Copywriting Information

Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:

Entrepreneur

5 Ways Professional Copywriting Elevates Your Website and Your Bottom Line
Entrepreneur
This scenario is a testament to the importance of investing in professional copywriting on your own company website. It's often a prospective customer's first interaction with your brand, so it needs to impress. It's no place to cut corners with ...

and more »


On copywriting, cakes and overpromising creative agencies
Brisbane Times
Years ago I worked in a marketing department where I spent many hours standing in the background trying to bring attention to myself. "Excuse me?" I would meekly call out as, right in front of me, my bosses flung many thousands of dollars a day at ...

and more »


TNW

Craft the words to send your business soaring with these copywriting courses — and YOU decide the price
TNW
Effective Copywriting Principles help you identify what makes good copy along with exercises to help you create your own. With Intro to Marketing Analytics, you'll uncover the secrets of data analysis, using SQL (Structured Query Language) to crunch ...



HuffPost

5 Copywriting Articles That Will Change How You Write
HuffPost
If you work in marketing or communications, you know the importance of making sure your copy stands out and is persuasive. There's a lot of information on the web about what constitutes good copywriting but it's likely that much of this you already ...



Business 2 Community (blog)

Website Copywriting That Sells
Business 2 Community (blog)
Good Grammar – When it comes to website copywriting that sells, this matters more than you would think. A web page riddled in grammar and spelling errors distracts from your point. Pretty soon people are splitting their attention, and that won't help ...



Media Update

Ten tips for excellent copywriting
Media Update
An effective content strategy begins and ends with excellent copy, says Lauren Crooks, copywriter at Condriac. She says that it doesn't matter what your goal is, whether it is lead generation, sales conversion, or brand-building, what you say and how ...

and more »


The Drum

The rules of copywriting. And why they suck
The Drum
Andy Maslen has been persuading people to think, feel and act differently since 1986, when he first started working as an in-house copywriter. He is managing director and head copywriter at Sunfish, the writing agency he founded with creative director ...



Search Engine Land

10 AdWords copywriting hacks
Search Engine Land
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance.



MuMbrella

The key to good copywriting? Jettison the jargon and keep it simple
MuMbrella
Words have incredible power in marketing. If you're trying to inform or persuade an audience, great copywriting skills are essential. Not all marketing managers are natural wordsmiths, but there are a few tips and tricks that I have learnt since ...



Business 2 Community

4 Ways to Make Your Copywriting Super Persuasive
Business 2 Community
Good online copywriting does more than just fill up the page, or offer fodder to the search engine algorithms. It also persuades. It encourages the reader to travel further down the sales path, either signing up for an email list, buying a product, or ...


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