Step One for Copywriters: Understand WHAT to Say

Many of the entrepreneurs believe that they are creating the next big thing! Alas, the reality is, 90% of them fail! One of the most common reasons why most ...

Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...

Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...

Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...

The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...

It's really a waste you know… Sending all that traffic to a landing page only to have people not buying who would have bought if only the copy was compelling ...

Cameo is hiring for a Senior Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago.

Copywriter in Washington , Experienced (Non-Manager), Copywriting, Writing & Editing with Creative Circle. Apply Today.

Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer's journey.

Preference will be given to previously disadvantaged candidates. Does clever copy come naturally to you? Yes? Well heads up because we're looking for a ...

As an award-winning marketing, CSI, PR and digital agency, we are looking for highly motivated, ambitious candidates who are passionate about the work we ...

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.

We are growing our creative team and we are looking for a mid to senior-level copywriter to join our creative and growing team of marketers and developers!

Preference will be given to previously disadvantaged candidates. Heads up senior advertising agency Copywriters gifted at writing through-the-line! A fabulous ...

RigUp is hiring for a Lead Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.

For teams that want to maximize the power of DCO and separate their *content* from all the noise, empathy makes a particular marketing message the right one.

How a freelance copywriter in Toronto, Canada, spends her money over the course of one week.

Morningstar is hiring for a Copywriter, Product Marketing in Chicago. Find more details about the job and how to apply at Built In Chicago.

Mid- Level Copywriter in New York , Experienced (Non-Manager), Writer, Writing & Editing with Fairway Market. Apply Today.

The in-house agency of a renowned financial services company is on the hunt for a mid-weight Through-the-Line Copywriter.

Creating videos that pitch viewers on a product or *service* can be quite lucrative, even if you have zero on-camera experience.

Purple Strategies is a boutique strategy firm that integrates insights, strategy and politically-inspired campaign activation to help leverage or reduce pressure on ...

VMLY&R's executive creative director, Bart Pawlak, has left the business, and started life as an independent creative consultant. "Saying goodbye.

Position: Senior Copywriter - Downtown Agency Location: City of Chicago Status: Freelance to Full Time Estimated Duration: Freelance to Full Time Starts: May

Discover what it takes to craft copy that sells over the course of this seven-hour training.

Polaris Direct welcomed Kevin Horan as the newest member of the Strategic Marketing Services (SMS) team as part of their ongoing efforts to expand its *service* ...

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.

IN THIS MONTH'S throwback version of Over the Counter, you'll hear the story of a frazzled advertising copywriter struggling to come up with a last-minute ...

Whether you are messaging a coworker, a new intern, or even Bill Gates, following these email principles to maximise your chance of engagement with your ...

Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...

I had an interesting client today, Patty, who at 60 was looking to find a job that she could do remotely. She was a Snowbird living in New York and wanting to ...

*Content* that contains typos or bores the reader won't further your marketing efforts.

99cents is a full-*service*, integrated advertising agency located in Cape Town, and is one of South Africa's largest independently-owned agencies.

But relax ... it's nothing a good old copywriter can't solve.

In what's a shock to absolutely no one in the industry, Wieden+Kennedy was named "Agency of the Year" at the 23rd Annual Webby Awards, winning six Webby ...

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.

The very thought of unravelling your story in 3-5 minutes to a complete stranger (or not!) can be a daunting and unsettling proposition.

Location: New York City, New York Function: Marketing & Communications Specialty: *Content* Marketing, Product Management Level: Manager (Supervisor)

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...

One of the most impressive things I heard about advertising was in a men's lavatory. I was standing at the urinal and Dennis Hopper was standing next to.

LUXit is looking for a self-motivated and detail-oriented intern to assist with day-to-day activities, work with leading luxury brands and services, and gain real ...

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...

The video could not be loaded, either because the server or network failed or because the format is not supported. Description/Credits. Share. Add to Favorites.

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.

VoiceMap is a mobile app, publishing platform and marketplace for location-aware audio tours.

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...

Our client, a boutique healthcare communications agency based in south west London, is looking for a senior medical copywriter to join their small but ...

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...

Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it's not something you can earn just dropping knowledge bombs in ...

A full-*service* integrated Healthcare Communications agency is looking for an ambitious and detail-orientated Copywriter to join its thriving team in London.

The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...

Meet India's top six under-30 rockstars, who won Brand Equity's Young Lions competition this year across three categories - Print, Media and Marke..

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.

This one skill can make you six figures with nothing more than a laptop and some hard work.

The final deadline of the inaugural Gerety Awards is 10 May 2019; the shortlist will be announced on 15 June 2019. Named after Frances Gerety, the copywriter ...

Traditional kopitiams, which serve sweetened coffee in no-frills surroundings, are a part of Malaysian national identity, but their survival is precarious.

Financial services companies have the highest percentage of bad bots with 42.2%, according to Arlington, Va./San Francisco-based Distil Networks, in its report, ...

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...

Microsoft alerted Outlook.com users of a hacker obtaining access to accounts earlier this year; and a cybercriminal gang continues its quest to sell the data of ...

If you find yourself grudgingly, perhaps even bitterly appreciating the lush and intensely curated travel photos in your Instagram feed, this ad campaign might ...

The University of Alabama's Department of Advertising and Public Relations continues to build its legacy of award-winning students after Alana Doyle, a senior ...

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.

Are you an experienced medical writer looking to work in a more creative environment? CLR Recruitment is on the hunt for a talented and ambitious medical ...

MarTech Advisor is the world's leading source for marketing technology news, research, insights, best guides, trends, product comparisons & expert views.

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.

NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...

1 min ago. By playing with dolls, boys learn to be compassionate and helpful to others, Hasbro points out in the new spot. Hasbro Brazil. Share. By Shannon ...

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...

A new Creative Director job is available in Fort Worth, Texas. Check it out on Animation World Network (AWN).

Montreal is known for its love of cars. From the long-running Montreal Auto Show to countless classic car shows, the city has a reputation for fascinating car ...

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...

You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…

Raleigh, North Carolina online marketing agency Social Media Lynx updated its services to provide companies in Cary and other areas with *content* -based ...

Candidates from a previously disadvantaged background will be given preference. A well-established and innovative ad agency's Johannesburg office is on the ...

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...

Last week, I was watching the news and saw something that struck a powerful chord with me. On March 7, Apple CEO Tim Cook met with President Donald ...

No early mornings, no deadlines and no meetings seemed blissful to Louise Di Francesco. Then reality kicked in.

Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...

If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...

The seven teams that will represent Ireland at the forthcoming Cannes Young Lions competition in the south of France in June will showcase their work at a ...