Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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MORE RESOURCES:
Teaching machines to write better adverts than humans  BBC News

Machines are now writing advertising copy as well as basic news reports, but are their efforts any good and can they be taught to be more inventive? "Have a ...


Best Copywriters in Sydney  Best in Australia

Sydney's top rated Copywriters. List of the best Copywriters in Sydney which offer blog, SEO, businesses, email, brochure copywriting.


'Copywriting is the most undervalued aspect of marketplace selling:' Tony Preedy of Fruugo  Tamebay

"The most undervalued aspect of selling on a marketplace is copywriting:" says Tony Preedy of Fruugo as he points to its relevance.


7 need-to-know copywriting tips for start-ups | Start-Ups  Speciality Food

If you are a start-up, entrepreneur or small business, you already know how powerful effective copywriting can be. Here are seven simple, tried-and-tested ...


So You Want to be an Email Marketing Expert? 5 Steps to Becoming One  G2 Crowd

Ready to take the next step in your email marketing career and become an email marketing expert? These five steps will help you get there.


Senior Copywriter - Home Chef  Built In Chicago

Develop innovative solutions to creative challenges; Discover ways to communicate unique messages; Plan *content* strategy for new products and concepts.


Senior Creative/Marketing Copywriter - Duo Security  Built In Austin

Duo Security is hiring for a Senior Creative/Marketing Copywriter in Austin. Find more details about the job and how to apply at Built In Austin.


Digital Copywriter - Health job, Cape Town, Observatory, Black River Park  Bizcommunity.com

John Brown Media is part of a leading global *content* marketing agency with offices in Cape Town, Johannesburg, London, Boston, Madrid, Dubai, Helsinki and ...


Bristol copywriting agency Rin Hamburgh & Co named Employer of the Month  Bristol Post

Everyone should have a job they love and the company gives people that opportunity”


Tips for Recent Grads Straight From the Recruiter's Perspective  Adweek

7 hours ago. Taking the next step career-wise requires quite a bit of preparation, and knowing what recruiters are looking for is especially helpful in this process.


Mid-Level Digital/Social Media Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

An international agency, servicing a well-loved global brand, has a vacancy for a Mid-level Digital/Social Media Copywriter. The right person for this role: Is a ...


Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts  Search Engine Journal

Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer's journey.


Master the Art of Copywriting for Less Than $11  Entrepreneur

Discover what it takes to craft copy that sells over the course of this seven-hour training.


Mid-Level Digital Copywriter  Pedestrian TV

Avion Communications is a boutique communications agency that offers web *content* strategy and copywriting services that are driven by marketing and sales.


Before You Apply To Another Job, Try This  Forbes

If scrolling through Indeed and having underwhelming conversations with your network are your only job search strategies, you're doing yourself a disservice.


Launch a Lucrative Career in Copywriting for Less Than $20  Entrepreneur

In 2008, a Nielson Norman Group study found that during the average person's visit to any given web page, they only have time to read 28 percent of its *content*.


How to perfect your digital copywriting  The Next Web

Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and ...


Bilingual Copywriter job with Creative Circle | 396634  mediabistro.com

Bilingual Copywriter in Washington , Experienced (Non-Manager), Operations, Marketing & Communications with Creative Circle. Apply Today.


Midweight Copywriter/Art Director Team job, Johannesburg, Sandhurst  Bizcommunity.com

Conceptualise and execute high quality creative solutions based on strategy for a client within an allocated time and budgetUnderstand client strategies, ...


9 Free Copywriting Podcasts for Ecommerce Merchants  Practical Ecommerce

Copywriting podcasts can provide practical tips and techniques to ecommerce merchants who generate their own *content*. Here is a list of free copywriting.


ACD + Senior Copywriters - Downtown! job with Creative Circle | 396016  mediabistro.com

Position: ACD + Senior Copywriters - Downtown! Location: City of Chicago Status: Freelance Estimated Duration: 3 months; 40hrs/wk. Starts: Next Week


How AI is Transforming Copywriting  CMSWire

Creating high-quality *content*, at scale, is a challenge that almost every organization faces. Larger budgets can help, but as the need for *content* grows, and as ...


An Hour of Advertising with star copywriter Vikki Ross  More About Advertising

By Matt Williams An Hour of Advertising is a series of long-form interviews with people in the industry I most admire. We have a drink, chat about the past,


From Salon Marketplace: Learn how to become an effective copywriter  Salon

The Copywriting Mastery Bundle teaches you how to launch a career as a freelancer and publish your own stories.


10 Copywriting Mistakes That Will Hurt Your Marketing Efforts  Forbes

*Content* that contains typos or bores the reader won't further your marketing efforts.


Sharks are looking to hire you!  East Coast Radio

If you are a graphic designer or a digital marketing administrator, The Sharks could hire you!


Young Gun: MercerBell senior copywriter Sophia East  AdNews

Sophia East wanted to be a vet but after some work experience turned her attention to media where she went from scheduling ads to writing them.


Speculative Ideas For Frontier Communications  Seeking Alpha

FTR has scary amount of debt and is hemorrhaging customers. The market is scared of imminent bankruptcy, which will wipe out common equity and damage ...


Tools Of The Copywriting Trade: 15 Ways To Increase Sales With Words  Forbes

Regardless of product or industry, a company's brand is expressed through the copy the public sees. Copy takes on many forms -- ranging from personal to ...


Creative Digital Copywriter  Pedestrian TV

About Eva: Founded in 2017, Eva has grown to be one of the top players in the e-commerce bedding space. Eva disrupted the billion-dollar industry with three ...


6 ways to use copywriting to build your personal brand  Ladders

Website copywriting is one of the seven pillars of your personal brand as an entrepreneur since brand clarity is where it all starts .


Mid-Senior Digital Copywriter job, Johannesburg, Northern Suburbs  Bizcommunity.com

A fintech consultancy is looking for a Mid to Senior Digital Copywriter to outsource to a large financial institution.


How to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off  Adweek

In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies.


With a Little TLC, This Swedish Magazine Ad Will Turn Into a Pot of Flowers  Adweek

4 days ago. The ad, which is made from plantable seed-paper, promotes a flower pot that consumers can use to plant the seeds, which come from flowers ...


So You Want to Be a Copywriter at an Ad Agency. Now What?  Adweek

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but ...


AI copywriting: An overview  Econsultancy

Is copywriting an inherently human skill, or can it be replicated by machines? A look at the state of automated copywriting, its results, and its potential.


Royal Mail to introduce 1400 parcel postboxes across UK  Parcel and Postal Technology International

Royal Mail is introducing the UK's first ever parcel postboxes in locations across the country, over a six-month period from August this year, marking the first ...


What is Direct Response Copywriting? 4 Key Elements  G2 Crowd

Direct response copywriting can help your email campaigns elicit immediate responses from your subscribers. Here are four key elements of direct response ...


How Wowcher used AI copywriting to reduce Facebook ad CPL by 31%  Econsultancy

In 2015, Econsultancy profiled a startup called Phrasee, the brainchild of regular Econsultancy blog contributor Parry Malm, that uses advanced machine ...


The role of empathy in digital copywriting Marketing News  Media Update

The importance of tapping into one's emotions in order to better empathise with your target audience is important now, more than ever, due to the rise of digital ...


These Posters for a Vampire TV Show Erupt In Flames When The Sun Rises  Adweek

Anyone familiar with vampire folklore knows that the night-dwelling immortals are vulnerable to sunshine. To promote its vampire-themed series The Passage, ...


Danielle Blundell, Daniel Wheeler  The New York Times

Danielle Marisa Blundell and Daniel Bence Wheeler were married May 18 at the Rockleigh Country Club in Rockleigh, N.J. The Rev. John Michael O'Sullivan, ...


Email Copywriting 101: A Helpful Guide  Business 2 Community

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an ...


Efficiency v effectiveness  CampaignLive

When I left art school, I went for a lot of interviews up and down Madison Avenue. The new, hot young agencies were all following Bill Bernbach's model, putting ...


How To Make Bank With This One Online Skill  Forbes

This one skill can make you six figures with nothing more than a laptop and some hard work.


4 Tips For Writing Better Email Marketing Copy  Business.com

You can't just email your audience and ask them to buy your products or services. You have to write your messages in a way that grabs their attention.


How to become a: copywriter  Design Week

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where he is ...


How designers and copywriters can work together better  Digital Arts Online

The creative director of Reed Words reminds us why successful branding relies on great copywriting as much as visuals.


How To Optimize Copywriting For Voice Search  Forbes

Question-based *content* can help you cater to an audience that is looking for solutions to a specific problem.


Ruth Teninga Anderson, former head of CSO Women’s Association, dies at 100  Chicago Tribune

Ruth Teninga Anderson, who was active in a number of nonprofit groups, headed the Chicago Symphony Orchestra's Women's Association for three years in the ...


Christina Demosthenous made associate publisher at Bookouture  The Bookseller

Christina Demosthenous has been promoted to associate publisher at Bookouture following 18 months with the company.


Want Better-Performing Content? Follow These Copywriting Tips  Forbes

It's been said ad nauseam that "*content* is king." *Content* also happens to be the key to better customer engagement. If you want your company to connect with its ...


Learn the secrets of good copywriting for just $11  The Next Web

If you often wish you could turn your enjoyable side hustle into a sustaining real life career, study up on the story of David Feldman. A thriving financial analyst, ...


Mid-Senior TTL Art Director/Copywriter Team job, Ireland  Bizcommunity.com

Have skills, will travel. Let your craft take you to the Emerald Isle! This is a fab opportunity for a Mid-Senior Through-the-Line Art Director and Copywriter team ...


303 MullenLowe names Zach Goldberg and Craig Merrett as art director and copywriter  mUmBRELLA*

303 MullenLowe has appointed Zac Goldberg as art director and Craig Merrett as copywriter, in a move to grow the agency's creative team. The pair are both.


King's Lynn launch of Facebook #SheMeansBusiness programme takes place at KLIC  Lynn News

Women from a variety of businesses across West Norfolk attended the launch in Lynn of a new training initiative designed to boost confidence and increase ...


Peet’s Utilizes Iliza Shlesinger’s Talent Perfectly by Letting Her Go Joyously Off Script  Adweek

On a Saturday night in April, comedian Iliza Shlesinger shared The Comedy Store bill with a massive slate of performers, including one of the club's stalwarts, ...


Alibaba Debuts 'AI Copywriter'  Alizila

Alibaba's digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of *content* on Alibaba's ...


6 Copywriting Mistakes That Are Killing Your Landing Pages  Inc.

Are you struggling converting your website visitors to paying customers? Your copywriting may very well be to blame. Here's how to fix it.


What is a copywriter today – brand builder, click maximiser, data interpreter or just a tweet machine?  Mumbrella Asia

Writing copy that is optimised for a ragbag of different media and a variety of different purposes can become antithetical to the idea of a single, simple brand ...


Metadata.io Wins TiE50 Award for Breakthrough AI-powered Account Based Marketing Platform  MarTech Advisor

San Francisco startup awarded top honors for innovation and potential to transform B2B marketing operations with AI. San Francisco - Metadata.io the ...


AI-powered copywriting for Facebook has arrived  The Drum

A revolutionary AI tool from Phrasee is shaking up the world of global advertising.


D&AD Awards announces its full shortlist  Bizcommunity.com

The D&AD Awards has announced its full shortlist with 25 shortlisted pieces for SA, putting us at 12th for country ranking based on finalists...


Copywriters' unfinished novels get turned into a real book to benefit ad students  CampaignLive

Book is made up of first chapters of unfinished stories written by creatives.


Building an Ecommerce Business, Part 4: Copywriting Matters  Practical Ecommerce

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for ...


How to drive conversions with on-brand SEO copywriting  Search Engine Land

One aspect of *content* writing that is rarely mentioned is writing on-brand *content* that is both SEO-friendly and appeals to your target audience. Form that perfect ...


7 Mindset Hacks for Copywriting Success  Business 2 Community

“Father of online marketing” Mark Joyner knows a thing or two about stress. During his time as a CIA agent spying on North Korea, he had to be aware of his ...


3 things to expect from a career in copywriting  The Drum

Expect to be wrong. So very wrong. There are professions where you can reasonably expect your authority to go unchallenged. Pilots, for example, are rarely ...


How will Alibaba’s New AI Writer Change Copywriting?  MarTech Advisor

Alibaba AI writer is making news about how artificial intelligence is being harnessed to write short product descriptions and sales copy for ready, easy and quick ...


Tome Lee announces the end of Crypto-winter; Game of Thrones much? | Cryptopolitan  Cryptopolitan

Fundstrat Global Advisor's head researcher had co-founder Thomas Lee has recently taken Twitter to call for the fact that the prolonged winter over the cry.


Alibaba Says Its AI Copywriting Tool Passed the Turing Test  Adweek

Alimama, the digital marketing arm of ecommerce platform Alibaba, has released an artificial-intelligence-enabled Chinese language copywriting tool that it says ...


Michelle Monti  Babson Thought & Action

Babson Thought & Action *content* authored by "Michelle Monti"


How to Select the Right Copywriting Gig on Fiverr for Marketing Copy  SitePoint

In this article, we are going to teach SitePoint readers how to select the right marketing copy gig on Fiverr. As a worldwide verified freelancing platform, Fiverr is a ...


The future of digital marketing: AI vs. human copywriters | Articles | Chief Technology Officer  Innovation Enterprise

With the priority shifting to AI-powered technologies which can provide the super-effective production of *content*, is the future of digital marketing AI?


Hotstar’s Game of Thrones and its ‘Deliberate’ Copy of Errors  AdAge India

Game of Thrones, a globally renowned TV series, that has been running for eight seasons has ended on a high. Fans across the world are tweeting and writing.


6 Online Copywriting Strategies for Content Marketing Success  Small Business Trends

If you want your online marketing efforts to succeed, you should consider using these 6 copywriting strategies for *content* marketing.


Email Copywriting 101: Five Steps to Better Converting Emails  Business 2 Community

“Email marketing is dead.” That's what a digital marketer told me while trying to sell me his messenger bot software. But email isn't going anywhere. Customers ...


Ethereum vs Ripple; Traders choose ETH over XRP | Cryptopolitan  Cryptopolitan

A Twitter account dubbed Blues tweeted a poll asking what the people were most interest in buying among Bitcoin Cash, XRP and Ethereum. The poll revealed ...


The vague role of 'copywriter'  Mumbrella Asia

Digital may have blurred the lines of the copywriter's role, but Clare Barry explains how the trade is getting back to what it does best – getting people to buy ...


The Promises and Pitfalls of Black Hat SEO Practices  PCMag.com

Most businesses today, especially e-commerce and *content* marketing operations, rely heavily on organic search traffic for overall success. Doing well here ...


Learn How to Write Copy That Sells  Entrepreneur

The old adage “the pen is mightier than the sword” is especially true when it comes to copywriting. Using the right words with the right tone when you're selling ...


Jobs  Quill & Quire

Sales and Marketing Assistant (One-year contract). Canadian Scholars/Women's Press is one of Canada's leading independent publishers of books for the ...


Dos Equis Turned 'Total Eclipse of the Heart' Into a Stirring Ballad About Bar Food  Adweek

If it's been a minute since you've thought about the greatest song ever written, 1983's “Total Eclipse of the Heart,” then turn around, bright eyes, because Dos ...


Copywriting vs. Content Writing: What Is the Difference and What Should You Be Doing for your Blog?  Business 2 Community

You've got a blog, but are you writing the right kind of posts? According to HubSpot, 53 percent of marketers say that blogging is their top *content* marketing ...


SEO guide to optimizing your LinkedIn profile for more connections, better leads  Search Engine Land

LinkedIn has the unfortunate reputation of being a platform for stuffy CEOs, spammy salespeople and college students that were required to make a profile in ...


This 38-year-old quit his finance job — here's how he's making 6 figures freelancing on Fiverr  CNBC

"If I die tomorrow, I would not be happy if I just worked for 10 years in a gray cubicle," says David Feldman. That is not what I would want on my tombstone."


Copywriter and Radio presenter died - Prior to that, he got a terrible prognosis  Celeb's Net

A popular Radio presenter and writer died at the age of 51 years. Previously he had received a harrowing forecast. Leipzig - Andreas Hähle is dead. He was on.


12 Common Copywriting Mistakes You Could Be Making  Forbes Now

If you make these mistakes when writing your marketing copy, you could be turning off potential customers.


7 Steps to Becoming a Professional Copywriter  Entrepreneur

I spend very little time writing copy myself these days because I'm too busy running an agency. I had to learn all that marketing and branding stuff because it was ...


5 Copywriting Tips For Facebook Ads  Business 2 Community

A key component of any Facebook ad is the copy. Your image or video may capture your audiences' attention but it's usually your copy that convinces them to ...


Start Using These Psychological Triggers In Your Copywriting  Business 2 Community

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand ...


The craft of empathy: what people with disabilities taught me about copywriting  The Drum

My experience writing for Tommy Adaptive, Tommy Hilfiger's line of clothing for people with disabilities, has been humbling, to say the least.


Copywriters: Lion's Roar wants to hear from you  Lion's Roar

Are we your next client? At Lion's Roar, we're passionate about sharing the best of Buddhist wisdom with the world. We produce two magazines, a series of ...


Let's Get Down to Business: Aspen Weatherburn, Hello Henley  Henley Standard

ASPEN WEATHERBURN is the owner of Hello Henley. Born at the Royal Berkshire Hospital in Reading and named after the tree, Aspen lived as a child in a ...


Let's talk about the 'C' word, shall we?  WebWire

Collaboration is not a dirty word. As an African and especially a Nigerian, storytelling is hard-coded in my DNA. And while there are many forms of storytelling, ...


5 Things Don Draper Taught Me About Copywriting  Coast Digital

Here are 5 copywriting tips that digital *content* writers can learn from one of TV's most intriguing characters, Don Draper.


23 Email Copywriting Tips to Skyrocket Conversions  Business 2 Community

The truth is that you can spend hours trying to craft the perfect email copy, from the subject line to your signature, only to see your email click-through rates fall ...


The 5 Rules of Killer Copywriting That Will Hook Prospects at 'Hello'  Entrepreneur

Copywriting is the one marketing tool that will never change. So, why don't people still not know how to do it right?


7 characteristics of brilliant copywriting - PR Daily  PR Daily

How can you evaluate the quality of your writing? Good copy increases conversion rates, leaves a positive and memorable impression on readers and places ...


Brand Copywriter  GeekWire

Why We're Rad (about us): Rad Power Bikes is a leading consumer direct ebike manufacturer specializing in high quality yet affordable electric bikes for ...


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