| |
| |
|
|
Copywriting Information |
|
|
|
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype. Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that I *leave on the table?* Here are a few to start: So why don't I like the copywriter's lies? And how do I write copy without resorting to these deceits? Well, first of all, I believe that if I want my words to sell a product, that product should be strong enough to do so without tricking the buyer. I know that if I trick someone, I may make a sale--but I've lost a customer for life! Whereas if I show the merits, back up my claims, and focus on the way this product solves a problem, eases a hurt or fear, or satisfies a need, I will build that lifetime relationship. Oh, and one more thing. I like to look in the mirror and see someone who is doing good for the world--and I don't think lies and trickery will accomplish that. I happen to have a gift for writing, and I use that gift to make the world better. That includes being honest with my self and with my readers. Much of the work I do is in the publishing industry. And here, the competition is fierce. Roughly 175,000 new books are published in the U.S. each year. Most of them will fail. My job is to help my clients' books stand out in this dense crowd. Example: I wrote a press release for a book on electronic privacy issues. Here's my headline and lead. (Another rule I broke--never use the headline as the lead sentence. It's the only time I've ever done it that way, but in this case, I think the repetition made the point stronger. Names have been changed to protect the author's privacy.)
HIBBING, MN: It's 10 O'clock--Do you know where your credit history is? How about your employment records? Your confidential medical information? How would you feel if you found out this sensitive and should-be-private material is "vacationing" in computer databanks around the world-- accessible to corporate interests who can afford to track down and purchase it, but not necessarily open to your own inspection. According to electronic privacy journalist and technology consultant Mortimer Gaines, this scenario is all-too-common? No falsehoods, no hype--but a whole lot more captivating than the usual "New Book on Electronic Privacy Released by Publisher." Without tricking people, I want to capture interest...move the reader to action...and still feel good about myself in the morning. Yes, it can be done! I do it for clients every day, and have done so for more than 20 years. Shel Horowitz, author of *Principled Profit: Marketing That Puts People First,* *Grassroots Marketing: Getting Noticed in a Noisy World,* and four other books, offers affordable, effective copywriting and strategic marketing planning to clients on three continents. He is the originator of the Ethical Business Pledge Campaign to change the World at http:// www.principledprofits.com/25000influencers.html. His sites at http:// www.frugalmarketing.com and http://www.principledprofits.com offer hundreds of useful articles for entrepreneurs and marketers, including the complete back issues of his FREE Monthly Frugal Marketing Tips. Shel will be glad to help you create your next press release, sell sheet, web site, or other marketing material. He can be reached at shel@principledprofits.com, 800-683-WORD.
MORE RESOURCES: 10 SEO copywriting tips for beginners The Media Online If you blog, you will want to rank highly in search engines. To do this, you need to write *content* that helps Google understand it in order to rank it. Using these 10 ... This Copywriter Will Pen a Valentine's Day Ballad to Any Agency That Needs His Love AgencySpy Ben Petrisor is looking for a new gig. But more importantly, he's looking to sing. The copywriter and Miami Ad School graduate, who recently worked at Narrative, ... PERTH WA (Gosnells) - Coffee and Copywriting (Beginner) Business News Get a FREE coffee, get your pen and paper, and lets get writing!! As you would have heard the phrase "*Content* is King", this couldn't be more true when it comes ... Upcoming movie Gully Boy influences ads and copywriting afaqs Having created buzz online, the movie has pushed Mumbai's underground rap culture to the fore and brands are trying to capitalise on it. How to Get the Most Out of Microsoft Office for Your Copywriting Coast Digital Before adding *content* to a website, nearly all copywriters will create their first few drafts on a different platform beforehand. The most popular tool for this by far is ... Berwyn Fire Co Needs A Volunteer Copywriter, Graphic Designer Tredyffrin, PA Patch Berwyn Fire Co Needs Copywriter, Graphic Designer - Tredyffrin-Easttown, PA - Help the Berwyn Fire Company with public outreach, ... Calling all SEO copywriters – Here’s your toolkit for 2019 TechGenYZ Relevance, uniqueness, keywords, backlinks – these are the terms every SEO copywriter knows all too well. But there is much competing *content* out there, and ... Heather Williams,Copywriter, Gum Essays HR Technologist Heather Williams is an experienced freelance copywriter for Lucky Assignments and Gum Essays. Advertising Copywriter job with Creative Circle | 388265 mediabistro.com A leading corporation in Mclean, VA is looking for a freelance Copywriter to join their team. You will be working with their creative team to develop compelling ... Conversion Copywriter - Sprout Social Built In Chicago Sprout Social is hiring for a Conversion Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago. Junior SEO Copywriter job, Johannesburg, Woodmead, Sandton Bizcommunity.com Responsibilities: Developing an understanding of our clients' brands and their unique continually-developing *content* strategiesContributing to the development ... Master the Art of Copywriting for Less Than $11 Entrepreneur Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ... PERTH WA (Joondalup) - Copywriting for Your Business (Beginner) Business News *Content* is King and this couldn't be more true when it comes to *content* creation. In today's overpopulated digital landscape, it's easy for us to get lost in the ... Original storyboard for Apple’s iconic 1984 ad revealed by copywriter 9to5Mac The original storyboard for Apple's iconic 1984 ad has been revealed by the copywriter, Steve Hayden. The storyboard for the one-minute ad ... Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Social Media Copywriter job with TURNER | 387455 mediabistro.com About TURNER: TURNER, a full-*service* public relations, social media, *content* and digital communications agency specializing in travel and lifestyle brands, ... How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... Copywriter (m/f) CyclingIndustry.News Description Millions of people experience real-life adventures with our apps. We help people all over the world discover the best hiking and biking routes, ... Digital Copywriter Screen Africa At the centre of every idea are words. A client is looking for a dynamic individual to join their a team. The ideal candidate is both conceptual, yet a... Senior Copywriter job, Cape Town, Techno Park, Stellenbosch Bizcommunity.com A buzzing, award-winning niche advertising agency in the heart of the Cape Winelands is looking for a senior copywriter with exceptionally-strong conceptual ... Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... Business People Northwest Arkansas Democrat-Gazette ADVERTISING. Eric Rob & Isaac has hired copywriter Katie Kemp. BUILDERS. CDI Contractors has added Keith Binkley to its on-site project staff as ... So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... PR Distribution and PR Copywriter: A Complete Solution for Reaching Out to a Maximum Number of Audience Life Pulse Health The regular use of press release distribution services can be the key element behind the success of a company. Many business and organizations rely solely on ... Learn the secrets of good copywriting for just $11 The Next Web If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ... The morning after The Punch Onoshe Nwabuikwu Hopefully, this does not become the mourning after for millions of Nigerians. Although truth be told, whichever way yesterday's e... How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... How to drive conversions with on-brand SEO copywriting Search Engine Land One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ... How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ... Kemp joins Eric Rob & Isaac Log Cabin Democrat Eric Rob & Isaac has announced a recent addition to its staff: Katie Kemp, copywriter.Kemp works closely with the agency's creative director and brand ... Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ... Communicating sustainability: the language of 21st Century business manilastandard.net As an AB Literature student, it was clear to Harris Guevarra that he would be landing a career in the academe. But 15 years after he graduated from De La Salle ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 3 things to expect from a career in copywriting The Drum Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ... Reaching the First Page of Google After the Latest Algorithm Change Using a Global Press Release Distribution Service Life Pulse Health Almost everyone from this generation relies on search engines as it has become an integral part of their lives. Especially Google tends to answer any question ... Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ... 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ... Copywriting: a choose your own adventure story The Drum You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say… How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ... The craft of empathy: what people with disabilities taught me about copywriting The Drum My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least. Alibaba Debuts 'AI Copywriter' Alizila Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ... Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ... Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ... 8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ... People in Business for Sunday, Feb. 17 Grand Island Independent Copur contributes to textbooks. Dr. M. Sitki Copur, a medical oncologist/hematologist at the Morrison Cancer Center in Hastings, is listed as a contributing author ... How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ... 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends Copywriting can be overwhelming. It's extremely time consuming, and it requires consistency and a solid strategy. Without those three key elements, your ... Start Using These Psychological Triggers In Your Copywriting Business 2 Community Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ... Online staffing platform Fiverr acquires content marketing platform ClearVoice Staffing Industry Analysts Online staffing provider Fiverr acquired venture-backed ClearVoice, a subscription-based *content* marketing platform. 12 Common Copywriting Mistakes You Could Be Making Forbes Now Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ... BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden Adweek For the launch of the X7, its first standard seven-seat vehicle, BMW catches viewers with a whale of a tale—a poem about a new folk legend: Ol' McLanden. The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI? 11 Copywriting Secrets to Attract New Customers Business 2 Community These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ... 5 Copywriting Tips For Facebook Ads Business 2 Community A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... 10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal Running PPC ads can be extremely profitable – or it can be a waste of time. What makes the difference? Much of it has to do with your ad text. Writing great copy ... 5 Simple Copywriting Tips for Local SEO Business 2 Community The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ... 5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ... Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. What does Alibaba's new AI copywriter mean for advertising? Digital Journal Earlier this week, Alibaba debuted their new artificial intelligence-backed copywriting tool that — with the literal click of a button — can produce thousands of ads ... How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent. Dating Around: Meet the 6 Singles at the Center of Netflix's New Reality Show E! Online The streaming giant's series follows six singles on five first dates. Duncan Channon Launches First Broadcast Campaign for Rakuten During Grammy Awards AgencySpy In case you missed it, Duncan Channon launched the debut broadcast campaign for Rakuten during last night's 2019 Grammy Awards. The campaign, entitled ... 5 Copywriting Articles That Will Change How You Write HuffPost If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ... 7 characteristics of brilliant copywriting - PR Daily PR Daily How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ... Copywriting Paid Internship Screen Africa The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo... Want to work from home as a copywriter? These online courses can help. Mashable Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio. Will Alexa be the saviour of the copywriting industry? The Drum I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ... Ask the SMXpert: Keyword research and copywriting Search Engine Land The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ... The Secrets To Hiring And Developing The Best Copywriters For Your Website Forbes Now Do you want to produce marketing *content* that grabs readers and turns them into paying customers? Learn how to hire, train, and manage writers who will make ... The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right? Freelance Copywriter job with Altice USA | 382629 mediabistro.com Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ... What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators. Designer Andrew Newman makes his mark in art and commerce Wicked Local Graphic designer Andrew Newman's colorful design footprint – or rather, handprint – is visible across Cape Cod in the many evocative, contemporary logos, ... Copywriters: Lion's Roar wants to hear from you Lion's Roar Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ... Code eats copy for breakfast: Human copywriters are doomed Digiday Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than ... 9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ... This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ... Writing persuasive copy The Guardian Duration: 1 dayLocation: The Guardian, Kings Cross, or your officeLevel: Beginner to intermediate. Everyone's a copywriter. Right? mUmBRELLA* There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background) Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ... Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ... Copywriters, enough with the bad ads – it’s time to put the thesaurus down South China Morning Post From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché. George Schafer Hartford Courant George Schafer, 90, formerly of West Hartford, passed away Tuesday, February 12, 2019. He was the husband of 43 years to the late Theresa M. Schafer. Need a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your Neighbor’s Pet Adweek These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and ... Copywriting Sales Tactics with Adil Amarsi, Ep #42 Finance and Markets A well thought out plan for your online sales tactics is important but often overlooked. It is common to find a sales page that has a product available but no i(...) What It’s Like to Make a Friend on Bumble BFF The Atlantic People can be really judgmental, like, 'What's wrong with you that you can't make friends by yourself?' But it's honestly really hard to do it naturally.” The NYPD Is Investigating the Murder of a Longtime Agency Copywriter Adweek October 23, 2018. The NYPD's chief of detectives indicated that the investigation has come to focus on a single "person of interest." Getty Images. Share. Creative Services Chicago Health Chicago Health's team of award-winning copywriters and graphic designers deliver solutions that elevate your brand's voice through print and digital *content*. The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid. One creative career path: How Jen Gotch went from pre-law student to co-founding ban.do USA TODAY Jen Gotch, co-founder and chief creative officer of ban.do, says the key to professional success is self-awareness and emotional intelligence. How To Avoid This Common B2B Copywriting Mistake Forbes Explaining your work process instead of the value you provide your customer is a surefire way of losing their interest. WHAT THE HECK IS A COPYWRITER? The Daily Star Every now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed ... How Eve mattresses woke up to long-form copy Econsultancy Eve Sleep is one of the UK's biggest players, rivalling Casper as the most recognisable mattress brand out there. So how has Eve generated success? |
|
|
|
RELATED ARTICLES
Real Estate Professionals Need You to Write for Them! Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you have a flair for marketing?If you answered "yes" to any of these questions - or even better - several, you may have found a new career!It's more important than ever for real estate professionals to market themselves legally considering the laws regarding email and telephone sales seem to change daily - depending on which court is hearing the case. Many experts speculate though that eventually some sort of anti-telemarketing law will be enforced and while it's much more difficult to regulate email, it's still being made more and more difficult to use this form of marketing and sales. Headline Writing Can Lead To Fortunes: Here Are The Basics Of Writing Headlines Headlines attract attention. Headlines generate interest. Cause and Effect "Shallow men believe in luck. Strong men believe in cause and effect. 5 Deadly Copywriting Mistakes That Kill Sales Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits. Magic Words That Sell and What Words to Avoid We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers. Are Long Copy Salesletters Scams? A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. 7 Big Ticket Copywriting Secrets I Learned from Ted Nicholas I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson. Boost Your Conversion Rate In Three Steps When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. Your Article Headlines will Make or Break Your Business Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. The Secret to Web Copywriting Gurudom Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Copywriter Trick Unveiled: How to Write Better Copy Faster "Talent alone cannot make a writer. There must be a man behind the book. Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www. A Quick Free n Easy Content Writing Course I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. Three Tips For Magnetizing Your Copy The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is. The Write Way To Grow Your Business Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. Five Tips for Writing Eyeball-Grabbing Headlines If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story. Ad Copy - Your 12 Point Inspection! You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Bullshit Avoid the use of the word Bullshit It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when you are describing something that definitely is complete and total BS; it makes you look just as bad as what ever you are describing. Online Promotion Beats Traditional Ten-One While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.
|
| home | site map |
| © 2006 |