Teaching machines to write better adverts than humans BBC News
Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...
Best Copywriters in Sydney Best in Australia
Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo - Tamebay
'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo Tamebay
"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.
7 need-to-know copywriting tips for start-ups | Start-Ups Speciality Food
If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...
So You Want to be an Email Marketing Expert? 5 Steps to Becoming One G2 Crowd
Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.
Senior Copywriter - Home Chef Built In Chicago
Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.
Senior Creative/Marketing Copywriter - Duo Security Built In Austin
Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.
Digital Copywriter - Health job, Cape Town, Observatory, Black River Park Bizcommunity.com
John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...
Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month Bristol Post
Everyone should have a job they love and the company gives people that opportunity”
Tips for Recent Grads Straight From the Recruiter's Perspective Adweek
7 hours ago. Taking the next step career-wise requires quite a bit of preparation, and knowing what recruiters are looking for is especially helpful in this process.
Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...
Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts Search Engine Journal
Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer's journey.
Master the Art of Copywriting for Less Than $11 Entrepreneur
Discover what it takes to craft copy that sells over the course of this seven-hour training.
Mid-Level Digital Copywriter Pedestrian TV
Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.
Before You Apply To Another Job, Try This Forbes
If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.
Launch a Lucrative Career in Copywriting for Less Than $20 Entrepreneur
In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.
How to perfect your digital copywriting The Next Web
Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...
Bilingual Copywriter job with Creative Circle | 396634 mediabistro.com
Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.
Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst Bizcommunity.com
Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...
9 Free Copywriting Podcasts for Ecommerce Merchants Practical Ecommerce
Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.
ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016 mediabistro.com
Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week
How AI is Transforming Copywriting CMSWire
Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...
An Hour of Advertising with star copywriter Vikki Ross More About Advertising
By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,
From Salon Marketplace: Learn how to become an effective copywriter Salon
The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.
10 Copywriting Mistakes That Will Hurt Your Marketing Efforts Forbes
*Content* that contains typos or bores the reader won't further your marketing efforts.
Sharks are looking to hire you! East Coast Radio
If you are a graphic designer or a digital marketing administrator, The Sharks could hire you!
Young Gun: MercerBell senior copywriter Sophia East AdNews
Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.
Speculative Ideas For Frontier Communications Seeking Alpha
FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...
Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words Forbes
Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...
Creative Digital Copywriter Pedestrian TV
About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...
6 ways to use copywriting to build your personal brand Ladders
Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .
Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs Bizcommunity.com
A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.
How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off Adweek
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.
With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers Adweek
4 days ago. The ad, which is made from plantable seed-paper, promotes a flower pot that consumers can use to plant the seeds, which come from flowers ...
So You Want to Be a Copywriter at an Ad Agency. Now What? Adweek
People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...
AI copywriting: An overview Econsultancy
Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.
Royal Mail to introduce 1400 parcel postboxes across UK - Parcel and Postal Technology International
Royal Mail to introduce 1400 parcel postboxes across UK Parcel and Postal Technology International
Royal Mail is introducing the UK's first ever parcel postboxes in locations across the country, over a six-month period from August this year, marking the first ...
What is Direct Response Copywriting? 4 Key Elements G2 Crowd
Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...
How Wowcher used AI copywriting to reduce Facebook ad CPL by 31% Econsultancy
In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...
The role of empathy in digital copywriting Marketing News Media Update
The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...
These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises Adweek
Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series The Passage, ...
Danielle Blundell, Daniel Wheeler The New York Times
Danielle Marisa Blundell and Daniel Bence Wheeler were married May 18 at the Rockleigh Country Club in Rockleigh, N.J. The Rev. John Michael O'Sullivan, ...
Email Copywriting 101: A Helpful Guide Business 2 Community
You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...
Efficiency v effectiveness CampaignLive
When I left art school, I went for a lot of interviews up and down Madison Avenue. The new, hot young agencies were all following Bill Bernbach's model, putting ...
How To Make Bank With This One Online Skill Forbes
This one skill can make you six figures with nothing more than a laptop and some hard work.
4 Tips For Writing Better Email Marketing Copy Business.com
You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.
How to become a: copywriter Design Week
As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...
How designers and copywriters can work together better Digital Arts Online
The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.
How To Optimize Copywriting For Voice Search Forbes
Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.
Ruth Teninga Anderson, former head of CSO Women’s Association, dies at 100 Chicago Tribune
Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...
Christina Demosthenous made associate publisher at Bookouture The Bookseller
Christina Demosthenous has been promoted to associate publisher at Bookouture following 18 months with the company.
Want Better-Performing Content? Follow These Copywriting Tips Forbes
It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...
Learn the secrets of good copywriting for just $11 The Next Web
If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...
Mid-Senior TTL Art Director/Copywriter Team job, Ireland Bizcommunity.com
Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...
303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter mUmBRELLA*
303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.
King's Lynn launch of Facebook #SheMeansBusiness programme takes place at KLIC Lynn News
Women from a variety of businesses across West Norfolk attended the launch in Lynn of a new training initiative designed to boost confidence and increase ...
Peet’s Utilizes Iliza Shlesinger’s Talent Perfectly by Letting Her Go Joyously Off Script Adweek
On a Saturday night in April, comedian Iliza Shlesinger shared The Comedy Store bill with a massive slate of performers, including one of the club's stalwarts, ...
Alibaba Debuts 'AI Copywriter' Alizila
Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...
6 Copywriting Mistakes That Are Killing Your Landing Pages Inc.
Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? - Mumbrella Asia
What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine? Mumbrella Asia
Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform - MarTech Advisor
Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform MarTech Advisor
San Francisco startup awarded top honors for innovation and potential to transform B2B marketing operations with AI. San Francisco - Metadata.io the ...
AI-powered copywriting for Facebook has arrived The Drum
A revolutionary AI tool from Phrasee is shaking up the world of global advertising.
D&AD Awards announces its full shortlist Bizcommunity.com
The D&AD Awards has announced its full shortlist with 25 shortlisted pieces for SA, putting us at 12th for country ranking based on finalists...
Copywriters' unfinished novels get turned into a real book to benefit ad students CampaignLive
Book is made up of first chapters of unfinished stories written by creatives.
Building an Ecommerce Business, Part 4: Copywriting Matters Practical Ecommerce
Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...
How to drive conversions with on-brand SEO copywriting Search Engine Land
One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...
7 Mindset Hacks for Copywriting Success Business 2 Community
“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...
3 things to expect from a career in copywriting The Drum
Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...
How will Alibaba’s New AI Writer Change Copywriting? MarTech Advisor
Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...
Tome Lee announces the end of Crypto-winter; Game of Thrones much? | Cryptopolitan Cryptopolitan
Fundstrat Global Advisor's head researcher had co-founder Thomas Lee has recently taken Twitter to call for the fact that the prolonged winter over the cry.
Alibaba Says Its AI Copywriting Tool Passed the Turing Test Adweek
Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...
Michelle Monti Babson Thought & Action
Babson Thought & Action *content* authored by "Michelle Monti"
How to Select the Right Copywriting Gig on Fiverr for Marketing Copy SitePoint
In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer - Innovation Enterprise
The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer Innovation Enterprise
With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?
Hotstar’s Game of Thrones and its ‘Deliberate’ Copy of Errors AdAge India
Game of Thrones, a globally renowned TV series, that has been running for eight seasons has ended on a high. Fans across the world are tweeting and writing.
6 Online Copywriting Strategies for Content Marketing Success Small Business Trends
If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.
Email Copywriting 101: Five Steps to Better Converting Emails Business 2 Community
“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...
Ethereum vs Ripple; Traders choose ETH over XRP | Cryptopolitan Cryptopolitan
A Twitter account dubbed Blues tweeted a poll asking what the people were most interest in buying among Bitcoin Cash, XRP and Ethereum. The poll revealed ...
The vague role of 'copywriter' Mumbrella Asia
Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...
The Promises and Pitfalls of Black Hat SEO Practices PCMag.com
Most businesses today, especially e-commerce and *content* marketing operations, rely heavily on organic search traffic for overall success. Doing well here ...
Learn How to Write Copy That Sells Entrepreneur
The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...
Jobs Quill & Quire
Sales and Marketing Assistant (One-year contract). Canadian Scholars/Women's Press is one of Canada's leading independent publishers of books for the ...
Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food Adweek
If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ...
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? - Business 2 Community
Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog? Business 2 Community
You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...
SEO guide to optimizing your LinkedIn profile for more connections, better leads - Search Engine Land
SEO guide to optimizing your LinkedIn profile for more connections, better leads Search Engine Land
LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr - CNBC
This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr CNBC
"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."
Copywriter and Radio presenter died - Prior to that, he got a terrible prognosis Celeb's Net
A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas Hähle is dead. He was on.
12 Common Copywriting Mistakes You Could Be Making Forbes Now
If you make these mistakes when writing your marketing copy, you could be turning off potential customers.
7 Steps to Becoming a Professional Copywriter Entrepreneur
I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...
5 Copywriting Tips For Facebook Ads Business 2 Community
A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...
Start Using These Psychological Triggers In Your Copywriting Business 2 Community
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...
The craft of empathy: what people with disabilities taught me about copywriting The Drum
My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.
Copywriters: Lion's Roar wants to hear from you Lion's Roar
Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...
Let's Get Down to Business: Aspen Weatherburn, Hello Henley Henley Standard
ASPEN WEATHERBURN is the owner of Hello Henley. Born at the Royal Berkshire Hospital in Reading and named after the tree, Aspen lived as a child in a ...
Let's talk about the 'C' word, shall we? WebWire
Collaboration is not a dirty word. As an African and especially a Nigerian, storytelling is hard-coded in my DNA. And while there are many forms of storytelling, ...
5 Things Don Draper Taught Me About Copywriting Coast Digital
Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.
23 Email Copywriting Tips to Skyrocket Conversions Business 2 Community
The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...
The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello' Entrepreneur
Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?
7 characteristics of brilliant copywriting - PR Daily PR Daily
How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...
Brand Copywriter GeekWire
Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...
Writing Online In Two Syllables or Less
About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Magic Words That Sell and What Words to Avoid
We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.
What A Ghostwriter Needs To Do To Earn Top Dollar
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Writing Suitable Copy for the Press
Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.
Freelance Business Writers - How To Get The Best From Your Writer
At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need.
Sticky Homepage Copy in 30 Seconds
Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around..
Ghostwriting: Your Questions Answered
Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page.
Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
A Copywriting Lesson from Dr. Seuss
Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr.
Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.
Professional Writing: Six Great Reasons to Hire a Writer
Most people can write. Some can even write well.
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action.
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.
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