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Copywriting Information |
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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects. Working with a writer isn't a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly. So, here are my top 11 tips on how to choose and work with a copywriter: A crucial factor in streamlining the writing process is determining the principal points you need to communicate - *before* you bring in a writer. Who is your target audience? What is your message? What is unique about your company? In what type of tone do you want to speak to your reader? What type of response do you ideally want the reader to make? Having this information agreed upon before you get a writer involved will save you unnecessary copy revisions and keep your costs down. Yes, you've heard this all your life, but haste makes waste. Avoid hastily hiring a copywriter and dumping a rush job on her. Not only will you not have time to thoroughly check her experience and references, but, no matter how wonderfully talented she is, her first draft will not be 'fully cooked.' Most copywriters need time to let words and ideas simmer. Most writers will request a few weeks to develop your copy, so set a realistic schedule to give the creative process ample time. Count on going through one or two revisions as your writer refines the piece's angle and conveys the key benefits of what you're promoting. Let's say you need someone to re-energize the copy on your Web site. A freelancer who has only written magazine articles won't likely have the skills to create content for a dynamic Web site. She's probably not proficient at breaking-up copy into easily digestible bits, integrating hyperlinks that entice your users to take action, and keeping your end-user in mind to plan a friendly, easily-navigable site. She may be able to learn how, but you'll be paying for her slow ramp-up speed. Take time instead to find the right person - it will save you many headaches down the road. 'So you've never written for a _______ company before?' I've heard many prospects say. Don't worry. A writer's ability to write well for the medium is more important than her having prior experience in your industry. Many writers are true generalists and write just as well for an edgy new media start-up as they do for a giant hospital network. They're very proficient at diving into your business, learning it inside and out, and churning out great prose to entice your target market. Now of course, if you're producing a technically oriented business-to-business Web site or marketing piece, you may want to hire a writer with experience in both your project's medium and your industry. If you find a good one, hold on tightly. You've struck gold! All writers can show you samples of well-written material, but how do you know if they'll work to understand your communication needs, meet deadlines, and act professionally in front of clients? Any great copywriter should have an ample list of references that she can share with you. Be sure to contact at least two of them, and ask them about the writer's weaknesses as well as her strengths. It amazes me how businesspeople will drop thousands of dollars on Web or print design and hesitate to spend half as much on great copy. Pictures and design enhance your message, but jeez folks ...the writing IS your message! Good copywriting does not come cheaply - you'll find writers who charge anywhere from $50 - $150 per hour and up. You'll pay more for an experienced writer, one with a particular specialty, or one who's also a proficient editor. (Many writers are also great editors, but not all writers are editors, and vice versa.) True writing pros will give you an agreement they've drawn up for you. However, you'll occasionally find yourself having to draft an agreement for the project. This doesn't have to be complex - a simple letter that you both sign should do fine. Be sure to include the project size, number of revisions included, timetable, and agreed fee (this can be a flat fee or hourly rate). And don't forget to ask what's *not* included. For example, many writers charge extra for in-person meetings, research time, and weekend or rush work. You should also expect to pay an upfront retainer. Most writers charge one-third to one-half of the total project fee upfront, and many won't begin your project until they have the signed agreement and check in hand. And if you have sensitive or proprietary information, don't hesitate to have your writer sign a non-disclosure agreement. I've often heard the story of a writer being hired for a large project, and the first thing she's asked to do is come in and interview several principals of the company. After several days of interviews, the writer is then handed the company's annual report, previous brochures, and marketing plan. If this background info had been given up front, the client could have saved hours of time and money! At the beginning of your project, pass on any and all previous brochures or sales kits, direct mail, Web site URLs, annual reports, research results, or business or marketing plans. Appoint one person at your company as project captain. If you allow too many people in your organization to work with the writer directly, each of them will likely have a different opinion of the copy and request different edits from your writer. She may be forced to make many unnecessary revisions, adding time and cost to your project. If you need to involve multiple reviewers in the process, have your project captain handle the internal reviews and edits and decide which ones supercede others. Then give your writer one master copy that includes all edits to be made. Also, be sure to involve your final decision maker early on, be it your CEO or board of directors. This gives your writer clear direction and avoids costly revisions down the road. Although copywriters have egos of steel and are accustomed to criticism, make yours helpful for best results. 'This paragraph just doesn't work' isn't as effective as 'What we need to do here is stress the benefits of the non-skid surface.' Also, tell her what parts you *do* like, so she can emulate them elsewhere. And of course, everyone loves to know when they've done a good job. If you like her work, be sure to share that with her! You need to feel comfortable with your writer in order to work effectively together. Take the time to find a great copywriter whom you truly like and develop a good working relationship together. You'll get top-quality work that will help your business thrive. And you'll have a skilled and knowledgeable copywriter on call for your next communications effort. (c) 2000-2003 Alexandria K. Brown. All rights reserved. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
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Junior Copywriter job with Major Media Company | 400746 mediabistro.com Junior Copywriter in New York , Entry Level, Television & Film, Writing & Editing with Major Media Company. Apply Today. Julia Von Boehm Is Seeking Summer '19 Copywriter Interns In New York, NY Fashionista Julia Von Boehm is currently looking for two Summer 2019 copywriter interns to begin, as soon as possible in our NYC office (2-5 days a week). Digital Copywriter Pedestrian TV Liaising with clients, Account Directors, SEO Analyst and Social Media Marketing Manager to receive copywriting briefs and developing targeted copy based on ... Learn how to make money as a freelance copywriter with this $39 bundle iMore No matter where you browse on the internet, you'll run across words, phrases, and entire paragraphs of *content*, or copy. This could range from the descriptions ... Copywriter, Digital - BigCommerce Built In Austin BigCommerce is hiring for a Copywriter, Digital in Austin. Find more details about the job and how to apply at Built In Austin. How To Write Good Copy For Your Website Without Hiring A Copywriter Forbes Hiring a copywriter may not be at the top of your priority list, when starting a business and launching a website. So if you'd like help getting started with your ... Copywriter- Contract Position - PEAK6 Built In Chicago PEAK6 is hiring for a Copywriter- Contract Position in Chicago. Find more details about the job and how to apply at Built In Chicago. How to find online writing jobs as a copywriter Android Authority If you're looking for an easy business model/side hustle, consider becoming a copywriter and taking on online writing jobs. 20 copywriting bursaries up for grabs through new ad industry initiative Bizcommunity.com A new initiative by the Association for Communication and Advertising (ACA) and the Creative Circle is offering 20 academic bursaries to prospective students ... Associate Copywriter - Relativity Built In Chicago Relativity is hiring for a Associate Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago. Through-The-Line Copywriter job, Cape Town Bizcommunity.com The in-house agency of a renowned financial services company is on the hunt for a mid-weight Through-the-Line Copywriter. Lookfantastic blames junior copywriter for advertising blunder Cosmetics Business The e-tailer was reported to the ASA for three listings back in February. THE ARRIVALS Is Hiring A Community Manager In New York, NY Fashionista The Arrivals is seeking a Community Manager to work in partnership with our Chief Brand Officer, Partnerships Manager and *Content* team to manage all ... What is Content Marketing & What Will It Cost Me? Business 2 Community Seasoned B2B marketers are turning to *content* marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. Retail Copywriter job, Cape Town, CBD Bizcommunity.com Ninety9cents is a full *service*, integrated advertising agency located in Cape Town, and is one of South Africa¹s largest independently-owned agencies. Freelance Web Content Copywriter Pedestrian TV About Bookwell. Bookwell.com.au – an online platform for beauty and wellness bookings – is looking for a stellar freelance copywriter to compose fun, ... Senior Copywriter - FTD Companies Built In Chicago FTD Companies is hiring for a Senior Copywriter in Chicago. Find more details about the job and how to apply at Built In Chicago. Marina Vorontsova,Copywriter, Soshace HR Technologist Marina Vorontsova is a copywriter from Soshace.com. Just One Eye Is Seeking Retail, Web/Copywriter and Studio Administrative Intern In Los Angeles (Paid Internships) Fashionista Just One Eye is a luxury boutique in Los Angeles, CA featuring designer clothing for women and men, accessories, jewelry, shoes, artwork, and furniture. Copywriter – Marketing Manager The Journal of Music This position works collaboratively to develop and execute single ticket marketing plans for the CSO, Pops, May Festival and related brands, and to serve as ... Master the Art of Copywriting for Less Than $11 Entrepreneur Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ... Twitter Wants to Find the Copywriter of These Quirky and Prose-Like Labels on Spice Boxes News18 A Twitter user recently posted a photo of the containers from Australian Spice Company called Oasis Bakery, and they have some unusual text on the labels. From Salon Marketplace: Learn how to become an effective copywriter Salon The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories. Learn how to make a career out of copywriting for less than $40 Mashable According to the great Nora Ephron, "Everything is copy." In other words, you are your own vessel for creativity — and anything can be transformed into a story. Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*. What I've Learnt: Chris Tomlin, Communications Director at Buffalo 7 Prolific London Chris joined Buffalo 7 in 2016 as Head of *Content* Development and then took on the role of Director of Communications from October 2018. How to perfect your digital copywriting The Next Web Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ... Psychology Tips to Help You Write Better Copy Business.com If you want to reach your customers, your copywriting needs to be persuasive. Here are four psychology tips that you can use to improve your skills. Virginia Credit Union Commits to Financial Literacy in Its Community Credit Union Times BayPort Credit Union enlisted the LifeCents wellness platform's help as part of its ongoing youth and adult education efforts to help combat financial illiteracy in ... Agent Smith Malware Infecting Android Apps Credit Union Times Malware replacing legitimate Android apps on 25 million devices, and a Magecart campaign containing 17,000 domains on its Amazon bucket list highlight ... From Salon Marketplace: Get a master class in copywriting for under $40 Salon If you work in marketing, you know that *content* is king — and more than ever, words presented in digital mediums have the power to inspire, convince and sell. Junior Community Manager/Copywriter job, Cape Town Bizcommunity.com Kilmer & Cruise is looking for a community manager with strong copywriting chops (or vice versa). Mid-Weight Digital Copywriter job, Johannesburg Bizcommunity.com Previously disadvantaged candidates will be given preference. We have a fabulous opportunity for a Mid-weight Digital Copywriter to work at the Johannesburg ... Best Copywriters in Melbourne Best in Australia Melbourne's top rated copywriters. List of best copywriters in Melbourne dealing with writing and making promotional text materials for your business. 9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting. This Book of ‘Euphejisms’ Is Actually a Prostate Cancer Awareness Campaign Adweek Guide includes '100 new terms for the precious life sauce of creation.' Fishbowl rolls out to brand marketers AdAge.com Fishbowl, the anonymous professional networking app that has gained popularity with agency employees, including as a vehicle to spread rumors, is now ... Senior Digital Copywriter job, Cape Town, CBD Bizcommunity.com Ninety9cents is a full *service*, integrated advertising agency located in Cape Town, and is one of South Africa¹s largest independently-owned agencies. Junior TTL Copywriter job, Cape Town Bizcommunity.com Preference will be given to previously disadvantaged candidates. Calling all hotshot junior TTL copywriters! We have a superb opportunity for you to strut your ... The Pitch: Advertising and marketing news for 7.9.19 RichmondBizSense Commonwealth Partnerships rebranded as Gray Ryan Communications. The PR firm worked with Red Orange Studio on naming, new logo design and style ... On the ‘write’ track The Hindu If you are aiming for a career as a creative writer, finding the right opportunity could be challenging but not scarce. 3 Mistakes That Could Ruin Your Business’ Website MakTechBlog Posted by Mayank | Jul 16, 2019 | News | 0 |. Share this on WhatsApp. Websites are not optional for small businesses in this day and age. Here in 2019 ... Supercharge your selling potential with this $39 copywriting bundle The Next Web We all have some brilliant ideas rolling around in our heads, but the difference between us and the wildly successful entrepreneurs who go on to make millions ... How AI is Transforming Copywriting CMSWire Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ... 4 Tips For Writing Better Email Marketing Copy Business.com You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention. How To Optimize Copywriting For Voice Search Forbes Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem. How to Use Your Copywriting Skills to Write That Novel You've Been Putting Off Adweek In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ... How to become a: copywriter Design Week As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ... Product descriptions guide our online shopping. Who writes them? Vox.com How do you make your luxury handbag stand out from all the luxury handbags on Amazon? We asked a copywriter. Emory College graduate wins national leadership award | Emory University | Atlanta, GA Emory News Center Leigh Schlecht, who graduated from Emory College in May, has been honored by national leadership honor society Omicron Delta Kappa for her work in ... AI copywriting: An overview Econsultancy Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential. Digital Copywriter | Performance Marketing job, Cape Town Bizcommunity.com Our client is a global Performance Marketing Agency and they are recruiting for a Digital Copywriter to join their growing Search and Social Team. How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ... Younger Creatives Are Increasingly Dismayed With Awards Shows Adweek While older executives sipped rosé on yachts, younger creatives are asking, “Cannes U Not?” The Cannes Lions International Festival of Creativity recently ... Pretoria News staffer tackles youth culture | Pretoria News Independent Online Pretoria - Having spent his entire youth writing stories, Pretoria News advertorial copywriter John Makoni has finally published a short story collection focused on ... From Salon Marketplace: Learn SEO, copywriting, AdWords and more in this $15 course Salon Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ... Senior Copywriter job, Johannesburg Bizcommunity.com VML is on the hunt for a talented senior copywriter, with agency experience to join our Johannesburg team. Looking for an interesting job? Top 5 jobs that can take you overseas Flux Magazine Looking for an interesting job? Top 5 jobs that can take you overseas – words Alexa Wang. Getting a job seems to be a life goal for everyone. People are looking ... 10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes *Content* that contains typos or bores the reader won't further your marketing efforts. Learn the secrets of good copywriting for just $11 The Next Web If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ... Group Head Copywriter/Junior Creative Director job, Cape Town Bizcommunity.com Candidates from a previously disadvantaged background will be given preference. We have a wonderful opportunity for a heavyweight wordsmith in Cape Town ... Fun Friday: Hilarious HR hiring stories | HRD Australia Human Resources Director Some candidates will go the extra mile and embellish their credentials. Digital Marketer job, Durban, Kloof Bizcommunity.com Do you have two or more years of experience in a digital agency and are skilled in developing and executing digital strategy? Then (and only then) do we invite ... So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ... How designers and copywriters can work together better Digital Arts Online The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals. How To Make Bank With This One Online Skill Forbes This one skill can make you six figures with nothing more than a laptop and some hard work. How To Travel Full-Time & Make Money On The Road, Because It's Possible Elite Daily As someone who travels for the majority of the year, the biggest question I get asked is, "How do you afford to travel all the time?" People think I'm constantly on ... 6 Copywriting Mistakes That Are Killing Your Landing Pages Inc. Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it. Understanding Email Copywriting Formulae That Convert Business 2 Community Copywriting is an art, and just like every other art, writing an awesome copy also works on some secret tricks and formula. You have to be creative enough to be ... 7 Mindset Hacks for Copywriting Success Business 2 Community “Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ... Copywriters, choose your words The Drum For a very public and brutal assessment of your ability, nothing beats playground football. For those of you unfamiliar with the process – you lucky, unbroken ... Want Better-Performing Content? Follow These Copywriting Tips Forbes It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ... What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ... ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ... Why You Need to Continue Updating Your Website Influencive The times of not having a website and being able to compete as a business are over. Unfortunately, there are plenty of businesses that think that simply having a ... Learn what it takes to get paid copywriting gigs [Deals] Cult of Mac This bundle of copywriting courses covers the basics of making cash as a copywriter, with specifics of digital marketing and more. Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive Book is made up of first chapters of unfinished stories written by creatives. The role of empathy in digital copywriting Media Update The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ... How to Select the Right Copywriting Gig on Fiverr for Marketing Copy — SitePoint SitePoint In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ... Learn how to drive sales with 35 hours of copywriting tutorials for $35 9to5Toys Whether you want to build your own business or start a career in marketing, good copywriting skills are invaluable. The Complete Digital Copywriting Master ... Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ... The vague role of 'copywriter' Mumbrella Asia Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ... 23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ... Ikea's 'ThisAbles' wins Cannes Lions Grand Prix for Health and Wellness AdAge.com Ikea's product innovation from McCann Tel Aviv makes its furniture accessible to those with disabilities. AI-powered copywriting for Facebook has arrived The Drum A revolutionary AI tool from Phrasee is shaking up the world of global advertising. 6 Online Copywriting Strategies for Content Marketing Success Small Business Trends If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing. Learn How to Write Copy That Sells Entrepreneur The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ... 7 Steps to Becoming a Professional Copywriter Entrepreneur I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ... PMW expands team with two new appointments Bdaily Sussex based full-*service* marketing agency PMW Communications is continuing its expansion plans by strengthening its account management and copywriting ... Mayor Lightfoot: Charge people to have their faces on Crown Fountain and the money will flow ChicagoNow Newly elected Mayor Lightfoot is talking about raising taxes on Chicago's already overtaxed citizens. Officials in Emanuel's administration said the city's ... 5 golden rules to communicate effectively - Recent DAWN.com Have we become desensitised to advertising? A wise man once asked when was the last time a piece of communication wowed him. Or, to be precise, a slogan ... |
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