Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
My lesson occurred recently upon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.
Allow me to share with you what I learned: ·
Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·
Write plainly and avoid company-insider phrases, clichés or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice, which is boring.
Whether you are a PR professional or a small-business owner writing press releases in-house, you must know how the media writes. Keep in mind that journalists expect the quality level and same attention to detail in your copy that their editors demand from their own stories. If you violate these rules, here is yet another instance where your release will receive a one-way trip to the reporter's trash can.
Notable PR Resources: The Bulldog Reporter
About The Author
Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at firstname.lastname@example.org or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.
The Top 10 Copywriters Doing Things Differently GlobeNewswire
How to Become a Copywriter | SNHU Southern New Hampshire University
Copywriter- Part Time job with St. John | 148388 The Business of Fashion
Senior Copywriter/Creative Strategist - Cameo Built In Chicago
3 Fatal Mistakes Brands Make When Hiring SEO Copywriters Business 2 Community
5 Best Copywriters in New York đ„ Kev's Best
Product Copywriter - Jellyvision Built In Chicago
Copywriter's Debut Emerges as Big Book at Frankfurt Publishers Weekly
The RMBC Method Review- A Simple Four-Step Method For Copywriters? Powdersvillepost.com
Corporate Copywriter job, Centurion or Cape Town Bizcommunity.com
Junior content producer / copywriter (content agency) | Media jobs Journalism.co.uk
Japanese Copywriter The Beijinger
AI-Driven Copywriting Fuels eBay's Email Success Total Retail
Digital Copywriter Pedestrian TV
Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers KoMarketing Associates
Copywriter job, Cape Town Bizcommunity.com
Senior Copywriter job, Port Elizabeth, South End Bizcommunity.com
ATL Copywriter job, Cape Town Bizcommunity.com
Why Sales Copywriting Is Crucial for Your Business Entrepreneur
Copywriter/Social Media Manager job, Cape Town, Gardens Bizcommunity.com
Susan Haas, lecturer at Penn, who researched Radio Free Europe during the Cold War, dies at 63 - The Philadelphia Inquirer
Susan Haas, lecturer at Penn, who researched Radio Free Europe during the Cold War, dies at 63 The Philadelphia Inquirer
Social Media Manager job, Johannesburg Bizcommunity.com
Copywriting is a silly job The Drum
What is copywriting? Everything you need to know Android Authority
Pinnacle tops earnings, revenue forecasts in Q3 - Memphis Local, Sports, Business & Food News - The Daily Memphian
Pinnacle tops earnings, revenue forecasts in Q3 - Memphis Local, Sports, Business & Food News The Daily Memphian
E-Commerce Copywriter job, Cape Town Bizcommunity.com
Changing needs bring new opportunities for marketing communications industry - AAA School of Advertising - Bizcommunity.com
Changing needs bring new opportunities for marketing communications industry - AAA School of Advertising Bizcommunity.com
Why copywriting is more important than you think Creative Bloq
'Below Deck Med': Hannah Ferrier's 'I Need Valium' Mug Ends up Being a Reunion Winner - Showbiz Cheat Sheet
'Below Deck Med': Hannah Ferrier's 'I Need Valium' Mug Ends up Being a Reunion Winner Showbiz Cheat Sheet
Copywriter Job Description: Salary, Skills and More Big Easy Magazine
5 Tried-and-True Formulas to Take Your Copywriting to the Next Level Business 2 Community
The Herd: New hires, promotions and departures for 10.20.20 RichmondBizSense
5 Ways to Stand Out in a Sea of Copywriters Business 2 Community
Digital Animator job, Johannesburg Bizcommunity.com
Copywriting 101: Basics for Beginners Customer Think
Pro Creative Writers Offers Quality Content Writing Services Yahoo India News
How You Can Increase Your Brand Value Online Student Assembly of the State University of New York
SEO Copywriting Tips That Keep People On Your Page Telemedia Online
Is Copywriting Your Thing? Here Are 5 Tips By Justin Goff On Hitting The 6-Figure Mark & Beyond - Net Newsledger
Is Copywriting Your Thing? Here Are 5 Tips By Justin Goff On Hitting The 6-Figure Mark & Beyond Net Newsledger
Swordfish AI Named the Ultimate Contact Finder - Press Release Digital Journal
Do You Need a Copywriter or Content Writer for Your Business? Atlanta Small Business Network
Hughes selected to lead Allen County Fair LimaOhio.com
CREATIVE DIRECTOR - Caterpillar Built In Chicago
AUTHOR BUKKY AGBOOLA receives national recognition through the NEW YORK CITY BIG BOOK AWARDÂź! - PRNewswire
AUTHOR BUKKY AGBOOLA receives national recognition through the NEW YORK CITY BIG BOOK AWARDÂź! PRNewswire
Brand Marketing Manager Charlotte Agenda
Taboola Launches The Taboola Creative Shop MarTech Series
New Children's Book by Alum Elena Marcus Is Published SF State News
What Skills Do You Need to Become a Digital Copywriter? Coast Digital
6 Principles of Copywriting that Will Make Readers Love You Business 2 Community
Copywriter, Digital-Contractor â BigCommerce Built In Austin
How Easy Is It to Start a Copywriting Career? News & Features
This $11 Virtual Copywriting Course Is an Easy Way for Entrepreneurs to Create Great Content Without Spending a Fortune - Entrepreneur
This $11 Virtual Copywriting Course Is an Easy Way for Entrepreneurs to Create Great Content Without Spending a Fortune Entrepreneur
Copywriting - closerlook, inc. Built In Chicago
The Best Work You May Never See: Curious Lad Asks Telling Question Of Parents In Intermarche Spot From Paris Agency Romance - SHOOT Online
The Best Work You May Never See: Curious Lad Asks Telling Question Of Parents In Intermarche Spot From Paris Agency Romance SHOOT Online
Marketing Copywriter Charlotte Agenda
Notorious B.I.G. rapped about his love for Pepsi 23 years agoânow the brand is using it in an ad - AdAge.com
Notorious B.I.G. rapped about his love for Pepsi 23 years agoânow the brand is using it in an ad AdAge.com
B2B copywriting: Is âhumanâ the best we can do? B2B Marketing Online
What does a copywriter do & how do you become one? The Next Web
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
3 Copywriting Tips To Grow Your Business Online Influencive
SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal
Why copywriting still matters Creative Review
Website Copywriting & Digital Content Writing Services Coast Digital
How to Write Convincing Sales Landing Pages Even if You're Not a Copywriter Business 2 Community
7 Steps to Becoming a Professional Copywriter Entrepreneur
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments.
When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience.
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1.
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors.
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest.
Deciding What Voice to Use in Copy
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive.
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
Engage Your Customer - Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".
|home | site map|