Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
My lesson occurred recently upon reading an interesting interview with retired Wall Street Journal assistant managing editor, Paul R. Martin, Sr., in The Bulldog Reporter, a public relations trade newsletter. Reporters and public relations professionals alike greatly admire Mr. Martin's experience, and they should because his advice for avoiding common writing mistakes is the best primer available for writing great press releases.
Allow me to share with you what I learned: ·
Keep your press release short and simple. Try to use one word instead of two, and ask yourself if what you've written is redundant. If in doubt, have a colleague or friend read your release. Reporters want to understand your key points immediately. They don't want to call you multiple times for clarification. ·
Write plainly and avoid company-insider phrases, clichés or industry-specific jargon. Unless you are targeting the trade press, avoid all jargon because it has have no meaning outside of the company or industry. An example phrase would be "state of the art." ·
Do not capitalize titles to elevate your boss or company. Never capitalize titles like "President" or "Chairman". Capped titles should only be applied to things like the names of countries or political heads of State.
Refrain from creating new words or phrases. Instead of saying, "grow the economy" verbs like 'expand,' or 'increase,' still work just as well. ·
Write in active voice. Remember that no one likes to read poorly written copy. Brush up on your grammar and never use the passive voice, which is boring.
Whether you are a PR professional or a small-business owner writing press releases in-house, you must know how the media writes. Keep in mind that journalists expect the quality level and same attention to detail in your copy that their editors demand from their own stories. If you violate these rules, here is yet another instance where your release will receive a one-way trip to the reporter's trash can.
Notable PR Resources: The Bulldog Reporter
About The Author
Carolyn Davenport-Moncel is president and founder of Mondave Communications, a global marketing and communications firm based in Chicago and Paris, and a subsidiary of MotionTemps, LLC. Contact her at email@example.com or by phone in the United States at 877.815.0167 or 011.331.4997.9059 in France.
8 Tips for Copy That Drives Leads The Advocate
Most companies in one survey undervalued *content* as a lead-generating tool. Here's how to make the most of your *content*. Thomas Smale. Published 2:23 pm ...
The pun-loving computer programs that write adverts BBC News
AI-powered advertising copywriters are coming, but can they be taught to be as inventive as humans?
Best Copywriters in Sydney Best in Australia
Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo - Tamebay
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo Tamebay
"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.
7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food
If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...
So You Want to be an Email Marketing Expert? 5 Steps to Becoming One G2 Crowd
Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.
Senior Creative/Marketing Copywriter - Duo Security Built In Austin
Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.
Senior Copywriter - Home Chef Built In Chicago
Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.
Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month Bristol Post
Everyone should have a job they love and the company gives people that opportunityâ€ť
Digital Copywriter - Health job, Cape Town, Observatory, Black River Park Bizcommunity.com
John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...
Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
UX Writer job, Cape Town Bizcommunity.com
Billions of people in emerging markets are coming online for the first time, most of them via mobile phones.
Mid-Level Digital Copywriter Pedestrian TV
Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.
Digital Copywriter job, Stellenbosch Bizcommunity.com
Do you love travel and working on exciting places all over Africa? Our client is a small digital marketing agency (three full-time members and three part-time) ...
Before You Apply To Another Job, Try This Forbes
If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com
Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
Advertising through the lens of 5 young female creatives Campaign US
Let us introduce you to the under-30s defining agency culture and carving modern brand narratives.. From Campaign US.
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
More Data Exposed: Instagram Influencers & Google G-Suite Users Credit Union Times
An expert issues a warning â€śTime is up â€“ companies need to be proactively protecting their attack surface...
An Hour of Advertising with star copywriter Vikki Ross More About Advertising
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,
Top Spot of the Week: Megaforce Directs "Crocodile Inside" For Lacoste, BETC Paris SHOOT Online
This brand film for Lacoste out of agency BETC Paris features a couple whose relationship has hit a rough patch. They are arguing and on the verge of b.
ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com
Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
8 Essential Things to Consider Before You Sell Your Business Inc.
For many entrepreneurs, there will come a time when it makes sense to consider selling their business. Whether you're approaching retirement or simply ready ...
From Salon Marketplace: Learn how to become an effective copywriter Salon
The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Midweight Copywriter job, Johannesburg, Houghton and Rosebank Bizcommunity.com
We are a highly entrepreneurial and opportunity focused company who want to be the most desired creative company on the African continent and beyond.
The art of the greatest spectacle in racing WTHR
The countdown is on and the Indianapolis 500 is just days away.
Young Gun: MercerBell senior copywriter Sophia East AdNews
Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.
Jigsaw Pictures is all set to launch their first web series Thinkistan India Education Diary
Mumbai: Independent film production company, Jigsaw Pictures launches an away-from-the-clutter, a corporate web drama Thinkistan set in the world of Indian ...
9 Best Online Public Relations Courses for All Levels (Updated for 2019) Benzinga
Discover the best public relations courses for beginning to advanced PR professionals. Picks are based on price, instructor knowledge and skills taught.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Creative Digital Copywriter Pedestrian TV
About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...
Viral Launch Hires Veteran Marketer to be New Senior Vice President Yahoo Finance
Indianapolis-based Viral Launch has hired a veteran marketer to be its new Senior Vice President of Marketing. Blake Rodgers started his new role on May 20.
6 ways to use copywriting to build your personal brand Ladders
Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .
Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.
How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
What Itâ€™s Really Like to Work at an Agency When Itâ€™s Bought by a Consultancy Adweek
In late January 2016, I sat in a dark theater in Columbus, Ohio, surrounded by agency colleagues from offices across the country, staring at a large blank screen.
Social Media Coordinator/Creative Pedestrian TV
About the Business. Milkbar Digital is a boutique social media & digital *content* agency in Prahran. We work with businesses big and small, across a number of ...
Top Spot of the Week: Director Wayne McClammy, Droga5 Generate "Hit Single" For Dos Equis - SHOOT Online
Top Spot of the Week: Director Wayne McClammy, Droga5 Generate "Hit Single" For Dos Equis SHOOT Online
In its latest campaign out of Droga5 New York, Dos Equis is bringing its â€śinteresanteâ€ť point of view to all the stuff that makes summer great, fr.
What is Direct Response Copywriting? 4 Key Elements G2 Crowd
Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com
Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...
The role of empathy in digital copywriting Marketing News Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
Young PR professionals from Livingroom win UAE Young Lions competition PRWeek
Young PR professionals from Livingroom win UAE Young Lions competition. From PR Week.
With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers Adweek
4 days ago. The ad, which is made from plantable seed-paper, promotes a flower pot that consumers can use to plant the seeds, which come from flowers ...
Email Copywriting 101: A Helpful Guide Business 2 Community
You know email marketing is an effective way to connect and communicate with your existing and potential customers â€” but how do you maximize it? Writing an ...
Efficiency v effectiveness CampaignLive
When I left art school, I went for a lot of interviews up and down Madison Avenue. The new, hot young agencies were all following Bill Bernbach's model, putting ...
Sharks are looking to hire you! East Coast Radio
If you are a graphic designer or a digital marketing administrator, The Sharks could hire you!
I would like to work more in the web space: Shravan Reddy IWMBuzz
Krishnadasi fame Shravan Reddy is all set to debut on the web space with MX player next original web series 'Thinkistan â€“ Idea Jiska, India Uska'. Set in the ...
Nine B2B companies using clever PPC copy to target competitors Econsultancy
Targeting your competitors with some clever PPC copy is one way to stand out in a crowded marketplace. Here are nine companies doing it effectively.
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
Adweek and InVisible Creatives Call on Agencies to Send Rising Female Talent to Cannes Adweek
Few major events in the advertising industry offer more opportunities for professional development than the Cannes Lions International Festival of Creativity, and ...
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Smartmile parcel machines arrive in Lidl stores in Finland - Parcel and Postal Technology International
Smartmile parcel machines arrive in Lidl stores in Finland Parcel and Postal Technology International
Smartmile has installed its parcel machines at Lidl stores in Tampere and Espoo, Finland. The machines are open to everyone and parcels are delivered by ...
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA*
303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.
Families Who Bought Womenâ€™s World Cup Tickets Outraged to Find Their Seats Might Not Be Together - Wall Street Journal
Families Who Bought Womenâ€™s World Cup Tickets Outraged to Find Their Seats Might Not Be Together Wall Street Journal
FIFA, soccer's often-criticized governing body, gave fans another reason to grumble this week: seat assignments for the Women's World Cup that in some cases ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today â€“ brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
7 Mindset Hacks for Copywriting Success Business 2 Community
â€śFather of online marketingâ€ť Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy â€” for ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Mid-Senior TTL Art Director/Copywriter Team job, Ireland Bizcommunity.com
Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...
Over Easy: For Don Draper (he was fictional, but no one is perfect) The Forecaster
Draper flicks his Zippo lighter to life with a little flair of his thumb, enabling him to open and spin the wheel with barely a pause between, passing the flame like a ...
BitGo engineering manager loses $100k in Bitcoin scam | Cryptopolitan Cryptopolitan
BitGo's engineering manager Sean Coonce, while talking to media revealed that he fell prey to a SIM swapping hack. As per reports, Sean had approximately a.
Speculative Ideas For Frontier Communications Seeking Alpha
FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...
Playa Beauty Is Seeking A Beauty Intern In Venice, CA Fashionista
Playa Beauty, a clean, prestige hair care line based in Venice, CA, seeks a part-time intern to support influencer, product, and marketing initiatives, as well as ...
How will Alibabaâ€™s New AI Writer Change Copywriting? MarTech Advisor
Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
These Agency Creatives Made a Faux Clothing Line to Call Out Rape Victim Blaming in India Adweek
Earlier this year, an Indian woman was lambasted for telling a group of girls they â€śdeserve to get rapedâ€ť for wearing clothing that showed their legs.
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
â€śEmail marketing is dead.â€ť That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
Is Ripple bridging the gap between crypto sphere and conventional banking? | Cryptopolitan - Cryptopolitan
Is Ripple bridging the gap between crypto sphere and conventional banking? | Cryptopolitan Cryptopolitan
David Gokhshtein is an entrepreneur and an avid supporter of XRP. Commenting on Ripple's position in the market he recently stated that Rippe is at the rig.
Digital & Social Account Executive - Music & Entertainment Pedestrian TV
Take your career in digital, social and music to the next level with our Digital Account Executive role, working with some of the biggest artists and companies in ...
Suraja Kishore appointed CEO of BBDO India Exchange4Media
Kishore has 21 years of experience in developing creative strategies & building partnerships .
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best â€“ getting people to buy ...
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign Adweek
Turning precious advertising seconds into a moment of solid storytelling is actually much more difficult than it sounds. The challenge doesn't just lie with the ...
Learn How to Write Copy That Sells Entrepreneur
The old adage â€śthe pen is mightier than the swordâ€ť is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
The Worldâ€™s Smallest McDonaldâ€™s Illustrates the Scale of a Declining Bee Population Adweek
The issue of bee population decline may be a cute cause cĂ©lĂ¨bre in some corners, but it is a severe problem that demands consistent attention. According to ...
Ruth Teninga Anderson, former head of CSO Womenâ€™s Association, dies at 100 Chicago Tribune
Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...
N Padmakumar brings his real-life advertising experiences to reel life Best Media Info
Adman N Padmakumar is bringing the real madness from the world of advertising, from his real experiences, as he turns director with MX Original Series ...
SEO guide to optimizing your LinkedIn profile for more connections, better leads - Search Engine Land
SEO guide to optimizing your LinkedIn profile for more connections, better leads Search Engine Land
LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job â€” here's how he's making 6 figures freelancing on Fiverr CNBC
"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."
Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments.
When Panic Attacks Writers
If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.
How Ghost Writing Articles And Booklets Can Earn You Big Money!
Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience.
Website Advertising: 10 Tactics To Make Your Ad Copy More Impactful
If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1.
Lapsed Donors: How to Write a Fundraising Letter That Wins Them Back
Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors.
Health and Fitness: A Huge Industry in Need of Writers
Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four.
How To Write Powerful Headlines
I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use.
Hooks, Lines & Sinkers
Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights.
42 Deadly Ad Copy Sins That Ive Made
I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.
Advice for Copywriters: How to Win the Freelance Bidding War
Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com.
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.
Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines
Headlines attract attention. Headlines generate interest.
Deciding What Voice to Use in Copy
You have to choose a character or an angle that you, the copywriter plays. Copy is interactive.
Getting Over Copy Shock
A few weeks ago I wrote some copy for a business owner "Marvin." My copy was hard-hitting but honest and down-to-earth.
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
Impulse Writing for Better Ad Headings
Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.
Engage Your Customer - Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".
|home | site map|