Step One for Copywriters: Understand WHAT to Say

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

DESCRIPTION. If you're a copywriter with five-plus years of experience, a passion for great nonprofit organizations, and an ability to collaborate successfully ...

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

Robert Solomon describes himself as “the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with ...

Gaining traction on social media is challenging and requires skills to stand out. Here's how to improve on copywriting to drive more traffic.

Bilal Kureishi runs a copywriting agency that specialises in producing high quality, optimised articles and other *content* for businesses.

Our busy agency client seeking a Bilingual Copywriter who is a native Spanish speaker for a 2-3 month, 40hr a week freelance assignment to join their team in ...

Bryanna McDermott from Australia turned to Airtasker to use her writing and blogging skills as a part-time copywriter before she started to make some decent ...

Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...

Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, empowering our ...

The management at a Cornish copywriting agency founded in 2007 has completed a buyout.

Pangea Money Transfer is hiring for a Bilingual Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.

Calling all hotshot digital creatives! We have a superb opportunity for a senior digital copywriter to strut their stuff and show off their unique creativity at one of ...

*Content* that contains typos or bores the reader won't further your marketing efforts.

Southern Africa's largest supplier of industrial spices and retail equipment is seeking a junior digital designer/copywriter to join their team. Qualifications: ...

Jane Maas, a copywriter and advertising trailblazer who became only the second woman officer in Ogilvy & Mather's history, has passed away at the age of 86 ...

Infutor Data Solutions is hiring for a Copywriter and *Content* Marketing Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.

Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success?

Learn how to create, manage and grow a meaningful or even profitable facebook community by learning from the founders of BAMF and London Startups.

Senior Copywriter (Remote) Freelance in New York , Experienced (Non-Manager), Copywriting, Marketing & Communications with Creative Circle. Apply Today.

The nominee for the 2017 Viner of the Year Shorty Award, Sarah Schauer, on agency life and why she isn't toning down her own social media pages. Blog.

A super digital advertising agency is looking to recruit a talented senior copywriter.

Furman University is bringing a new addition to its selection of graduate programs — a master's in strategic design. The 18-month, five-term program is in ...

A super opportunity for a mid-weight conceptual copywriter has opened up at a great international agency in Cape Town.

Copywriter (HCP and DTC) in Philadelphia , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.

Beyond the portfolio, everything about the candidate can have an influence, said Amity Dannefer, senior talent manager, creative, VML. “If the work stands out to ...

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

Heads up art directing and copywriting all-rounders, a renowned international ad agency's Cape Town office is on the hunt for a mid to senior creative team.

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

Chavanne Cazayoux Debataz has always had a way with words and she's turned that into her own Baton Rouge business.

We're looking for a Marketing Specialist to join our corporate advertising sales team. Working with the Senior Marketing Manager, the marketing specialist will ...

Calling talented and award-winning mid-senior level integrated art directors and copywriters – want to move as a team? Want to join the SA office of a top ...

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

*Fresh* Prince of Bel-Air star Alfonso Ribeiro is suing Fortnite for allegedly stealing his famous Carlton Dance. The move appears in the famed game, but Ribeiro ...

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

The Singapore office of MullenLowe has announced a set of new hires and promotions in its creative team. Mark Fillon moves from Havas where he was ...

The team at Sookio has a love of language and likes to keep on their toes when it comes to the latest writings-about-writing. If you're keen to brush up on your ...

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

About us: Recycle Boutique is a clothing consignment company. Our stores sell quality clothing and members receive 50% once pieces sell. We're looking for ...

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

This one skill can make you six figures with nothing more than a laptop and some hard work.

HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...

Calling all hotshot digital creatives in Johannesburg! We have a superb opportunity for a mid-weight digital copywriter to strut their stuff and show off their unique ...

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

Consider a career in Copywriting Emily Bodkin is a Copywriter at Hudson's Bay Company, but a career journey is never straight forward. We asked Emily to ...

Award winning healthcare advertising agency known for their cutting edge, creative marketing campaigns and compelling messages seeks a copywriter who ...

No finance, no cars, no drink. Those were among the advertising accounts off-limits to female copywriters when Jane Maas was navigating the boozy, ...

Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...

Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...

I work with my brother, Lee. He's a copywriter. I'm an art director. We can have whole conversations in a glance. It's weird. I can't do that with a machine. Doesn't ...

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

Casino HEX is a young and ambitious company from Sweden. Our goal is to offer our vi detailed, useful and interesting information about best Swedish and ...

Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...

Local communications and public relations agency Trapani Communications Inc. expanded its team with the addition of Taylor Trapani, who joined the group as ...

Creating strong Branding means initiating a strong and positive bond between the business and the clients. Branding brings a vision to the clients, which, help ...

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...

Counsel Creative, a marketing collective based in the Chattanooga area, has expanded its team with the additions of Katherine Bates as designer and Emily ...

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.

I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...

Pledges to hit the gym, save more money or show more generosity come with the New Year's Eve territory. For entrepreneurs, this season also presents a *fresh* ...

Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.

The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...

KMC (Kelly Müller Consulting) is a boutique Brand Strategy, Marketing and PR Consultancy that elevates brands to the next stage of their business. Founded in ...

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...

Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.

Good copy increases conversion rates, leaves a positive and memorable impression on readers and places you at an advantage to your competitors. You may ...

Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.

The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...

When I started my first business. The basic version of the website was kind of okay. My friends loved the design and rivals were happy that the design was.

The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.

The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...

Orlando, FL (PRWEB) November 29, 2018 -- LMD Power Marketing LLC, an outsourced power generation industry advertising, marketing and PR agency, will ...

We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...

Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...

If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...

How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

Phrasee uses natural language generation to create email subject lines, Facebook ads and push notifications for eBay, Gumtree, Domino's and Superdry.

There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?

This year, the ad world was once again filled with “oohs” and “ahhs” over the spate of gorgeous holiday advertising—especially from the U.K.. John Lewis ...

LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...

Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...

There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.

Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.

RPA promoted Krystle Mullin (pictured, right) and Ariel Shukert (pictured, left) to roles as creative directors. Mullin and Shukert, who previously served in roles as ...