Master the Art of Copywriting for Less Than $11 Entrepreneur
Need more subscribers? Some clicks? Maybe even a few sales? You'll find your solution in the form of copywriting. Copywriting is defined as the act of writing ...
Write your worst words – why copywriters should try to get it wrong The Drum
As mass behavioural shifts go, the accommodation (nay, celebration) of failure is right up there with smart phones, video streaming and pretending to like ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In September 2018, Phrasee - best known for optimising email subject lines with its AI copywriting tool - branched out into paid social, launching a tool for ...
Copywriter / Proofreader - Supervisor job with Medallion Retail | 385418 mediabistro.com
Located in the Flatiron District of NYC, Medallion Retail is an established boutique advertising agency that plans, creates, produces and supports signage and ...
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters - PRNewswire
The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning copywriters PRNewswire
NEW YORK, Jan. 15, 2019 /PRNewswire/ -- In The Creative Copywriter's Companion, an innovative new how-to book by one of America's most award-winning ...
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
How to Improve Your Copywriting EIN News
Copywriting and blogging go hand-in-hand and, according to blogger Scott Zack, you can't produce a thoughtful blog without wicked-sharp copywriting skills.
This copywriting course offers solid grounding in a portable, lucrative skill. Cult of Mac
This copywriting course covers the basics of effective craft, up to advanced concepts about pursuasion, tone, messaging and more.
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
Junior Copywriter job, Johannesburg, Bryanston, Sandton Bizcommunity.com
We're looking for a digital native who is a conceptual thinker, a skilled communicator and a valuable creative partner. A junior writer with a focus on storytelling is ...
Copywriter Talks About His Vanilla Ice-Inspired Video Application to DDB Chicago AgencySpy
When it comes to side projects, ad industry creative dudes have a thing for straight hip-hop. Just recently we've had the duo behind some of T.I.'s videos, ...
Campaign Copywriting Strategist job with Influenster | 385775 mediabistro.com
About Us & Our Mission: Influenster is a digital destination where consumers discover products and reviews that enable them to make well-informed purchase ...
From Salon Marketplace: Learn to write compelling copy that sells Salon
If you're familiar with the world of marketing, you know that developing and delivering pithy copy that captures the reader and sells them on the product/*service* is ...
Senior Copywriter job, Johannesburg, Northern suburbs Bizcommunity.com
A boutique branding consultancy is looking for a senior copywriter to join their team.
Mid-Level Copywriter job, Johannesburg, Northern suburbs Bizcommunity.com
A small, full-*service* agency has a vacancy for an experienced mid-level copywriter. Key responsibilities: Writing enticing, original copy for a variety of ...
Social Media Intern job, Johannesburg, Sandton Bizcommunity.com
Strategic brand alignment and *content* creation, as well as building client relationships and relationships with key internal departments like strategy, client ...
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
Did you know that Ranveer Singh's love for writing made him work as a copywriter once? - Times of India
Did you know that Ranveer Singh's love for writing made him work as a copywriter once? Times of India
We all know Ranveer Singh as a star whose energy can't be ever matched up, no matter how hard anyone tries. The actor is currently riding on his career high ...
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Copywriter Pedestrian TV
Do you know how to write irresistible copy that is bound to resonate with its target audience? Then we want to hear from you! We're looking for a creative ...
Conceptual Copywriter and Brand Stategist job, Pretoria, Irene Bizcommunity.com
If mincing words were a sport, you'd be an Olympic champion. You like to sprinkle adjectives and verbs onto a page like that meme-guy does salt on a steak.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant - Daily Mail
Copywriter, 32, who feared tumour had stolen her dream of ever having children is now pregnant Daily Mail
A woman who feared the tumour that saw her have brain surgery while awake had robbed her of her chance of motherhood is now expecting a miracle baby.
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
Creative Copywriter Malaysiakini
Key Responsibilities: To propose and develop creative concept and effective messages for campaigns To develop copy-writing and *content* that is ...
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
Unsung Heroes - the in-house copywriter: Stephanie Polizzi Treyz, Imgur The Drum
The Drum's 'Unsung Heroes' series is a celebration of the people in the industry who slog hard behind the limelight for their companies, brands, and clients.
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor
HANGZHOU: Alibaba, the Chinese retail giant, is often at the forefront of breakthrough innovations, especially around Artificial Intelligence and the ways it affects ...
Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times - SHOOT Online
Top Spot of the Week: Droga5, Directors Lindsay & Martin Show "Resolve" To Find The Truth For The New York Times SHOOT Online
The truth doesn't report itself. Rather, it requires journalists with bravery, perseverance and rigor--like those at The New York Times. In this spot titled “Resolve,” ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
UX writing: the missing ingredient in digital design The Drum
Historically, writers and designers shared a symbiotic relationship - complementing each other's talent to produce illustrious ads and marketing materials.
Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney - Prolific North
Feel the burn. Dealing with creative criticism by Ilk's Head of Copywriting, Richard Hanney Prolific North
Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.
Copywriting: a choose your own adventure story The Drum
You are sat at your desk eating wafer thin ham straight from the packet. An account manager asks if you're busy. Do you say…
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Alibaba claims its AI is about to change copywriting forever – for agencies and brands - Mumbrella Asia
Alibaba claims its AI is about to change copywriting forever – for agencies and brands Mumbrella Asia
Chinese tech giant Alibaba has claimed it has created an artificial intelligence copywriting tool that has passed the Turing Test – in other words, it is able to ...
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
First Bitcoin Marketing Agency BPRB Announces New Year Sale with $200+ Discounts Coinspeaker
As the blockchain industry celebrates its tenth anniversary, Bitcoin PR Buzz (BPRB), the world's first blockchain PR agency, announces PR packages with over ...
8 Age Old Copywriting Examples [Avoid at Your Own Risk] Business 2 Community
Knowing how to write copy your own sales pitches isn't as easy as it seems. Depending on the type of audience you are addressing and the overall reputation ...
How can financial brands improve clarity of copywriting? Econsultancy
Copywriting within the financial sector is notoriously difficult to get right. According to a recent study by Edelman, even the top ranked websites are failing to ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
Gillette's ad on toxic masculinity: A social and marketing disaster American Thinker
I've been involved in marketing for decades: in copywriting and sales, plus audio-visual, television, and radio production, along with more than 20 years of ...
ICYMI: AI's Impact on Copywriting, IoT Meets the Digital Workplace, More CMSWire
Life is changing for copywriters due to larger reach and thus, larger scale requirements for quality *content*. Because of this, AI is stepping up to the plate as ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
Lee Na-young to Appear in Rom-Com Series with Lee Jong-suk The Chosun Ilbo
Actress Lee Na-young co-stars with heartthrob Lee Jong-suk in a new TV series set to be aired on cable channel tvN this weekend. In the romantic comedy ...
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
12 Common Copywriting Mistakes You Could Be Making Forbes Now
Writing high-quality copy that is both valuable for your brand and has what it takes to convert more leads is not as easy as it sounds. Whether you write your ...
Will Alexa be the saviour of the copywriting industry? The Drum
I recently attended a conference where JustEat (the foodie app folks) became the latest brand to unveil their new Voice App companion for Alexa, Amazon's ...
5 Simple Copywriting Tips for Local SEO Business 2 Community
The surveys and studies will continue to roll in, each proving the same core finding in different sorts of ways, but these findings always point to the fact that ...
10 PPC Copywriting Best Practices for Extra Effective Text Ads Search Engine Journal
Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.
Oat milk makes its way into the everyday The Boston Globe
There are plenty of milk alternatives in the dairy aisle, but a newcomer, oat milk from Oatly, might be the winner on the shelf these days. Straw-colored, creamy ...
Making You Content celebrates trio of client wins Prolific North
Manchester's Making You *Content* is celebrating after winning contracts with Manchester Metropolitan University, Property Alliance Group and Robiquity in the ...
How a Copywriter Can Be a Candidate's Best Friend Campaigns & Elections
Candidates want to deliver a message that voters will remember. To do that, they need that message to be four things: Brief, memorable, positive and consistent.
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
Want to work from home as a copywriter? These online courses can help. Mashable
Have you ever wondered if your writing hobby could actually become a career? Learn what it takes to be a copywriter, land clients, and build your portfolio.
Alibaba introduces AI copywriter - The Jakarta Post Jakarta Post
The copywriter is said to have passed the Turing Test and has the capability of writing 20000 lines of copy in one second.
5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line Entrepreneur
Imagine you're trying to choose a company you can trust to provide a *service* in your home. You do a web search and check a few sites, but the information each ...
11 Copywriting Secrets to Attract New Customers Business 2 Community
These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when you get it right, your marketing can work ...
Ask the SMXpert: Keyword research and copywriting Search Engine Land
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following Q&A ...
5 Copywriting Articles That Will Change How You Write HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the ...
UK warehouse space at a premium as available space shrinks ahead of Brexit Torque-Expo
75% of UK warehouse owners have run out of space and storage costs have gone up by a quarter as wholesalers and distributors prepare for Brexit, according ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
Social Media Intern for LIVE Wildlife Internet broadcasts Screen Africa
safariLIVE is looking for a bright and ambitious social media intern with a keen interest in wildlife and social media. This internship will be 3 mon...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
Copywriting Paid Internship Screen Africa
The Backstory is offering a paid six-month internship to a young graphic designer or layout artist with an interest in the film industry. Our company wo...
Marketing/PR Manager job, Johannesburg, Northern Suburbs Bizcommunity.com
A global property business has a vacancy for an integrated communications specialist with a minimum of eight years' experience primarily in communications, ...
How I wrote a 100000-word novel in four weeks and what it did for my copywriting The Drum
We were on holiday when it happened. What happened? I discovered I was a novelist. Here's how it went down. “You know,” my wife said, “the difference ...
9 Website Copywriting Tips That Will Increase Your Search Ranking Business 2 Community
Years ago, you could just stuff your post with keywords, buy links, and land on Google's first page for a search term. Today, that would see your web pages ...
Everyone's a copywriter. Right? mUmBRELLA*
There's a joke in the creative industry that “everyone is a designer”, making light of how infuriating it is to have someone (without a visual background)
John Davenport joins Havas South Africa Screen Africa
Havas has announced the appointment of John Davenport as its new chief creative officer.
Freelance Copywriter job with Altice USA | 382629 mediabistro.com
Altice USA is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent ...
The Suit: Don't touch unit trusts MarkLives.com
For a *fresh*, independent and investigative view of Africa's changing media, marketing and advertising landscape.s.
Copywriters, enough with the bad ads – it’s time to put the thesaurus down - South China Morning Post
Copywriters, enough with the bad ads – it’s time to put the thesaurus down South China Morning Post
From the humble copywriter to brand managers, advertisers have mastered the art of the meaningless marketing cliché.
Don't Have a Degree in Advertising? Here's How Anyone Can Write Copy That Sells. Entrepreneur
How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes and makes customers excited to ...
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
Clemenger BBDO Melbourne & AFL Launch GenW Ahead Of AFLW Season B&T
Clemenger BBDO Melbourne and the Australian Football League (AFL) have launched a new brand positioning for AFL Women's ahead of the sporting code's ...
Phrasee Lands $4M Series A Funding to Take AI-Powered Copywriting to America Business Wire
LONDON--(BUSINESS WIRE)--Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised ...
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull - The Drum
Half vicar, half assassin: the documentarian's camera turns on copywriting icon Tony Brignull The Drum
Tony Brignull, D&AD's most-awarded copywriter of all time, is the subject of a new film made by students at the School of Communication Arts (SCA), London.
Providing Value and Growing Your Audience with Custom Content TechSpective
Copywriting—or *content* creation—is one of the most popular freelance career choices these days for a variety of reasons. The goal of such writing is to.
The 7 Facebook Ad Copywriting Strategies You Need to Test Business 2 Community
There's a lot of different factors that go into creating a stellar Facebook Ad. You need the right targeting strategy, the perfect image or video, and a strong bid.
The 10 types of copywriter – which one are you? The Drum
Saying you're a copywriter is all very well. But it's a bit like saying you're an artisan. What kind? That's what we want to know.
What the History of Copywriting Teaches Us About Content Marketing Today - The Content Standard by Skyword
What the History of Copywriting Teaches Us About Content Marketing Today The Content Standard by Skyword
Despite the competition between advertising and *content* copywriting, some of the most famous "Mad Men" might have advice for *content* creators.
Bay Area time traveler searches for family in 'Here and Now' Mountain View Voice
Tales of time travel have been around at least since the heyday of H.G. Wells. The trick, however, is to find a *fresh* concept that hasn't been overworked. You can ...
Phrasee: AI-powered Copywriting for Facebook Has Arrived Business Wire
Phrasee has launched the first product of its kind for Facebook & Instagram campaigns. The new product allows customers to test AI-generated language.
Hollywood parody awards, the Razzies, nominates Trump for worst 'actor' NBC News
President Donald Trump scored a cinematic nomination on Sunday — for the worst “actor” of 2018. The Golden Raspberry Awards, or Razzies — which honor ...
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC
Like many young professionals, David Feldman had dreams of climbing the corporate ladder and landing a corner office. But once on he was on his way, ...
GeekDad Daily Deal: The Copywriting Mastery Bundle GeekDad
Given the right medium, your words can be valuable. Today's Daily Deal, the Copywriting Mastery Bundle, teaches you how to focus your words to make the ...
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page.
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well.
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action.
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.
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