Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


The Drum

Copywriters: are you running to fat?
The Drum
Muscles. They're essential. For fitness, yes. But for copywriting, too. Writers need to stretch theirs. Otherwise we get lazy and fat. I don't mean we literally get fat. But our writing starts piling on the pounds. Where once it was lithe, now it is ...



Bizcommunity.com

Content/Copywriting Executive
Bizcommunity.com
As a copywriter, your focus is contributing pristine copy to high-quality content marketing campaigns by keeping an eye on the digital landscape that will influence concepts and keep projects innovative and fresh. Being able to decipher a dodgy brief ...



Business 2 Community

The 7 Facebook Ad Copywriting Strategies You Need to Test
Business 2 Community
All these things matter, and it's easy for them to overshadow another crucial part of Facebook Ads: the copywriting. I'm a content marketer and copywriter by trade who started offering social media management and advertising services after I saw how ...



Search Engine Land

Ask the SMXpert: Keyword research and copywriting
Search Engine Land
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine ...



The Drum

Disagreeable copywriting – why the best writers never play nice
The Drum
The copywriters I know are nice. They have soft hands and smell like willow trees and Maltesers. In the event of a hurricane, they would paddle canoes from bungalow to bungalow rescuing old ladies and their clammy cats. But the very best copywriters I ...



8 Age Old Copywriting Examples [Avoid at Your Own Risk]
Business 2 Community
This is why having good copywriting examples is crucial to sales success. However, your Return on Investment (RoI) depends heavily on the judgment calls your editors, writers and marketing staff makes when creating these emails. Let's take a look at ...



Business 2 Community

11 Copywriting Secrets to Attract New Customers
Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work wonders. Every business wants a website that brings in new customers, but not everyone gets ...



mediabistro.com

Ecommerce Copywriter
mediabistro.com
Position Summary: The E-commerce Copywriter will craft product descriptions for the website that are consistent with our brand voice, convey our design philosophy and work within current SEO best practices. In a space where the customer can't yet touch ...



Search Engine People (blog)

Content-First: the Enemy of Design-first?
Search Engine People (blog)
When copywriters and designers work together they will always make it a point to connect the dots throughout the website development process. This will ensure minimum waste of efforts and resources, which may not be the case when copywriters and ...



Bizcommunity.com

Mid-Weight Copywriter
Bizcommunity.com
If you're serious about the business of creativity, then a digital marketing solutions company wants you as their next mid-weight copywriter. Your core role includes conceptualisation, crafting copy across a diverse range of projects – from campaigns ...


Google News

home | site map
© 2006