Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:

Adweek

Why This Aspiring Copywriter Titled Her Cover Letter 'Your Agency Hates Black Women'
Adweek
The ad industry is abuzz over a cover letter posted on Facebook this week that opens with a line sure to make any talent scout do a double take: “Your Agency Hates Black Women.” Aspiring junior copywriter and recent Fashion Institute of Technology ...



Browser Media (blog)

7 tips to improve copywriting skills
Browser Media (blog)
Rounding up with a nice call to action (CTA) is integral to the success of your copywriting, but that's not a cue to start slamming a big 'buy now' button at the end of everything you publish, so take a look at our ultimate CTA guide if you'd like some ...



4 Easy Ways to Improve your Copywriting
Customer Think
We've all been there – you've spent hours on a blog post, but hardly anyone has read it. The practice of copywriting is necessary if you want to sell your products, services or ideas online. That doesn't always make it fun. So, what are the secrets ...



The London Economic

SEO-copywriting as a future of online marketing: tips for beginners
The London Economic
That is why, the most appropriate and winning type of marketing for the age ofinformational technologiesis SEO-copywriting. To take advantage of the benefits offered in the Internet, an individual who wants to try his hand at online marketing should ...

and more »


Customer Think

Email Copywriting: Drive Action at Every Opportunity
Customer Think
Sales experts preach the value of “asking for the sale.” Don't assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular. Effective email ...



Entrepreneur

7 Steps to Becoming a Professional Copywriter
Entrepreneur
That's why I'm going to take a break from what I normally write about (small business tips) and answer a question I know a lot of readers have: How do you become a professional copywriter? How do you become any kind of professional writer, for that matter?



Marketing magazine Australia (registration)

Have marketers lost sight of the million-dollars-a-word value of copywriters?
Marketing magazine Australia (registration)
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel environment, says Alex France. aelx france It's been 25 years since I got my first job as a copywriter. Even then, the name seemed ...



Mid-Level Copywriter
Bizcommunity.com
Copywriting for all forms of advertising i.e. radio, TV, audio-visual ads, etc. Direction of recording or scripts for radio, TV, AVs, etc. To source and propose voice-over artists for recording purposes. Proof reading and approval of lasers, dyelines ...



Press Release Rocket (press release)

Direct Response Copywriter Jamie Cassata Teaches Companies How to Use Science-Based Copywriting Strategies to ...
Press Release Rocket (press release)
Rochester, NY – Published author, copywriter, and marketing enthusiast Jamie Cassata is on a mission. He wants to change how the marketing world views direct response copywriting. Cassata believes that a more scientific approach to copy is needed in ...

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Junior Digital Copywriter: Growing Agency (48 views)
MarkLives.com
Fabulous opportunity for a Junior Digital Copywriter at an expanding ad agency's Knysna office. We're looking for someone who understands Digital Copywriting in all its many forms. Someone who is an ace at engaging and relevant content creation, ...

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