is not on target. But also, leave yourself open to the opportunity to grow as a writer, expand your knowledge and skills, and find new, better ways to extend your craft.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Inc.com

6 Copywriting Mistakes That Are Killing Your Landing Pages
Inc.com
Having high-quality, persuasive copywriting within all of your marketing materials is something every brand should be striving for. When it comes to your landing pages--a critical component of any brand's marketing--without convincing copy, all of the ...



Adweek

How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off
Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters now aspire to write for screens, some still try ...



MarTech Series

Phrasee: AI-Powered Copywriting for Facebook Has Arrived
MarTech Series
We've invested heavily in our AI-powered copywriting technology and are super proud to have extended it from email marketing to Facebook & Instagram ads. The amazing feedback from our customers and agency partners on the early results really shows ...

and more »


Wichita Eagle (blog)

Former Sears catalog copywriter Joe Norris discusses when 'Americans needed stuff'
Wichita Eagle (blog)
β€œIt was a fantastic training ground for an advertising copywriter.” He knows firsthand from working there from 1969 to 1975 after graduating with an English degree with an emphasis in journalism from Fort Hays State University. Norris took a Sears ...



Business 2 Community

5 Copywriting Tips For Facebook Ads
Business 2 Community
Your prospects are not on Facebook looking for your products and services and do not have buyers intent. If your Facebook ads aren't delivering the results you want, it may be because your copy isn't good enough. Here are 7 of my favourite copywriting ...



Product Copywriting Intern
Built In Austin
As a Product Copywriting intern, you are creative and have great time-management skills. Grammar ignites your bones and you eat, sleep, and breathe proofreading. You are willing to take constructive feedback in stride and can work at your own work ...



The Drum

AI-powered copywriting for Facebook has arrived
The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising. When it comes to social media advertising, there are all sorts of factors to consider but mainly it boils down to one key issue – where will you get the most bang for ...



Portada-online.com

Mar-Tech Roundup: Phrasee's AI-Powered Copywriting Tool Attracts US $4M in New Funding
Portada-online.com
We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you're trying to keep up, consider this your one-stop shop. Phrasee's AI-powered Copywriting Tool Attracts $4M in New Funding. Investors will ...



Senior Copywriter
Built In Chicago
closerlook's Senior Copywriter creates compelling content that aligns with strategic communication objectives for multichannel-marketing campaigns. The Senior Copywriter is a creative, conceptual thinker who collaborates with the rest of the project ...



Bizcommunity.com

Copywriter/Strategist
Bizcommunity.com
Calling all strategic word ninjas! This is a brilliant opportunity to work at a super through-the-line agency based in Durban. We're looking for a mid-weight copywriter/strategist to work across the spectrum to develop compelling brands, aid the ...

and more »

Google News

home | site map
© 2006